Sr. Brand Manager

📌 Core Information

🔹 Job Title: Senior Brand Manager

🔹 Company: KIK Consumer Products

🔹 Location: Lawrenceville, GA, USA

🔹 Job Type: Full-time, On-site

🔹 Category: Brand Management, Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving marketing and product portfolio strategies for KIK’s B2B Pool Chemical brands
• Managing new product development, trade advertising campaigns, and promotional strategies
• Collaborating with cross-functional teams to meet operational targets
• Becoming a subject matter expert on the product portfolio’s financial profile
• Thought leadership and influencing executive leadership for brand success

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Portfolio Ownership: Own the product portfolio for KIK’s B2B brands, driving P&L growth through data-driven recommendations and detailed analysis of product performance and profitability.

✅ Innovative Solutions: Lead the development of innovative marketing and product solutions by identifying unmet consumer needs and creating programs that drive behavior change, outperforming the competition.

✅ Co-op Marketing Leadership: Manage the BioGuard brands Co-op Marketing Program, building relationships with key Independent Pool Dealers, managing co-op budgets, and crafting campaigns that drive profitability and category differentiation.

✅ Agency Collaboration: Lead key agency relationships to ensure the flawless execution of local-level Co-op Marketing campaigns targeting pool owners.

✅ Market Research: Commission and leverage marketing research to gain insights into product concepts and consumer needs, using this data to identify and commercialize new product development opportunities.

✅ Industry Leadership: Lead strategy for industry tradeshows and dealer education events, overseeing brand and product communications, logistics, and promotional giveaways.

✅ Cross-Functional Collaboration: Partner with internal teams across Sales, Supply Chain, Finance, and Regulatory to meet all operational targets.

✅ Subject Matter Expertise: Become the go-to expert on the product portfolio’s financial profile, driving strategic decisions and recommendations.

✅ Thought Leadership: Serve as the thought leader for the B2B product portfolio strategy, successfully influencing executive leadership to invest in your proposals for success.

✅ Product Management: Demonstrated expertise in strategy development, market analysis, project management, and new product development, with experience in packaging, promotions, and pricing.

✅ Digital Marketing: Proven ability to execute digital campaigns that exceed KPIs. Proficient in SEO/SEM, email marketing, display advertising, social media, and marketing automation platforms (e.g., Salesforce, HubSpot).

✅ Drive for Results: Demonstrated ability to consistently exceed goals and deliver business results, with a competitive mindset that drives growth across brands or categories.

✅ Data and Consumer Focused: Analytical, with a strong ability to leverage data-driven insights to guide decision-making, creative problem-solving, and business growth.

✅ Entrepreneurial Mindset: Comfortable in fast-paced environments, with a sense of urgency, self-motivation, and an ability to prioritize effectively, optimize resources, and meet tight deadlines. Adept at completing complex projects swiftly while maintaining focus on consumer and business priorities.

✅ Impact-Driven: Motivated by the opportunity to significantly influence marketing strategies, drive business results, and be rewarded for performance.

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: MBA preferred; Bachelor's degree in Marketing or a related business discipline required.

Experience: 5+ years of proven marketing experience in B2B or B2C environments, with leadership in product management, digital marketing, and P&L brand ownership.

Required Skills:

• Proven success in taking new products from ideation to commercialization, driving margin improvement, and developing effective pricing strategies
• Strong track record in marketing campaign management, including setting and achieving KPIs that drive positive ROI and business results
• Experience leading well-known brands and driving growth in sales, profit, market share, awareness, trial, and household penetration
• Portfolio ownership and P&L management experience
• Excellent analytical and problem-solving skills
• Strong communication and presentation skills
• Proficient in Microsoft Office Suite and marketing automation platforms

Preferred Skills:

• Experience in the pool and spa chemicals industry
• Fluency in Spanish

ASSUMPTION: A strong background in brand management and digital marketing is essential for success in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Brand Manager with 5-10 years of experience in the consumer goods industry)

Benefits:

• Health Insurance
• Wellness Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Disability Insurance
• Retirement Savings Options
• Education Assistance

Working Hours: Full-time, typically 40 hours per week. Flexible hours may be available based on business needs and team agreements.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and market conditions.

