📌 Core Information
🔹 Job Title: Senior Content Marketing Manager, Events Content
🔹 Company: Abnormal
🔹 Location: Remote - USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (USA)
🚀 Job Overview
Key aspects of this role include:
- Developing content strategy for virtual and in-person events
- Collaborating cross-functionally to create engaging event content
- Managing multiple projects and deadlines
- Analyzing event performance metrics to inform future strategy
- Leading the speakers program for internal and external events
ASSUMPTION: This role requires a strategic thinker with strong project management skills and a passion for storytelling. Experience in cybersecurity content marketing is preferred.
📋 Key Responsibilities
✅ Own and drive content strategy for all virtual and in-person events, from concept through execution
✅ Collaborate with internal stakeholders to develop webinar topics, event-specific content themes, session titles, speaker abstracts, and keynote content
✅ Write and edit speaker briefs, talk tracks, decks, and promotional copy for events
✅ Partner with global integrated campaigns, strategic events, campaigns, and field marketing teams to ensure consistent messaging across all touchpoints—before, during, and after the event
✅ Ensure every event delivers a compelling and differentiated brand experience
✅ Analyze event performance metrics to inform future content strategy
✅ Manage the speakers program and ensure all internal + external events have relevant speakers available and prepared to present
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to work well under pressure. Experience with webinar platforms and field event execution is a plus.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of experience in content marketing, with a focus on event content—both virtual and in-person
Required Skills:
- Exceptional writing and editing skills with the ability to quickly craft sharp, compelling content tailored to different formats and audiences
- Strong project management skills with the ability to juggle multiple deadlines
- A strategic thinker who can connect content to business goals and buyer journeys
- Creative mindset and a passion for storytelling and brand building
- Experience in cybersecurity content marketing
Preferred Skills:
- Experience working on thought leadership content programs
- Familiarity with webinar platforms (e.g., ON24, Zoom Webinars) and field event execution
- Ability to create presentations/write content for executive speakers
ASSUMPTION: While a degree in Marketing or Communications is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $125,000 - $150,000 USD per year
Benefits:
- Bonus
- Restricted Stock Units (RSUs)
- Benefits package
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior content marketing role with 5+ years of experience. The actual salary may vary based on individual candidate factors.
📌 Applicant Insights
🔍 Company Context
Industry: Abnormal is a cybersecurity company specializing in email security and protecting against sophisticated inbound attacks and compromised accounts.
Company Size: Abnormal has 1,001-5,000 employees, providing ample opportunities for growth and collaboration.
Founded: Abnormal was founded in 2018 and has since grown to become a leading AI-native human behavior security platform.
Company Description:
- Abnormal uses machine learning to stop sophisticated, socially-engineered attacks that target the human vulnerability
- The company's anomaly detection engine leverages identity and context to understand human behavior and analyze the risk of every cloud email event
- Abnormal focuses on detecting and stopping inbound attacks and compromised accounts across email and connected applications
Company Specialties:
- Email Security
- Business Email Security
- Cloud Email Security
- Phishing Detection
- Business Email Compromise
- Account Takeover
- Artificial Intelligence
- Machine Learning
Company Website: abnormal.ai
ASSUMPTION: Abnormal's focus on AI and machine learning in the cybersecurity industry makes it an attractive option for candidates interested in cutting-edge technology and innovative solutions.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring significant experience and expertise in content marketing and event management.
Reporting Structure: The Senior Content Marketing Manager, Events Content will report directly to the Head of Content Marketing and work cross-functionally with various teams, including product marketing, revenue marketing, customer marketing, and sales.
Work Arrangement: This role is remote and based in the USA. While the company is headquartered in Las Vegas, Nevada, employees can work from anywhere in the United States.
Growth Opportunities:
- As a senior role, this position offers opportunities for mentorship and leadership within the content marketing team
- With Abnormal's rapid growth, there may be opportunities for career advancement as the company expands
- Working cross-functionally with various teams can provide exposure to different aspects of the business and foster professional development
ASSUMPTION: Given Abnormal's size and growth trajectory, there are likely numerous opportunities for career advancement and professional development within the company.
