📌 Core Information
🔹 Job Title: Senior Content Marketing Manager
🔹 Company: Later
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Boston, MA; Vancouver, BC; Chicago, IL; Vancouver, WA)
🚀 Job Overview
Key aspects of this role include:
- Spearheading content strategy and thought leadership initiatives
- Transforming platform data into compelling narratives
- Managing relationships with freelancers and agencies
- Driving pipeline growth through engaging content
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in content marketing to create high-impact content that resonates with enterprise B2C brands and marketing agencies.
📋 Key Responsibilities
✅ Develop and own Later’s comprehensive content marketing and data journalism strategy
✅ Create and execute research-based content initiatives, including quarterly industry reports and annual benchmarks
✅ Partner with cross-functional teams to generate SEO-optimized content that drives movement through the funnel
✅ Manage and direct a roster of freelance contributors, industry experts, and content agencies or vendors
✅ Stay current with social media and influencer marketing industry trends
ASSUMPTION: This role involves a mix of strategic planning, content creation, and team management, with a focus on driving organic traffic and lead generation through content.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or related field
Experience: 7+ years of B2B content marketing experience, with demonstrated progression in content strategy roles
Required Skills:
- Proven track record of creating content that engages senior marketing decision-makers
- Experience producing research-based content and managing complex editorial calendars
- Demonstrated success in driving organic traffic and lead generation through content
- Strong analytical skills with experience in content performance measurement and optimization
- Expertise in content operations and SEO best practices
- Proficiency in content management systems, SEO tools, and analytics platforms
- Experience managing freelancers and agencies
- Background in social media or influencer marketing
Preferred Skills:
- Experience with enterprise MarTech platforms
- Experience marketing to enterprise B2C brands and agencies
- Familiarity with social listening and social analytics tools
- Advanced degree in related field
ASSUMPTION: Candidates should have a strong background in content marketing, with a focus on B2B and enterprise-level marketing. Experience with social media and influencer marketing is a plus.
💰 Compensation & Benefits
Salary Range: $120,000 - 130,000 USD per year
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Flexible work arrangements
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on market data for similar roles in the Chicago area. Benefits and working hours are typical for a full-time position in the tech industry.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically social media and influencer marketing
Company Size: 201-500 employees
Founded: 2014
Company Description:
- Later is a leading social and influencer marketing solution and link in bio tool
- They help top brands create high-performing social content and collaborate with creators
- Later is committed to fostering an inclusive environment and is an equal opportunity employer
Company Specialties:
- Social Media Management
- Social Media Marketing
- Instagram
- Tech
- Social Media
- App
- Content Marketing
- Influencer Marketing
- Creator Economy
- Digital Marketing
- Link in bio tool
Company Website: later.com
ASSUMPTION: Later is a well-established company in the social media and influencer marketing space, with a strong focus on creating high-performing content and driving business outcomes for their clients.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth into a leadership role
Reporting Structure: Reports directly to the VP, Content & Community
Work Arrangement: Hybrid, with the option to work remotely from specific locations
Growth Opportunities:
- Potential to build and lead an in-house content marketing team
- Opportunities to collaborate with cross-functional teams and influence company strategy
- Chance to grow within the content marketing department or explore other areas of the business
ASSUMPTION: This role offers significant growth potential, both in terms of team leadership and career progression within the company.
🌍 Location & Work Environment
Office Type: Hybrid, with offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA
Office Location(s): 53 State St, Boston, Massachusetts 02109, US; Vancouver, BC, CA
Geographic Context:
- Chicago, IL: A major city with a vibrant tech industry and a large talent pool
- Access to public transportation and numerous amenities
- Hybrid work arrangement allows for flexibility and work-life balance
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The hybrid work arrangement and flexible hours provide a good work-life balance, while the location in Chicago offers access to a thriving tech industry and a diverse talent pool.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with the VP, Content & Community
Key Assessment Areas:
- Content strategy and thought leadership skills
- Ability to transform complex data into compelling narratives
- Experience managing freelancers and agencies
- Alignment with Later's company culture and values
Application Tips:
- Highlight relevant content marketing experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of your content marketing work and be ready to discuss your approach to content strategy
ATS Keywords: Content Strategy, SEO, Data Analysis, Content Marketing, Research, Collaboration, Project Management, Content Operations, Lead Generation, Social Media, Influencer Marketing, Analytical Skills, Content Management Systems, Freelancer Management, Editorial Calendar Management, Data Visualization
ASSUMPTION: The application process will focus on assessing the candidate's content marketing skills, strategic thinking, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Content management systems (e.g., Notion, Contentful)
- SEO tools (e.g., SEMRush, Google Search Console, Google Analytics 4)
- Analytics platforms (e.g., Google Analytics, Mixpanel)
- Social media and influencer marketing platforms (e.g., Hootsuite, Sprout Social, Brand24)
ASSUMPTION: The tools and technologies required for this role are standard in the content marketing industry and can be learned or improved upon with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Inclusion-first mindset
- Hiring and building teams for culture add rather than culture fit
- Embracing systemic change for an equitable workplace
Work Style:
- Proactive and results-driven
- Strategic and forward-thinking
- Curious and adaptable
- Emotionally intelligent and collaborative
Self-Assessment Questions:
- Do you have experience creating content that engages senior marketing decision-makers?
- Are you comfortable managing freelancers and agencies to scale content production?
- Do you thrive in a hybrid work environment and have experience working remotely?
ASSUMPTION: Later values an inclusive work environment and seeks candidates who align with their company values and work style preferences.
⚠️ Potential Challenges
- Managing a large roster of freelancers and agencies
- Keeping up with industry trends and best practices in content marketing
- Balancing regular content programming with major research initiatives
- Working effectively with cross-functional teams in a hybrid work environment
ASSUMPTION: These challenges can be overcome with strong project management skills, a strategic mindset, and effective communication with cross-functional teams.
📈 Similar Roles Comparison
- Content Marketing Manager (B2B/B2C)
- Senior Content Marketing Manager (Enterprise)
- Director of Content Marketing
ASSUMPTION: This role is similar to other content marketing manager positions, with a focus on enterprise-level B2C brands and marketing agencies. The main difference is the scale of the role and the potential for growth into a leadership position.
📝 Sample Projects
- Creating a comprehensive content marketing strategy for an enterprise B2C brand
- Managing a team of freelancers to produce a quarterly industry report on social media trends
- Collaborating with the SEO team to optimize content for search engines and maintain editorial excellence
ASSUMPTION: These sample projects demonstrate the strategic, tactical, and collaborative aspects of the role, as well as the ability to manage complex content marketing initiatives.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the content marketing team currently, and how can this role address them?
- How does Later support the growth and development of its content marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Later measure the success of its content marketing initiatives, and how can this role contribute to improving those metrics?
- What opportunities are there for collaboration with other departments, such as product marketing or sales enablement?
ASSUMPTION: These questions demonstrate a strategic mindset and a focus on driving results, as well as an interest in the company's culture and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content marketing experience and skills
- Prepare examples of your content marketing work and be ready to discuss your approach to content strategy
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
