Based on the provided job listing, here's the enhanced description with detailed insights for job seekers:
## Input Data (Raw Job Listing)
- Job Title: Senior Brand Manager, Brand Marketing
- Company: Coach
- Location: Seoul, Seoul, South Korea
- Job Type: On-site
- Category: Marketing
- Date Posted: 2025-07-14
- Experience Level: 5-10 years
- Work Arrangement: On-site
- Working Hours: 40 hours per week
- Key Skills: Strategic Thinking, Data Driven, Analytical Skills, Project Management, Communication Skills, Brand Building, Digital Media Planning, Retail Marketing, Team Leadership, Cross-Functional Collaboration, Consumer-Centric Mindset, Growth Mindset, Creativity, Customer Focus, Interpersonal Skills, Influencing Skills
- Core Responsibilities: Support the Marketing Director in developing brand vision and strategy tailored to the Korean market. Execute integrated marketing plans and track campaign performance to achieve brand objectives.
- Requirements Summary: Extensive marketing experience with a strong understanding of global and local marketing principles. Proven track record in brand building, strategic thinking, and leadership in a multicultural environment.
- Company URL: [Tapestry website](https://www.tapestry.com/)
- Company Size: 10,001+ employees
- Company Industry: Retail Apparel and Fashion
- Company Headquarters: New York, New York, United States
- Company Founded: 1941
- Company Description: Our global house of brands unites the magic of Coach, Kate Spade New York, and Stuart Weitzman. By intertwining different people and ideas, we push ourselves in our work and expand the bounds of possibility.
- Company Specialties: Retail, Luxury Goods, Brand Management, Marketing, Fashion, Apparel, Accessories
- Company Employees: 18,961
- Company Slogan: Our global house of brands unites the magic of Coach, Kate Spade New York and Stuart Weitzman to stretch what’s possible.
- Company Locations: New York, United States; Shanghai, China; London, United Kingdom; Tokyo, Japan; Hong Kong; North Bergen, New Jersey, United States; Singapore; Ho Chi Minh City, Vietnam; Sydney, Australia; Kuala Lumpur, Malaysia; Taipei, Taiwan; Seoul, South Korea
- LinkedIn Company URL: [Tapestry LinkedIn profile](https://www.linkedin.com/company/tapestryinc/)
- LinkedIn Company Followers: 115,262
- LinkedIn Company Headquarters: New York, New York, United States
- LinkedIn Company Type: Public Company
- LinkedIn Company Founded: 1941
- LinkedIn Company Specialties: Retail, Luxury Goods, Brand Management, Marketing, Fashion, Apparel, Accessories
- LinkedIn Company Employees: 18,961
- LinkedIn Company Slogan: Our global house of brands unites the magic of Coach, Kate Spade New York and Stuart Weitzman to stretch what’s possible.
- LinkedIn Company Locations: New York, United States; Shanghai, China; London, United Kingdom; Tokyo, Japan; Hong Kong; North Bergen, New Jersey, United States; Singapore; Ho Chi Minh City, Vietnam; Sydney, Australia; Kuala Lumpur, Malaysia; Taipei, Taiwan; Seoul, South Korea
- Job Description HTML: [Raw job description HTML](https://pastebin.com/raw/33946532)
## LinkedIn Company Data
- Company Size: 10,001+ employees
- Company Industry: Retail Apparel and Fashion
- Company Headquarters: New York, New York, United States
- Company Founded: 1941
- Company Description: Our global house of brands unites the magic of Coach, Kate Spade New York, and Stuart Weitzman. By intertwining different people and ideas, we push ourselves in our work and expand the bounds of possibility.
- Company Specialties: Retail, Luxury Goods, Brand Management, Marketing, Fashion, Apparel, Accessories
- Company Employees: 18,961
- Company Slogan: Our global house of brands unites the magic of Coach, Kate Spade New York and Stuart Weitzman to stretch what’s possible.
