Sr. Brand Manager (Categoría Embutidos Food Latam)

📌 Core Information

🔹 Job Title: Sr. Brand Manager (Categoría Embutidos Food Latam)

🔹 Company: Cargill

🔹 Location: Guatemala City, Guatemala

🔹 Job Type: Hybrid

🔹 Category: Food & Beverage

🔹 Date Posted: April 5, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for assigned products or categories
• Collaborating with cross-functional teams to understand customer needs and market trends
• Driving business objectives through innovative marketing initiatives
• Managing budgets and resources to optimize marketing efforts
• Leading the launch of new products or services and measuring their success

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with diverse teams.

📋 Key Responsibilities

✅ Lead the execution of marketing strategies and annual plans for assigned products or categories

✅ Collaborate with cross-functional teams to understand customer needs and market trends

✅ Develop and execute promotional campaigns and other marketing activations within budget

✅ Contribute to product or category decisions by providing market insights and customer feedback

✅ Lead the launch of new products or services and measure their success using key performance indicators

✅ Improve customer experience by developing and activating differentiated value propositions

✅ Provide training and marketing materials to relevant stakeholders

✅ Solve complex problems independently and escalate only when necessary

✅ Perform other duties as assigned

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management. Strong project management skills are essential.

🎯 Required Qualifications

Education: Bachelor's degree in a related field or equivalent experience

Experience: Minimum of four years of related work experience in the food industry

Required Skills:

• Advanced proficiency in Microsoft Office Suite
• Intermediate to advanced English language skills
• Strong analytical and problem-solving skills
• Excellent communication and team leadership skills
• Ability to work effectively in a cross-functional team environment
• Knowledge of the food industry and market trends

Preferred Skills:

• Experience in the embutidos category or similar

ASSUMPTION: Candidates with experience in the embutidos category may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is not provided. However, based on industry standards for a mid-senior level marketing role in Guatemala, the estimated range is Q150,000 - Q250,000 per year.

Benefits:

• Health insurance
• Retirement plans
• Employee assistance programs
• Training and development opportunities

Working Hours: Full-time, Monday to Friday, with flexibility for hybrid work arrangements

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Cargill operates in the food and beverage manufacturing industry, with a focus on food ingredients, agricultural risk management, and commodity trading and processing.

Company Size: Cargill is a large company with over 158,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Cargill was founded in 1865 and has a long history of innovation and sustainability in the food industry.

Company Description:

• Cargill is committed to nourishing the world in a safe, responsible, and sustainable way
• The company sits at the heart of the supply chain, partnering with producers and customers to source, make, and deliver vital products
• Cargill puts people first and does the right thing for today and for generations to come

Company Specialties:

• Food ingredients
• Agricultural risk management
• Commodity trading and processing

Company Website: Cargill.com

ASSUMPTION: Cargill's large size and global presence offer opportunities for career growth and international exposure.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for growth and advancement within the marketing function.

Reporting Structure: The Sr. Brand Manager reports directly to the Marketing Manager and works closely with cross-functional teams, including sales, product development, and operations.

Work Arrangement: This role offers a hybrid work arrangement, with a mix of on-site and remote work.

Growth Opportunities:

• Advancement to a marketing management role
• Expansion into other product categories or regions
• Development of leadership and management skills

ASSUMPTION: This role offers opportunities for career growth within the marketing function and potentially beyond.

🌍 Location & Work Environment

Office Type: Cargill's Guatemala City office is a modern, collaborative workspace with amenities such as a cafeteria, gym, and on-site parking.

Office Location(s): Guatemala City, Guatemala

Geographic Context:

• Guatemala City is the capital and largest city of Guatemala, with a population of over 1 million people
• The city offers a mix of urban and natural environments, with nearby volcanoes, lakes, and parks
• Guatemala City has a tropical savanna climate, with warm temperatures year-round and a distinct wet and dry season

Work Schedule: The standard work schedule is Monday to Friday, from 8:00 AM to 5:00 PM, with flexibility for hybrid work arrangements.

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders
• Job offer and onboarding

Key Assessment Areas:

• Marketing strategy and planning
• Cross-functional team collaboration
• Problem-solving and analytical skills
• Communication and presentation skills
• Cultural fit and alignment with Cargill's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led
• Research Cargill's business and the embutidos category to demonstrate your industry knowledge

ATS Keywords: Marketing strategy, product development, customer insights, market trends, promotional campaigns, cross-functional collaboration, innovation, customer experience, training, problem-solving, communication, team leadership, analytical skills, budget management, brand management, consumer behavior

ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, strategic thinking, and cultural fit with Cargill.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Proficiency in Microsoft Office Suite is required, while experience with other tools and technologies is a plus.

👔 Cultural Fit Considerations

Company Values:

• Put people first
• Do the right thing
• Reach higher

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you align with Cargill's values, particularly 'Put people first' and 'Do the right thing'?
• How do you approach working in a cross-functional team environment?
• How do you stay up-to-date with market trends and consumer behavior in the food industry?

ASSUMPTION: Cargill values candidates who are collaborative, data-driven, and adaptable, with a strong commitment to their values.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Working in a fast-paced and dynamic environment
• Adapting to changes in the market and consumer behavior
• Balancing on-site and remote work responsibilities

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• Compared to other brand manager roles, this position offers a broader scope of responsibilities and the opportunity to work on multiple product categories
• Cargill's global presence provides opportunities for international exposure and career growth
• This role offers a hybrid work arrangement, providing flexibility for work-life balance

ASSUMPTION: This role offers unique opportunities for growth and development within the marketing function and potentially beyond.

📝 Sample Projects

• Developing and executing a marketing campaign for a new product launch in the embutidos category
• Conducting market research and customer segmentation analysis to inform marketing strategy
• Collaborating with the product development team to improve an existing product's packaging or formulation based on customer feedback

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the cross-functional nature of the role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other marketing teams and functions within Cargill?
• What opportunities are there for professional development and growth within the marketing function and beyond?
• How does Cargill support work-life balance for employees working in a hybrid arrangement?
• What are the key challenges facing the embutidos category in the Latin American market, and how can this role address them?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and their long-term career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led
• Research Cargill's business and the embutidos category to demonstrate your industry knowledge
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.