📌 Core Information
🔹 Job Title: Sr Analyst Marketing Analytics
🔹 Company: The Home Depot
🔹 Location: STORE SUPPORT CENTER, ATLANTA - 9090
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting category managers and merchant teams on marketing and campaign performance
- Leveraging advanced analytical methodologies to measure and optimize omni-channel digital marketing campaigns
- Collaborating with marketing, media, and strategy teams to ensure data-driven decision-making
- Continuous improvement of marketing efforts through data analysis and insights
ASSUMPTION: This role requires a strong balance of technical skills and business acumen to effectively communicate data-driven insights and drive marketing strategies.
📋 Key Responsibilities
✅ Supporting overall marketing and campaign performance for a Merchandising SVP area
✅ Measuring and optimizing omni-channel digital marketing campaigns using advanced analytical methodologies
✅ Collaborating with marketing, media, and strategy teams to ensure data-driven decision-making
✅ Providing analytical insights on business performance to other departments
✅ Researching and analyzing business trends and customer behavior data to identify website enhancement opportunities
✅ Analyzing web analytics data and other offline data to evaluate site performance
✅ Providing weekly web analytics dashboards and leading new programs and initiatives for the web analytics team
✅ Providing web analytics strategy to the Specialty Channel
ASSUMPTION: The role may evolve over time as marketing strategies and data analytics tools advance, requiring the incumbent to stay current with industry trends and new technologies.
🎯 Required Qualifications
Education: Bachelor's degree in a related field or equivalent experience
Experience: 5+ years of experience in data analytics, with a deep understanding of digital marketing channels
Required Skills:
- Advanced analytical methodologies, including Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA)
- Data storytelling and communication skills
- Strong SQL skills and expertise in querying large data sets
- Attention to detail and self-starter attitude
Preferred Skills:
- Expertise in data visualization tools like Tableau or Power BI
- Background in A/B testing and predictive analytics
- Experience with data extraction, audit, and business reporting
- Ability to deliver clear and engaging presentations to leadership and cross-functional teams
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the need for clear communication of data-driven insights.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Sr Analyst Marketing Analytics role with 5-10 years of experience in the Retail sector, the estimated salary range is $85,000 - $120,000 per year. This estimate is inclusive of base salary and may include bonuses and other forms of compensation.
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Home Depot products
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with some flexibility for overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's specific qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: The Home Depot operates in the Retail industry, specifically focusing on home improvement and customer service. The company is the world's largest home improvement specialty retailer, with over 2,300 retail stores across multiple countries.
Company Size: The Home Depot has 10,001+ employees, making it a large organization with significant resources and opportunities for career growth.
Founded: The company was founded in 1979 and has since grown to become a Fortune 500 company, known for its commitment to customer service and community involvement.
Company Description:
- The Home Depot is dedicated to providing exceptional customer service and the widest selection of home improvement products
- The company values and rewards dedicated, knowledgeable, and experienced professionals
- The Home Depot operates more than 2,300 retail stores in all 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, Canada, and Mexico
Company Specialties:
- Retail
- Home improvement
- Customer service
Company Website: http://www.careers.homedepot.com
ASSUMPTION: The Home Depot's extensive retail presence and commitment to customer service create a dynamic work environment with ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is at the senior analyst level, indicating that the incumbent will have significant responsibility and autonomy in driving data-driven marketing strategies.
Reporting Structure: The Sr Analyst Marketing Analytics reports directly to a Sr Manager and has no direct reports, suggesting a focus on collaboration and cross-functional teamwork.
Work Arrangement: This role is on-site, with overnight travel required less than 10% of the time. The position is full-time, with a typical workweek of 40 hours.
Growth Opportunities:
- Potential advancement to a management or leadership role within the marketing analytics team
- Expansion of responsibilities to include additional marketing channels or categories
- Opportunities to work on special projects or initiatives that drive strategic business decisions
ASSUMPTION: The Home Depot's large size and diverse product offerings create numerous opportunities for career growth and development within the marketing analytics function.
🌍 Location & Work Environment
Office Type: The role is based at the STORE SUPPORT CENTER in Atlanta, GA, with a hybrid or on-site work arrangement.
