Sr Brand Marketing Specialist

📌 Core Information

🔹 Job Title: Sr Brand Marketing Specialist

🔹 Company: Neostella

🔹 Location: Milwaukee, Wisconsin, United States (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving brand awareness and market positioning for Neostella's legal tech solutions
• Evolving and maintaining the company's brand identity and voice
• Collaborating cross-functionally to ensure consistent brand representation
• Developing and executing integrated brand campaigns across various channels
• Conducting market research and monitoring brand health metrics

ASSUMPTION: This role requires a strong understanding of legal industry audiences and the ability to tailor brand messaging accordingly. Experience in B2B SaaS or legal tech is preferred.

📋 Key Responsibilities

✅ Lead the execution of brand initiatives that reinforce Neostella's market position as a legal tech innovator and thought leader.

✅ Evolve and maintain the company’s brand identity, including messaging frameworks, voice and tone guidelines, and visual assets.

✅ Collaborate with product marketing, sales, customer success, and design teams to ensure consistent and compelling brand representation across all touchpoints.

✅ Develop integrated brand campaigns that highlight the value of Neostella's platform for legal teams, leveraging channels such as content, social media, PR, video, and events.

✅ Manage external agencies and creative partners to deliver high-quality campaigns and brand activations.

✅ Support brand presence at legal industry events, conferences, and webinars, helping to plan and promote speaking engagements, sponsorships, and activations.

✅ Conduct market and competitor research to inform positioning and ensure brand relevance in the legal tech landscape.

✅ Monitor brand health metrics, campaign performance, and audience engagement to continuously refine brand strategy.

✅ Create and maintain internal brand resources and toolkits to empower consistent usage across departments and partner networks.

✅ Stay up-to-date with trends in legal technology, legal operations, and marketing to inspire fresh brand ideas and approaches.

ASSUMPTION: This role requires a proactive and collaborative approach, with the ability to thrive in a fast-paced, high-growth environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or a related field.

Experience: 4-6+ years of experience in brand marketing, preferably in B2B SaaS or legal tech.

Required Skills:

• Exceptional written and verbal communication skills with a passion for storytelling
• Experience managing cross-functional projects and working with creative teams or agencies
• Proficiency in tools like Adobe Creative Suite, Figma, HubSpot, and project management platforms (e.g., Asana, Trello)

Preferred Skills:

• Deep understanding of legal industry audiences (in-house legal, law firms, legal ops)
• Ability to thrive in a fast-paced, high-growth environment with a proactive and collaborative approach

ASSUMPTION: Candidates with a strong portfolio of brand campaigns, messaging frameworks, and creative executions will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $110,000 - $140,000 per year (Based on industry standards for a Sr Brand Marketing Specialist with 4-6 years of experience in B2B SaaS or legal tech)

Benefits:

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Paid Time Off (Vacation & Holidays)
• Training & Development
• Work From Home
• Travel Bonus
• Maternity & Paternal Leave

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting. Neostella specializes in legal tech solutions, offering Neodeluxe Legal Solutions, Work-Relay process and workflow solutions for Salesforce, Robotic Process Automation, and Application Integration.

Company Size: 201-500 employees. As a mid-sized company, Neostella offers a balance between the agility of a startup and the resources of a larger organization.

Founded: 2019. Neostella was founded with a mission to empower organizations with the technology resources they need to exceed goals and push the boundaries of what is possible.

Company Description:

• Neostella is a global enterprise software and solutions company that provides a wide range of professional services designed to help customers reap maximum ROI from their technology investments.
• The company offers solutions such as Neodeluxe Legal Solutions, Work-Relay process and workflow solutions for Salesforce, Robotic Process Automation, and Application Integration.
• Neostella is committed to providing exceptional customer support 24/7, with offices in four countries around the globe.

