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Sr. Brand Designer

Sonic Internet + Phone
Full-time
On-site
Santa Rosa, California, United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Brand Designer

πŸ”Ή Company: Sonic Internet + Phone

πŸ”Ή Location: Santa Rosa, CA

πŸ”Ή Job Type: Full-time, Hybrid

πŸ”Ή Category: Design

πŸ”Ή Date Posted: April 7, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site/Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Elevating Sonic's brand and maintaining brand consistency
  • Collaborating with internal leaders and external teams to deliver impactful marketing assets
  • Applying strategic visual thinking and design skills to build brand equity
  • Leading creative teams and building creative processes

ASSUMPTION: This role requires a high level of creativity, leadership, and collaboration to successfully elevate Sonic's brand and achieve business goals.

πŸ“‹ Key Responsibilities

βœ… Deep understanding and expertise in core areas of visual design, including typography, grid/layout, color theory, logo + identity design, design systems, photography, and how to create a range of expressive tones from combining those elements.

βœ… Design materials and internal resources (print, digital, video) for teams that are on-brand and aligned with the needs of the business.

βœ… Collaborate closely with external teams (Product, Sales, HR, Customer Service, Developers) to identify needs and deliver brand cohesive and impactful marketing assets to help reach shared business goals.

βœ… Apply strategic visual thinking and design skills to deliver end-to-end brand creative that builds equity in Sonic’s brand and positions Sonic as a leading fiber internet provider.

βœ… Build creative strategies in partnership with Marketing leadership that elevates the brand, builds authority, and reaches business goals.

βœ… Ability to build creative process and lead team members through brand design projects for print and digital creative, maintaining consistency with brand standards and positively representing the Sonic brand.

βœ… Present and effectively communicate your design vision to other members of various teams and internal stakeholders.

ASSUMPTION: This role requires a strong portfolio showcasing a wide range of design skills and experience working with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in graphic design or equivalent experience

Experience: 5+ Years of experience in Graphic Design and/or Creative Direction

Required Skills:

  • Exhibits strong visual design skills that elevate team standards
  • Balances development, critical thinking, and business needs to deliver meaningful impact
  • Structured and organized with keen attention to detail
  • Proficient knowledge of standard design tools (Abode Creative Suite, etc.)

Preferred Skills:

  • Experience working with external agencies

ASSUMPTION: Candidates with a strong portfolio and relevant industry experience will be highly competitive for this role.

πŸ’° Compensation & Benefits

Salary Range: $90k - $110k annually (based on industry standards for a Senior Brand Designer with 5-10 years of experience in the telecommunications industry)

Benefits:

  • Medical, Dental, Vision
  • 401k
  • Profit sharing bonus
  • Free home internet

Working Hours: Full-time (40 hours per week), exempt position. Hybrid role.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Telecommunications. Sonic is known for providing high-speed internet connectivity, exemplary customer care, and advocating for users’ online privacy rights.

Company Size: 501-1,000 employees. This size allows for a structured work environment with opportunities for growth and collaboration.

Founded: 1994. Sonic has a long history in the telecommunications industry and has established itself as a reliable and innovative internet provider.

Company Description:

  • Sonic is the fastest, most affordable internet provider in America
  • Focused on building a better internet by providing high-speed connectivity, exemplary customer care, advocating for users’ online privacy rights, and maintaining an open and equal internet
  • Headquartered in Santa Rosa, CA, with a strong presence in the Bay Area

Company Specialties:

  • Broadband Internet Access
  • Home Internet
  • Home Phone
  • Gigabit Internet
  • Business Internet
  • Business Ethernet
  • Business Cloud Phone
  • Business Phone
  • Colocation
  • Fiber Internet

Company Website: Sonic

ASSUMPTION: Sonic's focus on customer care and privacy rights makes it an attractive employer for candidates who value these aspects in their workplace.

πŸ“Š Role Analysis

Career Level: Senior. This role requires a high level of expertise and leadership in brand design.

Reporting Structure: This is a leadership role on the Sonic Marketing team, reporting directly to the Marketing Director.

Work Arrangement: Hybrid role. This position requires some in-office work, with the remainder of the work being done remotely.

Growth Opportunities:

  • Potential to grow within the Marketing team as Sonic continues to expand
  • Opportunity to mentor junior designers and help develop their skills
  • Chance to work on high-impact projects that shape Sonic's brand and reach business goals

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of career advancement and skill development.