- Company Locations: New York, United States; Shanghai, China; London, United Kingdom; Tokyo, Japan; Hong Kong; North Bergen, New Jersey, United States; Singapore; Ho Chi Minh City, Vietnam; Sydney, Australia; Kuala Lumpur, Malaysia; Taipei, Taiwan; Seoul, South Korea
- LinkedIn Company URL: [Tapestry LinkedIn profile](https://www.linkedin.com/company/tapestryinc/)
- LinkedIn Company Followers: 115,262
- LinkedIn Company Headquarters: New York, New York, United States
- LinkedIn Company Type: Public Company
- LinkedIn Company Founded: 1941
- LinkedIn Company Specialties: Retail, Luxury Goods, Brand Management, Marketing, Fashion, Apparel, Accessories
- LinkedIn Company Employees: 18,961
- LinkedIn Company Slogan: Our global house of brands unites the magic of Coach, Kate Spade New York and Stuart Weitzman to stretch what’s possible.
- LinkedIn Company Locations: New York, United States; Shanghai, China; London, United Kingdom; Tokyo, Japan; Hong Kong; North Bergen, New Jersey, United States; Singapore; Ho Chi Minh City, Vietnam; Sydney, Australia; Kuala Lumpur, Malaysia; Taipei, Taiwan; Seoul, South Korea
##
### 📌 Core Information
- Job Title: Senior Brand Manager, Brand Marketing
- Company: Coach (part of Tapestry, Inc.)
- Location: Seoul, Seoul, South Korea
- Job Type: On-site
- Category: Marketing
- Date Posted: July 14, 2025
- Experience Level: 5-10 years
- Remote Status: On-site (no remote or hybrid options available)
- Domain: [Tapestry website](https://www.tapestry.com/)
- Company Size: 10,001+ employees (global), 18,961 employees (LinkedIn)
- Company Industry: Retail Apparel and Fashion
- Company Headquarters: New York, New York, United States
- Company Founded: 1941
- Company Description: Tapestry, Inc. is a global house of brands that unites the magic of Coach, Kate Spade New York, and Stuart Weitzman. By intertwining different people and ideas, Tapestry pushes itself in its work and expands the bounds of possibility in the retail, luxury goods, brand management, marketing, fashion, apparel, and accessories industries.
- Company Specialties: Retail, Luxury Goods, Brand Management, Marketing, Fashion, Apparel, Accessories
- Company Employees: 18,961 (LinkedIn)
- Company Slogan: Our global house of brands unites the magic of Coach, Kate Spade New York and Stuart Weitzman to stretch what’s possible.
- Company Locations: New York, United States; Shanghai, China; London, United Kingdom; Tokyo, Japan; Hong Kong; North Bergen, New Jersey, United States; Singapore; Ho Chi Minh City, Vietnam; Sydney, Australia; Kuala Lumpur, Malaysia; Taipei, Taiwan; Seoul, South Korea
- LinkedIn Company URL: [Tapestry LinkedIn profile](https://www.linkedin.com/company/tapestryinc/)
- LinkedIn Company Followers: 115,262
### 🚀 Job Overview
Key aspects of this role include:
1. Strategic Thinking: Developing and implementing brand strategies that align with global priorities and are tailored to the Korean market.
2. Data-Driven Decision Making: Using data and analytics to inform strategy and optimize marketing campaigns.
3. Cross-Functional Collaboration: Working closely with global and regional teams, as well as local marketing, media, PR, CRM, and brand analytics teams.
4. Brand Storytelling: Crafting compelling brand narratives that resonate with Korean audiences and stand out in a competitive market.
5. Growth Mindset: Pushing for results and driving brand desirability among Gen-Z consumers.
Assumption: This role requires a strong understanding of the Korean market and consumer trends, as well as the ability to adapt global brand strategies to local contexts.
### 📋 Key Responsibilities
- Brand Strategy Deployment and Implementation:
- Collaborate with the Marketing Director to develop brand vision and strategy for the Korean market.
- Translate global brand growth principles into actionable plans that deliver acquisition targets.
- Communicate and align with global marketing on brand cadence and plans.
- Track and update progress of brand strategy and action plans.
- Integrated Marketing Planning:
- Act as the campaign owner from brand activation download to campaign execution.
- Develop campaign guidance (local insights and strategy + global guidance) for all Korean marketing members.