Office Location(s): 2455 Paces Ferry Road, Atlanta, Georgia 30339, US
Geographic Context:
- Atlanta is the capital and most populous city of the state of Georgia, with a diverse economy and a thriving job market
- The STORE SUPPORT CENTER location offers easy access to major highways and public transportation
- The area provides numerous dining, entertainment, and cultural attractions
Work Schedule: The typical work schedule is Monday through Friday, 8:00 AM to 5:00 PM, with some flexibility for overtime as needed.
ASSUMPTION: The on-site work arrangement may change in the future, as the company evaluates and adjusts its remote work policies.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the Sr Manager
- Background check and offer extension
Key Assessment Areas:
- Technical skills in data analysis and marketing analytics
- Communication and presentation skills
- Problem-solving abilities and strategic thinking
- Cultural fit and alignment with The Home Depot's values
Application Tips:
- Highlight relevant experience and accomplishments in data analysis and marketing analytics
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and strategic thinking
- Demonstrate your ability to communicate complex data insights in a clear and engaging manner
ATS Keywords: Marketing Analytics, Data Analysis, Digital Marketing, Marketing Mix Modeling, Multi-Touch Attribution, Data Storytelling, SQL, Tableau, Power BI, A/B Testing, Predictive Analytics, Communication, Interpersonal Skills, Attention to Detail, Self-Starter
ASSUMPTION: The interview process may vary depending on the specific needs of the hiring team and the candidate pool.
🛠️ Tools & Technologies
- SQL
- Tableau
- Power BI
- Marketing Mix Modeling (MMM) tools
- Multi-Touch Attribution (MTA) tools
- Data visualization and presentation software
ASSUMPTION: The specific tools and technologies used may evolve over time as the company adopts new platforms and solutions.
👔 Cultural Fit Considerations
Company Values:
- Excellent customer service
- Integrity
- Teamwork
- Respect for all people
- Quality
- Doing the right thing
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- How do you ensure that your data-driven insights align with The Home Depot's commitment to excellent customer service?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment or priorities?
- How do you balance the need for thorough analysis with the need for timely decision-making?
ASSUMPTION: The Home Depot's company culture emphasizes teamwork, customer service, and integrity, creating an environment where collaboration and open communication are valued.
⚠️ Potential Challenges
- Managing and analyzing large data sets to extract meaningful insights
- Communicating complex data-driven insights to non-technical stakeholders
- Balancing the need for thorough analysis with the need for timely decision-making
- Adapting to changes in marketing strategies, data analytics tools, or company priorities
ASSUMPTION: The Sr Analyst Marketing Analytics role may present unique challenges related to the scale and complexity of the data, as well as the need to effectively communicate insights to various stakeholders.
📈 Similar Roles Comparison
- This role differs from other marketing analytics positions in its focus on supporting a specific Merchandising SVP area and collaborating with category managers and merchant teams
- Industry-specific context: The Home Depot's extensive retail presence and diverse product offerings create unique opportunities and challenges for marketing analytics
- Career path comparison: This role may lead to advancement opportunities within the marketing analytics function or related areas, such as marketing strategy or management
ASSUMPTION: While this role shares similarities with other marketing analytics positions, its focus on supporting a specific Merchandising SVP area and collaborating with category managers and merchant teams sets it apart.
📝 Sample Projects
- Developing and implementing a multi-touch attribution model to optimize marketing spend across digital channels
- Analyzing customer behavior data to identify opportunities for website enhancements and improved user experience
- Creating and maintaining weekly web analytics dashboards to track key performance indicators (KPIs) and inform data-driven decision-making
ASSUMPTION: The specific projects undertaken by the Sr Analyst Marketing Analytics may vary depending on the company's priorities, marketing strategies, and data analytics tools.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing analytics function?
- How does this role support the overall marketing strategy and objectives for the Merchandising SVP area?
- What are the most pressing challenges facing the marketing analytics team, and how can this role contribute to addressing them?
- How does The Home Depot approach continuous improvement and innovation in marketing analytics?
- What opportunities exist for professional development and growth within the marketing analytics function or related areas?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving marketing strategies through data-driven insights.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills, emphasizing your ability to drive marketing strategies through data-driven insights
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and communication abilities
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
