SPT Online Trade Marketing Sr Manager

📌 Core Information

🔹 Job Title: SPT Online Trade Marketing Sr Manager

🔹 Company: Mars

🔹 Location: Fengxian District, Shanghai, China

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing online channel strategies and annual business plans.
• Managing brand activation and online customer service.
• Collaborating with cross-functional teams to drive business results.
• Thriving in a fast-paced, dynamic environment with strong conflict management skills.
• Fostering team development and engagement.

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and adaptability to succeed in a rapidly evolving digital landscape.

📋 Key Responsibilities

✅ Develop and execute online channel strategies and annual business plans.

✅ Manage online target setting, TE, and A&CP investment plans, execution tracking, and PR/PO/Contract/TPM notification processes.

✅ Coordinate brand activation contact windows and collaborate with sales teams to lock down full-year activation calendars.

✅ Manage online by-channel, Yee collection, and period sales landing management, by SKU FCST and quota management.

✅ Oversee online in-store assets (PDS/POSM) management.

✅ Manage online customer service and offline to B/ to C nutrition training and education.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree or above

Experience: 8+ years of experience in digital marketing within FMCG or Dcom Retail platforms

Required Skills:

• Strong knowledge and experience in digital marketing, channel/customer marketing, and content marketing.
• Proven ability to drive conversion through multiple marketing domains.
• Excellent collaboration, verbal, and written communication skills in English.
• Capability to thrive in a fast-changing, learning organization with a fast-paced environment.
• Strong conflict management skills.

Preferred Skills:

• Experience working with cross-functional teams in a matrix organization.
• Familiarity with Mars' products and culture.

ASSUMPTION: Candidates with experience in FMCG or Dcom Retail platforms and a strong track record in digital marketing are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a senior marketing role in Shanghai, China, with 10+ years of experience is approximately CNY 400,000 - 600,000 per year. This estimate is based on market research and may vary depending on the candidate's skills and experience.

Benefits:

• Best-in-class learning and development support from day one, including access to Mars University.
• Industry competitive salary and benefits package, including company bonus.

Working Hours: Full-time position with standard office hours, Monday to Friday, 9:00 AM to 6:00 PM. Overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Mars operates in the Food and Beverage Manufacturing industry, with a focus on confectionery, pet care, and food products. The company is known for its iconic brands such as M&M's, Snickers, and Pedigree.

Company Size: Mars is a large, global organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Mars was founded in 1911 by Franklin C. Mars and has since grown into a global corporation with operations in more than 80 countries.

Company Description:

• Mars is a family-owned business with a strong commitment to its Five Principles: Quality, Responsibility, Mutuality, Efficiency, and Freedom.
• The company is dedicated to creating a positive impact on the world through its sustainable business practices and community involvement.
• Mars offers a dynamic and inclusive work environment that values diversity and fosters personal and professional growth.

Company Specialties:

• Mars Petcare
• Mars Food
• Mars Edge
• Mars Wrigley

Company Website: Mars.com

ASSUMPTION: Working at Mars offers candidates the opportunity to join a purpose-driven company with a strong commitment to sustainability and social responsibility.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the SPT Online Trade Marketing Director.

Reporting Structure: The SPT Online Trade Marketing Sr Manager will oversee a team of online trade marketing managers and collaborate with cross-functional teams, including sales, marketing, and customer service.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for meetings or specific projects.

Growth Opportunities:

• Progression to a director-level role within the online trade marketing function or a related area.
• Expansion into other business units or geographic regions within Mars.
• Development of leadership and management skills through mentoring and training programs.

ASSUMPTION: This role offers strong growth potential for candidates with a proven track record in digital marketing and a desire to take on increased responsibilities.

🌍 Location & Work Environment

Office Type: Mars' Shanghai office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): The role is based in the Fengxian District of Shanghai, with the possibility of occasional travel to other Mars offices or client sites.