- Coordinate with cross-functional teams to develop and execute integrated marketing plans.
- Manage brand purpose-led and value-driven campaigns, conducting customer research and formulating insight-led strategy.
- Plan and manage the annual marketing budget (MAP).
- Core KPIs:
- New Acquisition, brand KPI uplift, search lift, traffic impact to ECOMM/Retail, marketing effectiveness, and efficiency targets.
Assumption: Success in this role requires strong project management skills, strategic thinking, and the ability to work effectively with cross-functional teams.
### 🎯 Required Qualifications
- Education:
- Bachelor's degree in Business Administration, Marketing, Communications, or MBA (preferred)
- Experience:
- 5-10 years of experience in marketing, with a strong understanding of both global and local marketing principles
- Proven track record in brand building, strategic thinking, and leadership in a multicultural environment
- Required Skills:
- Strategic thinking and data-driven decision-making
- Strong analytical skills and ability to analyze market trends
- Excellent communication and presentation skills
- Proven experience in brand building, campaign launch, and team leadership
- Knowledge of digital media planning and buying, retail marketing, and PR
- Fluency in written and spoken Korean and English
- Influencing and persuasion skills
- Experience working in a fast-paced, matrix organization with diverse background counterparts
- Growth mindset, can-do attitude, ownership of business, brand, and team
Assumption: Candidates should have a strong understanding of the Korean market and consumer trends, as well as the ability to adapt global brand strategies to local contexts.
### 💰 Compensation & Benefits
- Salary Range: Industry-standard salary range for a senior brand manager role in South Korea, considering the candidate's experience level and the company's size. (Note: The original job listing does not provide salary information, so an industry-standard range is provided here.)
- Low: ₩70,000,000 (approximately $58,000 USD)
- High: ₩100,000,000 (approximately $83,000 USD)
- Benefits:
- Competitive benefits package, including health insurance, retirement plans, and employee discounts on Coach products.
- Opportunities for professional development and career growth within a global organization.
- Collaborative work environment with a diverse, international team.
- Working Hours: 40 hours per week, with flexibility for remote work or hybrid arrangements not specified in the job listing.
Assumption: The salary range provided is an estimate based on industry standards for a senior brand manager role in South Korea. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
### 📌 Applicant Insights
#### 🔍 Company Context
- Industry: Retail Apparel and Fashion
- Company Size: 10,001+ employees (global), 18,961 employees (LinkedIn)
- Company Headquarters: New York, New York, United States
- Company Founded: 1941
- Company Description: Tapestry, Inc. is a global house of brands that unites the magic of Coach, Kate Spade New York, and Stuart Weitzman. By intertwining different people and ideas, Tapestry pushes itself in its work and expands the bounds of possibility in the retail, luxury goods, brand management, marketing, fashion, apparel, and accessories industries.
- Company Specialties: Retail, Luxury Goods, Brand Management, Marketing, Fashion, Apparel, Accessories
- Company Employees: 18,961 (LinkedIn)
- Company Slogan: Our global house of brands unites the magic of Coach, Kate Spade New York and Stuart Weitzman to stretch what’s possible.
- Company Locations: New York, United States; Shanghai, China; London, United Kingdom; Tokyo, Japan; Hong Kong; North Bergen, New Jersey, United States; Singapore; Ho Chi Minh City, Vietnam; Sydney, Australia; Kuala Lumpur, Malaysia; Taipei, Taiwan; Seoul, South Korea
- Company Website: [Tapestry website](https://www.tapestry.com/)
#### 📊 Role Analysis
- Career Level: Senior-level position with significant responsibility and influence within the organization.
- Reporting Structure: Reports directly to the Marketing Director of Coach Korea.
- Work Arrangement: On-site, with no remote or hybrid work arrangements mentioned in the job listing.
- Growth Opportunities:
- Potential for career advancement within the global organization, given the company's size and diverse brand portfolio.
- Opportunities to work on high-impact projects and collaborate with international teams.
- Challenges:
- Navigating a fast-paced, matrix organization with diverse background counterparts.
