📌 Core Information
🔹 Job Title: Sr Associate, Paid Search
🔹 Company: dentsu
🔹 Location: Buenos Aires, Argentina
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Implementing, executing, and optimizing Paid Search campaigns
- Developing campaign strategies and roadmaps
- Managing campaign budgets and allocations
- Monitoring campaign performance and providing actionable insights
- Collaborating with cross-functional teams for integrated communication approaches
ASSUMPTION: This role requires a strong focus on data analysis and attention to detail, as well as the ability to manage multiple projects and prioritize responsibilities in an agile environment.
📋 Key Responsibilities
✅ Contribute to the development of strategy alongside the rest of the team
✅ Conduct keyword research and create campaign structures
✅ Apply Google’s best practices for keywords, ads, and landing pages
✅ Define and present campaign roadmaps
✅ Upload campaigns and perform quality control through data quality assurance via Q&A checks
✅ Daily monitoring of Paid Search campaigns delivery, including bid management, budget allocation, forecasting, performance monitoring, pacing, and budgets spent
✅ Adjust campaign budgets and reallocate based on campaign delivery and results
✅ Manage and control campaign budgets and monthly allocations, issue orders, reconcile billing, and resolve discrepancies for invoicing
✅ Prepare reports on the performance of the campaigns by collecting and analyzing data, identifying opportunities for improvement, and bringing valuable and actionable insights and recommendations
✅ Maintain good communication with teams of the agency from other media channels to collaborate in creating and executing media plans with an integrated and coherent communication approach for the client's brands
✅ Work with the agency’s data teams for analysis and client presentations
✅ Serve as a point of reference for clients and internal teams regarding all matters and updates related to Paid Search
✅ Develop and maintain relationships with media partners to promote growth in campaign performance
✅ Train junior members, supporting their development and task execution
ASSUMPTION: This role may occasionally require supervising the work of more junior team members and serving as a point of reference for clients and internal teams regarding all matters and updates related to Paid Search.
🎯 Required Qualifications
Education: Bachelor's degree, preferably in marketing, advertising, finance, or analytics
Experience: 1 to 2 years of experience
Required Skills:
- Proficiency in the Google Ads platform
- Detail-oriented with a focus on precision in execution, quality control through Q&A, and attention to detail
- Strong numerical and analytical skills
- Good knowledge of the Microsoft Office Suite, particularly Excel and PowerPoint
- Strong verbal and written communication skills
- Ability to build strong relationships with the teams you work with
- Ability to handle multiple projects and prioritize responsibilities in an agile environment
- High level of integrity, autonomy, and self-motivation
- Advanced knowledge of Excel, including pivot tables and charts
- Organizational skills and project management capability
- Data analysis and problem-solving skills; able to draw conclusions and design strategic recommendations based on findings
Preferred Skills:
- Knowledge of Bing Ads
- Knowledge of Looker Studio
ASSUMPTION: While not explicitly stated, proficiency in Spanish is likely required for this role due to the location and company headquarters.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Buenos Aires, Argentina is approximately ARS 120,000 - 180,000 per year (USD 750 - 1,125 per month), based on industry standards for experience level and location.
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Retirement plan
- Employee assistance program
- Tuition assistance
- Paid time off
Working Hours: Full-time position with standard business hours, Monday through Friday, with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Dentsu is a global advertising and public relations firm, operating in the advertising services industry
Company Size: Dentsu has 10,001+ employees worldwide, providing a large and diverse work environment
Founded: Dentsu was founded in 1901 and has a rich history in the advertising industry
Company Description:
- Dentsu is a global network designed for what’s next, helping brands predict and plan for disruptive future opportunities
- The company connects brand, content, commerce, and experience, underpinned by modern creativity
- Dentsu teams together to create new paths to growth in the sustainable economy
Company Specialties:
- Marketing communications
- Advertising
- Media planning
- Media buying
- People-Based Marketing
- Creative
- Innovation
- Data
- and Technology
Company Website: dentsu.com
ASSUMPTION: Dentsu's global presence and extensive client roster provide ample opportunities for career growth and exposure to diverse projects.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position, offering opportunities for growth and development within the Paid Search team
Reporting Structure: The Sr Associate, Paid Search will report directly to the Paid Search Manager or similar role
Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific projects or tasks
Growth Opportunities:
- Progression to a Paid Search Manager or similar role
- Expansion into other media channels or specializations within the agency
- Potential international assignments or projects, given Dentsu's global presence
ASSUMPTION: This role offers opportunities for career growth and development within the Paid Search team and the broader agency.
