📌 Core Information
🔹 Job Title: Senior Brand Marketing Manager, Marketplace - SSR LATAM
🔹 Company: Amazon
🔹 Location: São Paulo, São Paulo, Brazil
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving seller acquisition and brand awareness for Amazon Marketplace in LATAM
- Leading brand and communication strategy, PR, social media, events, and influencer activities
- Collaborating with stakeholders and external agencies to develop brand strategy and customer personas
- Measuring and optimizing marketing campaign performance against clear targets
- Becoming an influential leader and stakeholder within the Marketplace organization in LATAM
ASSUMPTION: This role requires a strategic mindset with the ability to execute rapidly and adapt to changing priorities. The ideal candidate will have experience in brand marketing, campaign management, and stakeholder collaboration.
📋 Key Responsibilities
✅ Lead local strategy and awareness marketing campaigns to increase marketplace awareness and consideration for sellers in Brazil
✅ Drive development of brand strategy in collaboration with external agencies, including development of customer personas and brand positioning
✅ Establish mechanisms for measuring brand marketing campaigns and performance
✅ Become an influential stakeholder and leader in the Marketplace org in LATAM
✅ Support Public Policy and PR teams to build relationships with external groups and drive adoption of Amazon tools
✅ Lead customer and seller insights via qualitative and quantitative research as needed
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and balancing multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in brand marketing, with a focus on awareness campaigns and stakeholder management
Required Skills:
- Proven success in creating and executing effective awareness marketing strategies across multiple channels
- Strong analytical skills and data-driven mindset
- Excellent communication and stakeholder management skills
- Fluency in English and Portuguese
- Proficient in Microsoft Office Suite and marketing analytics tools
Preferred Skills:
- Experience working in a large, matrixed organization
- Familiarity with Amazon's products and services
- Knowledge of the LATAM market and seller ecosystem
ASSUMPTION: The ideal candidate will have a proven track record in brand marketing, strong analytical skills, and excellent communication skills. Experience working in a large organization and familiarity with Amazon's products and services would be beneficial but not required.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior marketing role in Brazil, the estimated salary range for this position is R$ 15,000 - R$ 25,000 per month (gross).
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous vacation and time-off policies
- On-site gym and fitness facilities
- Employee discounts on Amazon products and services
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 6:00 PM, with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in Brazil. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees
Founded: 1994
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company is known for its innovative culture, rapid decision-making, and commitment to continuous improvement
Company Specialties:
- E-commerce platform and services
- Cloud computing and infrastructure
- Digital content and streaming
- Artificial intelligence and machine learning
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse business portfolio offer numerous opportunities for career growth and development. The company's focus on innovation and customer obsession drives a dynamic and fast-paced work environment.
📊 Role Analysis
Career Level: Senior-level marketing role with potential for growth into management or leadership positions
Reporting Structure: This role reports directly to the Marketplace Marketing Manager for LATAM
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to take on additional responsibilities and expand the role's scope
- Opportunities to work on cross-functional projects and collaborate with other teams
- Possibility to transition into a management or leadership role within the organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the role's scope, work on cross-functional projects, and advance within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): São Paulo, Brazil
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a diverse and vibrant culture
- The city is a major hub for business, finance, and technology, with a thriving startup ecosystem
- São Paulo offers a wide range of entertainment, dining, and cultural attractions
Work Schedule: Full-time, typically Monday through Friday, 9:00 AM to 6:00 PM, with flexibility for remote work as needed
ASSUMPTION: Working in São Paulo offers a dynamic and multicultural environment, with access to a wide range of amenities and attractions. The city's thriving business and technology ecosystem provides ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and brand marketing expertise
- Analytical skills and data-driven decision-making
- Communication and stakeholder management skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
- Prepare examples of successful brand marketing campaigns you've led and the results you achieved
- Familiarize yourself with Amazon's products, services, and leadership principles
ATS Keywords: Brand Marketing, Awareness Campaigns, Stakeholder Management, Customer Insights, Marketplace, LATAM, Amazon
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's brand marketing expertise, analytical skills, and cultural fit. Applicants should tailor their application materials to highlight their relevant experience and skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing analytics tools (e.g., Google Analytics, Tableau, or Power BI)
- Project management tools (e.g., Asana, Trello, or JIRA)
- Social media management platforms (e.g., Hootsuite, Sprout Social, or Buffer)
ASSUMPTION: The ideal candidate will have experience with Microsoft Office Suite and marketing analytics tools. Familiarity with project management and social media management platforms would be beneficial but not required.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic environment
- Collaborative and cross-functional teamwork
- Data-driven decision-making
- Bias for action and willingness to take risks
Self-Assessment Questions:
- Do you have a proven track record of creating and executing effective brand marketing strategies?
- Are you comfortable working in a fast-paced, dynamic environment and balancing multiple priorities?
- Do you thrive in a collaborative, cross-functional team setting and enjoy working with stakeholders at all levels?
ASSUMPTION: Amazon's culture values customer obsession, innovation, operational excellence, and long-term thinking. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and collaborating effectively with cross-functional teams.
⚠️ Potential Challenges
- Managing multiple priorities and balancing short-term execution with long-term strategy
- Working in a large, matrixed organization with diverse stakeholders
- Adapting to a dynamic and rapidly changing business environment
- Measuring and optimizing marketing campaign performance against clear targets
ASSUMPTION: This role presents unique challenges, including managing multiple priorities, working in a large, matrixed organization, and adapting to a dynamic business environment. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to balance short-term execution with long-term strategy.
📈 Similar Roles Comparison
- This role focuses more on brand awareness and market expansion than customer acquisition or retention
- Unlike other marketing roles, this position requires a strong focus on stakeholder management and collaboration with external agencies
- Career progression in this role may involve expanding the role's scope, taking on additional responsibilities, or transitioning into a management or leadership position
ASSUMPTION: This role differs from other marketing positions in its focus on brand awareness and market expansion, as well as its emphasis on stakeholder management and collaboration with external agencies. Career progression in this role may involve expanding the role's scope or transitioning into a management or leadership position.
📝 Sample Projects
- Developing and executing a brand awareness campaign for Amazon Marketplace in Brazil, including PR, social media, events, and influencer activities
- Collaborating with external agencies to create customer personas and brand positioning for Amazon Marketplace in LATAM
- Establishing metrics and KPIs to measure the performance of brand marketing campaigns and optimizing results over time
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and execution-focused nature of this role. The ideal candidate will have experience in brand marketing, stakeholder management, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the current brand awareness landscape for Amazon Marketplace in Brazil and the key challenges facing the business?
- How does this role collaborate with other teams and stakeholders within Amazon, and what are the key priorities for the first 90 days?
- What are the most important metrics and KPIs for measuring the success of brand marketing campaigns, and how are these tracked and optimized over time?
- How does Amazon support the professional development and growth of its employees, particularly in senior-level marketing roles?
- What is the work-life balance like for this role, and how does Amazon support employees in maintaining a healthy work-life balance?
ASSUMPTION: These interview questions focus on understanding the role's context, priorities, and growth opportunities, as well as Amazon's approach to professional development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
- Prepare examples of successful brand marketing campaigns you've led and the results you achieved
- Familiarize yourself with Amazon's products, services, and leadership principles
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
