📌 Core Information
🔹 Job Title: Spécialiste SEO IT
🔹 Company: Alphorm
🔹 Location: Sale, Rabat-Salé-Kénitra, Morocco
🔹 Job Type: Full-Time (Remote)
🔹 Category: IT & Software
🔹 Date Posted: May 23, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Developing and managing SEO strategy to enhance website visibility and search engine ranking
- Conducting technical and editorial audits to identify areas of improvement
- Implementing recommendations for on-page and off-page optimization
- Executing a netlinking strategy to generate high-quality backlinks
- Analyzing and reporting on SEO performance using tools like Google Analytics and Google Search Console
- Collaborating with cross-functional teams to integrate SEO best practices into projects
ASSUMPTION: This role requires a strong understanding of SEO principles, tools, and best practices. Familiarity with the French language is also expected due to the company's location and primary language.
📋 Key Responsibilities
✅ Develop and manage SEO strategy to improve website visibility and search engine ranking
✅ Conduct technical and editorial audits to identify areas of improvement
✅ Implement recommendations for on-page and off-page optimization
✅ Execute a netlinking strategy to generate high-quality backlinks
✅ Analyze and report on SEO performance using tools like Google Analytics and Google Search Console
✅ Collaborate with cross-functional teams to integrate SEO best practices into projects
✅ Stay up-to-date with SEO trends and algorithm changes
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and in a team environment.
🎯 Required Qualifications
Education: Bac+3 to Bac+5 degree in IT or a related field
Experience: Minimum of 2 years in a similar role
Required Skills:
- Proven experience in SEO, with a strong understanding of on-page and off-page optimization techniques
- Familiarity with SEO tools such as Google Analytics, Google Search Console, and SEMrush
- Strong analytical and reporting skills
- Excellent communication and collaboration skills
- Fluency in French (both written and spoken)
Preferred Skills:
- Experience with HTML and website structure
- Knowledge of mobile optimization techniques
- Familiarity with content creation and management
ASSUMPTION: Candidates with a background in digital marketing or a related field may also be considered.
💰 Compensation & Benefits
Salary Range: Based on the company's location and industry standards, the estimated salary range for this role is between 150,000 MAD and 250,000 MAD per year. This is an estimate and the actual salary may vary based on the candidate's experience and qualifications.
Benefits:
- Remote work opportunities
- Flexible working hours
- Opportunities for professional growth and development
Working Hours: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Alphorm is a platform for e-learning specializing in IT training. The company operates in the competitive and rapidly evolving IT industry.
Company Size: Alphorm is a small to mid-sized company, which means applicants can expect a more agile and collaborative work environment. This size also offers opportunities for growth and impact on the company's success.
Founded: The founding date of Alphorm is not provided, but the company has established itself as a leading provider of IT training in Morocco.
Company Description:
- Alphorm is a platform for e-learning specializing in IT training
- The company offers a wide range of courses and certifications to help IT professionals develop their skills and advance their careers
- Alphorm is committed to providing high-quality, up-to-date, and relevant training to its students
Company Specialties:
- IT training and certification
- E-learning platform development
- Digital marketing and SEO services
Company Website: www.alphorm.com
ASSUMPTION: Alphorm is a well-established company in the IT training industry, with a strong focus on providing high-quality, relevant, and up-to-date training to its students.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in SEO or a related field. The role offers opportunities for growth and development within the company.
Reporting Structure: The SEO Specialist will report directly to the Marketing Manager or a similar role within the company.
Work Arrangement: This role is offered on a full-time basis, with remote work opportunities.
Growth Opportunities:
- Opportunities to work on a variety of projects and gain experience in different aspects of SEO
- Potential to take on more responsibilities and advance within the company as it grows
- Chance to collaborate with cross-functional teams and learn from experienced professionals
ASSUMPTION: This role offers opportunities for growth and development within the company, as well as the chance to work on a variety of projects and gain experience in different aspects of SEO.
🌍 Location & Work Environment
Office Type: Remote work is available for this role, with the option to work from home or a co-working space.