🌍 Location & Work Environment
Office Type: Dentsu's Buenos Aires office is a modern, collaborative workspace designed to foster creativity and innovation
Office Location(s): Manuel Ugarte 1674, CABA, Buenos Aires, Argentina
Geographic Context:
- Buenos Aires is the capital and largest city of Argentina, with a population of approximately 3 million people
- The city is known for its rich cultural heritage, vibrant nightlife, and diverse food scene
- Buenos Aires offers a mix of urban and natural environments, with numerous parks and green spaces
Work Schedule: Standard business hours, Monday through Friday, with flexibility for project needs
ASSUMPTION: Buenos Aires offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team or relevant stakeholders
- Background check and onboarding
Key Assessment Areas:
- Technical skills and knowledge of Paid Search platforms
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Cultural fit and alignment with Dentsu's values
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on Paid Search campaigns and data analysis
- Tailor your cover letter to emphasize your enthusiasm for the role and your fit with Dentsu's company culture
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, attention to detail, and ability to manage multiple projects
ATS Keywords: Paid Search, Google Ads, Bing Ads, Keyword Research, Data Analysis, Analytical Skills, Communication Skills, Project Management, Budget Management, Quality Control, Excel, PowerPoint, Problem Solving, Relationship Building, Training, Campaign Optimization
ASSUMPTION: The application process for this role may involve assessments or tests to evaluate the candidate's technical skills and problem-solving abilities.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Microsoft Office Suite (Excel, PowerPoint)
- Looker Studio (preferred)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the team and the client projects.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Courage
- Curiosity
Work Style:
- Agile and adaptable
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and proactive
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you detail-oriented and able to manage multiple projects simultaneously?
- Do you possess strong analytical skills and a data-driven mindset?
- Are you comfortable working collaboratively with cross-functional teams?
ASSUMPTION: Dentsu values candidates who are passionate about their work, curious about new challenges, and committed to delivering exceptional results for clients.
⚠️ Potential Challenges
- Managing multiple projects and prioritizing responsibilities in an agile environment
- Adapting to the fast-paced nature of the advertising industry and client demands
- Developing and maintaining strong relationships with media partners
- Occasionally working outside of standard business hours to meet project deadlines
ASSUMPTION: The Sr Associate, Paid Search role may present challenges related to time management, adaptability, and relationship building.
📈 Similar Roles Comparison
- Compared to other Paid Search roles, this position offers a higher level of responsibility and autonomy, with the opportunity to manage campaign budgets and reconcile billing
- In the broader advertising industry, this role is similar to a Paid Media Specialist or Paid Search Specialist, with a focus on campaign execution and optimization
- Career-wise, this role is a stepping stone to becoming a Paid Search Manager or moving into other media channels or specializations within the agency
ASSUMPTION: This role offers a unique blend of responsibilities and opportunities for growth within the Paid Search team and the broader agency.
📝 Sample Projects
- Developing and executing a Paid Search campaign for a new client, including keyword research, campaign setup, and ongoing optimization
- Conducting a comprehensive audit of an existing Paid Search campaign and providing strategic recommendations for improvement
- Collaborating with cross-functional teams to create an integrated media plan for a client, including Paid Search, Paid Social, and Display advertising
ASSUMPTION: The Sr Associate, Paid Search role involves a diverse range of projects, from campaign execution and optimization to strategic planning and analysis.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader Paid Search team?
- How does Dentsu support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Dentsu foster a culture of collaboration and innovation?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Dentsu careers portal
- Tailor your resume to highlight relevant experience and skills, focusing on Paid Search campaigns and data analysis
- Write a cover letter that emphasizes your enthusiasm for the role and your fit with Dentsu's company culture
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, attention to detail, and ability to manage multiple projects
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
