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Sr. Analyst, Digital Marketing, BK, Canada

Restaurant Brands International
Full-time
On-site
Canada

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Sr. Analyst, Digital Marketing, BK, Canada

๐Ÿ”น Company: Restaurant Brands International

๐Ÿ”น Location: Corp - Toronto Corporate Office, Canada

๐Ÿ”น Job Type: Full-Time

๐Ÿ”น Category: Digital Marketing

๐Ÿ”น Date Posted: 2025-05-23

๐Ÿ”น Experience Level: 2-5 years

๐Ÿ”น Remote Status: On-site

๐Ÿš€ Job Overview

Key aspects of this role include:

  • Leading digital content and promotional initiatives across all ordering platforms
  • Managing menu item launches, promotional offers, and digital marketing campaigns
  • Optimizing digital ordering and menu presentation across multiple channels
  • Collaborating cross-functionally to enhance user experience and drive sales

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. Strong communication and cross-functional collaboration skills are essential for success in this position.

๐Ÿ“‹ Key Responsibilities

โœ… Own the launch process for all new menu items and value offers across the entire restaurant systemโ€™s POS platforms

โœ… Coordinate and manage menu updates across digital channels, including third-party delivery platforms, mobile app, and self-service kiosks

โœ… Execute calendar-based digital campaigns, ensuring timely deployment across all platforms

โœ… Manage and monitor promotional campaigns on third-party delivery aggregators, including campaign planning, execution, testing, and performance tracking

โœ… Continuously optimize digital ordering and menu presentation across third-party delivery platforms, mobile app, and kiosks

โœ… Collaborate cross-functionally to enhance user experience and drive sales conversion on each platform

ASSUMPTION: This role involves a significant amount of project management, requiring the ability to prioritize tasks, meet deadlines, and adapt to changing priorities.

๐ŸŽฏ Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience in digital content management, eCommerce, or digital marketing, preferably in the restaurant, retail, or hospitality industry

Required Skills:

  • Familiarity with content management systems (e.g., Sanity), POS systems, and third-party delivery platforms
  • Strong project management and organizational skills
  • Excellent communication and cross-functional collaboration abilities
  • Ability to work in a fast-paced, deadline-driven environment

Preferred Skills:

  • Experience with Sanity CMS
  • Familiarity with Tillster kiosk systems

ASSUMPTION: Candidates with experience in the restaurant industry or relevant digital marketing experience are strongly encouraged to apply. Familiarity with the specific brands (Burger King, Tim Hortons, Popeyes, Firehouse Subs) is a plus but not required.

๐Ÿ’ฐ Compensation & Benefits

Salary Range: CAD 70,000 - 90,000 per year (Based on industry standards for similar roles in Toronto)

Benefits:

  • Comprehensive global paid parental leave program
  • Free telemedicine
  • Mental wellness support

Working Hours: Full-time, Monday-Friday, with occasional flexibility for project deadlines

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Toronto. The actual salary may vary depending on the candidate's experience and qualifications.

๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry: Restaurant Brands International is a global quick service restaurant company with over 32,000 restaurants in more than 120 countries and territories. They own four iconic brands: TIM HORTONSยฎ, BURGER KINGยฎ, POPEYESยฎ, and FIREHOUSE SUBSยฎ.

Company Size: Restaurant Brands International has 5,001-10,000 employees globally, with a significant presence in North America.

Founded: 2014, as a result of the merger of Burger King and Tim Hortons

Company Description:

  • Restaurant Brands International is committed to growing its brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support.
  • The company is focused on improving sustainable outcomes related to its food, the planet, and people and communities through its Restaurant Brands for Good framework.
  • Restaurant Brands International is an equal opportunity and affirmative action employer that does not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status.

Company Specialties:

  • Food and Beverage Services
  • Quick Service Restaurant
  • Consumer Goods
  • Brand Management
  • Sustainability
  • Customer Service
  • Operations
  • Marketing
  • Franchising
  • Human Resources
  • Real Estate
  • Investor Relations
  • Diversity
  • IT
  • Accounting
  • Finance
  • Supply Chain
  • CSR
  • Legal
  • QSR
  • Operations
  • Marketing
  • Digital
  • Innovation
  • Development
  • International Growth
  • AI

Company Website: http://www.rbi.com

ASSUMPTION: Restaurant Brands International is a large, global company with a significant presence in the quick service restaurant industry. This role is based at their corporate headquarters in Toronto, Canada.

