📌 Core Information
🔹 Job Title: Sr Analyst-Growth Insights
🔹 Company: Lowe's Companies, Inc.
🔹 Location: Mooresville, NC (SSC) 1999
🔹 Job Type: Full-Time
🔹 Category: Retail, Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading high-impact analytics initiatives to uncover actionable trends and identify growth opportunities for Lowe's and its vendor partners.
- Crafting data-driven narratives to support vendor sales engagements and guide marketing decisions.
- Collaborating cross-functionally with internal stakeholders and external partners to drive business growth.
- Applying advanced analytics methodologies to surface untapped revenue potential and help vendor partners "money map" new paths to growth through Lowe's.
ASSUMPTION: This role requires a strong analytical mindset, a passion for storytelling through data, and the ability to work effectively with both internal teams and external partners.
📋 Key Responsibilities
✅ Uncover and activate sellable insights related to seasonal trends, customer audiences, and product categories.
✅ Develop innovative, external-facing collateral that highlights Lowe’s strategic customer initiatives and positions the company as a leader in home improvement and retail media.
✅ Identify sales opportunity clusters and crafting data-driven pitch recommendations to support the growth of Lowe's Media Network.
✅ Analyze and synthesize data from multiple sources, leveraging visualization best practices to deliver compelling, actionable insights that drive vendor engagement.
✅ Partner with business stakeholders to align research efforts with strategic enterprise initiatives, ensuring the customer remains at the center of decision-making.
✅ Research design and execution, using advanced statistical techniques and customer modeling to derive insights.
✅ Generate and communicate actionable category-level insights to guide media strategy, creative development, and audience targeting.
✅ Apply statistical and methodological principles with minimal guidance to ensure high-quality, data-driven outputs.
✅ Combine findings from multiple research projects into strategic insights that support business growth and share recommendations with senior leadership, including Directors and VPs.
✅ Engage with suppliers and third-party vendors to integrate best-in-class research techniques into Lowe’s insights capabilities
ASSUMPTION: This role involves a mix of independent work and collaboration, requiring strong project management skills and the ability to work effectively in a team environment.
🎯 Required Qualifications
Education: Bachelor's Degree in Business, Marketing, Finance, Statistics, Econometrics, Information Sciences, Applied Quantitative or related field
Experience: 5 Years of general Marketing experience and 3-5 Years of experience in market research or other customer insights field
Required Skills:
- Proven proficiency in analytic/research software (e.g. SPSS, Wincross, Sawtooth, SAS, Decipher, Qualtrics, etc.)
- 1-2 Years of proven business impact
- Strong analytical skills
- Passion for storytelling through data
- Ability to collaborate cross-functionally with internal stakeholders and external partners
Preferred Skills:
- Master's Degree in a related field (e.g. Master's in Marketing Research)
- Experience working in a retail environment
ASSUMPTION: While a Master's degree is preferred, candidates with a Bachelor's degree and relevant experience will also be considered.
💰 Compensation & Benefits
Salary Range: $72,400.00 - $120,900.00 annually
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts
- Tuition reimbursement
Working Hours: Full-time, typically 40 hours per week. May require occasional overtime or flexible scheduling to meet project deadlines.
ASSUMPTION: Salary range provided is based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically home improvement
Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: 1921, with a rich history and established brand in the home improvement industry
Company Description:
- Lowe's is a FORTUNE® 50 home improvement company serving approximately 20 million customers a week in the United States.
- The company operates or services more than 2,200 home improvement and hardware stores and employs over 300,000 associates.
- Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts.
Company Specialties:
- Home Improvement
- Retail
- Home and Garden
- DIY
Company Website: talent.lowes.com
ASSUMPTION: Lowe's is a well-established company with a strong brand and a commitment to community involvement and employee development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Retail Media team and collaborates with various internal stakeholders and external partners
Work Arrangement: Remote OK, with the possibility of occasional on-site work or hybrid arrangements
Growth Opportunities:
- Potential for career progression within the Retail Media team or related departments
- Chance to work on high-impact projects and make a significant contribution to the company's growth
- Opportunities to learn and develop new skills through collaboration with experienced team members and external partners
ASSUMPTION: This role offers a unique opportunity to work at the intersection of data analysis, marketing, and business strategy, providing a strong foundation for career growth and development.
