📌 Core Information
🔹 Job Title: Sr. Web Content Marketing Specialist
🔹 Company: Esri
🔹 Location: Redlands, CA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading content initiatives and ensuring editorial excellence on Esri.com
- Collaborating with cross-functional teams to translate complex technical concepts into accessible content
- Driving results through others and managing multiple stakeholders and complex projects
- Building Esri’s brand by creating technically accurate and customer-aligned content
- Monitoring industry trends and competitors to inform content strategy and innovation
ASSUMPTION: This role requires a deep understanding of both editorial best practices and the GIS industry. The ideal candidate will have a strong background in writing and editing web, technical, or B2B content and a passion for driving results.
📋 Key Responsibilities
✅ Write and edit web content and marketing copy for Esri’s products, events, and training
✅ Manage and execute editing projects from start to finish, ensuring timely delivery of high-quality content
✅ Work with product teams, sales teams, and subject matter experts (SMEs) to translate complex technical concepts into accessible content
✅ Mentor junior editors and contribute to the professional development of the editorial team
✅ Develop editorial strategies that align with Esri’s marketing and business objectives
✅ Ensure all content meets SEO standards, brand guidelines, and editorial quality metrics
✅ Leverage OKRs to successfully achieve content marketing objectives and continuously analyze results
✅ Ensure that content is both technically accurate and aligned with customer needs
✅ Monitor industry trends and competitors to inform content strategy and innovation
ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the actual responsibilities may vary or evolve over time.
🎯 Required Qualifications
Education: Bachelor’s in English, Journalism, Communications, or related field
Experience: 5+ years of experience in an editorial role, with significant experience writing and editing web, technical, or B2B content
Required Skills:
- Advanced written and verbal communication skills
- Strong ability to drive results through others and manage multiple stakeholders and complex projects
- Proven experience in managing editorial workflows and guiding content from idea to publication
- Excellent communication and collaboration skills, with a focus on driving content quality
- Knowledge of GIS technology, the software industry, or a strong interest in learning
- Advanced knowledge of SEO, Content Management System platforms, and analytics tools
- Ability to travel occasionally, up to 10%
Preferred Skills:
- Master’s in English, Journalism, Communications, or related field
ASSUMPTION: While a Master’s degree is preferred, a Bachelor’s degree with relevant experience may be considered equivalent for this role.
💰 Compensation & Benefits
Salary Range: $74,880 - $113,360 USD (based on Esri's provided range)
Benefits:
- Medical, Dental, Vision
- Life Insurance
- 401(k) and Profit-sharing programs
- Minimum accrual of 80 hours of vacation leave
- Twelve paid holidays throughout the calendar year
- Opportunities for personal and professional growth
Working Hours: 40 hours per week, with flexibility for occasional travel up to 10%
ASSUMPTION: The salary range provided is an estimate based on Esri's total rewards strategy. Actual compensation may vary based on factors such as skill sets, experience, and other business and organizational needs.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on Geographic Information System (GIS) technology
Company Size: 5,001-10,000 employees, which means a large, established organization with extensive resources and opportunities for growth
Founded: 1969, with a rich history in GIS technology and a strong reputation in the industry
Company Description:
- Esri is the global market leader in GIS software, location intelligence, and mapping
- Since 1969, Esri has supported customers with geographic science and geospatial analytics, what they call “The Science of Where”
- Esri takes a geographic approach to problem-solving, brought to life by modern GIS technology
Company Specialties:
- GIS
- Geographic information systems
- Software
- Geospatial analysis
- Geography
- Web mapping
- Place
- Location analytics
- Demographics
- 3D
- Site selection
- Government
- IoT
- Training
- Location intelligence
- Smart cities
- Geodesign
- And Mapping
Company Website: www.esri.com
ASSUMPTION: Esri is a well-established company with a strong focus on GIS technology and a commitment to driving positive global change through its products and services.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the editorial team and the broader organization
Reporting Structure: This role reports to the Manager, Content Strategy & Editorial, and may have supervisory responsibilities for junior editors
Work Arrangement: On-site, with occasional travel up to 10% for meetings, events, or other business-related activities
Growth Opportunities:
- Mentoring and developing junior editors
- Expanding knowledge of GIS technology and the software industry
- Taking on additional responsibilities or projects as the role evolves
- Advancing to a leadership or management position within the editorial team or the broader organization
ASSUMPTION: This role offers numerous opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: On-site, with a focus on collaboration and teamwork within the editorial team and across other departments
Office Location(s): Redlands, CA
Geographic Context:
