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Sr. Alliance Marketing Manager, Amazon Ads Cross-border Marketing

Amazon
Full-time
On-site
Shanghai, Shanghai, China

πŸ“Œ Core Information

πŸ”Ή Job Title: Sr. Alliance Marketing Manager, Amazon Ads Cross-border Marketing

πŸ”Ή Company: Amazon

πŸ”Ή Location: Shanghai, Shanghai, China

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 26, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Strategizing and expanding Amazon's alliance network to amplify marketing impact
  • Conducting in-depth analysis of customer pain points and alliance performance
  • Collaborating across functions globally to deliver results and drive innovation
  • Influencing advertiser awareness, adoption, and performance optimization for Amazon Ads

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with diverse teams.

πŸ“‹ Key Responsibilities

βœ… Strategize, optimize, and expand alliance network to amplify Amazon’s marketing impact via alliances

βœ… Define new scope and front, and spearhead innovation of Alliance program to accelerate advertisers’ brand success and build up industry influence of Amazon Ads

βœ… Conduct in-depth analysis of customer pain points and alliance performance, continuously optimize alliance partnership efficiency

βœ… Collaborate across functions globally spanning education, marketing, product, sales, tech, retail, and partner programs to deliver results and drive innovation

βœ… Influence advertiser awareness, adoption, and performance optimization for Amazon Ads, increase marketing and education impact scale, effectiveness, and efficiency via alliance programs

βœ… Foster synergy with local teams, and represent the Ads team locally

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration, with a focus on driving marketing effectiveness and efficiency.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in alliance management, marketing strategy, or a related role

Required Skills:

  • Proven track record in alliance management or marketing strategy
  • Strong analytical skills and data-driven mindset
  • Excellent communication and collaboration skills
  • Fluency in English and Mandarin Chinese
  • Strong understanding of the advertising industry and customer needs

Preferred Skills:

  • Experience working with cross-functional teams in a global organization
  • Familiarity with Amazon's products and services
  • Proficiency in data analysis tools and marketing software

ASSUMPTION: Candidates should have a strong background in alliance management or marketing strategy, with a focus on driving marketing effectiveness and efficiency.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a senior marketing role in Shanghai, the estimated salary range is Β₯400,000 - Β₯600,000 per year.

Benefits:

  • Health, dental, and vision insurance
  • Retirement savings plan with company match
  • Generous vacation and holiday time
  • On-site gym and fitness classes
  • Employee discounts on Amazon products and services

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with some flexibility for remote work

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: E-commerce and Technology

Company Size: 10,000+ employees

Founded: 1994

Company Description:

  • Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
  • Amazon is known for its customer-centric approach and continuous innovation
  • Amazon Ads helps brands design ad experiences that delight customers and deliver meaningful results

Company Specialties:

  • E-commerce
  • Cloud Computing
  • Digital Streaming
  • Artificial Intelligence

Company Website: Amazon.com

ASSUMPTION: Amazon's large size and diverse business lines offer numerous growth opportunities for employees.

πŸ“Š Role Analysis

Career Level: Senior level, with potential for growth into management or leadership roles

Reporting Structure: This role reports directly to the Head of Alliance Marketing, Amazon Ads

Work Arrangement: On-site, with some flexibility for remote work

Growth Opportunities:

  • Potential to expand the alliance program globally
  • Opportunity to work on high-impact projects and drive innovation
  • Possibility to mentor junior team members and develop leadership skills

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the alliance program and drive innovation.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with on-site amenities

Office Location(s): Shanghai, China

Geographic Context:

  • Shanghai is a major commercial and financial hub in China
  • The office is located in a bustling district with easy access to public transportation and amenities
  • Shanghai offers a vibrant culture, rich history, and diverse culinary scene

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with some flexibility for remote work

ASSUMPTION: The work environment is dynamic and collaborative, with a strong focus on innovation and customer-centricity.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • In-depth behavioral and technical interviews with cross-functional team members
  • Final round with the Head of Alliance Marketing, Amazon Ads

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Analytical skills and data-driven mindset
  • Communication and collaboration skills
  • Understanding of the advertising industry and customer needs

Application Tips:

  • Highlight your experience in alliance management or marketing strategy, with a focus on driving marketing effectiveness and efficiency
  • Include specific examples of your ability to analyze data and make data-driven decisions
  • Tailor your resume and cover letter to emphasize your relevant skills and experiences
  • Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively

ATS Keywords: Alliance Management, Marketing Strategy, Customer Analysis, Collaboration, Performance Optimization, Innovation, Education Programs, Brand Building, Data Analysis, Partnership Development, Cross-Functional Collaboration, Synergy Building, Market Expansion, Advertising, Customer Insights, Industry Influence

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, analytical skills, and ability to work collaboratively.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Data analysis tools (e.g., Excel, SQL, Tableau)
  • Marketing software (e.g., CRM, marketing automation platforms)

ASSUMPTION: Proficiency in data analysis tools and marketing software is preferred but not required.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer Obsessed
  • Owners Mentality
  • Invent and Simplify
  • Learn and Be Curious
  • Hire and Develop the Best
  • Insist on the Highest Standards
  • Think Big
  • Bias for Action
  • Frugality

Work Style:

  • Fast-paced and dynamic work environment
  • Collaborative and cross-functional teams
  • Data-driven decision-making
  • Focus on innovation and continuous improvement

Self-Assessment Questions:

  • Do you have a strong customer focus and a passion for understanding customer needs?
  • Are you comfortable working in a fast-paced, dynamic environment?
  • Do you have strong analytical skills and a data-driven mindset?
  • Are you able to work effectively with diverse teams and stakeholders?

ASSUMPTION: Amazon values employees who are customer-obsessed, innovative, and data-driven, with a strong bias for action.

⚠️ Potential Challenges

  • Managing a large and diverse alliance network can be complex and time-consuming
  • Working in a fast-paced, dynamic environment can be challenging for some individuals
  • The role requires a strong understanding of the advertising industry and customer needs, which may require continuous learning and adaptation
  • The work arrangement may require some flexibility for remote work, which can be challenging for some individuals

ASSUMPTION: These challenges can be mitigated with strong project management skills, adaptability, and a customer-centric mindset.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Alliance Manager or Senior Marketing Strategist role in other organizations, but with a focus on the advertising industry and customer needs
  • Unlike other roles, this position offers the opportunity to work with a large and diverse alliance network, with a significant impact on Amazon Ads' marketing effectiveness and efficiency
  • Career progression in this role may lead to management or leadership positions within Amazon Ads or other Amazon business lines

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other organizations.

πŸ“ Sample Projects

  • Developing and executing a strategic plan to expand Amazon's alliance network in a new market
  • Conducting a comprehensive analysis of customer pain points and alliance performance to optimize partnership efficiency
  • Collaborating with cross-functional teams to deliver high-impact projects and drive innovation in Amazon Ads

ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the role.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall strategy of Amazon Ads and the company?
  • What are the biggest challenges facing the alliance program, and how can I help address them?
  • How does Amazon support the professional development and growth of its employees?
  • What is the team structure and dynamics, and how does this role contribute to the team's success?
  • How does Amazon measure the success of its alliance program, and how can I help drive meaningful results?

ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company's success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on alliance management, marketing strategy, and data analysis
  • Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and data-driven mindset
  • Research Amazon's products, services, and advertising platform to demonstrate your understanding of the business
  • Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.