📌 Core Information
🔹 Job Title: Sr. Analyst, Customer Marketing
🔹 Company: Tractor Supply Company
🔹 Location: Brentwood, Tennessee
🔹 Job Type: On-site
🔹 Category: Retail
🔹 Date Posted: July 10, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting all functional areas related to customer analytics
- Identifying opportunities and enhancing customer personalization
- Leading high-priority projects and providing strategic recommendations
- Developing and interpreting customer dashboards for business leadership
- Training end users on new reports, dashboards, and modeling/implementation
ASSUMPTION: This role requires a strong analytical background and excellent communication skills to effectively work with various stakeholders and provide insights to business leadership.
📋 Key Responsibilities
✅ Become a functional expert in customer data, including defining data elements, providing input on data structure, creating and maintaining business reporting, and aiding in training documentation as needed.
✅ Lead high-priority projects to ensure efficient, accurate, and on-time delivery.
✅ Support and align priorities to meet customer and business needs through consistent communication with key partners.
✅ Provide recommendations to help guide Customer Analytics strategy.
✅ Lead internal team member training, with potential to lead a direct report.
✅ Work cross-functionally with various stakeholders across the company to identify customer data needs and provide insights, analytics, dashboarding, or reporting support.
✅ Drive implementation of customer modeling and support deployment of personalization.
✅ Develop and interpret customer dashboards and findings to business leadership.
✅ Troubleshoot dashboards and reporting through knowledge of the databases and toolset.
✅ Train end users on new reports, dashboards, and modeling/implementation.
ASSUMPTION: This role requires a strong focus on data analysis, project management, and stakeholder communication to succeed in a dynamic, cross-functional environment.
🎯 Required Qualifications
Education: Bachelor's Degree in Business, Statistics, Finance, or equivalent experience.
Experience: 3-4 years of experience in Retail Analytics or a related field.
Required Skills:
- Expert level SQL skills
- Experience with Alteryx and Tableau
- Ability to tell the customer data story clearly and concisely for various audiences, including leadership
- High-level written and verbal communication skills
- Proficiency in Microsoft Office products
- Speak, read, and write effectively in the English language
Preferred Skills:
- Expertise in other programming languages
- Demonstrated experience leading people through training or project management
- Expertise with large data sets and relational databases
- Experience working with customer data, retail POS data, or loyalty program data
ASSUMPTION: Candidates with a strong analytical background, excellent communication skills, and relevant experience in retail analytics or a related field are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (based on industry standards for a mid-level analytics role in the retail sector)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off and holidays
- Employee discount on Tractor Supply products
Working Hours: Full-time, typically 40 hours per week, with potential for overtime or flexible scheduling as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, focusing on rural lifestyle, farming, and pet supplies.
Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for career growth and development.
Founded: 1938, with a rich history and strong brand recognition in the rural lifestyle and pet supply sectors.
Company Description:
- Tractor Supply Company is the largest rural lifestyle retailer in the U.S., offering a wide range of products and services for recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts, and those who enjoy living a hands-on, DIY lifestyle.
- The company operates over 2,100 stores in 49 states and employs over 50,000 team members, providing legendary service and low prices to customers.
- Tractor Supply also owns and operates Petsense by Tractor Supply, a small-box pet specialty supply retailer with 186 stores in 23 states.
Company Specialties:
- Rural lifestyle products and services
- Pet supplies and accessories
- Hardware and home improvement
- Lawn and garden care
- Clothing and footwear
Company Website: tractorsupply.com
ASSUMPTION: Tractor Supply Company offers a dynamic and engaging work environment, with a strong focus on customer service and a wide range of products and services for customers who enjoy living a hands-on, rural lifestyle.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the Customer Marketing team and the broader organization.
Reporting Structure: This role reports directly to the Customer Marketing Manager and may have supervisory responsibilities for team members or direct reports.
Work Arrangement: On-site, with the potential for flexible scheduling or remote work arrangements for specific projects or tasks.
Growth Opportunities:
- Advancement within the Customer Marketing team or related departments
- Expansion of responsibilities and leadership opportunities as the team and company grow
- Potential to transition into other areas of the business, such as marketing, merchandising, or store operations
ASSUMPTION: This role offers a unique opportunity to gain experience in customer analytics and marketing within a large, established retail organization, with ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Corporate headquarters, with a modern and collaborative work environment.
Office Location(s): Brentwood, Tennessee
Geographic Context:
- Brentwood is a suburb of Nashville, Tennessee, with a population of approximately 43,000 people.
