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Sponsorship Operations Program Manager , AWS Marketing Global Brand Partnerships

Amazon
Full-time
On-site
Arlington, Virginia, United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Sponsorship Operations Program Manager, AWS Marketing Global Brand Partnerships

πŸ”Ή Company: Amazon

πŸ”Ή Location: Seattle, WA & Arlington, VA

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing & Sales

πŸ”Ή Date Posted: May 29, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (with hybrid potential)

πŸš€ Job Overview

Key aspects of this role include:

  • Managing a multi-million-dollar sponsorship portfolio for AWS's global events
  • End-to-end operational strategy, execution, and benefits delivery
  • Strategic oversight and package management for sponsorship programs
  • Collaboration with internal stakeholders and external partners
  • Financial management and reporting

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong project management skills. Experience in event management or sponsorship operations is preferred.

πŸ“‹ Key Responsibilities

βœ… Own end-to-end post-sale operational execution, including comprehensive project management oversight

βœ… Lead operational execution of all sponsor benefits, including booth builds, pavilion management, tool benefits implementation, and deliverable execution and tracking

βœ… Create and implement scalable processes for tracking and reporting work back schedules

βœ… Drive onsite preparation and execution across all sponsored elements

βœ… Serve as primary sponsorship operations stakeholder in strategic planning meetings

βœ… Own weekly budget reporting and reconciliation with agency partners

βœ… Own pre-event invoicing management and post-event reconciliation / collections in coordination with accounts receivable

βœ… Establish inventory tracking mechanisms for all sponsorship benefits and own inventory reconciliation

βœ… Support sponsorship program managers in obtaining all custom contract information and detailing benefits delivery

βœ… Manage housing and registration benefits delivery in partnership with the Business Planning and Operations team

βœ… Own overall alias management and escalations, ensuring alias SLAs are being met by the customer service agency team

βœ… Review weekly communications and enablement materials, including documentation sent to sponsors

βœ… Build a calendar of resource hub articles to support sponsor enablement and assign ownership to key contributors

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in sponsorship operations, event management, or a related field

Required Skills:

  • Proven experience in event management or sponsorship operations
  • Strong project management skills
  • Excellent communication and stakeholder management skills
  • Proficient in budgeting and financial reporting
  • Strong analytical and problem-solving skills
  • Familiarity with AWS products and services (preferred)

Preferred Skills:

  • Experience with AWS events (re:Invent, re:Inforce, etc.)
  • Fluency in multiple languages
  • Certified Meeting Professional (CMP) or equivalent certification

ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience in event management or sponsorship operations may be considered equivalent.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (based on industry standards for a mid-level marketing role at Amazon)

Benefits:

  • Comprehensive health, dental, and vision insurance
  • 401(k) matching and employee stock purchase plan
  • Generous paid time off and parental leave
  • On-site services and amenities (at select locations)
  • Tuition reimbursement and professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible scheduling and potential for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Amazon operates in the competitive e-commerce and technology sectors, with a focus on innovation, customer experience, and operational excellence.

Company Size: Amazon is a large corporation with over 1.6 million employees worldwide, offering extensive resources and growth opportunities for employees.

Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, WA, with additional offices globally.

Company Description:

  • Amazon is a customer-obsessed company that offers a wide range of products and services, including e-commerce, cloud computing, digital streaming, and artificial intelligence.
  • The company is known for its innovative culture, commitment to operational excellence, and long-term thinking.
  • Amazon's mission is to be Earth's most customer-centric company.

Company Specialties:

  • E-commerce platform and marketplace
  • Cloud computing services (AWS)
  • Digital content and streaming services (Amazon Prime, Amazon Music, IMDb TV)
  • Artificial intelligence and machine learning technologies (Alexa, Amazon Go, Amazon Robotics)
  • Logistics and delivery services (Amazon Logistics, Amazon Fresh, Amazon Go)

Company Website: Amazon.com

ASSUMPTION: Amazon's size and diverse business segments provide numerous opportunities for career growth and development within the company.

πŸ“Š Role Analysis

Career Level: Mid-level marketing role with potential for growth into senior management or specialized positions within the sponsorship operations or global brand partnerships teams.

Reporting Structure: This role reports directly to the Global Sponsorship Program Manager and works closely with cross-functional teams, including event management, sales, and finance.

Work Arrangement: On-site with potential for hybrid or remote work, depending on the candidate's qualifications and the team's needs.

Growth Opportunities:

  • Advancement to senior roles within the sponsorship operations or global brand partnerships teams
  • Transition to other marketing or event management roles within Amazon
  • Expansion of responsibilities to include additional events or regions

ASSUMPTION: This role offers significant growth potential for candidates with strong performance and a demonstrated ability to manage complex projects and teams.

🌍 Location & Work Environment

Office Type: Amazon's offices are modern, collaborative workspaces with on-site amenities, such as cafes, fitness centers, and employee lounges.