๐Ÿ“Š Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Digital Marketing Manager for Burger King Canada

Work Arrangement: On-site, full-time position with occasional flexibility for project deadlines

Growth Opportunities:

  • Advancement to a Digital Marketing Manager role within the company
  • Expansion of responsibilities to include additional brands or regions
  • Opportunities to work on special projects or initiatives within the company

ASSUMPTION: This role offers significant opportunities for career growth and development within the company. Candidates with strong performance and a desire to advance may be well-positioned for future opportunities.

๐ŸŒ Location & Work Environment

Office Type: Corporate headquarters with a modern, collaborative work environment

Office Location(s): Corp - Toronto Corporate Office, Canada

Geographic Context:

  • Toronto is a multicultural city with a vibrant food scene and a strong restaurant industry
  • The corporate headquarters is located in the downtown core, with easy access to public transportation
  • The city offers a wide range of cultural, recreational, and entertainment options

Work Schedule: Full-time, Monday-Friday, with occasional flexibility for project deadlines

ASSUMPTION: The corporate headquarters in Toronto offers a dynamic and engaging work environment, with opportunities to collaborate with team members from various brands and regions.

๐Ÿ’ผ Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening with the HR department
  • In-person or virtual interview with the hiring manager
  • Final interview with the Digital Marketing Manager for Burger King Canada

Key Assessment Areas:

  • Digital marketing experience and skills
  • Project management and organizational skills
  • Communication and collaboration abilities
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant digital marketing experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and the company
  • Prepare examples of successful digital marketing campaigns or projects you've worked on

ATS Keywords: Digital Marketing, Digital Content Management, eCommerce, Project Management, Burger King, Restaurant Brands International, Toronto

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on digital marketing experience and skills. Candidates should tailor their application materials to highlight their relevant experience and qualifications.

๐Ÿ› ๏ธ Tools & Technologies

  • Content Management Systems (e.g., Sanity)
  • POS Systems
  • Third-Party Delivery Platforms (e.g., Uber Eats, DoorDash, Skip)
  • Mobile App Platforms (e.g., Sanity CMS)
  • Tillster Kiosk Systems

ASSUMPTION: Familiarity with the specific tools and technologies listed is preferred but not required. Candidates with experience in similar tools or a willingness to learn are encouraged to apply.

๐Ÿ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Collaborative
  • Innovative
  • Accountable
  • Inclusive

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Focused on results and continuous improvement

Self-Assessment Questions:

  • Do you thrive in a fast-paced, deadline-driven environment?
  • Are you comfortable working collaboratively with cross-functional teams?
  • Do you have a customer-centric mindset and a passion for creating seamless digital experiences?

ASSUMPTION: Candidates who align with Restaurant Brands International's values and work style are more likely to be successful in this role. Self-assessment is an important step in determining cultural fit.

โš ๏ธ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Adapting to changing priorities and requirements
  • Working in a fast-paced, dynamic environment
  • Navigating a large, global organization with multiple brands and regions

ASSUMPTION: These challenges are inherent to the role and require strong project management, organizational, and communication skills to overcome.

๐Ÿ“ˆ Similar Roles Comparison

  • This role is similar to a Digital Marketing Manager or Digital Content Manager role, but with a focus on execution and project management rather than strategic planning
  • In the restaurant industry, this role is unique in its focus on digital ordering platforms and menu management
  • Career progression from this role could include advancement to a Digital Marketing Manager role or expansion of responsibilities to include additional brands or regions

ASSUMPTION: This role offers a unique opportunity to gain experience in digital marketing within the restaurant industry, with potential for growth and advancement within the company.

๐Ÿ“ Sample Projects

  • Managing the launch of a new menu item or promotional offer across all digital ordering platforms
  • Optimizing menu presentation and ordering flow on the Burger King mobile app to improve conversion rates
  • Collaborating with the marketing team to execute a calendar-based digital campaign, including planning, execution, and performance tracking

ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and requirements of the role, with a focus on project management, execution, and collaboration.

โ“ Key Questions to Ask During Interview

  • What are the biggest challenges facing the digital marketing team for Burger King Canada currently?
  • How does this role fit into the overall digital marketing strategy for Burger King Canada?
  • What opportunities are there for growth and advancement within the company for this role?
  • How does Restaurant Brands International support work-life balance for its employees?
  • What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and the industry, while also providing valuable insights into the work environment and company culture.

๐Ÿ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your relevant digital marketing experience and skills
  • Write a cover letter that demonstrates your understanding of the role and the company
  • Prepare examples of successful digital marketing campaigns or projects you've worked on
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

โš ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.