- Adapting to a multicultural environment and working with global teams.
- Balancing the demands of a senior role while managing multiple projects and stakeholders.
Assumption: Success in this role requires strong project management skills, strategic thinking, and the ability to work effectively with cross-functional teams in a multicultural environment.
### 🌍 Location & Work Environment
- Office Type: On-site, with no remote or hybrid work arrangements mentioned in the job listing.
- Office Location(s): Seoul, South Korea
- Geographic Context:
- Seoul is the capital and largest city in South Korea, with a population of approximately 10 million people.
- The city is known for its vibrant culture, rich history, and modern infrastructure.
- Seoul is a major economic hub and a significant market for luxury goods and fashion brands.
- Work Schedule: Standard full-time work schedule, with no specific details provided in the job listing regarding flexible or reduced hours.
Assumption: The work environment for this role is primarily on-site, with no remote or hybrid work arrangements mentioned in the job listing. The geographic context of Seoul provides a dynamic and culturally rich backdrop for this role.
### 💼 Interview & Application Insights
- Typical Process:
- Online application submission through the provided link.
- Phone or video screening with the HR department.
- In-person or virtual interviews with the hiring manager and other relevant stakeholders.
- Final round interviews, potentially including case studies or presentations.
- Key Assessment Areas:
- Strategic thinking and brand management skills.
- Understanding of the Korean market and consumer trends.
- Ability to work effectively in a multicultural environment.
- Strong communication and presentation skills.
- Project management and leadership skills.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Research the company and the Korean market to demonstrate your understanding and enthusiasm.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and cultural fit.
- ATS Keywords: (Strategic Thinking, Data-Driven Decision Making, Cross-Functional Collaboration, Brand Storytelling, Growth Mindset, Korean Market, Consumer Trends, Multicultural Environment, Project Management, Leadership, Communication Skills)
Assumption: The interview process for this role will focus on assessing the candidate's strategic thinking, brand management skills, understanding of the Korean market, and ability to work effectively in a multicultural environment. Strong communication and presentation skills will also be crucial for success in this role.
### 🛠️️ Tools & Technologies
- Tools/Technology 1: Marketing automation and analytics platforms (e.g., Adobe Marketing Cloud, Google Analytics, or similar tools)
- Tools/Technology 2: Project management software (e.g., Asana, Trello, or Microsoft Project)
- Tools/Technology 3: Collaboration and communication tools (e.g., Microsoft Teams, Slack, or Google Workspace)
Assumption: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes. However, marketing automation and analytics platforms, project management software, and collaboration tools are likely to be essential for success in this role.
### 👔 Cultural Fit Considerations
- Company Values:
- Innovation: Embracing change and continuous improvement.
- Inclusion: Fostering a diverse and inclusive work environment.
- Integrity: Upholding ethical standards and acting with integrity.
- Sustainability: Committing to sustainable and responsible business practices.
- Work Style:
- Collaborative: Working effectively with cross-functional teams and stakeholders.
- Agile: Adapting to changing priorities and demands in a fast-paced environment.
- Data-Driven: Making informed decisions based on data and analytics.
- Customer-Centric: Focusing on customer needs and preferences.
- Self-Assessment Questions:
- How do you align with the company's values, particularly in the context of this role?
- How do you approach working in a multicultural environment, and what steps do you take to ensure effective collaboration?
- How do you balance the demands of a senior role while maintaining a customer-centric focus?
- How do you prioritize and manage multiple projects and stakeholders in a fast-paced environment?
Assumption: Success in this role requires a strong cultural fit with the company's values and work style. Candidates should be prepared to discuss their alignment with these factors and provide specific examples of their relevant experiences and skills.
### ⚠️ Potential Challenges
- Challenge 1: Navigating a fast-paced, matrix organization with diverse background counterparts, requiring strong project management and leadership skills.
- Challenge 2: Adapting to a multicultural environment and working with global teams, demanding cultural sensitivity and effective communication skills.
- Challenge 3: Balancing the demands of a senior role while managing multiple projects and stakeholders, requiring strong time management and prioritization skills.