Geographic Context:

• Shanghai is a major commercial and financial hub in China, offering a vibrant cultural scene and numerous entertainment options.
• The Fengxian District is a suburban area with easy access to public transportation and nearby residential communities.
• Shanghai has a humid subtropical monsoon climate, with mild winters and hot, humid summers.

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for occasional remote work or adjusted hours to accommodate project needs.

ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be open to occasional travel or flexible work arrangements.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call with the hiring manager to discuss the role and assess cultural fit.
• In-depth interviews with cross-functional team members to evaluate skills and experience.
• Final interview with the SPT Online Trade Marketing Director.

Key Assessment Areas:

• Digital marketing expertise and strategic thinking.
• Leadership and team management skills.
• Adaptability and problem-solving abilities.
• Communication and collaboration skills.

Application Tips:

• Tailor your resume to highlight relevant digital marketing experience and achievements.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and adaptability.
• Research Mars' Five Principles and be prepared to discuss how you embody these values in your work.

ATS Keywords: Digital Marketing, FMCG, Dcom Retail, Channel Marketing, Content Marketing, Brand Activation, Customer Service, Team Management, Strategic Planning

ASSUMPTION: The interview process will focus on assessing the candidate's digital marketing expertise, leadership skills, and cultural fit with Mars' values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Candidates should have experience with relevant digital marketing tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Quality: The consumer is our boss, quality is our work, and value for money is our goal.
• Responsibility: As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others.
• Mutuality: A mutual benefit is a shared benefit; a shared benefit will endure.
• Efficiency: We use resources to the full, waste nothing, and do only what we can do best.
• Freedom: We need freedom to shape our future; we need profit to remain free.

Work Style:

• Collaborative and inclusive, with a focus on teamwork and open communication.
• Adaptable and agile, with a willingness to embrace change and learn new skills.
• Results-driven, with a strong commitment to delivering high-quality work and achieving business objectives.

Self-Assessment Questions:

• Do you embody Mars' Five Principles in your work and personal life?
• Are you comfortable working in a dynamic, fast-paced environment with a high degree of collaboration?
• Do you have a proven track record of driving business results through digital marketing strategies?

ASSUMPTION: Candidates who align with Mars' values and work style are more likely to succeed in this role and contribute to the company's success.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment.
• Navigating a complex, matrix organization with multiple stakeholders.
• Adapting to changes in the digital marketing landscape and consumer behavior.
• Balancing the need for strategic thinking with the day-to-day management of online trade marketing activities.

ASSUMPTION: Candidates should be prepared to face these challenges and have a proactive approach to problem-solving and adaptability.

📈 Similar Roles Comparison

• This role is similar to other senior digital marketing positions within FMCG or Dcom Retail platforms, but may have a stronger focus on online trade marketing and channel strategy.
• Candidates with experience in related roles, such as e-commerce marketing or digital marketing management, may find this role to be a good fit.
• Career progression in this role could lead to director-level positions or other senior marketing roles within Mars or related industries.

ASSUMPTION: Candidates should consider their career goals and long-term aspirations when evaluating this role and comparing it to other opportunities.

📝 Sample Projects

• Developing and executing a comprehensive online channel strategy for a new product launch.
• Managing a cross-functional team to execute a high-profile brand activation campaign.
• Analyzing online sales data to identify trends and optimize marketing spend.

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the SPT Online Trade Marketing Sr Manager may be responsible for, but the actual projects may vary based on business needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the SPT Online Trade Marketing function?
• How does this role contribute to Mars' overall business strategy and growth objectives?
• What opportunities are there for professional development and growth within this role and the broader organization?
• How does Mars support work-life balance for its employees, particularly in senior roles?
• Can you provide an example of a successful online trade marketing campaign and the key factors that contributed to its success?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, as well as assess the potential for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume to highlight your digital marketing experience and achievements, with a focus on channel strategy, brand activation, and customer service.
• Prepare a cover letter that explains your motivation for applying and how your skills and experience make you a strong fit for this role.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.