🌍 Location & Work Environment
Office Type: Hybrid, with the possibility of remote work
Office Location(s): Mooresville, NC (SSC) 1999
Geographic Context:
- Mooresville, NC is located in the Charlotte metropolitan area, offering a mix of urban and suburban living options
- The area is known for its strong job market, affordable housing, and high quality of life
- Mooresville is home to the corporate headquarters of Lowe's, providing ample opportunities for networking and professional growth
Work Schedule: Full-time, typically 40 hours per week. May require occasional overtime or flexible scheduling to meet project deadlines.
ASSUMPTION: The hybrid work arrangement offers a balance between the structure and collaboration of an office environment and the flexibility and convenience of remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with team members
- Final interview with the director or vice president
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Collaboration and teamwork
- Understanding of market research principles and methodologies
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on analytical skills, market research, and data visualization
- Tailor your cover letter to demonstrate your understanding of Lowe's and the Retail Media team's mission and goals
- Prepare examples of your work that showcase your ability to uncover insights and tell a story through data
ATS Keywords: Market Research, Data Analysis, Customer Insights, Retail Media, Growth Opportunities, Vendor Engagement, Storytelling, Data Visualization, Advanced Analytics
ASSUMPTION: The interview process is designed to assess your analytical skills, communication abilities, and cultural fit within the Retail Media team and Lowe's as a whole.
🛠️ Tools & Technologies
- Analytic/research software (e.g. SPSS, Wincross, Sawtooth, SAS, Decipher, Qualtrics, etc.)
- Data visualization tools (e.g. Tableau, Power BI, Excel)
- Collaboration tools (e.g. Microsoft Office Suite, Google Workspace)
- Project management tools (e.g. Asana, Trello, Jira)
ASSUMPTION: Proficiency in relevant software tools is essential for success in this role, and candidates should be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Own It
- Invent, Simplify, and Adapt
- Win Together
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable working with large datasets and advanced analytics methodologies?
- Can you effectively communicate complex findings to both technical and non-technical stakeholders?
ASSUMPTION: Lowe's values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit and commitment to the company's values will be well-positioned for success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic environment
- Working with large datasets and complex analytics methodologies
- Effectively communicating findings to both technical and non-technical stakeholders
- Navigating a large, decentralized organization and building relationships with internal stakeholders and external partners
ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive and collaborative approach, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Compared to other market research roles, this position places a greater emphasis on storytelling and external communication, requiring strong presentation and communication skills
- Within Lowe's, this role is unique in its focus on the Retail Media team and vendor engagement, offering a blend of market research, marketing, and business strategy
- Career progression may involve moving into more senior roles within the Retail Media team or related departments, or transitioning into other areas of the business, such as category management or merchandising
ASSUMPTION: This role offers a unique blend of skills and experiences, providing a strong foundation for career growth and development within Lowe's and the broader retail industry.
📝 Sample Projects
- Analyzing customer purchase data to identify untapped revenue potential and develop targeted marketing campaigns
- Conducting customer segmentation analysis to inform product assortment and merchandising strategies
- Developing predictive models to forecast sales and optimize inventory levels
ASSUMPTION: These sample projects illustrate the breadth and depth of the analytical skills and industry knowledge required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Retail Media team?
- How does this role contribute to Lowe's overall growth strategy, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the Retail Media team, and how can this role help address them?
- How does Lowe's support the professional development and career growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the team's dynamics, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Lowe's careers page
- Tailor your resume to highlight relevant experience and achievements in market research, data analysis, and customer insights
- Write a cover letter that demonstrates your understanding of Lowe's and the Retail Media team's mission and goals
- Prepare examples of your work that showcase your ability to uncover insights and tell a story through data
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