- Redlands is located in Southern California, approximately 60 miles east of Los Angeles
- The area offers a mix of urban and suburban environments, with a cost of living that is generally lower than in major metropolitan areas
- Redlands has a diverse population and a strong sense of community, with numerous cultural and recreational opportunities
Work Schedule: Full-time, with a standard workweek of 40 hours, plus occasional travel up to 10%
ASSUMPTION: The work environment at Esri is collaborative and team-oriented, with a strong focus on driving results and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site interview with the editorial team and other stakeholders
- Final interview with the Manager, Content Strategy & Editorial
Key Assessment Areas:
- Writing and editing skills
- Understanding of GIS technology and the software industry
- Ability to manage multiple stakeholders and complex projects
- Communication and collaboration skills
- Alignment with Esri's brand and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Demonstrate your understanding of GIS technology and the software industry in your application materials
- Prepare examples of your writing and editing work to showcase your skills during the interview process
- Research Esri's brand and values to ensure a strong fit with the company culture
ATS Keywords: Web content, marketing copy, editorial excellence, SEO, brand alignment, industry trends, GIS technology, software industry, B2B content, collaboration, project management, technical writing
ASSUMPTION: The application process at Esri is designed to assess candidates' skills and fit with the company's brand and values. Successful candidates will demonstrate a strong understanding of the role and a passion for driving results.
🛠️ Tools & Technologies
- Content Management System platforms (e.g., Adobe Experience Manager, Sitecore, WordPress)
- Analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used may vary depending on the editorial team's preferences and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer focus
- Integrity
- Quality
- Balance
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to feedback and growth
Self-Assessment Questions:
- How do you approach collaboration and teamwork in a fast-paced, dynamic environment?
- Can you provide an example of a time when you drove results through others and managed multiple stakeholders?
- How do you stay up-to-date with industry trends and competitors, and how do you incorporate this knowledge into your work?
ASSUMPTION: Esri values a diverse and inclusive work environment, and successful candidates will demonstrate a strong fit with the company's brand and values.
⚠️ Potential Challenges
- Managing multiple stakeholders and complex projects in a fast-paced, dynamic environment
- Staying up-to-date with industry trends and competitors, and incorporating this knowledge into content strategy and innovation
- Occasional travel up to 10%, which may require flexibility and adaptability
- Working in a large, established organization with a strong focus on driving results and continuous improvement
ASSUMPTION: The potential challenges listed above are based on the role's requirements and the company's size and culture. Successful candidates will demonstrate the ability to thrive in a fast-paced, dynamic environment and adapt to change.
📈 Similar Roles Comparison
- This role is similar to other senior content marketing or editorial positions, but with a specific focus on the GIS industry and Esri's brand
- Esri's large size and established reputation in the GIS industry offer unique opportunities for growth and development
- This role may provide a pathway to leadership or management positions within the editorial team or the broader organization
ASSUMPTION: While this role shares similarities with other senior content marketing or editorial positions, its unique focus on the GIS industry and Esri's brand sets it apart from other opportunities in the market.
📝 Sample Projects
- Developing a comprehensive content strategy for Esri's product portfolio, aligned with the company's marketing and business objectives
- Managing a large-scale editing project to ensure timely delivery of high-quality content for a major product launch
- Collaborating with subject matter experts (SMEs) to translate complex technical concepts into accessible content for a target audience of GIS professionals
ASSUMPTION: The sample projects listed above are based on the role's requirements and the company's size and culture. Successful candidates will demonstrate the ability to take on complex projects and drive results through others.
❓ Key Questions to Ask During Interview
- Can you describe the editorial team's structure and how this role fits within the organization?
- How does Esri support the professional development and growth of its editorial team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Esri measure the success of its content marketing efforts, and how will this role contribute to those metrics?
- What are the biggest challenges facing the editorial team, and how can this role help address them?
ASSUMPTION: The key questions listed above are designed to assess the role's fit with the candidate's skills, experience, and career goals, as well as the company's brand and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on writing and editing, project management, and collaboration
- Prepare examples of your writing and editing work to showcase your skills during the interview process
- Research Esri's brand and values to ensure a strong fit with the company culture
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
