📌 Core Information
🔹 Job Title: Sr. Alliance Marketing Manager, Amazon Ads Cross-border Marketing
🔹 Company: Amazon
🔹 Location: Shanghai, Shanghai, China
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategizing and expanding Amazon's alliance network to amplify marketing impact
- Conducting in-depth analysis of customer pain points and alliance performance
- Collaborating across functions globally to deliver results and drive innovation
- Influencing advertiser awareness, adoption, and performance optimization for Amazon Ads
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Strategize, optimize, and expand alliance network to amplify Amazon’s marketing impact via alliances
✅ Define new scope and front, and spearhead innovation of Alliance program to accelerate advertisers’ brand success and build up industry influence of Amazon Ads
✅ Conduct in-depth analysis of customer pain points and alliance performance, continuously optimize alliance partnership efficiency
✅ Collaborate across functions globally spanning education, marketing, product, sales, tech, retail, and partner programs to deliver results and drive innovation
✅ Influence advertiser awareness, adoption, and performance optimization for Amazon Ads, increase marketing and education impact scale, effectiveness, and efficiency via alliance programs
✅ Foster synergy with local teams, and represent the Ads team locally
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration, with a focus on driving marketing effectiveness and efficiency.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in alliance management, marketing strategy, or a related role
Required Skills:
- Proven track record in alliance management or marketing strategy
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Fluency in English and Mandarin Chinese
- Strong understanding of the advertising industry and customer needs
Preferred Skills:
- Experience working with cross-functional teams in a global organization
- Familiarity with Amazon's products and services
- Proficiency in data analysis tools and marketing software
ASSUMPTION: Candidates should have a strong background in alliance management or marketing strategy, with a focus on driving marketing effectiveness and efficiency.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior marketing role in Shanghai, the estimated salary range is ¥400,000 - ¥600,000 per year.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous vacation and holiday time
- On-site gym and fitness classes
- Employee discounts on Amazon products and services
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with some flexibility for remote work
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Technology
Company Size: 10,000+ employees
Founded: 1994
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon is known for its customer-centric approach and continuous innovation
- Amazon Ads helps brands design ad experiences that delight customers and deliver meaningful results
Company Specialties:
- E-commerce
- Cloud Computing
- Digital Streaming
- Artificial Intelligence
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse business lines offer numerous growth opportunities for employees.
📊 Role Analysis
Career Level: Senior level, with potential for growth into management or leadership roles
Reporting Structure: This role reports directly to the Head of Alliance Marketing, Amazon Ads
Work Arrangement: On-site, with some flexibility for remote work
Growth Opportunities:
- Potential to expand the alliance program globally
- Opportunity to work on high-impact projects and drive innovation
- Possibility to mentor junior team members and develop leadership skills
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the alliance program and drive innovation.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with on-site amenities
Office Location(s): Shanghai, China
Geographic Context:
- Shanghai is a major commercial and financial hub in China
- The office is located in a bustling district with easy access to public transportation and amenities
- Shanghai offers a vibrant culture, rich history, and diverse culinary scene
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with some flexibility for remote work
ASSUMPTION: The work environment is dynamic and collaborative, with a strong focus on innovation and customer-centricity.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional team members
- Final round with the Head of Alliance Marketing, Amazon Ads
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven mindset
- Communication and collaboration skills
- Understanding of the advertising industry and customer needs
Application Tips:
- Highlight your experience in alliance management or marketing strategy, with a focus on driving marketing effectiveness and efficiency
- Include specific examples of your ability to analyze data and make data-driven decisions
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: Alliance Management, Marketing Strategy, Customer Analysis, Collaboration, Performance Optimization, Innovation, Education Programs, Brand Building, Data Analysis, Partnership Development, Cross-Functional Collaboration, Synergy Building, Market Expansion, Advertising, Customer Insights, Industry Influence
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, analytical skills, and ability to work collaboratively.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., Excel, SQL, Tableau)
- Marketing software (e.g., CRM, marketing automation platforms)
ASSUMPTION: Proficiency in data analysis tools and marketing software is preferred but not required.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Owners Mentality
- Invent and Simplify
- Learn and Be Curious
- Hire and Develop the Best
- Insist on the Highest Standards
- Think Big
- Bias for Action
- Frugality
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teams
- Data-driven decision-making
- Focus on innovation and continuous improvement
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for understanding customer needs?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you have strong analytical skills and a data-driven mindset?
- Are you able to work effectively with diverse teams and stakeholders?
ASSUMPTION: Amazon values employees who are customer-obsessed, innovative, and data-driven, with a strong bias for action.
⚠️ Potential Challenges
- Managing a large and diverse alliance network can be complex and time-consuming
- Working in a fast-paced, dynamic environment can be challenging for some individuals
- The role requires a strong understanding of the advertising industry and customer needs, which may require continuous learning and adaptation
- The work arrangement may require some flexibility for remote work, which can be challenging for some individuals
ASSUMPTION: These challenges can be mitigated with strong project management skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- This role is similar to a Senior Alliance Manager or Senior Marketing Strategist role in other organizations, but with a focus on the advertising industry and customer needs
- Unlike other roles, this position offers the opportunity to work with a large and diverse alliance network, with a significant impact on Amazon Ads' marketing effectiveness and efficiency
- Career progression in this role may lead to management or leadership positions within Amazon Ads or other Amazon business lines
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other organizations.
📝 Sample Projects
- Developing and executing a strategic plan to expand Amazon's alliance network in a new market
- Conducting a comprehensive analysis of customer pain points and alliance performance to optimize partnership efficiency
- Collaborating with cross-functional teams to deliver high-impact projects and drive innovation in Amazon Ads
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall strategy of Amazon Ads and the company?
- What are the biggest challenges facing the alliance program, and how can I help address them?
- How does Amazon support the professional development and growth of its employees?
- What is the team structure and dynamics, and how does this role contribute to the team's success?
- How does Amazon measure the success of its alliance program, and how can I help drive meaningful results?
ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on alliance management, marketing strategy, and data analysis
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and data-driven mindset
- Research Amazon's products, services, and advertising platform to demonstrate your understanding of the business
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
