🔹 Job Title: Sports Marketing Associate
🔹 Company: New Balance
🔹 Location: Boston, MA Headquarters - (NB)
🔹 Job Type: Full-Time
🔹 Category: Apparel & Fashion
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage complex logistical tasks in a fast-paced environment.
✅ Work closely with internal marketing and product teams on athlete activities, including commercial shoots, social posts, footwear management, events, product designs, key product launches, and athlete stories
✅ Collaborate with the marketing team to ensure accurate and timely delivery of products to athletes and partners
✅ Act as liaison when an athlete is present, in all NB-related activities
✅ Create databases for allotments, order numbers, sizes, and all assets for all athletes and relevant partners
✅ Responsible for ordering and forecasting all athlete product and seeding kits; ensuring accurate & complete delivery
✅ Plan and calendarize contractual obligations against charitable/non-charitable initiatives for athletes
✅ Internal and external Reporting and contract management
✅ Ability to multi-task and find solutions in high-pressure situations
✅ Keep the American Football Sports Marketing Lead informed of all communications with athletes, agents, events, and other NB stakeholders
✅ Manage various special projects as directed by American Football Sports Marketing Lead
✅ 10-20% domestic travel required
ASSUMPTION: This role involves a significant amount of travel and may require working weekends and evenings when required.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of progressive marketing and event experience, preferably within the sports industry
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, having knowledge of Spanish may be beneficial for this role due to the diverse nature of the sports industry.
Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Marketing Associate with 3-5 years of experience in the sports industry)
Benefits:
Working Hours: Full-time (40 hours/week) with a flexible hybrid work schedule (in office 3 days per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Associate with 3-5 years of experience in the sports industry. Actual salary may vary based on factors such as performance, location, and company discretion.
Industry: New Balance operates in the competitive Apparel & Fashion industry, focusing on athletic footwear and apparel. The company is known for its commitment to craftsmanship, innovation, and community involvement.
Company Size: New Balance is a mid-sized company with around 15 employees listed on LinkedIn. This size allows for a more intimate work environment and closer collaboration among teams.
Founded: New Balance was founded in 1906, making it one of the oldest athletic footwear and apparel companies in the United States.
Company Description:
Company Specialties:
Company Website: https://www.newbalance.com/
ASSUMPTION: New Balance's commitment to community involvement and empowering people through sport may present opportunities for applicants to engage with local communities and make a positive impact.
Career Level: This role is suitable for a mid-level marketing professional with 3-5 years of experience in the sports industry. The position offers opportunities for growth and career advancement within the company.
Reporting Structure: The Sports Marketing Associate will report directly to the American Football Sports Marketing Lead and collaborate with various internal marketing and product teams.
Work Arrangement: This is a hybrid role, requiring associates to work on-site at the Boston, MA headquarters three days per week (Tuesday, Wednesday, and Thursday). The remaining two days can be worked remotely or from any New Balance office.
Growth Opportunities:
ASSUMPTION: As New Balance continues to invest in the American football category, there may be opportunities for the Sports Marketing Associate to grow within this specific area or explore other sports marketing roles within the company.
Office Type: New Balance's headquarters in Boston, MA features a modern, collaborative work environment designed to foster teamwork and creativity.
Office Location(s): 20 Guest St, Boston, MA 02135, USA
Geographic Context:
Work Schedule: The flexible hybrid work schedule allows for a better work-life balance, with associates working on-site three days per week and remotely for the remaining two days.
ASSUMPTION: The cost of living in Boston may be higher than in other U.S. cities, so applicants should consider this when evaluating the salary range for this position.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Event Planning, Logistical Management, Collaboration, Organization, Attention to Detail, Communication, Problem Solving, Microsoft Suite, Sports Industry Knowledge, Football Knowledge, Agency Management, Self-Starter, Time Management, Celebrity Interaction, Contract Management
ASSUMPTION: Applicants should tailor their resume and cover letter to highlight relevant skills and experiences that match the required and preferred qualifications listed in the job description.
ASSUMPTION: Familiarity with CRM software and project management tools may be beneficial for this role, as they are commonly used in marketing and event planning positions.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Applicants should assess their fit with New Balance's company values and work style to ensure a successful and fulfilling career with the organization.
ASSUMPTION: Applicants should be prepared to manage complex logistical tasks, work in high-pressure situations, and adapt to a fast-paced work environment. Additionally, they should be comfortable with travel requirements and balancing work and personal life accordingly.
ASSUMPTION: Applicants should consider the unique aspects of this role compared to other marketing positions and assess their fit with the required skills and responsibilities.
ASSUMPTION: These sample projects illustrate the complex logistical tasks and high-pressure situations that the Sports Marketing Associate may encounter in this role.
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and provide insight into the company's culture and work environment.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.