📌 Core Information
🔹 Job Title: Sr. Associate Brand Manager - Snacks
🔹 Company: Campbell's
🔹 Location: Camden, New Jersey, United States
🔹 Job Type: Full-Time
🔹 Category: Brand Management, Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving growth for iconic snack brands like Goldfish, Kettle Chips, and Pepperidge Farm cookies
- Developing and executing strategic marketing plans to achieve business objectives
- Collaborating cross-functionally to deliver projects on time and within budget
- Analyzing key business metrics and consumer insights to inform decision-making
ASSUMPTION: This role requires a strong understanding of the snack industry and consumer behavior. Previous experience in brand management or a related field is essential for success in this position.
📋 Key Responsibilities
✅ Develop and execute strategic marketing plans to drive brand growth and achieve business objectives
✅ Analyze key business metrics (share, competitive, consumption drivers) and monitor performance against business objectives
✅ Collaborate with cross-functional teams (brand operations, integrated marketing, innovation) to align strategies and ensure successful brand development and activation
✅ Lead cross-functional teams to deliver projects on time and within budget, communicating project status, issues, and opportunities to the broader organization
✅ Gather and synthesize data from multiple sources to make informed decisions and recommendations for brand strategy and marketing initiatives
ASSUMPTION: This role requires strong analytical skills, strategic thinking, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, or a related field
Experience: Minimum 3 years of proven experience in brand management, strategic marketing, and project management
Required Skills:
- Strong communication, presentation, and negotiation skills
- Strong creative thinking with demonstrated ability to build activations with creative, digital, social, public relations, and media agency partners
- Excellent analytical skills and business/financial acumen
- Results-oriented mindset with a track record of achieving exceeding strategic business goals
- Forward-thinking, results-driven marketing professional who thrives in a fast-paced environment
Preferred Skills:
- MBA (strongly preferred)
- Food and beverage/CPG experience (strongly preferred)
ASSUMPTION: While an MBA is preferred, a strong track record in brand management and relevant industry experience can make up for a lack of advanced degree.
💰 Compensation & Benefits
Salary Range: $115,300 - $165,700 per year (based on experience and location)
Benefits:
- Medical, dental, short and long-term disability, AD&D, and life insurance
- 401(k) matching
- Unlimited sick time, paid time off, and holiday pay
- Fitness center access (if in WHQ), on-site day care (operated by Bright Horizons), and company store access (if in WHQ)
- Employee Resource Groups (ERGs) and donation matching program
Working Hours: Full-time, typically 40 hours per week, with flexibility for project demands
ASSUMPTION: The salary range provided is an estimate based on industry standards for brand management roles with 3-5 years of experience. Actual compensation may vary based on individual factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Manufacturing, specifically focused on snacks and meals
Company Size: 10,001+ employees, providing a large, established work environment with diverse opportunities for growth and collaboration
Founded: 1869, with a rich history and strong brand recognition in the food industry
Company Description:
- Campbell's is a leading provider of high-quality, nutritious food and beverages
- They are committed to driving growth through innovation, marketing, and strategic partnerships
- Their portfolio includes iconic brands like Campbell's, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, and Snyder’s of Hanover
Company Specialties:
- Consumer Packaged Goods (CPG)
- Food Production
- Foodservice
- Snacks
Company Website: https://www.thecampbellscompany.com/
ASSUMPTION: Campbell's is a well-established company with a strong focus on growth and innovation, providing a supportive environment for career development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the brand management and marketing fields
Reporting Structure: This role reports directly to the Brand Management team and collaborates with various cross-functional teams, including supply chain, demand planning, sales, and finance
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Progression to senior brand management or leadership roles within the company
- Expansion into different brands or product categories within the Campbell's portfolio
- Development of skills in strategic planning, cross-functional leadership, and project management
ASSUMPTION: This role offers significant growth potential for individuals looking to advance their careers in brand management and marketing within the food industry.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): One Campbell Place, Camden, NJ 08103, US
Geographic Context:
- Camden, New Jersey, is located near Philadelphia, Pennsylvania, offering easy access to cultural attractions, entertainment, and dining options
- The area provides a mix of urban and suburban living, with various housing options and neighborhoods
- Camden is home to several major corporations and offers a diverse job market
Work Schedule: Full-time, typically 40 hours per week, with flexibility for project demands and occasional overtime
ASSUMPTION: The work environment at Campbell's is collaborative and supportive, with a focus on driving growth and innovation through teamwork and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- In-depth interviews with the hiring manager and cross-functional team members
- Final interview with the Brand Management team lead
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Analytical skills and data-driven decision-making
- Cross-functional collaboration and leadership skills
Application Tips:
- Highlight relevant experience in brand management, marketing, or a related field
- Demonstrate a strong understanding of the snack industry and consumer behavior
- Showcase your ability to analyze data, develop strategic plans, and drive results
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
ATS Keywords: Brand Management, Strategic Marketing, Project Management, Consumer Insights, Market Analysis, Campaign Management, Cross-Functional Leadership, Food Industry, Snack Brands, Marketing Strategy, Business Acumen
ASSUMPTION: The application process for this role is competitive, and demonstrating a strong fit with the required qualifications and company culture is essential for success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role, as they enable effective data analysis, strategic planning, and cross-functional collaboration.
👔 Cultural Fit Considerations
Company Values:
- Winning with Character
- Doing the Right Thing
- Doing What We Say We Will Do
- Being a Great Place to Work and Grow
Work Style:
- Collaborative and team-oriented
- Data-driven and strategic
- Adaptable and responsive to change
- Focused on driving growth and innovation
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable analyzing data and making data-driven decisions?
- Do you have a proven track record of driving results and achieving business objectives?
- Are you passionate about the food industry and consumer behavior?
ASSUMPTION: A strong cultural fit with Campbell's values and work style is essential for success in this role, as it enables effective collaboration, communication, and decision-making within the organization.
⚠️ Potential Challenges
- Managing multiple brands and priorities simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in the market and consumer behavior
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive, solutions-oriented approach.
📈 Similar Roles Comparison
- Brand Manager vs. Sr. Associate Brand Manager: The primary difference is the level of experience and responsibility. A Brand Manager typically has 1-3 years of experience, while a Sr. Associate Brand Manager has 3-5 years of experience and more significant responsibilities.
- Industry-specific context: The snack industry is highly competitive, with a focus on innovation, marketing, and consumer trends. Successful brand managers in this industry must stay up-to-date with market trends and consumer behavior.
- Career path comparison: Brand management roles often provide a clear path for career progression, with opportunities for advancement to senior brand management, marketing leadership, or other related roles within the organization.
ASSUMPTION: Understanding the differences between similar roles and the industry-specific context is essential for making informed career decisions and setting appropriate expectations for growth and development.
📝 Sample Projects
- Developing a comprehensive marketing plan for a new product launch, including consumer research, competitive analysis, and strategic positioning
- Conducting a brand audit and rebranding initiative to refresh the brand's identity and appeal to a new target audience
- Leading a cross-functional team to deliver a successful marketing campaign, including creative development, media planning, and execution
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning and analysis to cross-functional leadership and campaign execution.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader brand management and marketing strategy for the company?
- What opportunities are there for growth and development within the brand management and marketing fields at Campbell's?
- How does the company support work-life balance for employees in this role?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and provides valuable information to help you make an informed decision about your career.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your work, if applicable, to showcase your brand management and marketing expertise
- Follow up with the Talent Acquisition team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