Company Specialties:

• UiPath
• RPA
• SaaS
• Workato
• Hyperautomation
• Custom Development
• Automation
• Staffing Solutions
• BPM
• Workflow Automation
• Filevine
• Outlaw
• Work-Relay
• Process Management
• Legal Solutions
• Technology
• Application Integration

Company Website: www.neostella.com

ASSUMPTION: Neostella's focus on legal tech solutions makes it an attractive option for marketing professionals interested in the legal industry.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers an opportunity for experienced brand marketing professionals to make a significant impact on Neostella's growth and market position.

Reporting Structure: The Sr Brand Marketing Specialist will report directly to the VP of Marketing and collaborate closely with various teams, including product marketing, sales, customer success, and design.

Work Arrangement: Remote OK. This role offers flexibility for remote work, with the option to work from Neostella's offices in Milwaukee, Wisconsin; Medellín, Colombia; Cebu City, Philippines; or Mexico City, Mexico.

Growth Opportunities:

• As Neostella continues to grow, there may be opportunities for the Sr Brand Marketing Specialist to take on additional responsibilities or advance to a leadership role within the marketing department.
• The company's global presence also offers opportunities for international travel and collaboration with teams in different time zones.

ASSUMPTION: The Sr Brand Marketing Specialist will have the opportunity to shape Neostella's brand identity and make a significant impact on the company's growth and market position.

🌍 Location & Work Environment

Office Type: Neostella's offices are modern and collaborative workspaces designed to foster creativity and productivity.

Office Location(s): Milwaukee, Wisconsin; Medellín, Colombia; Cebu City, Philippines; Mexico City, Mexico

Geographic Context:

• Milwaukee, Wisconsin: A midwestern city known for its vibrant arts scene, professional sports teams, and outdoor recreation opportunities.
• Medellín, Colombia: A modern and innovative city with a strong focus on technology and entrepreneurship.
• Cebu City, Philippines: A bustling city with a rich cultural heritage and a growing tech industry.
• Mexico City, Mexico: A dynamic metropolis with a diverse range of cultural, historical, and culinary experiences.

Work Schedule: Full-time (40 hours/week) with flexible scheduling. Neostella offers a flexible work environment that prioritizes results and work-life balance.

ASSUMPTION: The Sr Brand Marketing Specialist will have the opportunity to work in a dynamic and multicultural environment, with the option to travel internationally for events and conferences.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team to discuss the role and assess cultural fit
• In-depth interview with the VP of Marketing to discuss brand strategy and marketing initiatives
• Portfolio review and case study presentation to showcase brand campaigns and creative executions
• Final interview with the CEO to discuss career growth and company vision

Key Assessment Areas:

• Brand strategy and positioning
• Campaign development and execution
• Cross-functional collaboration and project management
• Communication and storytelling skills
• Cultural fit and alignment with Neostella's values

Application Tips:

• Tailor your resume and cover letter to highlight your brand marketing experience and achievements in the legal tech industry
• Prepare a portfolio of brand campaigns, messaging frameworks, and creative executions that demonstrate your ability to evolve and maintain a company's brand identity
• Be ready to discuss your understanding of legal industry audiences and how you would tailor brand messaging to resonate with these groups
• Research Neostella's company history, mission, and values to demonstrate your enthusiasm for the role and alignment with the company's culture

ATS Keywords: Brand Marketing, B2B SaaS, Legal Tech, Storytelling, Cross-Functional Projects, Creative Execution, Market Research, Campaign Management, Communication Skills, Adobe Creative Suite, Figma, HubSpot, Project Management, Collaboration, Brand Strategy, Visual Identity

ASSUMPTION: Neostella uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter will increase your chances of being considered for the role.

🛠️ Tools & Technologies

• Adobe Creative Suite
• Figma
• HubSpot
• Project management platforms (e.g., Asana, Trello)
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: Proficiency in these tools is required for the Sr Brand Marketing Specialist role, as they are essential for creating and maintaining brand resources, managing projects, and collaborating with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Neostella fosters a culture of continuous learning and improvement, encouraging employees to explore new ideas and approaches to problem-solving.
• Collaboration: The company values cross-functional collaboration and teamwork, with a focus on achieving collective success.
• Customer-centricity: Neostella prioritizes understanding and meeting the unique needs of its customers, with a commitment to delivering exceptional customer support.

