📌 Core Information
🔹 Job Title: Sr. Brand Manager, Yankee Candle (Global)
🔹 Company: Newell Brands
🔹 Location: Norwalk, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
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📌 Essential Job Details
🚀 Job Overview
This is a critical leadership role for the iconic Yankee Candle brand, with direct P&L responsibility. The Senior Brand Manager will oversee all marketing functions, including strategy, innovation, brand communications, and omnichannel go-to-market execution. They will leverage consumer insights and data analytics to drive growth across multiple sales channels.
ASSUMPTION: The role requires significant experience in brand management, innovation, and omnichannel marketing within the consumer packaged goods (CPG) industry.
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📋 Key Responsibilities
✅ Lead the development of annual brand plans, providing data-driven insights and recommendations to the leadership team
✅ Manage the brand's P&L, driving financial performance through initiatives like cost optimization and revenue-generating innovations
✅ Translate business priorities into effective brand strategies, positioning, and activation plans that delight consumers
✅ Monitor and analyze market share, brand health, and performance metrics to identify growth opportunities
✅ Provide cross-functional leadership, driving projects and delivering results on time
✅ Oversee the brand's eCommerce strategy, including assortment, media, and content optimization
✅ Champion new product development from ideation to execution
✅ Develop and lead a team of marketers, fostering their professional growth
ASSUMPTION: The role requires the ability to work effectively across various business functions to drive the brand's performance.
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🎯 Required Qualifications
Education: A four-year college degree, MBA preferred
Experience: 8+ years of brand management experience, including marketing, innovation, and general management
Skills: Proven talent management abilities, deep CPG industry knowledge, digital marketing expertise, strong data analysis and insights generation, servant leadership qualities
ASSUMPTION: The candidate must have a track record of driving omnichannel growth and leading cross-functional teams in a consumer-focused environment.
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💰 Compensation & Benefits
Salary Range: $138,375 to $169,125
Benefits: Not specified
Industry Comparison: The provided salary range appears to be competitive for a senior brand management role in the CPG industry in the Norwalk, CA area.
ASSUMPTION: The compensation is likely in line with industry standards for a role of this seniority and responsibility level.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Newell Brands is a leading $8.3B global consumer products company with a portfolio of iconic brands.
Company Size: Large, with 25,000 employees worldwide.
Company Stage: Established enterprise.
ASSUMPTION: Newell Brands is a well-known, successful CPG company with a strong market position.
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📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports to brand/marketing leadership.
Team Size/Composition: Manages a team of marketers.
Growth Opportunities: Potential for further advancement within the brand or company.
ASSUMPTION: This is a senior-level brand management role with opportunities for professional development and career progression.
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🌍 Location & Work Environment
Office Type: Hybrid, with expectation of travel every other week to the Home Fragrance office in South Deerfield, MA.
Geographic Context: Norwalk, CA is a suburb of Los Angeles, with a relatively high cost of living.
Work Schedule: Standard full-time, with some travel requirements.
Regional Considerations: The location may appeal to candidates seeking a balance between urban and suburban lifestyles.
ASSUMPTION: The role will involve a mix of remote and in-office work, with regular travel to a secondary location.
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💼 Interview & Application Insights
Typical Process: Expect a multi-stage interview process, including screening, in-person/virtual interviews, and potential case studies or presentations.
Key Assessment Areas: Proven brand management expertise, innovation capabilities, data-driven decision making, cross-functional leadership, and cultural fit.
Application Tips: Highlight relevant achievements in brand strategy, marketing execution, and P&L management. Demonstrate a strong understanding of consumer insights and digital marketing.
ATS Keywords: brand management, CPG, marketing strategy, consumer insights, ecommerce, innovation, omnichannel
ASSUMPTION: The interview process will focus on evaluating the candidate's ability to drive business results and lead a team effectively.
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🛠️ Tools & Technologies
Proficiency in marketing analytics tools, customer data platforms, social media marketing, and ecommerce platforms.
ASSUMPTION: Familiarity with standard marketing and data analysis software is required.
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👔 Cultural Fit Considerations
Company Values: Newell Brands' core values include Integrity, Teamwork, Passion for Winning, Ownership & Leadership.
Work Style: Collaborative, high-performance, and focused on driving results.
Self-Assessment: Assess your ability to thrive in a fast-paced, consumer-centric environment, and your willingness to take on P&L responsibility.
ASSUMPTION: Newell Brands values strong leadership, ownership, and a results-driven mindset.
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⚠️ Potential Challenges
The broad scope of responsibilities, including managing the brand's P&L, driving innovation, and leading a team, may require the ability to juggle multiple priorities effectively.
ASSUMPTION: The role offers significant autonomy and impact but may also come with a high workload.
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📈 Similar Roles Comparison
This senior brand management role is comparable to positions at other leading CPG companies, such as Brand Manager or Senior Brand Manager. The key differentiator is the direct P&L responsibility, which is less common in some organizations.
ASSUMPTION: The level of P&L accountability sets this role apart from more traditional brand management positions.
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📝 Sample Projects
- Develop the annual brand plan, including marketing strategy, innovation pipeline, and media mix optimization
- Lead the launch of a new product line or brand extension, overseeing all aspects from concept to commercialization
- Analyze market data and customer insights to identify growth opportunities and inform the brand's go-to-market approach
- Collaborate with cross-functional teams to streamline operations and improve financial performance
ASSUMPTION: These projects are representative of the key responsibilities outlined in the job description.
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❓ Key Questions to Ask During Interview
1. Can you tell me more about the brand's current performance and strategic priorities?
2. How does this role collaborate with other business functions to drive the brand's success?
3. What are the specific innovation and growth targets for the brand over the next 1-3 years?
4. How does the company support the professional development and career progression of its marketing leaders?
5. What are the most significant challenges the brand is facing, and how will this role be expected to address them?
6. Can you describe the team structure and the resources available to support the brand manager's initiatives?
ASSUMPTION: These questions will help the candidate better understand the role, the brand's strategic direction, and the company's culture and support systems.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To effectively pursue this opportunity, applicants should:
- Carefully review the job description and required qualifications to assess fit
- Tailor their resume and cover letter to highlight relevant brand management experience, consumer insights expertise, and cross-functional leadership
- Prepare thoughtful questions to ask during the interview process, demonstrating their strategic thinking and interest in the role
- Research Newell Brands and the Yankee Candle brand to understand the company's market position, values, and growth priorities
- Review the company's careers website and LinkedIn page to stay up-to-date on the application process and any additional details
- Optimize their resume for relevant keyword matching, leveraging the ATS keywords provided
By taking these steps, applicants can position themselves as strong candidates and increase their chances of success.
