- Job Title: Sr. Business Systems Analyst – Customer Data Platform and Marketing Automation Technology
- Company: Esri
- Location: Redlands, CA
- Job Type: On-site
- Category: Software Development
- Date Posted: 2025-05-28
- Experience Level: 5+ years
- Remote Status: On-site
🚀 Job Overview
Esri's users are at the heart of everything they do, and managing relationships with them and data effectively is crucial. This role focuses on supporting the customer data platform (CDP) and marketing automation platform (MAP) to ensure business needs are met, end-users are effectively trained, and updates to processes and technology platforms are implemented as needed.
Key Responsibilities
- Gather business requirements for the CDP and MAP through interviews, surveys, and analysis.
- Collaborate with business and technical teams to prioritize requirements, create process models, evaluate solutions, and design business processes and end-user training.
- Generate and update analysis artifacts, including gap analysis, business requirements, use cases, business rules, and test cases.
- Effectively participate in multiple, concurrent initiatives and collaborate on quality assurance, integration, and acceptance testing.
🎯 Required Qualifications
- Education: Bachelor’s in Business, Information Systems, Computer Engineering, or a related STEM field.
- Experience: 5+ years of professional experience as a business systems analyst supporting mission-critical business applications.
- Required Skills:
- Strong analytical skills with a process-driven approach.
- Excellent communication skills, both verbal and written.
- Proficient in analyzing and documenting complex business processes, as well as writing and executing test plans.
- Experience working as part of a scrum team in an agile environment.
- Demonstrated ability to drive consensus among multiple stakeholders.
💰 Compensation & Benefits
- Salary Range: $81,120 - $141,440 USD (Estimated based on industry standards for the role, experience level, and location)
- Benefits:
- Medical, dental, and vision insurance.
- Basic and supplemental life insurance for employees and their families.
- 401(k) and profit-sharing programs.
- Minimum accrual of 80 hours of vacation leave per year.
- Twelve paid holidays throughout the calendar year.
- Opportunities for personal and professional growth.
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development, focusing on geographic information systems (GIS) and location intelligence.
- Company Size: 5,001-10,000 employees.
- Founded: 1969.
- Company Description: Esri is the global market leader in GIS software, location intelligence, and mapping. They take a geographic approach to problem-solving, brought to life by modern GIS technology.
- Company Specialties: GIS, geospatial analysis, web mapping, place, location analytics, demographics, 3D, site selection, government, IoT, training, location intelligence, smart cities, geodesign, and mapping.
📊 Role Analysis
- Career Level: Mid-level to senior.
- Reporting Structure: This role will collaborate with both business and technical teams, suggesting a matrix reporting structure.
- Work Arrangement: On-site, with no remote work arrangement mentioned.
- Growth Opportunities: Esri offers opportunities for personal and professional growth, with a diverse range of projects and teams to work with.
🌍 Location & Work Environment
- Office Type: On-site, with no remote or hybrid work arrangements mentioned.
- Office Location: Redlands, CA.
- Geographic Context: Redlands is located in Southern California, approximately 60 miles east of Los Angeles. It offers a mix of urban and suburban living, with a population of around 70,000 people.
- Work Schedule: Full-time, with standard business hours expected.
💼 Interview & Application Insights
- Typical Process: The application process and interview steps are not explicitly stated. Applicants should expect a combination of screening interviews, technical assessments, and potentially a final interview with the hiring manager or team.
- Key Assessment Areas: Technical skills, problem-solving abilities, communication skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Be prepared to discuss your experience with business systems analysis, requirement gathering, and process-driven approaches.
- Familiarize yourself with Esri's products and services, and be ready to discuss how your skills and experiences align with their mission and values.
🛠️ Tools & Technologies
- Adobe RTCDP and/or Salesforce Data Cloud (Recommended Qualifications)
- Various tools and technologies used within Esri's software development and GIS platforms.
👔 Cultural Fit Considerations
- Company Values: Esri's commitment to diversity, equity, and inclusion, as well as their mission to create positive global change with GIS technology.
- Work Style: Collaborative, process-driven, and focused on problem-solving and innovation.
⚠️ Potential Challenges
- The role requires experience working as part of a scrum team in an agile environment, which may present unique challenges and expectations.
- The role is on-site, which may limit flexibility for those who prefer remote or hybrid work arrangements.
📈 Similar Roles Comparison
- This role is focused on business systems analysis within the context of GIS and location intelligence, which may differ from more general business systems analyst roles in other industries.
- The role's focus on customer data platforms and marketing automation technology may require additional skills and knowledge specific to these domains.
📝 Sample Projects
- Gathering business requirements for a new customer data platform implementation.
- Designing and documenting business processes for marketing automation workflows.
- Collaborating with cross-functional teams to integrate new marketing technologies with existing systems.
❓ Key Questions to Ask During Interview
- What are the most pressing business challenges facing the team, and how does this role address them?
- How does this role collaborate with other teams within Esri, and what are the key priorities for these collaborations?
- What opportunities are there for professional development and growth within this role and the organization?
- How does Esri support work-life balance for its employees?
📌 Next Steps for Applicants
- To apply for this position, submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare for interviews by researching Esri's products, services, and company culture, and be ready to discuss your problem-solving abilities and cultural fit.
- Follow up with the hiring manager or team after your interview to express your interest in the role and reiterate your qualifications.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
