Sr. Brand Manager (Categoría Embutidos Food Latam)

📌 Core Information

🔹 Job Title: Sr. Brand Manager (Categoría Embutidos Food Latam)

🔹 Company: Cargill

🔹 Location: Guatemala City, Guatemala

🔹 Job Type: Hybrid

🔹 Category: Food and Beverage Manufacturing

🔹 Date Posted: April 5, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for assigned products or categories
• Collaborating with cross-functional teams to understand customer needs and market trends
• Driving business objectives through innovative marketing initiatives
• Managing product launches and improving customer experience

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with diverse teams.

📋 Key Responsibilities

✅ Lead the execution of marketing strategies and annual plans for assigned products or categories

✅ Collaborate with cross-functional teams to develop and execute promotional campaigns

✅ Conduct market research and analyze data to inform marketing strategies

✅ Manage product launches and measure their success using key performance indicators

✅ Develop and deliver training materials and presentations on assigned products or categories

✅ Troubleshoot complex problems and escalate only the most complex issues to appropriate personnel

✅ Perform other duties as assigned

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in a related field or equivalent experience

Experience: Minimum of four years of related experience, preferably in the food industry

Required Skills:

• Advanced proficiency in Office software
• Intermediate to advanced English language skills
• Strong analytical and problem-solving skills
• Excellent communication and presentation skills
• Ability to work effectively with cross-functional teams

Preferred Skills:

• Experience in the embutidos category or similar

ASSUMPTION: Candidates with experience in the embutidos category may have a competitive advantage.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between Q100,000 and Q150,000 per year, based on industry standards for a mid-senior level role in Guatemala's food manufacturing sector. This estimate is subject to change based on the candidate's experience and qualifications.

Benefits:

• Health insurance
• Retirement plans
• Employee discounts on Cargill products

Working Hours: Full-time, Monday to Friday, with occasional weekend work as needed

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Cargill operates in the food and beverage manufacturing industry, with a focus on food ingredients, agricultural risk management, and commodity trading and processing.

Company Size: Cargill is a large company with over 158,000 employees worldwide, providing ample opportunities for career growth and development.

Founded: Cargill was founded in 1865 and has since grown into a global leader in its industry.

Company Description:

• Cargill is committed to nourishing the world in a safe, responsible, and sustainable way
• The company sits at the heart of the supply chain, partnering with producers and customers to source, make, and deliver products that are vital for living
• Cargill puts people first and does the right thing, today and for generations to come

Company Specialties:

• Food ingredients
• Agricultural risk management
• Commodity trading and processing

Company Website: www.cargill.com

ASSUMPTION: Cargill's large size and global presence offer numerous opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in marketing and brand management.

Reporting Structure: The Sr. Brand Manager will report directly to the Marketing Manager and work closely with cross-functional teams, including sales, product development, and operations.

Work Arrangement: This role is a hybrid position, requiring employees to work on-site at the Guatemala City office for a portion of the workweek.

Growth Opportunities:

• Potential to advance to a marketing management role
• Opportunities to work on high-impact projects and initiatives
• Exposure to a diverse range of products and categories within the food manufacturing sector

ASSUMPTION: This role offers significant opportunities for career growth and development within Cargill's marketing organization.

🌍 Location & Work Environment

Office Type: Cargill's Guatemala City office is a modern, professional workspace with collaborative and private work areas.

Office Location(s): 15407 McGinty Rd W, Wayzata, Minnesota 55391, US

Geographic Context:

• Guatemala City is the capital and largest city of Guatemala, with a population of over 1 million people
• The city is known for its vibrant culture, historic sites, and natural beauty
• Guatemala City offers a mix of urban and outdoor recreational opportunities

Work Schedule: Full-time, Monday to Friday, with occasional weekend work as needed

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager
• Final interview with the marketing director

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Cross-functional team collaboration
• Problem-solving and decision-making

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Research Cargill's products and marketing strategies to demonstrate your understanding of the company

ATS Keywords: Marketing strategy, product development, customer insights, market trends, promotional campaigns, cross-functional collaboration, innovation, customer experience, training development, problem-solving, communication, analytical skills, project management, team leadership, budget management, product launch

ASSUMPTION: Cargill's application process is designed to assess candidates' marketing skills and strategic thinking.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Proficiency in Microsoft Office Suite is required, while experience with CRM and data analysis tools is preferred.

👔 Cultural Fit Considerations

Company Values:

• Put people first
• Do the right thing
• Reach higher

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful marketing strategies?
• Are you comfortable working in a dynamic, fast-paced environment?
• Do you thrive in a collaborative, team-based setting?

ASSUMPTION: Cargill values candidates who are aligned with their core values and work style preferences.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working effectively with cross-functional teams with varying priorities and objectives
• Adapting to changes in the market and competitive landscape
• Balancing on-site and remote work responsibilities

ASSUMPTION: These challenges require strong organizational skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• This role is similar to a Brand Manager or Marketing Manager position in the food manufacturing industry
• However, this role focuses specifically on the embutidos category and requires Spanish language proficiency
• Career progression may involve moving into a marketing management role or specializing in a different product category

ASSUMPTION: This role offers a unique opportunity to gain experience in the embutidos category and work in a hybrid environment.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new embutidos product in the Latin American market
• Conducting market research to understand consumer preferences and trends in the embutidos category
• Collaborating with the product development team to improve the packaging and presentation of embutidos products

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Sr. Brand Manager role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• What are the key priorities for this role in the first 90 days?
• How does Cargill support the professional development and growth of its marketing employees?
• What are the most challenging aspects of working in the embutidos category, and how can this role address them?
• How does Cargill balance the need for consistency in its marketing efforts with the need to adapt to local market conditions?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into Cargill's marketing organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Research Cargill's products and marketing strategies to demonstrate your understanding of the company
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.