📌 Applicant Insights 🔍 Company Context

Industry: Consumer Goods, Manufacturing

Company Size: 1,001-5,000 employees

Founded: 1946 (as KIK Industries, Inc.)

Company Description:

• KIK Consumer Products is a leading manufacturer of consumer products, including cleaning products, pool chemicals, and automotive performance chemicals
• The company is known for its portfolio of over 40 brands, including Spic and Span®, Comet®, BioGuard®, and Prestone®
• KIK operates 20 North American manufacturing facilities and has a global presence in Europe, Asia, Australia, New Zealand, and South Africa
• The company is committed to following through on commitments in a customer-focused, profit-motivated way, while never compromising on safety, ethics, or integrity

Company Specialties:

• Retailer Brand Bleach & Household Cleaning Products
• Personal Care & OTC Products
• Pool & Spa Chemicals
• Aerosol Manufacturing
• Research, Development and Quality Control
• Liquids &Solids Manufacturing
• Automotive products
• Antifreeze
• Household products
• and household cleaners

Company Website: http://www.kikcorp.com

ASSUMPTION: KIK Consumer Products offers a dynamic work environment with opportunities for growth and development in the consumer goods industry.

📊 Role Analysis

Career Level: Mid to Senior level, with potential for growth into a Director or Vice President role

Reporting Structure: This role reports directly to the Vice President of Marketing and will oversee a team of brand managers and marketing coordinators

Work Arrangement: On-site, with potential for hybrid or remote work arrangements based on business needs and team agreements

Growth Opportunities:

• Advancement to a Director or Vice President role within the marketing department
• Expansion of responsibilities to include additional product categories or brands
• Opportunities to lead cross-functional projects or teams

ASSUMPTION: This role offers significant growth potential for the right candidate with strong leadership skills and a strategic mindset.

🌍 Location & Work Environment

Office Type: Modern, well-equipped office space with collaborative work areas and private offices

Office Location(s): Lawrenceville, GA, USA (Headquarters); Rosemont, IL, USA; Concord, ON, Canada

Geographic Context:

• Lawrenceville, GA: A suburb of Atlanta, offering a mix of urban and rural living with easy access to outdoor recreation and cultural attractions
• Rosemont, IL: A suburb of Chicago, offering a diverse cultural scene and proximity to major transportation hubs
• Concord, ON: A suburb of Toronto, offering a blend of urban and rural living with access to numerous parks and recreational facilities

Work Schedule: Full-time, typically 40 hours per week. Flexible hours may be available based on business needs and team agreements

ASSUMPTION: The work environment at KIK Consumer Products is dynamic, collaborative, and focused on driving results through teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth behavioral and situational interviews with the hiring manager and other team members
• Final round interviews with senior leadership
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Strategic planning and execution
• Leadership and team management
• Communication and presentation skills
• Industry knowledge and market trends
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the consumer goods industry and KIK's product portfolio
• Prepare examples of your past successes in brand management, digital marketing, and campaign management
• Be ready to discuss your approach to data-driven decision-making and consumer-focused marketing strategies
• Research KIK's company culture and values, and be prepared to explain how your personal values align with the organization

ATS Keywords: Brand Management, Product Development, Digital Marketing, P&L Management, Market Research, Campaign Management, Cross-Functional Collaboration, Data Analysis, Consumer Insights, Agency Collaboration, Innovative Solutions, Thought Leadership, Product Management, SEO, Email Marketing, Social Media

ASSUMPTION: The interview process at KIK Consumer Products is designed to assess the candidate's skills, experience, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Marketing automation platforms (e.g., Salesforce, HubSpot)
• Google Analytics
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and SEM tools (e.g., SEMrush, Google Ads Keyword Planner)
• Project management tools (e.g., Asana, Trello)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The tools and technologies listed are not exhaustive and may vary based on the specific needs of the role and the organization.

