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Sr. Channel Marketing Manager

RingCentral
Full-time
On-site
Denver, Colorado, United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Channel Marketing Manager

πŸ”Ή Company: RingCentral

πŸ”Ή Location: Denver, Colorado, United States

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: IT Services and IT Consulting

πŸ”Ή Date Posted: 2025-05-16

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Managing partner relationships and development plans through various marketing activities
  • Acting as a consultant for partners to enhance their RingCentral portfolio
  • Owning regional partner events from concept to completion
  • Supporting sales and business development efforts
  • Collaborating with cross-functional teams to drive marketing strategies and tactics

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on driving partner engagement and revenue growth.

πŸ“‹ Key Responsibilities

βœ… Develop and execute marketing activities and events in support of sales and partner enablement objectives

βœ… Create initiatives for customer pipeline building, lead generation campaigns, and incentives

βœ… Project manage all aspects of events, including agenda development, event flow, pre-event marketing, on-site participation, and collateral

βœ… Work with the creative team to develop assets to support marketing goals

βœ… Serve as a key resource for partner programs-related activities for the Partner Sales team

βœ… Create regular communications cadence of activities and event status to internal teams

βœ… Monitor and report performance metrics, including ROI calculations, of activities, events, and live campaigns

βœ… Coach, educate, and enable partner managers to understand marketing resources, go-to-market principles, and correct program marketing ROE

βœ… Weekly updating of reports to the team regarding marketing activities and events

ASSUMPTION: This role requires strong project management, communication, and analytical skills to ensure successful event execution and marketing campaign performance.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing, Communications, or Business required

Experience: 3-5 years of experience in Channel Marketing required

Required Skills:

  • Ability to develop and implement customer-specific marketing programs independently
  • Demonstrated event management skills
  • Self-motivated, able to problem solve and provide great work with limited supervision
  • Excellent interpersonal and communication skills
  • Excellent time management, decision-making, prioritization, and organization skills
  • Must be able to work well with others as part of a team
  • Campaign management experience (execution + SFDC campaign reporting/tracking)
  • Ability to travel approximately 25%
  • Provide on-site event support, including assisting with the lifting and movement of items up to 15 lbs.
  • Location in Central, Mountain, or Pacific Time Zone Required
  • Experience with a technology, UCaaS, or SaaS company
  • Experience working in a fast-paced environment

Preferred Skills:

  • Experience with RingCentral products or similar UCaaS solutions
  • Fluency in additional languages

ASSUMPTION: Candidates should have a proven track record in channel marketing, with a strong focus on event management and partner engagement.

πŸ’° Compensation & Benefits

Salary Range: $109,550 - $156,500 per year (based on company-provided range for Colorado)

Benefits:

  • Comprehensive medical, dental, vision, disability, and life insurance
  • Health Savings Account (HSA), Flexible Spending Account (FSAs), and Commuter benefits
  • 401K match and Employee Stock Purchase Plan (ESPP)
  • Paid time off and paid sick leave
  • Paid parental and pregnancy leave
  • Family-forming benefits (IVF, Preservation, Adoption, etc.)
  • Emergency backup care (Child/Adult/Pets)
  • Employee Assistance Program (EAP) with counseling sessions available 24/7
  • Free legal services that provide legal advice, document creation, and estate planning
  • Employee bonus referral program
  • Student loan refinancing assistance
  • Employee perks and discounts program

Working Hours: Full-time, with approximately 25% travel required

ASSUMPTION: The salary range provided is specific to Colorado and may vary based on location, skills, and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: RingCentral is a leading provider of AI-driven cloud business communications, contact center, video, and hybrid event solutions. They empower businesses with conversation intelligence and unlock rich customer and employee interactions to provide insights and improved business outcomes.

Company Size: RingCentral has 5,001-10,000 employees, providing a large and diverse work environment.

Founded: RingCentral was founded in 1999 and is headquartered in Belmont, California, with offices around the world.

Company Description:

  • RingCentral is a public company specializing in cloud-based business phone systems, unified communication, and collaboration tools.
  • They offer a range of services, including virtual PBX, smartphone apps, Internet fax, VOIP, open API/integration, global office, SMS, online meetings, team messaging & collaboration, HD video & audio conferencing, and contact center solutions.
  • RingCentral's mission is to empower businesses with conversation intelligence and unlock rich customer and employee interactions to provide insights and improved business outcomes.

Company Specialties:

  • Cloud-based business phone systems
  • Unified communication
  • Smartphone apps
  • Internet fax
  • VOIP
  • Open API/Integration
  • Global Office
  • SMS
  • Online Meetings
  • Team Messaging & Collaboration
  • HD Video & Audio Conferencing
  • Contact Center
  • Video Conferencing
  • Webinar
  • Events

Company Website: http://www.ringcentral.com

ASSUMPTION: RingCentral's extensive product suite and global presence offer applicants a wide range of opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: This role is at the senior level, requiring strategic thinking, leadership, and expertise in channel marketing.

Reporting Structure: The Senior Channel Marketing Manager will report to the Senior Director, Channel Marketing & Partner Programs.

Work Arrangement: This role is remote-friendly, with approximately 25% travel required.

Growth Opportunities:

  • Potential to advance to a director-level role within the channel marketing team
  • Opportunities to work on strategic initiatives and drive business impact
  • Chance to collaborate with cross-functional teams and expand skillset

ASSUMPTION: Success in this role may lead to increased responsibilities and career progression within RingCentral's marketing organization.