- The area offers a mix of urban and rural living, with easy access to outdoor recreation, cultural attractions, and a vibrant food and entertainment scene.
- Tennessee is known for its mild climate, low cost of living, and friendly residents.
Work Schedule: Full-time, with a standard workweek of Monday through Friday, 8:00 AM to 5:00 PM, with potential for flexible scheduling or overtime as needed.
ASSUMPTION: The Brentwood office provides a modern and collaborative work environment, with easy access to nearby amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring manager and potential team members
- Final interview with the Customer Marketing Manager or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Project management and leadership skills
- Cultural fit and alignment with company values
- Technical proficiency in SQL, Alteryx, and Tableau
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on retail analytics, customer data, and project management
- Tailor your cover letter to emphasize your fit for the role and enthusiasm for the company's mission and values
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, leadership abilities, and cultural fit
- Be ready to discuss your experience with customer data, retail POS data, or loyalty program data, and how you've used it to drive business insights and decisions
ATS Keywords: Customer Analytics, Retail Analytics, SQL, Alteryx, Tableau, Project Management, Data Interpretation, Dashboarding, Training, Communication, Customer Data, Loyalty Program Data, Data Storytelling
ASSUMPTION: The interview process for this role will focus on assessing the candidate's analytical skills, communication abilities, and cultural fit within the Tractor Supply Company environment.
🛠️ Tools & Technologies
- SQL
- Alteryx
- Tableau
- Microsoft Office Suite
- Customer data platforms and tools
- Retail POS and loyalty program data systems
ASSUMPTION: This role requires proficiency in SQL, Alteryx, and Tableau, as well as familiarity with customer data platforms, retail POS systems, and loyalty program data tools.
👔 Cultural Fit Considerations
Company Values:
- Work hard
- Have fun
- Make money
- Provide legendary service
- Offer great products at everyday low prices
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on customer satisfaction
- Adaptable and responsive to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment that prioritizes customer service and results?
- Are you comfortable working with large data sets and using data-driven insights to inform business decisions?
- Do you possess strong communication skills and the ability to effectively present complex data findings to various stakeholders?
- Are you a self-motivated and proactive team player who can work independently and in a team setting?
ASSUMPTION: Candidates who align with Tractor Supply Company's values and work style, and who possess strong analytical skills, excellent communication abilities, and a proactive approach to problem-solving, will be well-suited to this role.
⚠️ Potential Challenges
- Working with large and complex data sets, requiring strong analytical skills and attention to detail
- Balancing multiple projects and priorities, with a focus on efficient and accurate delivery
- Communicating effectively with various stakeholders, including business leadership and end users
- Keeping up-to-date with industry trends and best practices in customer analytics and marketing
- Adapting to a fast-paced and dynamic work environment, with a focus on continuous learning and improvement
ASSUMPTION: This role may present challenges related to data management, project prioritization, and stakeholder communication, requiring a strong analytical background, excellent communication skills, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to other Customer Analytics or Retail Analytics positions, but with a focus on customer marketing and personalization
- Industry-specific context: The retail sector is highly competitive, with a strong emphasis on customer data analysis and targeted marketing strategies
- Career path comparison: This role may lead to advancement within the Customer Marketing team or related departments, or transition into other areas of the business, such as marketing, merchandising, or store operations
ASSUMPTION: This role offers a unique opportunity to gain experience in customer analytics and marketing within a large, established retail organization, with ample opportunities for career growth and development.
📝 Sample Projects
- Developing and implementing a customer segmentation model to enhance personalization and targeted marketing campaigns
- Analyzing customer purchase behavior and preferences to inform product assortment and merchandising strategies
- Creating and maintaining customer dashboards to track key performance indicators (KPIs) and business trends
ASSUMPTION: These sample projects illustrate the types of initiatives the Customer Marketing Sr. Analyst may work on, focusing on customer data analysis, segmentation, personalization, and business intelligence.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Customer Marketing department?
- How does this role collaborate with other departments, such as Marketing, Merchandising, or Store Operations?
- What are the most pressing challenges facing the Customer Marketing team, and how can this role help address them?
- How does Tractor Supply Company support the growth and development of its employees?
- What are the key priorities for the Customer Marketing team in the first 90 days, and how can this role contribute to their success?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company's priorities, allowing you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, focusing on retail analytics, customer data, and project management
- Write a cover letter emphasizing your fit for the role and enthusiasm for Tractor Supply Company's mission and values
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, leadership abilities, and cultural fit
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