Office Location(s): Seattle, WA (headquarters) and Arlington, VA (additional office)

Geographic Context:

  • Seattle, WA: Known for its vibrant tech industry, natural beauty, and mild climate. Home to Amazon's headquarters and a significant number of tech companies.
  • Arlington, VA: Located in the Washington, D.C. metropolitan area, Arlington offers a mix of urban and suburban living with easy access to the nation's capital and numerous cultural attractions.

Work Schedule: Full-time (40 hours/week) with flexible scheduling and potential for remote work

ASSUMPTION: The location of this role may require occasional travel to other Amazon offices or event venues.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening with the hiring manager
  • On-site or virtual interview with the hiring team, including behavioral and situational questions
  • Final round interview with the director or senior leadership
  • Background check and offer extension

Key Assessment Areas:

  • Problem-solving skills and analytical thinking
  • Project management and organizational skills
  • Communication and stakeholder management skills
  • Financial acumen and budgeting experience
  • Familiarity with AWS products and services (preferred)

Application Tips:

  • Tailor your resume to highlight relevant experience and skills for this role
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills, project management experience, and ability to work with multiple stakeholders
  • Demonstrate your understanding of Amazon's products, services, and company culture
  • Showcase your ability to manage complex projects and meet tight deadlines

ATS Keywords: Sponsorship operations, event management, project management, budgeting, financial reporting, stakeholder management, AWS, Amazon

ASSUMPTION: The interview process for this role may include assessments or case studies to evaluate the candidate's problem-solving skills and ability to manage complex projects.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management software (e.g., Asana, Trello, JIRA)
  • Budgeting and financial reporting tools (e.g., Excel, Google Sheets)
  • AWS-specific tools and platforms (e.g., AWS Management Console, AWS Budgets, AWS Trusted Advisor)

ASSUMPTION: Familiarity with AWS-specific tools and platforms is preferred but not required. The candidate should have strong proficiency in Microsoft Office Suite and project management software.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer obsession
  • Ownership
  • Invent and simplify
  • Learn and be curious
  • Hire and develop the best
  • Insist on the highest standards
  • Think big
  • Bias for action
  • Frugality

Work Style:

  • Fast-paced and dynamic work environment
  • Collaborative and cross-functional teamwork
  • Strong focus on operational excellence and continuous improvement
  • Data-driven decision-making and analytical thinking
  • Results-oriented and customer-centric mindset

Self-Assessment Questions:

  • How do you stay organized and manage multiple projects and deadlines simultaneously?
  • Can you provide an example of a time when you successfully managed a complex event or project with multiple stakeholders?
  • How do you approach problem-solving and analytical thinking in a fast-paced work environment?
  • How do you balance customer focus with operational efficiency and cost management?

ASSUMPTION: Candidates should assess their fit with Amazon's company values and work style, as well as their ability to thrive in a fast-paced, dynamic work environment.

⚠️ Potential Challenges

  • Managing a large portfolio of sponsorships and multiple events simultaneously
  • Balancing the needs of internal stakeholders, external partners, and sponsors
  • Meeting tight deadlines and maintaining high-quality standards in a fast-paced environment
  • Occasional travel requirements for on-site event support
  • Navigating a large organization with diverse business segments and teams

ASSUMPTION: Candidates should be prepared to manage complex projects, work effectively with multiple stakeholders, and adapt to a dynamic work environment.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on sponsorship operations for AWS's global events, requiring a strong background in event management, project management, and stakeholder management.
  • Compared to other marketing or event management roles, this position offers a higher degree of operational and financial responsibility.
  • Career paths for this role may include advancement to senior sponsorship operations or global brand partnerships positions, as well as transitions to other marketing or event management roles within Amazon.

ASSUMPTION: Candidates should consider their long-term career goals and assess whether this role aligns with their desired career path within Amazon or the broader marketing and events industry.

πŸ“ Sample Projects

  • Managing the sponsorship operations for Amazon's re:Invent or re:Inforce events, including vendor management, booth selection, and on-site execution
  • Developing and implementing scalable processes for tracking and reporting work back schedules for multiple sponsorship programs
  • Collaborating with internal stakeholders and external partners to deliver custom contract information and benefits delivery for sponsors

ASSUMPTION: These sample projects demonstrate the candidate's ability to manage complex projects, work effectively with multiple stakeholders, and adapt to a dynamic work environment.

❓ Key Questions to Ask During Interview

  • How does this role fit into the broader sponsorship operations and global brand partnerships teams at Amazon?
  • What are the most challenging aspects of managing a multi-million-dollar sponsorship portfolio for AWS's global events?
  • How does this role collaborate with other marketing and event management teams within Amazon?
  • What opportunities are there for growth and development within this role or the broader sponsorship operations and global brand partnerships teams?
  • How does Amazon support work-life balance for employees in this role?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and provide insight into the company's culture and work environment.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant experience and skills for this role, including project management, event management, and stakeholder management
  • Prepare a cover letter that demonstrates your understanding of Amazon's products, services, and company culture, as well as your fit for this specific role
  • If applicable, prepare examples or case studies that showcase your ability to manage complex projects and meet tight deadlines
  • Follow up with the hiring team one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.