🌍 Location & Work Environment

Office Type: RingCentral has multiple office locations worldwide, with this role based in Denver, Colorado.

Office Location(s): 20 Davis Drive, Belmont, CA 94002, US; The Broadway, Maidenhead, SL6 1NJ, GB; Amsterdam, NL; Bengaluru, IN; Charlotte, NC 28202, US; Dallas, TX 75254, US; Denver, CO, US; Dublin, IE; Gurugram, IN; Hamburg, DE; Hangzhou, CN; Hong Kong, CN; London, GB; Manila, PH; Mumbai, IN; Ottawa, CA; Paris, FR; Seoul, KR; ZΓΌrich, CH; Sydney, AU; Tel Aviv, IL; Valencia, ES; Xiamen, CN; Sofia, BG

Geographic Context:

  • Denver, Colorado, is located in the Mountain Time Zone and offers a high quality of life with a mix of urban and outdoor activities.
  • The RingCentral office in Denver is centrally located, providing easy access to public transportation and amenities.
  • Denver has a diverse and growing tech industry, with many opportunities for professional networking and development.

Work Schedule: Full-time, with approximately 25% travel required

ASSUMPTION: Applicants should be comfortable with occasional travel and have the ability to work effectively in a remote and hybrid work environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with a member of the HR team
  • Behavioral and technical interviews with the hiring manager and team members
  • Final interview with the Senior Director, Channel Marketing & Partner Programs
  • Background check and offer extension

Key Assessment Areas:

  • Channel marketing expertise and event management skills
  • Strategic thinking and problem-solving abilities
  • Communication and interpersonal skills
  • Cultural fit and alignment with RingCentral's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant channel marketing experience and accomplishments
  • Prepare examples of successful event management projects and their outcomes
  • Research RingCentral's products and industry to demonstrate your knowledge and enthusiasm
  • Practice common interview questions and prepare thoughtful responses

ATS Keywords: Channel Marketing, Event Management, Partner Relationships, Marketing Strategy, Sales Support, Campaign Management, ROI, Performance Metrics, Collaboration, Project Management, Communication Skills, Time Management, Decision Making, Prioritization, Organization, Customer Pipeline Building, Lead Generation, Incentives, Marketing Communications, Coaching, Education, Enablement

ASSUMPTION: Applicants should tailor their application materials and interview preparation to emphasize their channel marketing expertise and event management skills.

πŸ› οΈ Tools & Technologies

  • RingCentral's proprietary AI solution, RingSense
  • Salesforce (SFDC) for campaign tracking and reporting
  • Marketo or similar marketing automation platforms
  • Event management software (e.g., Cvent, Bizzabo)
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: Familiarity with RingCentral's products and relevant marketing technologies is preferred but not required.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer Obsessed
  • Innovative
  • Collaborative
  • Accountable
  • Respectful

Work Style:

  • Fast-paced and entrepreneurial environment
  • Hunger for being on the cutting edge of marketing
  • Excited to make a real impact on the brand
  • Strong focus on teamwork and collaboration
  • Results-driven and data-informed decision-making

Self-Assessment Questions:

  • How do you align with RingCentral's customer-obsessed approach, and how have you demonstrated this in previous roles?
  • How do you stay up-to-date with the latest marketing trends and technologies, and how have you applied this knowledge in your previous roles?
  • How do you collaborate effectively with cross-functional teams, and can you provide an example of a successful team project?

ASSUMPTION: Applicants should assess their fit with RingCentral's values and work style, and be prepared to provide specific examples of their alignment during the interview process.

⚠️ Potential Challenges

  • Managing multiple partner relationships and events simultaneously may require strong organizational skills and time management
  • Occasional travel may be required, which may impact work-life balance
  • Working in a fast-paced environment may present challenges for those who prefer a more steady pace
  • Denver's high altitude and cold winters may be a consideration for those with health concerns or preferences

ASSUMPTION: Applicants should carefully consider these potential challenges and assess their ability to thrive in this work environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other channel marketing roles, this position places a stronger emphasis on event management and partner engagement
  • RingCentral's focus on AI-driven solutions sets it apart from competitors in the UCaaS and contact center industries
  • Career progression in this role may lead to increased responsibilities and leadership opportunities within RingCentral's marketing organization

ASSUMPTION: Applicants should research similar roles and companies to understand the unique aspects of this opportunity and how it aligns with their career goals.

πŸ“ Sample Projects

  • Planning and executing a regional partner event, including agenda development, vendor partnerships, and on-site support
  • Developing a targeted marketing campaign to generate leads and drive customer pipeline growth for a specific partner
  • Creating and implementing a partner-specific incentive program to drive sales and revenue growth

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and the outcomes they achieved.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the channel marketing team?
  • How does RingCentral support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 90 days, and how will success be measured?
  • How does RingCentral foster a culture of innovation and collaboration, and how can I contribute to this?
  • What are the most significant challenges facing the channel marketing team, and how can this role help address them?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and RingCentral's mission.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant channel marketing experience and accomplishments
  • Prepare examples of successful event management projects and their outcomes
  • Research RingCentral's products and industry to demonstrate your knowledge and enthusiasm
  • Practice common interview questions and prepare thoughtful responses
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.