📌 Core Information
🔹 Job Title: Sr. Brand Marketing Specialist
🔹 Company: Stanley Black & Decker, Inc.
🔹 Location: Shanghai, Shanghai, China
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-27
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing brand content and communication strategies based on market insights
- Managing brand standards and executing brand campaigns
- Operating social media accounts and supporting offline marketing efforts
- Collaborating with cross-functional teams to drive business goals
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Developing brand content and communication strategies based on market insights and brand positioning
✅ Managing brand standards and ensuring consistency across all touchpoints
✅ Executing brand campaigns and tracking KPIs to measure effectiveness
✅ Operating social media accounts, including content planning, production, and community management
✅ Supporting offline marketing efforts, such as product learning platforms, dealer store optimization, and experience centers
✅ Collaborating with cross-functional teams to drive business goals and achieve targeted sales
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and day-to-day account management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 4+ years of experience in marketing, content production, and community management
Required Skills:
- Fluency in English and ability to translate simple copy to Chinese
- Graphic design, copywriting, and video editing experience (Photoshop, Illustrator, Premiere Pro)
- Experience in web, digital, social media, e-commerce, and direct marketing terms and standards
- Brand or digital asset management experience
- Brand knowledge: understands product, users, motivations, and barriers
Preferred Skills:
- EC marketing, live streaming, and community operation experience
- Tools or relevant industry experience
ASSUMPTION: Candidates with experience in the manufacturing or tool industry may have an advantage.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Sr. Brand Marketing Specialist in Shanghai, the estimated salary range is ¥350,000 - ¥500,000 per year. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Career Opportunity: Multiple career paths within the global company with 60+ brands
- Learning & Development: Access to learning resources, including the Lean Academy and online university
- Diverse & Inclusive Culture: Respect and appreciation for differences, fun work environment
- Purpose-Driven Company: Focus on making positive changes in local communities and the broader world
Working Hours: 40 hours per week, with flexibility for overtime as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on individual performance and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Stanley Black & Decker is a global manufacturing company with a focus on tools, storage, and industrial solutions. They operate in various industries, including manufacturing, construction, and infrastructure.
Company Size: With over 60,000 employees worldwide, Stanley Black & Decker offers a large and diverse work environment. This size allows for numerous growth opportunities and career paths.
Founded: The company was founded in 1843 and has since grown into a global leader in its industry.
Company Description:
- Stanley Black & Decker provides innovative solutions for builders, explorers, and protectors worldwide
- The company offers a wide range of products, including tools, storage, and infrastructure systems
- Stanley Black & Decker is committed to delivering value to customers, colleagues, and communities through quality, safety, and sustainability
Company Specialties:
- Tools
- Storage
- Industrial
- Professional Power Tools
- Pneumatic Tools
- Fasteners
- Consumer Power Tools
- Lawn & Garden
- Hand Tools
- Power Tools & Accessories
- Storage
- Electrified Outdoor Products
- Engineered Fastening
- Automotive
- Aerospace
- Construction
- and Infrastructure
Company Website: http://www.stanleyblackanddecker.com
ASSUMPTION: Stanley Black & Decker's extensive product portfolio and global presence offer applicants a wide range of opportunities for growth and development.
📊 Role Analysis
Career Level: This role is at the senior level, requiring strategic thinking, leadership, and experience in brand marketing.
Reporting Structure: The Sr. Brand Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including sales, product management, and creative services.
Work Arrangement: This is an on-site role, with the possibility of hybrid or remote work arrangements depending on the company's policies and the individual's needs.
Growth Opportunities:
- Career progression within the marketing department or other functions within the company
- Expanding skills and knowledge through learning and development opportunities
- Gaining experience in a global organization with a diverse product portfolio
ASSUMPTION: The Sr. Brand Marketing Specialist role offers numerous opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Stanley Black & Decker's Shanghai office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): The company's Shanghai office is located in the Zhulin Rd area of Shanghai, China.
Geographic Context:
- Shanghai is a major commercial and financial hub in China, offering a vibrant and dynamic work environment
- The city is known for its rich history, diverse culture, and modern infrastructure
- Shanghai offers numerous opportunities for personal and professional growth
Work Schedule: The standard workweek is Monday to Friday, with flexible hours as needed to accommodate business demands.
ASSUMPTION: The Shanghai office provides a modern and collaborative work environment, with easy access to the city's amenities and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interviews with the hiring manager and other team members
- Final interview with the Marketing Manager or another senior leader
Key Assessment Areas:
- Brand marketing strategy and planning
- Campaign execution and project management
- Cross-functional team collaboration and communication
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the brand marketing landscape and Stanley Black & Decker's products
- Prepare examples of your past work that showcase your creativity, strategic thinking, and execution skills
ATS Keywords: Brand Marketing, Content Strategy, Campaign Execution, Social Media, Community Management, Marketing Planning, Cross-Functional Teamwork, Stanley Black & Decker
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, creativity, and cultural fit within the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Graphic design tools (Photoshop, Illustrator)
- Video editing tools (Premiere Pro)
- Social media management platforms (WeChat, TikTok)
- Project management tools (Asana, Trello)
ASSUMPTION: The required tools and technologies for this role may vary depending on the specific needs of the team and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Stanley Black & Decker encourages creativity and continuous improvement
- Quality: The company is committed to delivering high-quality products and services
- Sustainability: Stanley Black & Decker prioritizes environmental responsibility and social impact
Work Style:
- Collaborative: The company fosters a team-oriented work environment
- Adaptable: Stanley Black & Decker values employees who can adapt to change and embrace new challenges
- Results-driven: The company prioritizes achieving business goals and driving results
Self-Assessment Questions:
- How do you align with Stanley Black & Decker's commitment to innovation and continuous improvement?
- How do you ensure the quality and consistency of brand messaging across various touchpoints?
- How do you approach working collaboratively with cross-functional teams to achieve business goals?
ASSUMPTION: Candidates who demonstrate a strong fit with Stanley Black & Decker's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Collaborating effectively with cross-functional teams, including sales, product management, and creative services
- Adapting to changes in the market and responding to new opportunities or challenges
- Balancing strategic planning with day-to-day account management and content creation
ASSUMPTION: The Sr. Brand Marketing Specialist role may present unique challenges, but also offers numerous opportunities for growth and development.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position places a greater emphasis on content creation and community management
- In the manufacturing industry, this role may require a deeper understanding of the target audience and their specific needs and challenges
- Career progression in this role may lead to opportunities in brand management, marketing strategy, or other related fields
ASSUMPTION: This role offers a unique blend of strategic planning, creative content development, and day-to-day account management, making it distinct from other marketing positions.
📝 Sample Projects
- Developing a comprehensive brand content strategy for a new product launch
- Executing a social media campaign to increase brand awareness and engagement
- Managing the creation and distribution of marketing materials for a major trade show or event
ASSUMPTION: The Sr. Brand Marketing Specialist role involves a wide range of projects, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company and its brands?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the brand marketing team, and how can this role help address them?
- How does the company measure the success of its brand marketing efforts, and what KPIs are most important for this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role and the company's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work that showcase your creativity, strategic thinking, and execution skills
- Be prepared to discuss your understanding of the brand marketing landscape and Stanley Black & Decker's products
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
