📌 Core Information
🔹 Job Title: SPT Online Trade Marketing Sr Manager
🔹 Company: Mars
🔹 Location: RSH-Royal Canin, Shanghai, China
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing online channel strategy and annual business plan
- Managing brand activation and online customer service
- Tracking execution and performance
- Collaborating with cross-functional teams and stakeholders
- Thriving in a fast-paced, dynamic environment
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a matrix organization.
📋 Key Responsibilities
✅ Developing and implementing online channel strategy and annual business plan
✅ Managing brand activation and online customer service
✅ Tracking execution and performance, including PR/PO/Contract/TPM notification process
✅ Collaborating with cross-functional teams, including Nmkt and SPT sales teams
✅ Managing online by-channel, Yee collection, and period sales landing management
✅ Managing online in-store assets (PDS/POSM) and offline to B/ to C nutrition training and education
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree or above
Experience: 8+ years of experience in digital marketing, with a focus on FMCG or Dcom Retail platforms
Required Skills:
- Proven experience in digital marketing, including channel/customer marketing, content marketing, and promotion design
- Strong analytical skills and data-driven decision-making
- Excellent collaboration, verbal, and written communication skills in English
- Ability to thrive in a fast-paced, changing environment and manage conflicts
- Team development and engagement skills
Preferred Skills:
- Experience in the pet care or food industry
- Familiarity with Mars' Five Principles
ASSUMPTION: Given the role's focus on digital marketing and cross-functional collaboration, candidates with relevant experience in FMCG or Dcom Retail platforms are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: Industry standards for a senior marketing role in Shanghai, China, range from CNY 350,000 to CNY 500,000 per year. This estimate is based on market research and comparable roles in the region.
Benefits:
- Competitive salary
- Company bonus
- Learning and development support
Working Hours: Full-time position, with standard working hours Monday to Friday, 9:00 AM to 5:30 PM. Overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. Mars offers a competitive benefits package, including learning and development opportunities.
📌 Applicant Insights
🔍 Company Context
Industry: Mars operates in the food and beverage manufacturing industry, with a focus on pet care, food, and confectionery.
Company Size: Mars is a large, privately-held company with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Mars was founded in 1911 by Franklin C. Mars. The company has since grown into a global business with operations in more than 80 countries.
Company Description:
- Mars is guided by its Five Principles: Quality, Responsibility, Mutuality, Efficiency, and Freedom.
- The company is committed to creating a positive impact on the world through its business operations and sustainability initiatives.
- Mars offers a dynamic work environment that values innovation, collaboration, and continuous learning.
Company Specialties:
- Mars Petcare
- Mars Food
- Mars Edge
- Mars Wrigley
Company Website: Mars.com
ASSUMPTION: Mars' large size and diverse business segments offer candidates the opportunity to work on various projects and brands throughout their career.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the SPT Online Trade Marketing Director.
Reporting Structure: The SPT Online Trade Marketing Sr Manager will oversee a team of trade marketing specialists and collaborate with cross-functional teams, including sales, marketing, and operations.
Work Arrangement: This role is on-site, with the possibility of occasional remote work for meetings or specific projects.
Growth Opportunities:
- Progression to a director-level role within the SPT Online Trade Marketing team or other marketing functions within Mars.
- Expansion into different business segments or geographic regions within the company.
- Development of leadership and management skills through mentorship and training programs.
ASSUMPTION: Given Mars' large size and diverse business segments, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Mars' Shanghai office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): RSH-Royal Canin, Shanghai, China
Geographic Context:
- Shanghai is a major commercial and financial hub in China, offering a vibrant cultural scene, diverse dining options, and easy access to international travel.
- The office is located in the Fengxian district, providing a convenient commute for residents of the surrounding areas.
- The region experiences a humid subtropical monsoon climate, with mild winters and hot, humid summers.
Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 5:30 PM, with the possibility of flexible hours or remote work for specific projects.