Office Location(s): The company's headquarters are located in Sale, Morocco, but remote work is available for this role.
Geographic Context:
- Sale is a city in the Rabat-Salé-Kénitra region of Morocco, located on the Atlantic coast
- The city is known for its beaches, historical sites, and cultural attractions
- Sale offers a mix of urban and coastal living, with a moderate climate year-round
Work Schedule: Full-time (40 hours per week) with flexible hours
ASSUMPTION: Applicants should be comfortable working remotely and have a reliable internet connection and workspace at home or in a co-working space.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical SEO assessment
- Final interview with the hiring manager
Key Assessment Areas:
- Technical SEO knowledge and skills
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Include specific examples of your SEO achievements and the results you've driven for previous employers
- Demonstrate your understanding of the French language and cultural context in your application materials
ATS Keywords: SEO, Technical SEO, On-Page Optimization, Off-Page Optimization, Netlinking, Google Analytics, Google Search Console, SEMrush, Data Analysis, Reporting, Digital Marketing, Collaboration, Mobile Optimization, Website Structure, Content Creation, Trend Analysis
ASSUMPTION: The application process for this role may include a technical SEO assessment to evaluate the candidate's skills and knowledge in this area.
🛠️ Tools & Technologies
- SEO tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz
- Content management systems: WordPress, Drupal, Joomla
- HTML and CSS
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools and technologies is expected for this role, as they are commonly used in the SEO industry.
👔 Cultural Fit Considerations
Company Values:
- Expertise and quality
- Innovation and continuous improvement
- Collaboration and teamwork
- Customer focus and satisfaction
Work Style:
- Results-driven and focused on achieving measurable outcomes
- Collaborative and supportive of team members' growth and development
- Adaptable and open to feedback and new ideas
Self-Assessment Questions:
- Do you have a strong understanding of SEO principles and best practices?
- Are you comfortable working remotely and managing your own time and priorities?
- Do you have strong communication and collaboration skills, and are you able to work effectively with cross-functional teams?
ASSUMPTION: Applicants should be able to demonstrate their alignment with the company's values and work style in their application materials and interviews.
⚠️ Potential Challenges
- The role may require working on weekends or evenings to meet project deadlines
- The company operates in a competitive and rapidly evolving industry, which can be challenging at times
- The role may require frequent communication with clients or partners in French, which can be challenging for non-native speakers
- The company is based in Morocco, which may present cultural or logistical challenges for some applicants
ASSUMPTION: Applicants should be aware of these potential challenges and consider how they might address them in their application materials and interviews.
📈 Similar Roles Comparison
- This role is similar to other SEO Specialist roles in the IT industry, but may offer more opportunities for growth and development in a smaller company setting
- The role may require more technical SEO skills and less focus on content creation or marketing compared to similar roles in other industries
- The role offers opportunities to work on a variety of projects and gain experience in different aspects of SEO, which can be beneficial for career growth and development
ASSUMPTION: Applicants should research similar roles in the IT industry and consider how this role compares in terms of responsibilities, requirements, and opportunities for growth and development.
📝 Sample Projects
- Conducting a technical SEO audit of the company's website and implementing recommendations to improve search engine ranking
- Developing and executing a netlinking strategy to generate high-quality backlinks and improve the website's authority
- Analyzing and reporting on SEO performance using tools like Google Analytics and Google Search Console
- Collaborating with cross-functional teams to integrate SEO best practices into new website projects
ASSUMPTION: Applicants should be able to provide specific examples of their SEO achievements and the results they've driven for previous employers in their application materials and interviews.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the SEO team currently, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its SEO efforts, and what metrics are most important?
- What is the company's approach to work-life balance, and how does it support remote work?
ASSUMPTION: Applicants should use the interview to gather more information about the role, the company, and the team, and to demonstrate their fit with the company's values and work style.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for a technical SEO assessment by brushing up on your knowledge of on-page and off-page optimization techniques
- Demonstrate your understanding of the French language and cultural context in your application materials and interviews
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
