🔹 Job Title: Sr. Brand Manager - Aperol & Crodino
🔹 Company: Campari Group
🔹 Location: New York, New York, United States
🔹 Job Type: On-site
🔹 Category: Beverage Manufacturing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of the spirits industry, consumer insights, and brand management. The ideal candidate will have experience in the US market and be comfortable working in a fast-paced, collaborative environment.
✅ Develop a deep understanding of current and potential consumers and translate this information into a brand strategy and execution plan.
✅ Guide and promote brand-building practices across the organization, championing the vision among various stakeholders, including the leadership team, trade, sales, and distributors.
✅ Serve as the brand lead for business reviews presented to the US Leadership Team or Global team, driving outcomes and actions to meet business goals.
✅ Drive the development of all marketing assets and selling tools in collaboration with sales and Channel and Customer Marketing team members to ensure cohesive and impactful messaging that aligns with brand objectives.
✅ Partner with internal media, cultural partnership, and digital teams to develop strategy recommendations while optimizing ROI.
✅ Collaborate with the Strategy, Innovation, and Insights team to identify and capitalize on key growth opportunities in the market, including market exploration, new consumer unlocks, pricing, distribution opportunities, and optimizing our size mix.
✅ Lead brand extension developments and size mix opportunities, actively participating in the Campari springboard process and working closely with the Global and Local innovation teams.
✅ Oversee regular brand performance reports and conduct additional monthly analyses to stay connected with specific brand challenges and opportunities throughout the year. Provide regular updates and actionable recommendations to management and collaborating teams.
✅ Oversee brand financials, providing guidance on where and how to invest A&P based on the overall strategy. Drive total efficiencies in the marketing budget and provide analysis on spending versus plans.
✅ Lead the portfolio of the brand’s P&L for a marketing-driven organization. Work to build brands with strong equity, enabling increased value delivery over time.
✅ Lead creative agencies and collaborate with internal partners (PR, Digital, Experiential) to develop and execute integrated and impactful communications for the brands across multiple consumer touchpoints. Ensure that all communications align with and deliver on the brand’s strategic goals.
✅ Engage and mobilize sales and distributor partners to foster enthusiasm and ensure concrete execution excellence throughout the line.
✅ Manage all aspects of product development initiatives in partnership with our House of Brands Marketing team, utilizing Campari’s innovation gate process (including testing, insights, business case modeling, etc.).
✅ Lead the consumer activation plan across various channels, including advertising, digital and social media, public relations, special events, and sponsorships.
✅ Lead multiple agencies and the IAT to deliver all consumer-facing communications. Proactively manage and analyze the brand’s P&L, including pricing analysis, promotional strategy, SKU management, and A&P budget management to ensure efficiencies in the annual plan.
✅ Work closely with local Commercial and Channel & Customer Marketing teams to identify opportunities for portfolio or geographic expansion to achieve goals.
✅ Collaborate with multiple stakeholders, including House of Brands Marketing team, Channel & Customer Marketing, Supply Chain, and Sales, to ensure that brand-building activities remain on strategy.
✅ Stay close to the marketplace to ensure that BTL efforts are properly executed across TTL touchpoints.
✅ Lead and manage a team of 3, providing guidance, support, and mentorship to ensure their professional growth and development. Conduct regular performance reviews, set clear objectives, and provide constructive feedback to team members to help them achieve their goals.
✅ Foster a collaborative and inclusive team environment, encouraging open communication and teamwork to drive successful project outcomes.
✅ Oversee the allocation of tasks and responsibilities within the team, ensuring efficient workflow and optimal use of resources.
ASSUMPTION: This role requires strong leadership, strategic thinking, and the ability to manage multiple stakeholders and projects simultaneously. The ideal candidate will have experience in brand management, consumer insights, and team leadership.
Education: Bachelor’s Degree required; MBA preferred
Experience: 7+ years of experience in brand management within the CPG or AlcBev industry, with a strong background in the spirits industry and US market. Previous experience in sales and trade marketing is a plus.
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a proven track record in brand management, with a strong understanding of the spirits industry and consumer insights. They will be comfortable working in a fast-paced, collaborative environment and have experience managing teams.
Salary Range: $145,000 - $157,800 per year
Benefits:
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in the beverage manufacturing industry. The actual salary offer may vary based on the candidate's experience, skills, and qualifications.
Industry: Beverage Manufacturing
Company Size: 1,001-5,000 employees
Founded: 1860
Company Description:
Company Specialties:
Company Website: www.camparigroup.com/en
ASSUMPTION: Campari Group is a well-established company in the beverage manufacturing industry, with a strong global presence and a portfolio of premium and super premium brands. The company values innovation, strong brand building, and external growth through acquisitions.
Career Level: Mid-level to Senior-level
Reporting Structure: This role reports directly to the US Marketing Director and works closely with the Global Brand Director for Aperol & Crodino.
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or meetings.
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity to work on a high-profile brand within the Campari Group portfolio, with the potential for career progression within the marketing function or into other areas of the business. The ideal candidate will have the opportunity to gain experience working with global teams and collaborating with stakeholders across different functions and regions.
Office Type: Urban office environment in New York City
Office Location(s): New York, New York, United States
Geographic Context:
Work Schedule: Monday-Friday, with occasional weekend or evening work for events or meetings
ASSUMPTION: New York City offers a dynamic and vibrant work environment, with numerous opportunities for networking and professional development within the beverage and spirits industry. The city's diverse cultural scene can provide inspiration for brand initiatives and consumer insights.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Management, Spirits Industry, Consumer Insights, Marketing Strategy, Financial Management, Communication, Product Development, Cross-Functional Management, Team Leadership, Analytical Skills, Problem-Solving, Presentation Skills, Collaboration, Innovation, Digital Marketing, Sales
ASSUMPTION: The interview process for this role will focus on assessing the candidate's brand management and strategy development skills, consumer insights and market research, leadership and team management, cross-functional collaboration and stakeholder management, analytical and problem-solving skills, and cultural fit with the company.
ASSUMPTION: The ideal candidate will be proficient in using Microsoft Office Suite, data analysis tools, project management tools, marketing automation tools, and social media platforms. Familiarity with industry-specific tools and software is also valuable.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Campari Group values candidates who are passionate about their brands, have a pioneering spirit, and are collaborative, data-driven, innovative, and results-focused. The ideal candidate will be able to thrive in a fast-paced, dynamic work environment and build strong relationships with stakeholders.
ASSUMPTION: The role presents several challenges, including managing multiple stakeholders and agencies, working outside of regular business hours, managing a team, and competing in a dynamic industry. The ideal candidate will be able to thrive in a fast-paced, collaborative environment and have strong leadership and problem-solving skills.
ASSUMPTION: This role is similar to a Senior Brand Manager or Marketing Manager role within the spirits or beverage industry, with a focus on brand development, strategy, and execution. The ideal candidate will have a strong understanding of the spirits industry, consumer insights, and brand management, and be able to thrive in a fast-paced, collaborative environment.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Sr. Brand Manager for Aperol & Crodino may be involved in, from developing marketing campaigns to launching new brands and conducting brand audits.
ASSUMPTION: These key questions are designed to help the candidate understand the company's long-term vision, professional development opportunities, brand management strategies, cross-functional collaboration, and performance measurement for Aperol and Crodino.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.