📌 Core Information
🔹 Job Title: Sr. Consultant, Marketing Strategy
🔹 Company: CIBC
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading marketing strategy for CIBC's Private Wealth division
- Collaborating with cross-functional teams to align marketing efforts with growth objectives
- Overseeing project management of marketing programs and initiatives
- Building and maintaining relationships with internal clients and partners
- Analyzing campaign results and developing recommendations for future campaigns
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to build and maintain effective relationships with various stakeholders.
📋 Key Responsibilities
✅ Develop and execute marketing strategies for CIBC's Private Wealth division
✅ Collaborate with cross-functional teams to align marketing efforts with growth objectives
✅ Oversee project management of marketing programs and initiatives
✅ Build and maintain relationships with internal clients and partners
✅ Analyze campaign results and develop recommendations for future campaigns
✅ Prepare regular reports and present findings to stakeholders
ASSUMPTION: This role involves a mix of strategic planning, project management, and stakeholder engagement, requiring strong organizational skills and the ability to manage multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 7 years of experience in leading and managing marketing strategies, project management, marketing, advertising, technology, or business environment, with a focus on Financial Services and Wealth Management
Required Skills:
- Advanced knowledge of marketing strategy development and go-to-market execution
- Advanced communications and relationship-building skills
- Experience with metrics and measurement systems such as Google Analytics
- Excellent relationship management and presentation skills, both written and verbal
- Strong project management skills
Preferred Skills:
- Experience with advertising agency environment
- Fluency in French
ASSUMPTION: Candidates should have a strong background in marketing strategy and project management, with a focus on the financial services sector and wealth management.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (Based on industry standards for a Sr. Consultant role in Toronto with 7-10 years of experience)
Benefits:
- Competitive benefits package
- Retirement savings plan
- Employee share purchase plan
- Employee discounts
Working Hours: 37.5 hours per week, with flexible work arrangements available
ASSUMPTION: The salary range is based on industry standards for a Sr. Consultant role in Toronto with the required experience level. The benefits package is competitive and includes a range of employee perks and savings plans.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees
Founded: 1867
Company Description:
- CIBC is a leading Canadian-based global financial institution with a presence in 15 countries
- CIBC offers a full range of financial products and services, including personal and commercial banking, wealth management, and investment banking
- CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong
Company Specialties:
- Retail Banking
- Business Banking
- Wealth Management
- Wholesale Banking
Company Website: www.cibc.com
ASSUMPTION: CIBC is a large, established financial institution with a diverse range of products and services, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the Executive Director, Private Wealth Marketing
Work Arrangement: Hybrid (3-4 days on-site per week)
Growth Opportunities:
- Potential to move into a leadership role within the marketing team
- Opportunities to work on high-impact projects and initiatives
- Access to professional development and training programs
ASSUMPTION: This role offers opportunities for career growth and development within the marketing team, as well as the chance to work on high-impact projects and initiatives.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities
Office Location(s): CIBC Square, 81 & 141 Bay, Toronto, Ontario, CA
Geographic Context:
- Toronto is a multicultural city with a diverse range of neighborhoods and attractions
- CIBC Square is located in the heart of downtown Toronto, with easy access to public transportation and amenities
- The office offers a modern, collaborative workspace with on-site amenities, including a cafeteria, fitness center, and wellness rooms
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexible hours and remote work options available
ASSUMPTION: The office environment is modern and collaborative, with on-site amenities and easy access to public transportation and attractions. The work schedule is flexible, with remote work options available.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with the marketing team
- Final interview with the Executive Director, Private Wealth Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Project management and organizational skills
- Relationship-building and communication skills
- Understanding of the financial services industry and wealth management
Application Tips:
- Highlight your experience with marketing strategy development and project management
- Include examples of your ability to build and maintain effective relationships with stakeholders
- Tailor your resume and cover letter to emphasize your relevant skills and experience
- Prepare for behavioral and technical interview questions related to marketing strategy, project management, and the financial services industry
ATS Keywords: Marketing strategy, project management, marketing programs, marketing strategies, Microsoft PowerPoint, Microsoft Word, planning, strategic direction, taking initiative, wealth management
ASSUMPTION: The interview process focuses on assessing strategic thinking, project management, relationship-building, and communication skills, as well as an understanding of the financial services industry and wealth management.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The role requires proficiency in Microsoft Office Suite, project management tools, marketing automation tools, and data analysis and visualization tools.
👔 Cultural Fit Considerations
Company Values:
- Trust
- Teamwork
- Accountability
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a proven track record of building and maintaining effective relationships with stakeholders?
- Are you comfortable working in a large, matrixed environment and managing complex projects?
- Do you have a strategic mindset and the ability to think critically and solve problems?
ASSUMPTION: CIBC values trust, teamwork, and accountability, and seeks candidates who are collaborative, results-driven, adaptable, and strategic thinkers.
⚠️ Potential Challenges
- Working in a large, matrixed environment with multiple stakeholders
- Managing complex projects with tight deadlines and competing priorities
- Keeping up with industry trends and best practices in marketing strategy and project management
- Balancing the need for strategic thinking with the need for tactical execution
ASSUMPTION: This role presents challenges related to working in a large, matrixed environment, managing complex projects, and balancing strategic thinking with tactical execution.
📈 Similar Roles Comparison
- Compared to other marketing strategy roles, this position requires a deeper understanding of the financial services industry and wealth management
- This role involves more project management and stakeholder engagement than other marketing strategy positions
- Career progression in this role may lead to leadership positions within the marketing team or other areas of the business
ASSUMPTION: This role requires a unique blend of marketing strategy, project management, and industry-specific knowledge, with opportunities for career growth and development.
📝 Sample Projects
- Developing and executing a marketing strategy for a new wealth management product launch
- Managing a cross-functional team to execute a marketing campaign for an existing wealth management product
- Conducting a competitive analysis and market research to inform marketing strategy
ASSUMPTION: These sample projects illustrate the strategic, project management, and industry-specific aspects of the role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team in the next 12 months, and how can this role help address them?
- How does this role collaborate with other teams within the marketing department and the broader organization?
- What opportunities are there for professional development and growth within this role and the marketing team?
- How does CIBC support work-life balance for its employees?
- What is the company's long-term vision for its Private Wealth division, and how does this role contribute to that vision?
ASSUMPTION: These interview questions help assess the strategic priorities of the role, the collaborative nature of the work, opportunities for professional development, work-life balance, and the long-term vision of the company and the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience in marketing strategy, project management, and the financial services industry
- Prepare for behavioral and technical interview questions related to marketing strategy, project management, and the financial services industry
- Research CIBC and the Private Wealth division to demonstrate your understanding of the company and the role
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
