Sr Creative Brand Marketing Specialist

📌 Core Information

🔹 Job Title: Sr Creative Brand Marketing Specialist

🔹 Company: Neostella

🔹 Location: Milwaukee, Wisconsin, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving brand awareness and market positioning for Neostella's legal tech solutions
• Crafting compelling brand narratives that resonate with legal professionals and corporate legal departments
• Collaborating with cross-functional teams to ensure consistent brand representation across all touchpoints
• Managing external agencies and creative partners to deliver high-quality brand activations
• Conducting market research to inform brand strategy and ensure relevance in the legal tech landscape

ASSUMPTION: This role requires a strong understanding of legal industry audiences and the ability to tailor brand messaging accordingly. The ideal candidate will have experience in B2B SaaS or legal tech brand marketing and a proven track record of successful brand campaigns.

📋 Key Responsibilities

✅ Lead the execution of brand initiatives that reinforce Neostella's market position as a legal tech innovator and thought leader

✅ Evolve and maintain the company’s brand identity, including messaging frameworks, voice and tone guidelines, and visual assets

✅ Collaborate with product marketing, sales, customer success, and design teams to ensure consistent and compelling brand representation across all touchpoints

✅ Develop integrated brand campaigns that highlight the value of Neostella's platform for legal teams, leveraging various channels

✅ Manage external agencies and creative partners to deliver high-quality campaigns and brand activations

✅ Support brand presence at legal industry events, conferences, and webinars

✅ Conduct market and competitor research to inform positioning and ensure brand relevance in the legal tech landscape

✅ Monitor brand health metrics, campaign performance, and audience engagement to continuously refine brand strategy

✅ Create and maintain internal brand resources and toolkits to empower consistent usage across departments and partner networks

✅ Stay up-to-date with trends in legal technology, legal operations, and marketing to inspire fresh brand ideas and approaches

ASSUMPTION: This role requires a proactive and collaborative approach, with the ability to thrive in a fast-paced, high-growth environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or a related field

Experience: 4-6+ years of experience in brand marketing, preferably in B2B SaaS or legal tech

Required Skills:

• Exceptional written and verbal communication skills with a passion for storytelling
• Experience managing cross-functional projects and working with creative teams or agencies
• Proficiency in tools like Adobe Creative Suite, Figma, HubSpot, and project management platforms (e.g., Asana, Trello)

Preferred Skills:

• Deep understanding of legal industry audiences (in-house legal, law firms, legal ops)
• Ability to thrive in a fast-paced, high-growth environment with a proactive and collaborative approach

ASSUMPTION: While not explicitly stated, proficiency in the mentioned tools is essential for this role. Additionally, experience in the legal industry or legal tech sector is highly preferred.

💰 Compensation & Benefits

Salary Range: Based on the role, experience level, and location, the estimated salary range for this position is $120,000 - $160,000 per year. This estimate is inclusive of base salary and any additional compensation (e.g., bonuses, commission).

Benefits:

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Paid Time Off (Vacation & Holidays)
• Training & Development
• Work From Home
• Travel Bonus
• Maternity & Paternal Leave

Working Hours: Full-time, with a flexible work schedule that allows for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Neostella is a global enterprise software and solutions company that empowers organizations with the technology resources they need to exceed goals and push the boundaries of what is possible. Their offerings include Legal Solutions, Work-Relay process and workflow solutions for Salesforce, Robotic Process Automation, and Application Integration.

Company Size: Neostella is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment where employees can make a significant impact.

Founded: Neostella was founded in 2019, making it a relatively young and fast-growing company in the tech industry.

Company Description:

• Neostella is committed to providing exceptional customer support 24/7
• The company offers a wide range of professional services designed to help customers reap maximum ROI from their technology investments
• Neostella has offices in four countries around the globe, fostering a diverse and international work environment

Company Specialties:

• UiPath
• RPA
• SaaS
• Workato
• Hyperautomation
• Custom Development
• Automation
• Staffing Solutions
• BPM
• Workflow Automation
• Filevine
• Outlaw
• Work-Relay
• Process Management
• Legal Solutions
• Technology
• Application Integration

Company Website: https://www.neostella.com

ASSUMPTION: Neostella's focus on customer support and ROI-driven services sets it apart in the tech industry, providing a unique value proposition for both employees and clients.

📊 Role Analysis

Career Level: This role is a senior-level position, offering significant responsibility and the opportunity to make a substantial impact on Neostella's brand and market presence.

Reporting Structure: The Sr Creative Brand Marketing Specialist will report directly to the VP of Marketing and work closely with cross-functional teams, including product marketing, sales, customer success, and design.

Work Arrangement: This role offers a flexible, remote-friendly work arrangement, allowing employees to balance their personal and professional lives effectively.

Growth Opportunities:

• As Neostella continues to grow, there will be opportunities for the successful candidate to take on additional responsibilities and advance their career within the marketing department
• The company's focus on employee development and training provides ample opportunities for professional growth and skill-building
• Working closely with cross-functional teams will expose the candidate to various aspects of the business, fostering a well-rounded understanding of Neostella's operations

ASSUMPTION: The Sr Creative Brand Marketing Specialist role offers a unique blend of strategic and creative responsibilities, providing an excellent opportunity for a marketing professional to grow and make a significant impact on Neostella's brand.

🌍 Location & Work Environment

Office Type: Neostella's headquarters is located in Milwaukee, Wisconsin, with additional offices in Colombia, the Philippines, and Mexico. The company offers a flexible, remote-friendly work environment, allowing employees to work from home or any other suitable location.