- Challenge 4: Keeping up with the latest trends and developments in the Korean market and consumer behavior, necessitating continuous learning and adaptability.
Assumption: Candidates should be prepared to discuss their strategies for overcoming these challenges and provide specific examples of their relevant experiences and skills.
### 📈 Similar Roles Comparison
- Comparison Point 1: This role is similar to other senior brand management positions within the company and the broader fashion and luxury goods industry. However, it is unique in its focus on the Korean market and the specific challenges and opportunities presented by this region.
- Comparison Point 2: The industry-specific context for this role involves the competitive landscape of the Korean fashion and luxury goods market, as well as the unique cultural and consumer trends that shape brand strategies in this region.
- Comparison Point 3: Career paths for this role may include progression to regional or global brand management positions, or transition to other senior leadership roles within the company or the broader industry.
Assumption: Candidates should be prepared to discuss the unique aspects of this role and how their skills and experiences make them a strong fit for this specific opportunity.
### 📝 Sample Projects
- Project Example 1: Developing and executing a successful marketing campaign in the Korean market that drives brand awareness and increases sales among Gen-Z consumers.
- Project Example 2: Conducting market research and analyzing consumer data to inform brand strategy and optimize marketing efforts in the Korean market.
- Project Example 3: Collaborating with global and regional teams to align brand vision and strategy across multiple markets, ensuring consistency and maximizing brand impact.
Assumption: Candidates should be prepared to provide specific examples of their relevant experiences and skills in relation to these project examples.
### ❓ Key Questions to Ask During Interview
- Question 1: Can you describe a time when you had to adapt a global brand strategy to a local market, and what steps did you take to ensure its success?
- Question 2: How do you approach working with cross-functional teams and stakeholders in a fast-paced, matrix organization, and what strategies do you use to ensure effective collaboration?
- Question 3: Can you provide an example of a time when you had to manage multiple projects and stakeholders simultaneously, and how did you prioritize and balance their demands?
- Question 4: How do you stay up-to-date with the latest trends and developments in the Korean market and consumer behavior, and how do you incorporate this knowledge into your brand strategies?
- Question 5: Can you describe a challenge you faced in a multicultural environment, and how you overcame it to achieve a successful outcome?
Assumption: Candidates should be prepared to provide detailed and thoughtful responses to these interview questions, drawing on their relevant experiences and skills to demonstrate their fit for the role.
### 📝 Sample Resume Bullet Points
- Brand Strategy Deployment and Implementation:
- Developed and executed brand vision and strategy for the Korean market, driving brand growth and market share.
- Collaborated with global and regional teams to align brand strategy across multiple markets.
- Tracked and updated brand strategy progress, ensuring alignment with global priorities and local market needs.
- Integrated Marketing Planning:
- Led cross-functional teams in developing and executing integrated marketing plans, driving brand engagement and sales.
- Managed brand purpose-led campaigns, conducting customer research and formulating insight-led strategy.
- Planned and managed annual marketing budget (MAP), optimizing resource allocation and maximizing ROI.
- Core KPIs:
- Achieved new acquisition targets and brand KPI uplift, driving search lift, traffic impact to ECOMM/Retail, and improving marketing effectiveness and efficiency.
- Leadership and Team Management:
- Led and mentored cross-functional teams, fostering collaboration and driving results.
- Managed project timelines and resources, ensuring project delivery and stakeholder satisfaction.
- Facilitated cross-functional workshops and training sessions, enhancing skills and promoting knowledge sharing.
Assumption: Candidates should tailor their resume bullet points to highlight the most relevant skills and experiences for this role, using specific examples to illustrate their accomplishments and impact.
### 📌 Next Steps for Applicants
- To apply for this position:
- Submit your application through the provided link: [Coach Career Site](https://careers.tapestry.com/coach/job/Seoul-Sr.-Brand-Manager,-Brand-Marketing-11/128972640/)
- Follow the concrete preparation steps related to resume customization, cover letter customization, and portfolio/examples (if applicable) provided in the job listing.
- Prepare for the interview process, focusing on the key assessment areas and application tips outlined in this enhanced description.
- Monitor your application status and follow up as directed by the company.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
