📌 Core Information
🔹 Job Title: Sr. Creative Development & Scale Manager, Retail Experience, Offline Sales & Marketing
🔹 Company: Amazon
🔹 Location: Seattle, WA & Irvine, CA
🔹 Job Type: On-site
🔹 Category: Retail & Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: No (On-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing offline content strategy for Amazon devices
- Collaborating cross-functionally to align with brand objectives and customer needs
- Overseeing end-to-end content creation for retail store and demo experiences
- Managing project timelines, budgets, and stakeholder communications
- Staying updated on industry trends and emerging technologies for content management
ASSUMPTION: This role requires a blend of project management expertise and a deep understanding of content strategy. Candidates should be detail-oriented, flexible, and able to manage multiple projects while maintaining a customer-centric approach.
📋 Key Responsibilities
✅ Lead the offline content strategy for Amazon devices, ensuring alignment with overall brand objectives and customer needs
✅ Collaborate with product marketing, product management, and design to determine messaging priorities for the offline environment
✅ Clarify and drive project commitments and maintain clear chains of accountability by leading and facilitating meetings with key stakeholders
✅ Oversee the production of engaging and informative print materials, digital content, and video assets tailored to different Amazon devices
✅ Develop the overarching offline communication campaign themes that should be incorporated in our messaging in-store
✅ Develop comprehensive playbooks and templates to guide consistent and effective communication across various channels
✅ Stay updated on industry trends and emerging technologies for content management
✅ Implement scalable processes to streamline content creation and distribution across various marketing channels
✅ Be the champion for our offline playbook, making changes as needed in collaboration with the design team so we can invent and simplify as we scale
✅ Guide the offline design/copywriter or agency to tell a story across a portfolio of devices and/or categories
✅ Anticipate changes and bottlenecks, provide escalation management, anticipate and make tradeoffs, balance the customer needs versus technical and operational constraints; and encourage risk-taking behavior to maximize customer obsession
✅ Manage the budget for the on-fixture video content and design spend for the Retail Experience team
ASSUMPTION: This role involves working with new and new-to-world concepts, creating user stories, and representing the customer in all meetings. It requires the ability to think like the customer, obsess over small details, and maintain speed to market.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-10 years of experience in content strategy, project management, or a related role
Required Skills:
- Proven experience in content strategy and project management
- Strong communication and collaboration skills
- Ability to manage multiple projects and meet deadlines
- Familiarity with retail landscape, demo, and fixture technologies
- Understanding of creative direction and technology framework
Preferred Skills:
- Experience with Amazon devices and brand guidelines
- Fluency in multiple languages
- Experience working with cross-functional teams in a global organization
ASSUMPTION: Preferred skills are not required but would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience level and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Maternity and parental leave
- Employee discounts and more
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual compensation may vary based on factors such as skills, qualifications, and business needs.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1994 (as an online bookstore)
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon's mission is to be Earth's most customer-centric company
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
Company Specialties:
- E-commerce platform and services
- Cloud computing and storage (AWS)
- Digital content and streaming (Amazon Prime, Amazon Music, Amazon Video)
- Artificial intelligence and machine learning (Alexa, Amazon Go, Amazon Robotics)
Company Website: Amazon.com
ASSUMPTION: Amazon is a well-established company with a strong focus on innovation, customer experience, and continuous improvement.
📊 Role Analysis
Career Level: Mid-level to senior-level management
Reporting Structure: This role reports directly to the Retail Experience team lead and collaborates with various cross-functional teams
Work Arrangement: On-site with potential flexibility for remote work
Growth Opportunities:
- Potential career progression into senior management or specialized roles within Amazon
- Opportunities to work on high-impact projects and gain experience in various aspects of retail and marketing
- possibility to work on new and innovative products and services
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Amazon's offline retail experience.
🌍 Location & Work Environment
Office Type: Corporate office environment with open-plan workspaces and dedicated meeting rooms
Office Location(s): Seattle, WA & Irvine, CA
Geographic Context:
- Seattle, WA: Known for its tech industry, coffee culture, and outdoor activities
- Irvine, CA: Located in Orange County, CA, known for its suburban neighborhoods, parks, and shopping centers
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: Both Seattle and Irvine offer a mix of urban and suburban living, with access to various amenities and recreational activities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with HR
- On-site or virtual interview with hiring manager and team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Communication and collaboration skills
- Project management and organizational skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Amazon's brand and retail experience
- Showcase your ability to manage multiple projects and meet deadlines
- Prepare questions to ask the interviewer about the role, team, or company
ATS Keywords: Content strategy, project management, retail experience, offline sales, marketing, Amazon devices, customer-centric, brand alignment
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring team and the current state of the company's hiring pipeline.
🛠️ Tools & Technologies
- Project management software (e.g., Asana, JIRA, Trello)
- Content creation and design tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
- Data analysis and reporting tools (e.g., Excel, Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the company's existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Ownership
- Invent and simplify
- Learn and be curious
- Hire and develop the best
- Insist on the highest standards
- Think big
- Bias for action
- Frugality
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teams
- Data-driven decision-making
- Focus on innovation and continuous improvement
- Results-oriented and customer-centric culture
Self-Assessment Questions:
- How do you demonstrate customer obsession in your daily work?
- Can you provide an example of a time when you had to balance customer needs with technical and operational constraints?
- How do you stay organized and manage multiple projects simultaneously?
- How do you approach learning and staying curious about new technologies and trends?
ASSUMPTION: Amazon values employees who are customer-obsessed, innovative, and results-driven, with a strong bias for action and a focus on continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with cross-functional teams and stakeholders with varying priorities and perspectives
- Keeping up with industry trends and emerging technologies in a fast-paced environment
- Balancing the need for innovation with the need for operational efficiency and cost-effectiveness
ASSUMPTION: These challenges are inherent to the role and require strong project management, communication, and collaboration skills to overcome.
📈 Similar Roles Comparison
- This role is unique in its focus on offline retail experience and content strategy for Amazon devices
- Similar roles in the industry may focus on online content strategy, product marketing, or brand management
- Career progression in this role may lead to senior management or specialized roles within Amazon's retail and marketing teams
ASSUMPTION: This role offers a unique opportunity to specialize in offline retail experience and content strategy for Amazon devices, with potential for career growth within the company.
📝 Sample Projects
- Developing and executing a content strategy for a new Amazon device launch in retail stores
- Managing the end-to-end content creation process for a seasonal in-store marketing campaign
- Collaborating with cross-functional teams to create and implement a scalable process for managing on-fixture video content and design spend
ASSUMPTION: These sample projects illustrate the types of initiatives this role may be involved in, requiring a blend of project management, content strategy, and cross-functional collaboration skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the broader retail experience strategy for Amazon devices?
- What are the most pressing challenges facing the team currently, and how can this role help address them?
- How does Amazon support the professional development and growth of its employees in this role?
- What are the key performance indicators (KPIs) for success in this role, and how are they measured?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for your interview by researching Amazon's brand, retail experience, and industry trends
- Prepare questions to ask the interviewer about the role, team, or company
- Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