🌍 Location & Work Environment

Office Type: Hybrid. The office is located in Santa Rosa, CA, with some remote work options available.

Office Location(s): 2260 Apollo Way, Santa Rosa, CA 95407, US

Geographic Context:

  • Santa Rosa is located in Sonoma County, approximately 55 miles north of San Francisco
  • The area offers a mix of urban and rural environments, with easy access to outdoor activities and a vibrant arts scene
  • Cost of living is generally lower than in nearby San Francisco, with a range of housing options available

Work Schedule: Full-time, exempt position. The work schedule is typically Monday through Friday, with some flexibility for remote work.

ASSUMPTION: The hybrid work arrangement and location in Santa Rosa offer a good balance between work-life integration and access to urban amenities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen with the Hiring Manager
  • Design challenge or portfolio review with the Marketing Director
  • Final on-site interview with the Marketing team and other stakeholders

Key Assessment Areas:

  • Design skills and portfolio
  • Creativity and strategic thinking
  • Leadership and teamwork
  • Communication and presentation skills

Application Tips:

  • Tailor your resume and portfolio to highlight your relevant design experience and skills
  • Prepare a cover letter that demonstrates your understanding of Sonic's brand and your fit for the role
  • Be ready to discuss your design process and how you approach brand design projects

ATS Keywords: Brand Designer, Senior Brand Designer, Visual Design, Typography, Graphic Design, Creative Direction, Marketing Assets, Brand Consistency, Brand Equity

ASSUMPTION: The interview process for this role will focus heavily on assessing the candidate's design skills, creativity, and cultural fit within the Sonic Marketing team.

πŸ› οΈ Tools & Technologies

  • Adobe Creative Suite (Illustrator, Photoshop, InDesign)
  • Sketch or Figma
  • Microsoft Office Suite
  • Project management tools (e.g., Asana, Jira)

ASSUMPTION: Proficiency in industry-standard design tools is essential for this role, as well as experience with project management tools to collaborate effectively with cross-functional teams.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-focused
  • Innovative
  • Collaborative
  • Accountable

Work Style:

  • Creative and strategic thinking
  • Strong communication and presentation skills
  • Ability to work independently and in a team environment
  • Adaptability and flexibility

Self-Assessment Questions:

  • How do you align with Sonic's company values, particularly in the context of this role?
  • How comfortable are you working in a hybrid environment, with some in-office and remote work required?
  • How do your work style and preferences fit with the requirements of this role?

ASSUMPTION: Sonic values candidates who are customer-focused, innovative, and collaborative, with strong communication skills and the ability to work effectively in a hybrid environment.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines in a fast-paced environment
  • Balancing the needs of various internal and external stakeholders
  • Maintaining brand consistency across a wide range of marketing assets
  • Adapting to changes in the telecommunications industry and Sonic's business priorities

ASSUMPTION: This role presents unique challenges that require strong project management skills, adaptability, and the ability to balance multiple priorities and stakeholders.

πŸ“ˆ Similar Roles Comparison

  • Unlike related roles in other industries, this position requires a deep understanding of the telecommunications industry and Sonic's unique brand
  • Sonic's focus on customer care and privacy rights sets it apart from other telecommunications companies
  • This role offers significant growth opportunities, both in terms of career advancement and skill development

ASSUMPTION: Candidates should research Sonic's unique brand and values to understand how this role differs from similar positions in other industries.

πŸ“ Sample Projects

  • Redesigning Sonic's brand guidelines to better reflect the company's values and positioning
  • Creating a comprehensive brand style guide for Sonic's marketing materials
  • Developing a visual identity system for Sonic's business-to-business marketing efforts

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of creativity required for this role.

❓ Key Questions to Ask During Interview

  • Can you describe the current state of Sonic's brand and the vision for its future?
  • How does this role fit into the overall marketing strategy for Sonic?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Sonic support the professional development and growth of its employees?
  • What is the team structure and dynamic within the Marketing department?

ASSUMPTION: These questions demonstrate the candidate's interest in Sonic's brand, marketing strategy, and team dynamics, as well as their long-term career goals.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and portfolio to highlight your relevant design experience and skills
  • Prepare a cover letter that demonstrates your understanding of Sonic's brand and your fit for the role
  • Be ready to discuss your design process and how you approach brand design projects
  • Follow up with the Hiring Manager one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.