📌 Core Information
🔹 Job Title: Spécialiste Marketing Digital (Angers 49)
🔹 Company: DistriSoft
🔹 Location: Angers, Pays de la Loire, France
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-15
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies across digital channels
- Creating and coordinating marketing content for various platforms
- Managing email campaigns and social media presence
- Organizing events and webinars
- Analyzing marketing performance and proposing optimizations
ASSUMPTION: This role requires a high level of autonomy and initiative, with a focus on execution and coordination.
📋 Key Responsibilities
✅ Managing and coordinating marketing content creation for various channels
✅ Developing and executing email marketing campaigns
✅ Coordinating with web teams for new pages and SEO optimization
✅ Animating social media platforms and ensuring a consistent digital presence
✅ Organizing events and webinars, from conception to execution
✅ Interfacing with international editors to adapt market information for France
✅ Coordinating between commercial, technical, and product teams
✅ Analyzing marketing performance and proposing data-driven optimizations
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent (BAC +3/+5) in marketing, communication, or a related field
Experience: At least 3 years of experience in a similar role
Required Skills:
- Excellent writing skills in French
- Strong project management skills
- Proficient in digital marketing, with a focus on content marketing, email marketing, and social media management
- Experience with marketing automation tools
- Strong communication and coordination skills
- Creativity and adaptability
- Data analysis and reporting skills
- Experience in event coordination
- Knowledge of the digital learning sector is a plus
Preferred Skills:
- Experience with AI tools
- Fluency in English
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on digital channels and content creation.
💰 Compensation & Benefits
Salary Range: €35,000 - €40,000 per year (based on experience and qualifications)
Benefits:
- Adapted to the profile and experience
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on the company size, industry standards, and the required qualifications for this role.
📌 Applicant Insights
🔍 Company Context
Industry: DistriSoft operates in the computer hardware industry, distributing software and services for digital learning.
Company Size: DistriSoft has 51-200 employees, providing a medium-sized company environment with opportunities for growth and collaboration.
Founded: The founding date and company history are not specified.
Company Description:
- DistriSoft is a dynamic and growing company, focusing on digital learning solutions.
- The company offers a range of software and services, including Articulate, a leading global provider of e-learning authoring tools.
- DistriSoft values creativity, initiative, and respect, offering an environment where employees can grow and evolve.
Company Specialties:
- Digital learning solutions
- Software distribution
- Marketing and communication services
Company Website: distrisoft.com
ASSUMPTION: DistriSoft is a growing company with a focus on digital learning solutions, offering opportunities for professional development and growth.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in marketing, seeking to advance their career in a dynamic and growing company.
Reporting Structure: The specialist will report directly to the marketing manager and collaborate with various teams, including commercial, technical, and product teams.
Work Arrangement: This is an on-site position, with no remote or hybrid work arrangement available.
Growth Opportunities:
- Progression within the marketing department, as the company grows and expands its offerings.
- Potential to take on more responsibilities and leadership roles within the team.
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department, as the company continues to expand its offerings and presence in the market.
🌍 Location & Work Environment
Office Type: DistriSoft's office is located in Angers, France, offering a modern and collaborative work environment.
Office Location(s): Immeuble le Mayenne, 5 rue Papiau de la Verrie, 49000 Angers, France
Geographic Context:
- Angers is a city in the Pays de la Loire region of France, with a population of approximately 155,000 people.
- The city is known for its historic architecture, including the Angers Castle and the Saint-Maurice Cathedral.
- Angers is well-connected by road, rail, and air, with easy access to major cities such as Paris, Nantes, and Rennes.
Work Schedule: The work schedule is full-time, with standard office hours from Monday to Friday.
ASSUMPTION: The office environment at DistriSoft is modern and collaborative, with a focus on creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interviews with the marketing manager and relevant team members
- Final decision and job offer
Key Assessment Areas:
- Candidates' writing and communication skills
- Digital marketing expertise and strategic thinking
- Project management and organizational skills
- Creativity and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and digital skills, as well as your experience with content creation and project management.
- Prepare examples of your marketing campaigns and their results to demonstrate your capabilities.
- Research DistriSoft and the digital learning industry to show your enthusiasm and understanding of the role.
ATS Keywords: Marketing specialist, digital marketing, content creation, email marketing, social media management, event coordination, project management, data analysis, SEO, AI tools
ASSUMPTION: The application process at DistriSoft is designed to assess candidates' skills and fit for the role, with a focus on writing, communication, and digital marketing expertise.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
- Content management systems (CMS) (e.g., WordPress, Drupal)
- SEO tools (e.g., SEMrush, Ahrefs)
- AI tools (e.g., IBM Watson, Google AI Builder)
ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry, with a focus on marketing automation, email marketing, and social media management.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Autonomy and initiative
- Respect and collaboration
Work Style:
- Dynamic and collaborative
- Focused on execution and results
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a creative and dynamic work environment, where you can take initiative and drive projects forward?
- Are you comfortable working with various teams and stakeholders to coordinate marketing efforts?
- Do you have strong writing and communication skills, with a focus on digital marketing and content creation?
ASSUMPTION: DistriSoft values creativity, initiative, and respect, seeking candidates who can thrive in a dynamic and collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and evolving work environment
- Working with international editors to ensure consistent communication
- Keeping up with industry trends and best practices in digital marketing
ASSUMPTION: This role may present challenges in terms of project management, adaptability, and staying current with industry trends.
📈 Similar Roles Comparison
- This role differs from other marketing specialist positions in its focus on digital learning solutions and the need to coordinate with international editors.
- In the digital learning industry, marketing specialists may need to adapt their strategies to cater to specific educational needs and audiences.
- Career progression in this role may involve taking on more responsibilities within the marketing department or moving into a management position.
ASSUMPTION: This role is unique in its focus on digital learning solutions and the need to coordinate with international editors, offering opportunities for growth and development within the marketing department.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new digital learning product
- Coordinating an email marketing campaign to engage existing customers and drive product adoption
- Organizing a webinar featuring industry experts to showcase the company's offerings and thought leadership
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks required for this role, focusing on digital marketing, content creation, and event coordination.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does DistriSoft support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does DistriSoft measure the success of its marketing campaigns, and what KPIs are most important?
- What is the company culture like, and how does the marketing team contribute to it?
ASSUMPTION: These interview questions are designed to assess the role's fit with the candidate's skills, experience, and career goals, as well as the company culture and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your marketing and digital skills, as well as your experience with content creation and project management.
- Prepare examples of your marketing campaigns and their results to demonstrate your capabilities.
- Research DistriSoft and the digital learning industry to show your enthusiasm and understanding of the role.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