🌍 Location & Work Environment
Office Type: Remote (USA)
Office Location(s): Remote - USA
Geographic Context:
- Abnormal is headquartered in Las Vegas, Nevada, but employees can work remotely from anywhere in the United States
- The company's remote work arrangement allows for a flexible work-life balance
- Abnormal's focus on AI and machine learning in the cybersecurity industry makes it an attractive option for candidates interested in cutting-edge technology and innovative solutions
Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate different time zones within the United States
ASSUMPTION: While the role is remote, candidates should be prepared to work with teams across different time zones and may need to adjust their schedule to accommodate meetings and deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager to discuss the role and assess cultural fit
- Take-home content marketing assignment to evaluate writing and strategic thinking skills
- Final interview with the Head of Content Marketing and other team members to discuss the assignment and answer any questions
Key Assessment Areas:
- Writing and editing skills
- Strategic thinking and content strategy development
- Project management and organizational skills
- Cultural fit and alignment with Abnormal's values
Application Tips:
- Tailor your resume and cover letter to highlight your experience in content marketing, event management, and cybersecurity
- Provide specific examples of your writing and editing skills, as well as your ability to develop content strategies for events
- Demonstrate your understanding of Abnormal's mission and values, and explain how your skills and experience make you a strong fit for the role
ATS Keywords: Content Marketing, Event Content, Event Management, Writing, Editing, Project Management, Strategic Thinking, Storytelling, Brand Building, Webinar Platforms, Thought Leadership, Presentation Creation, Cybersecurity Content Marketing
ASSUMPTION: Abnormal's hiring process is designed to assess both technical skills and cultural fit. Candidates should be prepared to demonstrate their expertise in content marketing and event management, as well as their ability to work well within a team and align with Abnormal's values.
🛠️ Tools & Technologies
- Webinar platforms (e.g., ON24, Zoom Webinars)
- Project management tools (e.g., Asana, Trello, Jira)
- Content creation and collaboration tools (e.g., Google Drive, Microsoft Office, Slack)
- Cybersecurity software and platforms (e.g., Abnormal's own email security platform)
ASSUMPTION: While specific tools and technologies may vary, candidates should be comfortable using project management, content creation, and collaboration tools to manage multiple projects and deadlines.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Adaptable
Work Style:
- Remote-friendly and flexible
- Data-driven and analytical
- Results-oriented and proactive
- Strong communication and collaboration skills
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy collaborating with teams across different time zones?
- Are you comfortable using data and analytics to inform content strategy and measure performance?
- Do you have a proven track record of developing and executing successful content marketing campaigns for events?
ASSUMPTION: Abnormal values candidates who are customer-centric, innovative, collaborative, accountable, and adaptable. Strong communication and collaboration skills are essential for success in a remote work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with cross-functional teams and stakeholders to ensure consistent messaging and branding
- Adapting to a remote work environment and collaborating with teams across different time zones
- Staying up-to-date with the latest trends and best practices in content marketing and event management within the cybersecurity industry
ASSUMPTION: While these challenges may present obstacles, they also provide opportunities for growth and professional development.
📈 Similar Roles Comparison
- This role is unique in its focus on content strategy and event marketing within the cybersecurity industry
- While there may be similar roles in other industries, the specific challenges and opportunities presented by the cybersecurity landscape make this role distinct
- Career paths for this role may include advancement to a Director or Vice President of Content Marketing, or transition to a related role within the cybersecurity industry
ASSUMPTION: While this role may share similarities with other content marketing and event management positions, its focus on the cybersecurity industry makes it unique and presents distinct opportunities and challenges.
📝 Sample Projects
- Developing a content strategy for a major industry conference, including keynote presentations, session titles, and speaker abstracts
- Creating promotional materials and messaging for a webinar series focused on phishing detection and prevention
- Managing the speakers program for an internal customer event, including outreach, coordination, and on-site support
ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities associated with this role. The specific projects and priorities may vary based on the company's needs and the individual's skills and experience.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader content marketing strategy for the company?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the most challenging aspects of working in a remote environment, and how does the company address them?
- How does the company measure the success of its content marketing efforts, and how will my performance be evaluated?
ASSUMPTION: These questions are designed to provide insight into the role, the company culture, and the expectations for success in this position. Candidates should tailor their questions to demonstrate their interest in the role and their understanding of the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in content marketing, event management, and cybersecurity
- Provide specific examples of your writing and editing skills, as well as your ability to develop content strategies for events
- Prepare for a take-home content marketing assignment to evaluate your writing and strategic thinking skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