👔 Cultural Fit Considerations

Company Values:

• Customer Focused
• Performance Driven
• Agile and Adaptable
• Collaborative and Inclusive
• Integrity and Ethics

Work Style:

• Data-driven and analytical
• Strategic and innovative
• Collaborative and team-oriented
• Results-focused and accountable
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you prioritize and manage multiple projects simultaneously, ensuring that each receives the attention it deserves?
• Can you provide an example of a time when you identified a market trend or consumer need and developed a successful strategy to capitalize on it?
• How do you approach working with cross-functional teams, and can you share an example of a successful collaboration?
• How do you stay up-to-date with industry trends and market dynamics, and how do you incorporate this knowledge into your decision-making?
• How do you balance the need for strategic planning with the need for agile and responsive execution?

ASSUMPTION: KIK Consumer Products values candidates who are passionate about the consumer goods industry, data-driven, and committed to driving results through collaboration and innovation.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Balancing strategic planning with agile execution
• Working effectively with cross-functional teams and stakeholders
• Adapting to a dynamic and fast-paced work environment
• Developing and implementing innovative marketing strategies that drive business results

ASSUMPTION: The challenges listed are not exhaustive and may vary based on the specific needs of the role and the organization.

📈 Similar Roles Comparison

• Senior Brand Manager (CPG) vs. Senior Brand Manager (B2B): The primary difference lies in the target audience and distribution channels. A CPG-focused role targets consumers, while a B2B role focuses on businesses and organizations. Both roles require strong brand management skills, but the B2B role may involve more complex pricing strategies and channel management.
• Senior Brand Manager vs. Senior Product Manager: While both roles involve managing product portfolios, the brand manager is responsible for the brand's overall strategy, marketing, and positioning, while the product manager focuses on product development, pricing, and lifecycle management. In some organizations, these roles may overlap or be combined.
• Senior Brand Manager vs. Marketing Director: A marketing director oversees the entire marketing function, including brand management, campaign management, market research, and market analysis. A senior brand manager focuses specifically on brand strategy, positioning, and marketing for a particular product or portfolio. In some organizations, the senior brand manager role may report directly to the marketing director.

ASSUMPTION: The role of a Senior Brand Manager is unique and requires a specific set of skills and experiences that set it apart from other marketing and product management roles.

📝 Sample Projects

• Developing and executing a successful product launch campaign for a new pool chemical product, including market research, positioning, pricing, and promotional strategy
• Managing a co-op marketing program with key Independent Pool Dealers, driving profitability and category differentiation through targeted campaigns and promotional giveaways
• Conducting a comprehensive market analysis and competitive landscape assessment for the pool and spa chemicals industry, identifying opportunities for growth and innovation
• Leading a cross-functional team to develop and implement a new digital marketing strategy, including SEO, SEM, social media, and email marketing campaigns, to drive traffic and conversions for the company's e-commerce platform

ASSUMPTION: The sample projects listed are not exhaustive and may vary based on the specific needs of the role and the organization.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to data-driven decision-making and how it is applied to brand management and marketing strategies?
• How does the company support the professional development and growth of its brand managers?
• Can you provide an example of a successful brand management initiative led by the company, and what were the key factors that contributed to its success?
• How does the company approach cross-functional collaboration and teamwork, and what tools or processes are in place to facilitate effective communication and coordination?
• Can you describe the company's approach to innovation and how it is fostered within the brand management team?
• How does the company measure the success of its brand management and marketing initiatives, and what key performance indicators (KPIs) are used to track progress and inform decision-making?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past successes in brand management, digital marketing, and campaign management
• Research KIK's company culture and values, and be prepared to explain how your personal values align with the organization
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.