Office Location(s): 325 E Chicago St., 5th Floor, Milwaukee, WI 53202, US

Geographic Context:

• Milwaukee, Wisconsin, is known for its vibrant arts and culture scene, with numerous museums, theaters, and music venues
• The city offers a variety of outdoor recreation opportunities, including parks, beaches, and bike trails
• Milwaukee is home to several professional sports teams, providing ample opportunities for sports enthusiasts

Work Schedule: The work schedule for this role is full-time, with a flexible arrangement that allows for remote work and a healthy work-life balance.

ASSUMPTION: Neostella's remote-friendly work environment and flexible scheduling options cater to a diverse range of employee preferences and needs, fostering a more inclusive and productive work culture.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or other team members
• Final interview with the VP of Marketing
• Background check and offer extension

Key Assessment Areas:

• Brand marketing experience and achievements
• Understanding of the legal industry and legal tech landscape
• Communication and storytelling skills
• Collaboration and project management abilities
• Cultural fit and alignment with Neostella's values

Application Tips:

• Tailor your resume and cover letter to highlight your brand marketing experience and any relevant work in the legal industry or legal tech sector
• Prepare examples of successful brand campaigns and initiatives you've led, emphasizing your role and the outcomes achieved
• Demonstrate your understanding of Neostella's offerings and the legal tech market by asking insightful questions during the interview

ATS Keywords: Brand Marketing, B2B SaaS, Legal Tech, Storytelling, Cross-Functional Collaboration, Campaign Management, Market Research, Brand Strategy, Visual Identity, Communication Skills, Project Management, Adobe Creative Suite, Figma, HubSpot, Asana, Trello

ASSUMPTION: Neostella's interview process is designed to assess the candidate's skills, experience, and cultural fit, ensuring a strong match for the Sr Creative Brand Marketing Specialist role.

🛠️ Tools & Technologies

• Adobe Creative Suite
• Figma
• HubSpot
• Asana
• Trello

ASSUMPTION: Proficiency in the listed tools is essential for this role, as they are integral to the day-to-day responsibilities of the Sr Creative Brand Marketing Specialist.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Innovation and continuous improvement
• Collaboration and teamwork
• Accountability and results-driven mindset
• Integrity and transparency

Work Style:

• Proactive and self-motivated
• Adaptable and open to feedback
• Strong communication and storytelling skills
• Ability to thrive in a fast-paced, high-growth environment
• Collaborative and team-oriented

Self-Assessment Questions:

• How do you align with Neostella's customer-centric approach, and how have you demonstrated this in your previous roles?
• Can you provide an example of a time when you had to adapt to a significant change or challenge in a project, and how did you ensure the successful completion of the initiative?
• How do you approach collaboration and teamwork, and can you share an example of a successful cross-functional project you've led or contributed to?

ASSUMPTION: Neostella values a strong cultural fit and looks for candidates who align with their core values and work style preferences.

⚠️ Potential Challenges

• The fast-paced, high-growth environment may require candidates to adapt quickly and manage multiple priorities simultaneously
• The role involves working with various teams and stakeholders, which may present communication and collaboration challenges
• The legal tech industry is complex and ever-evolving, requiring candidates to stay up-to-date with market trends and competitor activities
• The remote-friendly work environment may necessitate strong self-motivation and time management skills

ASSUMPTION: The Sr Creative Brand Marketing Specialist role presents unique challenges that require a proactive, adaptable, and collaborative candidate to succeed.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of the legal industry and legal tech landscape, making it a unique opportunity for candidates with relevant experience
• The focus on brand storytelling and narrative development sets this role apart from other marketing positions, offering a creative and strategic challenge
• As a senior-level role, this position offers significant responsibility and growth opportunities, providing an excellent platform for career advancement within the marketing department

ASSUMPTION: The Sr Creative Brand Marketing Specialist role offers a unique blend of strategic and creative responsibilities, providing an excellent opportunity for a marketing professional to grow and make a significant impact on Neostella's brand.

📝 Sample Projects

• Developing a comprehensive brand style guide and messaging framework for Neostella's legal tech offerings
• Conducting market research to identify opportunities for brand differentiation and positioning in the legal tech landscape
• Collaborating with cross-functional teams to create integrated brand campaigns that showcase Neostella's platform and thought leadership

ASSUMPTION: The sample projects listed are representative of the strategic and creative responsibilities required for the Sr Creative Brand Marketing Specialist role.

❓ Key Questions to Ask During Interview

• Can you describe the current brand positioning and messaging framework for Neostella's legal tech offerings, and how does this role contribute to their evolution?
• How does Neostella support the professional development and growth of its marketing team members, and what opportunities exist for advancement in this role?
• Can you provide an example of a successful brand activation or campaign that Neostella has executed in the past, and what were the key factors contributing to its success?
• How does Neostella measure the success of its brand initiatives, and what key performance indicators (KPIs) are most important for this role?
• What is the typical work-life balance for employees in this role, and how does Neostella support a healthy work-life balance for its team members?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and Neostella's brand, while also providing valuable information about the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand marketing experience and any relevant work in the legal industry or legal tech sector
• Prepare examples of successful brand campaigns and initiatives you've led, emphasizing your role and the outcomes achieved
• Demonstrate your understanding of Neostella's offerings and the legal tech market by asking insightful questions during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.