Sr Customer Marketing Specialist

📌 Core Information

🔹 Job Title: Sr Customer Marketing Specialist

🔹 Company: Honeywell

🔹 Location: Charlotte, North Carolina, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-04-24

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing customer marketing strategies
• Managing social media strategies and content calendars
• Collaborating with cross-functional teams to understand customer needs
• Analyzing market trends and customer data to identify growth opportunities

ASSUMPTION: This role requires a strategic mindset and strong analytical skills to develop effective marketing campaigns and measure their impact.

📋 Key Responsibilities

✅ Own the social strategy to align with our broader customer marketing goals

✅ Lead efforts with the strategic business units in social media and content to optimize our social media programs

✅ Lead the business of engagement to make employee advocacy, using Everyone Social, a major part of our strategy

✅ Manage and implement social content calendars

✅ Manage sizable budgets and execute campaigns – both long and short term

✅ Understand and execute the Honeywell voice and visual design in social media

✅ Develop written and visual content for business unit and corporate campaigns

✅ Understand customer needs to develop messaging and content to optimize awareness

✅ Align digital offerings to customer decision journeys and personas

✅ Understand our landscape and customer insights to develop strategic marketing plans

✅ Manage projects, timelines and resources to ensure successful execution of campaigns

✅ Create measurement, tracking and reporting to improve results for all tactics

✅ Conduct A/B testing to identify highest performing options to ensure we’re targeting the right audience at the right time with the right message

✅ Use engagement metrics to suggest adjustments to tactics and strategies to optimize return on marketing investment (ROMI)

✅ Partner with IT and business stakeholders to build and sustain industry-best digital engagement

✅ Stay updated on the latest trends and technologies, willing to experiment with new approaches to stay ahead of competitors

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or a related field

Experience: A minimum of 5 years of experience in digital marketing

Required Skills:

• Strong analytical mindset with the ability to interpret data and make data-driven choices
• Excellent communication and people-oriented skills, with the ability to build relationships and effectively convey ideas

Preferred Skills:

• Fluency in social media best practices and trends
• Experience with enterprise social media management platforms such as Khoros, Sprinklr and Social Studio
• Social media listening experience with Synthesio, Sprinklr and Brandwatch
• Exposure to Adobe Experience Manager or other enterprise CMS
• Proven experience driving digital marketing campaigns
• Ability to communicate clearly in a global highly matrixed organization

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to communicate effectively with various teams.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Sr Marketing Specialist with 5-10 years of experience in the United States)

Benefits:

• Medical, Vision, Dental, Mental Health
• Paid Vacation
• 401k Plan/Retirement Benefits
• Career Growth
• Professional Development

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Honeywell operates in the Appliances, Electrical, and Electronics Manufacturing industry, focusing on safety, security, and energy solutions.

Company Size: Honeywell is a large company with over 10,000 employees, providing ample opportunities for collaboration and growth.

Founded: Honeywell was founded in 1906 and has since grown into a global Fortune 500 company.

Company Description:

• Honeywell is a Fortune 500 company that invents and manufactures technologies to address tough challenges linked to global macrotrends such as safety, security, and energy.
• The company has an unrelenting focus on quality, delivery, value, and technology in everything they make and do.
• Honeywell offers a wide range of products and services, including personal protective equipment, gas detection systems, barcode scanners, and workflow solutions.

Company Specialties:

• Safety and productivity solutions
• Industrial automation and control
• Aerospace products and services
• Building technologies

Company Website: https://www.honeywell.com

ASSUMPTION: Honeywell's diverse range of products and services allows for various career paths and growth opportunities within the company.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in digital marketing.

Reporting Structure: The Sr Customer Marketing Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including sales and product management.

Work Arrangement: This is an on-site role, requiring the candidate to work from Honeywell's offices in Charlotte, North Carolina.

Growth Opportunities:

• Potential to advance to a Marketing Manager or Director role
• Opportunities to work on diverse projects and campaigns across various business units
• Chance to mentor junior team members and develop leadership skills

ASSUMPTION: With Honeywell's global presence and diverse product offerings, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Honeywell's offices are modern, collaborative workspaces designed to facilitate innovation and productivity.

Office Location(s): Charlotte, North Carolina, United States

Geographic Context:

• Charlotte is the largest city in North Carolina and the 17th-most populous city in the United States
• The city is known for its vibrant arts and culture scene, as well as its numerous parks and recreational opportunities
• Charlotte has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time (40 hours per week), with the possibility of occasional overtime or flexible hours to meet project deadlines.

ASSUMPTION: Charlotte offers a high quality of life, with a reasonable cost of living compared to other major metropolitan areas in the United States.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or team members
• Background check and reference check
• Final decision and offer

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Analytical skills and data-driven decision-making
• Communication and interpersonal skills
• Cultural fit and alignment with Honeywell's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Honeywell's products, services, and industry position
• Showcase your ability to develop and execute effective marketing campaigns
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively

ATS Keywords: Digital Marketing, Social Media Strategy, Content Development, Marketing Campaigns, Data Analysis, Customer Engagement, A/B Testing, Marketing ROI, Employee Advocacy, Marketing Automation, Customer Marketing, Strategic Planning

ASSUMPTION: Honeywell's application process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values and goals.

🛠️ Tools & Technologies

• Enterprise social media management platforms (e.g., Khoros, Sprinklr, Social Studio)
• Social media listening tools (e.g., Synthesio, Sprinklr, Brandwatch)
• Enterprise CMS (e.g., Adobe Experience Manager)
• Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the business unit and project needs.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Customer Focus
• Performance
• Innovation

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to change
• Results-focused and accountable
• Innovative and creative

Self-Assessment Questions:

• How do you align with Honeywell's core values, particularly 'Integrity' and 'Customer Focus'?
• How do you approach working in a highly matrixed organization, and how do you ensure effective communication and collaboration across teams?
• How do you stay updated on the latest trends and technologies in digital marketing, and how do you apply this knowledge to your work?

ASSUMPTION: Honeywell values candidates who are passionate about their work, committed to continuous learning, and dedicated to driving results through collaboration and innovation.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a highly matrixed organization with diverse teams and stakeholders
• Keeping up with the latest trends and technologies in digital marketing
• Balancing strategic planning with day-to-day tactical execution

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a greater emphasis on social media strategy and management
• Unlike some marketing roles, this position requires a strong focus on customer engagement and loyalty, rather than solely on brand awareness and reach
• Career progression in this role may lead to opportunities in marketing management or other senior leadership positions within Honeywell

ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on social media strategy and customer engagement sets it apart.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new product, resulting in a 20% increase in customer engagement and a 15% increase in sales
• Conducting a comprehensive analysis of customer data to identify trends and insights, leading to the development of targeted marketing campaigns that drove a 10% increase in customer satisfaction scores
• Managing a team of junior marketing associates to develop and implement a content marketing strategy, resulting in a 30% increase in website traffic and a 20% increase in lead generation

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute effective marketing campaigns, analyze data to drive strategic decision-making, and manage teams to achieve measurable results.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the business unit, and how will my work contribute to its success?
• What are the key priorities for this role in the first 90 days, and how will my performance be measured against these goals?
• How does Honeywell support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does Honeywell approach work-life balance, and what resources are available to support employees in maintaining a healthy work-life equilibrium?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates the candidate's interest in the role and commitment to understanding the company's goals and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching Honeywell's products, services, and industry position, as well as the specific requirements and responsibilities of the role
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
• If selected for an interview, be prepared to discuss your problem-solving skills, ability to work collaboratively, and commitment to driving results through innovation and strategic thinking

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.