Sr. Brand Manager

📌 Core Information

🔹 Job Title: Senior Brand Manager

🔹 Company: Zerorez Inc

🔹 Location: American Fork, UT

🔹 Job Type: Full-time, On-site

🔹 Category: Brand Management, Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Owning and evolving the Zerorez brand guidelines
• Defining and guiding the messaging, visual identity, and creative direction of the brand
• Leading a team of content, design, and creative production professionals
• Collaborating with strategic and creative agency partners to scale brand storytelling

ASSUMPTION: This role requires a strategic thinker with a strong creative background and experience managing teams. The ideal candidate will be comfortable working with franchisees and internal stakeholders to ensure brand consistency across all markets.

📋 Key Responsibilities

✅ Brand Stewardship & Strategy: Own and evolve the Zerorez brand guidelines, define and guide brand messaging, ensure brand consistency and compliance, and model exemplary attendance and punctuality standards.

✅ Creative Leadership & Execution: Oversee the development of high-impact creative assets, set the creative bar, review work, and provide clear, actionable feedback, and collaborate with agency partners to scale brand storytelling.

✅ Franchise & Internal Collaboration: Partner with corporate-owned base marketing teams, the ZMAC committee, and franchisees to deliver tools and creative that work locally but build the brand nationally, and own the development and evolution of quarterly marketing playbooks.

ASSUMPTION: This role requires a balance of strategic thinking, creative direction, and project management skills. The ideal candidate will be able to work effectively with both internal teams and external partners to achieve brand goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 6+ years in brand marketing, creative strategy, or related role (franchise or multi-location experience a plus)

Required Skills:

• Proven ability to lead creative development and guide teams through the execution of cohesive brand campaigns
• Strong communication skills with an eye for clean, compelling messaging and design
• Comfortable managing cross-functional partners and external agencies
• Excellent project management and organizational skills
• Confident leader who can coach and empower a growing team while executing hands-on when needed

Preferred Skills:

• Experience working with franchise networks
• Familiarity with the environmental services industry

ASSUMPTION: Candidates should have a strong background in brand management, with experience leading creative teams and managing cross-functional partners. Familiarity with the franchise industry and the environmental services sector is a plus.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Brand Manager role in Utah)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Zerorez services

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for project needs)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Brand Manager role in Utah. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Zerorez Inc operates in the environmental services industry, specifically focusing on carpet and surface cleaning. The company is a franchisor with operations throughout North America and the United Kingdom.

Company Size: Zerorez Inc has 501-1,000 employees, making it a mid-sized company. This size allows for opportunities for growth and advancement while maintaining a relatively close-knit work environment.

Founded: Zerorez Inc was founded in 2001 and has since grown to become a leading provider of carpet and surface cleaning services.

Company Description:

• Zerorez is the right way to clean your carpets, with a focus on safety, deep cleaning, quick drying, and trusted professionals
• The company uses Zr™ Water, which is safe for people, pets, and the planet, and leaves no residue
• Zerorez has a strong commitment to customer satisfaction, with over 400,000 happy customers every year

Company Specialties:

• Carpet cleaning
• Tile and grout cleaning
• Residential cleaning services
• Commercial cleaning services
• Upholstery cleaning
• Area rug cleaning
• Franchisor
• Air duct cleaning
• Dryer vent cleaning
• Hardwood floor cleaning

Company Website: http://www.zerorez.com

ASSUMPTION: Zerorez Inc is a well-established company with a strong brand and a commitment to customer satisfaction. The company's focus on safety and environmental responsibility sets it apart in the carpet cleaning industry.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of experience and expertise in brand management and creative strategy.

Reporting Structure: The Senior Brand Manager will report directly to the Vice President of Marketing and will oversee a team of content, design, and creative production professionals.

Work Arrangement: This role is on-site, with the expectation of working from the company's headquarters in American Fork, Utah. However, there may be flexibility for remote work on a case-by-case basis.

Growth Opportunities:

• As Zerorez Inc continues to grow, there may be opportunities for the Senior Brand Manager to take on additional responsibilities or move into a leadership role within the marketing department
• The company's franchise network is expanding, providing opportunities for the Senior Brand Manager to work with franchisees and help grow the brand nationally

ASSUMPTION: This role offers significant opportunities for growth and advancement within the marketing department and the company as a whole. The ideal candidate will be eager to take on new challenges and help drive the brand's success.

🌍 Location & Work Environment

Office Type: Zerorez Inc's headquarters is a modern, professional office environment, with open-concept workspaces and collaborative areas.