ASSUMPTION: The office environment is designed to support a healthy work-life balance, with access to amenities such as a gym, cafeteria, and outdoor spaces.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- First-round interview with the hiring manager
- Second-round interview with the SPT Online Trade Marketing Director and other team members
- Final decision and offer
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Cross-functional collaboration and stakeholder management skills
- Adaptability and resilience in a fast-paced environment
- Alignment with Mars' Five Principles and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in digital marketing, with a focus on FMCG or Dcom Retail platforms.
- Prepare examples of your past achievements in brand activation, customer service, and performance tracking.
- Demonstrate your understanding of Mars' business and commitment to its Five Principles during the interview process.
ATS Keywords: Digital Marketing, FMCG, Dcom Retail, Brand Activation, Customer Service, Performance Tracking, Cross-Functional Collaboration, Stakeholder Management, Strategic Thinking, Mars Five Principles
ASSUMPTION: The interview process may include case studies, presentations, or role-playing exercises to assess the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis and visualization tools (e.g., Excel, Google Data Studio, Tableau)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities within the team.
👔 Cultural Fit Considerations
Company Values:
- Quality: The consumer is our boss, quality is our work, and value for money is our goal.
- Responsibility: As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others.
- Mutuality: A mutual benefit is a shared benefit; a shared benefit will endure.
- Efficiency: We use resources to the full, waste nothing, and do only what we can do best.
- Freedom: We need freedom to shape our future; we need profit to remain free.
Work Style:
- Collaborative and cross-functional
- Data-driven and strategic
- Adaptable and resilient in a fast-paced environment
- Committed to Mars' Five Principles and company culture
Self-Assessment Questions:
- How do you demonstrate your commitment to quality and customer focus in your work?
- Can you provide an example of a time when you had to manage a conflict or challenging situation, and how did you approach it?
- How do you stay organized and manage your time effectively in a fast-paced environment?
ASSUMPTION: Candidates who align with Mars' Five Principles and demonstrate a strong work ethic, collaboration skills, and adaptability will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a matrix organization
- Adapting to a fast-paced, dynamic work environment with frequent changes and tight deadlines
- Balancing the demands of online and offline customer service and brand activation
- Navigating a large, complex organization with diverse business segments and geographic regions
ASSUMPTION: Successful candidates will possess strong stakeholder management skills, adaptability, and resilience to overcome these challenges.
📈 Similar Roles Comparison
- This role is similar to other senior trade marketing positions in the FMCG industry, with a focus on digital marketing and cross-functional collaboration.
- However, this role is unique in its focus on the SPT (Sales Planning & Trade) function within Mars, which plays a critical role in driving business results through strategic planning and execution.
- Career progression in this role may lead to director-level positions within the SPT Online Trade Marketing team or other marketing functions within Mars.
ASSUMPTION: Candidates with experience in FMCG trade marketing or comparable roles in digital marketing will find this role to be a strong fit for their skills and career goals.
📝 Sample Projects
- Developing and implementing a comprehensive online channel strategy for a new product launch
- Managing brand activation campaigns across multiple channels and platforms, including social media, e-commerce, and in-store promotions
- Analyzing sales data and consumer insights to inform strategic planning and investment decisions
- Collaborating with cross-functional teams to develop and execute customer service initiatives that drive business results
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the role, requiring candidates to demonstrate their strategic thinking, analytical skills, and cross-functional collaboration abilities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the SPT Online Trade Marketing function?
- How does this role contribute to Mars' overall business strategy and growth objectives?
- What are the key priorities for this role in the first 90 days?
- How does Mars support the professional development and growth of its Associates?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates the candidate's interest in the role and commitment to understanding the company's culture and business objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Mars careers portal
- Tailor your resume and cover letter to highlight your relevant experience in digital marketing, with a focus on FMCG or Dcom Retail platforms.
- Prepare examples of your past achievements in brand activation, customer service, and performance tracking.
- Follow up with the Mars HR team one week after submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