Work Style:

• Proactive and results-driven: Neostella values employees who take initiative and focus on delivering results.
• Adaptable and resilient: The company seeks individuals who can thrive in a fast-paced, high-growth environment and adapt to change.
• Collaborative and communicative: Neostella fosters a culture of open communication and teamwork, with a focus on collective success.

Self-Assessment Questions:

• Do you have a deep understanding of legal industry audiences and the ability to tailor brand messaging accordingly?
• Are you comfortable working in a fast-paced, high-growth environment and adapting to change?
• Do you have strong communication and storytelling skills, with the ability to collaborate effectively with cross-functional teams?

ASSUMPTION: Candidates who can demonstrate a strong fit with Neostella's values and work style will be highly competitive for the Sr Brand Marketing Specialist role.

⚠️ Potential Challenges

• The legal tech industry is complex and ever-evolving, requiring the Sr Brand Marketing Specialist to stay up-to-date with trends and adapt brand strategy accordingly.
• Neostella is a growing company, which may present challenges in terms of resources and infrastructure. The Sr Brand Marketing Specialist will need to be proactive and adaptable in this dynamic environment.
• The role requires collaboration with various teams, which may present challenges in terms of communication and project management. The Sr Brand Marketing Specialist will need to be an effective communicator and team player.
• The Sr Brand Marketing Specialist will be responsible for driving brand awareness and market positioning for Neostella's legal tech solutions. This may require travel for events and conferences, which could present challenges in terms of work-life balance.

ASSUMPTION: The Sr Brand Marketing Specialist will need to be proactive, adaptable, and collaborative to overcome these potential challenges and make a significant impact on Neostella's growth and market position.

📈 Similar Roles Comparison

• Unlike other brand marketing roles in B2B SaaS or legal tech, the Sr Brand Marketing Specialist role at Neostella offers the opportunity to shape the company's brand identity and make a significant impact on its growth and market position.
• The legal tech industry is unique, with its own set of challenges and opportunities. The Sr Brand Marketing Specialist will need to have a deep understanding of legal industry audiences and the ability to tailor brand messaging accordingly.
• Career path comparison: The Sr Brand Marketing Specialist role at Neostella offers an opportunity for experienced brand marketing professionals to advance to a leadership role within the marketing department or explore international opportunities with the company's global presence.

ASSUMPTION: The Sr Brand Marketing Specialist role at Neostella is an attractive opportunity for experienced brand marketing professionals interested in the legal tech industry and looking to make a significant impact on a growing company's brand identity and market position.

📝 Sample Projects

• Developing a comprehensive brand style guide and toolkit to ensure consistent usage across departments and partner networks
• Conducting market research and competitor analysis to inform brand positioning and ensure relevance in the legal tech landscape
• Planning and executing a brand launch event for a new legal tech product or service, including coordinating with external agencies and creative partners

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Sr Brand Marketing Specialist may undertake to drive brand awareness, market positioning, and storytelling for Neostella's legal tech solutions.

❓ Key Questions to Ask During Interview

• Can you describe the company's brand strategy and how this role will contribute to its evolution and maintenance?
• How does Neostella support the professional development and growth of its employees, particularly in the marketing department?
• What are the key priorities for the first 90 days in this role, and how will success be measured?
• How does Neostella approach cross-functional collaboration and project management, particularly in the context of brand marketing initiatives?
• What are the most significant challenges facing the legal tech industry, and how does Neostella differentiate itself from competitors in this space?

ASSUMPTION: Asking these questions will help the Sr Brand Marketing Specialist candidate better understand the role, the company, and the industry, and demonstrate their interest and enthusiasm for the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand marketing experience and achievements in the legal tech industry
• Prepare a portfolio of brand campaigns, messaging frameworks, and creative executions that demonstrate your ability to evolve and maintain a company's brand identity
• Be ready to discuss your understanding of legal industry audiences and how you would tailor brand messaging to resonate with these groups
• Research Neostella's company history, mission, and values to demonstrate your enthusiasm for the role and alignment with the company's culture
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.