Office Location(s): 772 E Utah Valley Drive, Suite 120, American Fork, UT 84003

Geographic Context:

• American Fork is a city in Utah County, Utah, with a population of approximately 30,000 people
• The city is located about 30 miles south of Salt Lake City and offers a mix of urban and suburban living
• American Fork is home to a variety of businesses, including several tech companies and retail outlets

Work Schedule: The work schedule for this role is Monday-Friday, 8:00 AM - 5:00 PM, with the expectation of working additional hours as needed to meet project deadlines.

ASSUMPTION: The work environment at Zerorez Inc is collaborative and supportive, with a focus on teamwork and open communication. The company's headquarters in American Fork offers a convenient location with easy access to nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Vice President of Marketing to discuss the role and the candidate's fit for the team
• Creative challenge or case study presentation to demonstrate the candidate's strategic thinking and creative problem-solving skills
• Final interview with key stakeholders to discuss the candidate's fit for the company and the team

Key Assessment Areas:

• Brand strategy and creative direction
• Project management and organizational skills
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to brand strategy and creative direction, as well as your experience managing teams and collaborating with cross-functional partners
• Showcase your portfolio or examples of your work, highlighting your ability to develop and execute cohesive brand campaigns

ATS Keywords: Brand management, creative strategy, brand stewardship, franchise marketing, team leadership, project management, messaging, visual identity, collaboration, marketing, content development, design, franchise management, organizational skills, accountability, inclusivity

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, creative problem-solving skills, and cultural fit. The ideal candidate will be able to demonstrate their ability to lead a team and collaborate effectively with cross-functional partners to achieve brand goals.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (Asana, Trello, Jira)
• Brand management software (Frontify, Brandfolder, Bynder)

ASSUMPTION: The ideal candidate will have experience using industry-standard creative and project management tools. Familiarity with brand management software is a plus.

👔 Cultural Fit Considerations

Company Values:

• Safety: Zerorez Inc is committed to providing safe and effective cleaning services for customers and their pets
• Integrity: The company values honesty, transparency, and ethical business practices
• Customer focus: Zerorez Inc is dedicated to delivering exceptional customer service and exceeding customer expectations

Work Style:

• Collaborative: The company values open communication and teamwork, with a focus on supporting and empowering team members
• Adaptable: Zerorez Inc is a growing company, and employees are expected to be flexible and adaptable to change
• Results-driven: The company values employees who are focused on achieving results and driving the brand's success

Self-Assessment Questions:

• Do you have experience working with franchise networks and ensuring brand consistency across multiple locations?
• Are you comfortable managing cross-functional partners and external agencies to achieve brand goals?
• Do you have a proven track record of developing and executing cohesive brand campaigns?

ASSUMPTION: The ideal candidate for this role will be a strategic thinker with a strong creative background and experience managing teams. They will be comfortable working with franchisees and internal stakeholders to ensure brand consistency across all markets and will be able to thrive in a collaborative, results-driven work environment.

⚠️ Potential Challenges

• The Senior Brand Manager will need to balance the need for brand consistency with the unique needs and preferences of franchisees and local markets
• The role may require occasional travel to attend industry events or visit franchisees
• The Senior Brand Manager will need to be comfortable working in a fast-paced, growing company and adapting to change
• The role may require working additional hours to meet project deadlines or support franchisees

ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, growing company and adapting to change. They will be able to balance the need for brand consistency with the unique needs and preferences of franchisees and local markets and will be comfortable working additional hours as needed to meet project deadlines or support franchisees.

📈 Similar Roles Comparison

• Unlike traditional brand management roles, this position requires experience working with franchise networks and ensuring brand consistency across multiple locations
• The role is focused on creative strategy and brand stewardship, rather than media buying or planning
• This role offers the opportunity to work with a growing company in a dynamic and evolving industry

ASSUMPTION: This role is unique in its focus on franchise marketing and brand stewardship, and the ideal candidate will have experience working with franchise networks and ensuring brand consistency across multiple locations.

📝 Sample Projects

• Developing and executing a national brand campaign to launch a new service or product offering
• Creating and implementing a quarterly marketing playbook to streamline the marketing process and increase adoption across the franchise network
• Collaborating with agency partners to create a series of targeted digital ads to promote a seasonal promotion or special offer

ASSUMPTION: The ideal candidate for this role will have experience developing and executing cohesive brand campaigns and collaborating with agency partners to achieve brand goals.

❓ Key Questions to Ask During Interview

• How does the company support the growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company approach franchise marketing and ensuring brand consistency across multiple locations?
• What are the biggest challenges facing the brand in the next year, and how can this role help address them?
• How does the company foster a culture of inclusivity and diversity?

ASSUMPTION: The ideal candidate for this role will be curious and engaged, with a strong desire to learn and grow within the company. They will be comfortable asking thoughtful questions and demonstrating their interest in the role and the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your work, demonstrating your ability to develop and execute cohesive brand campaigns
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.