Sr. Brand Marketing Manager

📌 Core Information

🔹 Job Title: Sr. Brand Marketing Manager

🔹 Company: The Pokémon Company International

🔹 Location: Bellevue, Washington, United States

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and executing high-profile marketing campaigns to enhance the Pokémon brand.
• Collaborating with cross-functional teams to create omni-channel marketing plans.
• Managing relationships with internal and external partners for cohesive marketing strategies.
• Aligning teams on messaging, goals, and tactics for engaging campaigns.

ASSUMPTION: The job's focus on brand elevation suggests a priority on innovative and creative marketing strategies, requiring strong leadership in campaign development and execution.

📋 Key Responsibilities

✅ Partner with PR, Social Media, CRM, Retail, Events, and Digital Marketing teams for integrated campaigns.

✅ Manage the development of marketing materials and guide creative asset production.

✅ Maintain annual marketing calendars and ensure timely communication of milestones.

✅ Collaborate with external Media Planning agencies for advertising plans.

✅ Prepare reports on campaign performance, adapting strategies as necessary.

✅ Stay informed on industry trends to guide marketing strategies.

✅ Build and manage strategic partnerships with stakeholders, including international partners.

ASSUMPTION: Responsibilities highlight the need for strong project management skills and a deep understanding of international brand marketing.

🎯 Required Qualifications

Education: Not specified

Experience: Six to eight years of professional experience in brand or product marketing, with at least four years in a managerial role.

Required Skills:

• Proven experience with global brands and 360 marketing programs.
• Ability to lead cross-functional teams in executing marketing campaigns.
• Outstanding communication skills.

Preferred Skills:

• Experience with consumer products and entertainment franchises.
• Familiarity with audience segmentation and paid media platforms.

ASSUMPTION: Candidates ideally have a background in consumer products marketing, emphasizing strategic planning and execution in various market environments.

💰 Compensation & Benefits

Salary Range: $127,800 - $191,200 annually, depending on qualifications and experience.

Benefits:

• 100% employer-paid healthcare premiums.
• Generous paid family leave.
• Employer-paid life insurance.

Working Hours: 40 hours per week, with occasional flexibility required.

ASSUMPTION: Benefits reflect a commitment to supporting employee well-being and work-life balance, which can be attractive to potential candidates.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers, specializing in children's entertainment products.

Company Size: 1,001-5,000 employees, providing a medium-sized, dynamic work environment.

Founded: 1996; since then, it has grown into one of the world’s leading entertainment companies.

Company Description:

• Manages Pokémon properties outside of Asia.
• Involvement in brand management, marketing, and licensing.
• Responsible for the Pokémon Trading Card Game and animated TV series.

Company Specialties:

• Marketing
• Product Development
• Media Development and Production

Company Website: Visit here

ASSUMPTION: The company's global presence and long-standing brand recognition suggest robust support and resources for brand marketing initiatives.

📊 Role Analysis

Career Level: Senior-level, requiring significant experience in brand management.

Reporting Structure: Reports to the Manager, Brand Marketing.

Work Arrangement: Offers a hybrid model of working on-site and potentially remotely.

Growth Opportunities:

• Potential to influence high-impact campaigns.
• Scope to work on international branding efforts.
• Opportunity to collaborate with diverse teams across regions.

ASSUMPTION: This role offers significant room for professional growth, involving leadership and expansion into broader product markets.

🌍 Location & Work Environment

Office Type: Corporate Headquarters

Office Location(s): Bellevue, Washington

Geographic Context:

• Bellevue is a hub for tech and entertainment industries.
• Located in the Seattle metropolitan area, offering vibrant cultural opportunities.
• Access to a well-developed infrastructure supporting commute and lifestyle.

Work Schedule: Primarily 9-5, Monday through Friday, with flexibility expectations.

ASSUMPTION: Bellevue’s advantageous location offers convenience for industry networking and living, enhancing lifestyle benefits for employees.

💼 Interview & Application Insights

Typical Process:

• Initial application submission online.
• Pre-employment testing or assessments.
• Interviews with HR and direct managers.

Key Assessment Areas:

• Brand management experience.
• Cross-functional team leadership.
• Strategic thinking and execution capabilities.

Application Tips:

• Highlight marketing campaign successes in resume.
• Demonstrate understanding of the Pokémon brand.
• Be ready to discuss strategic marketing initiatives you've led.

ATS Keywords: Brand Marketing, Integrated Campaigns, Strategic Planning, Omni-channel Marketing, Cross-functional Leadership

ASSUMPTION: The application process places emphasis on strategic and innovative marketing experiences, aligned with Pokémon's dynamic and creative brand culture.

🛠️ Tools & Technologies

• Omni-channel marketing platforms
• Performance analytics tools
• Project management software

ASSUMPTION: Familiarity with digital marketing and performance tracking tools is vital due to the role's emphasis on data-driven marketing strategies.

👔 Cultural Fit Considerations

Company Values:

• Passion for Pokémon
• Integrity and Respect
• Dedicated to Quality

Work Style:

• Collaborative team-focused approach
• Open to learning and adapting
• Creative problem-solving mindset

Self-Assessment Questions:

• Do you have a passion for entertainment and brand marketing?
• Can you effectively lead diverse teams and projects?
• Are you open to embracing and promoting company values?

ASSUMPTION: The role necessitates a candidate who is enthusiastic about the Pokémon brand and works effectively within collaborative and innovative environments.

⚠️ Potential Challenges

• Maintaining brand consistency across global campaigns.
• Navigating cross-functional and cross-cultural collaborations.
• Adapting to fast-paced industry changes.
• Managing multiple high-stakes projects simultaneously.

ASSUMPTION: Challenges may arise due to the scale of brand operations and the continuous innovation required in the entertainment industry.

📈 Similar Roles Comparison

• Managerial roles in other entertainment companies often require similar skill sets.
• Positions in global brand-focused firms demand extensive campaign management experience.
• Roles involving high product engagement necessitate strategic oversight.

ASSUMPTION: Compared to similar roles, this position offers a rare opportunity to engage with a globally recognized and beloved brand like Pokémon.

📝 Sample Projects

• Development of a Pokémon-centric marketing campaign for new product launches.
• Coordinating brand activations during major international events.
• Executing cross-platform digital marketing strategies to increase brand engagement.

ASSUMPTION: The role involves leading projects that showcase strategic brand communication and innovative marketing solutions.

❓ Key Questions to Ask During Interview

• What are the main objectives for this role in the first year?
• How does the company measure success for brand campaigns?
• Can you describe the team structure and key stakeholders I will work with?
• What challenges has the brand faced in recent marketing efforts?
• How does the company approach innovation in marketing strategies?

ASSUMPTION: Questions should focus on strategic goals, team dynamics, and innovation to gain deeper insights into the role's expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Provide a detailed resume highlighting relevant marketing experience.
• Include a cover letter expressing your passion for brand marketing and the Pokémon brand.
• Prepare a portfolio of past marketing campaigns showcasing your strategic impact.
• Be ready to discuss your creative process during the interview.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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