🔹 Job Title: Sr. Demand Generation Marketing Manager - SaaS
🔹 Company: ShipperHQ
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time
🔹 Category: 🎯 Demand Generation
ShipperHQ is seeking a Senior Demand Generation Marketing Manager to drive qualified leads and pipeline growth for their e-commerce shipping optimization platform. This strategic role involves defining the ideal marketing mix, allocating resources effectively, and collaborating cross-functionally to support the company's growth objectives. The successful candidate will lead demand generation initiatives across multiple channels while optimizing for maximum ROI.
ASSUMPTION: Based on the listing's mention of "market leader in shipping and checkout optimization" and emphasis on pipeline growth, this role appears central to ShipperHQ's customer acquisition strategy in the e-commerce technology space.
✅ Plan, execute, and optimize demand generation programs across multiple channels (search, PPC, paid social, display, content syndication, sponsorships, email marketing, influencer marketing)
✅ Develop and execute demand generation strategies focused on driving pipeline and revenue
✅ Collaborate with Product, Support, and Sales teams to align marketing efforts with revenue goals
✅ Manage and optimize the performance and growth marketing budget with a focus on high-ROI initiatives
✅ Implement automated programs to nurture and convert web traffic into sales
✅ Analyze acquisition costs across all channels and optimize for maximum efficiency
✅ Enhance website conversion rates through A/B testing of structure, design, and content
Education: Not specified
Experience: 5+ years in B2B marketing with strong focus on demand generation, particularly in SaaS (preferably in e-commerce)
Skills:
ASSUMPTION: While not explicitly stated, this senior-level marketing position likely requires a bachelor's degree in Marketing, Business, Communications or related field, as is standard in the industry for roles at this level.
Salary Range: Not specified (listing states "Compensation is based on experience")
Benefits:
Industry Comparison: Not specified
ASSUMPTION: Based on the senior level nature of this position in the SaaS industry in Austin, TX, compensation likely falls in the range of $110,000-$150,000+ annually, competitive with other senior marketing roles in the region's technology sector.
Industry Position: ShipperHQ is described as the "market leader in shipping and checkout optimization" for e-commerce, serving thousands of brands across 150+ countries.
Company Size: 50+ team members globally, with 30+ based in Austin, TX
Company Stage: Established company founded in 2009, currently in a growth phase
ASSUMPTION: Given the company's 14-year history, global presence, and market leader positioning, ShipperHQ appears to be a mature SaaS business focused on scaling their market presence rather than an early-stage startup.
Career Level: Senior
Reporting Structure: Not specified
Team Size/Composition: Will collaborate with a marketing team, along with product specialists, sales, designers, and developers
Growth Opportunities: The listing mentions "fantastic opportunities for career progression" in a "collaborative learning culture that fosters continuous growth and innovation"
ASSUMPTION: As a senior role, this position likely reports to a Director of Marketing, VP of Marketing, or CMO, and may involve managing junior marketing staff or contractors, though direct reports aren't explicitly mentioned.
Office Type: Hybrid - working from Austin, TX office 2 days per week
Geographic Context: Austin is a major technology hub with a growing SaaS sector and relatively lower cost of living compared to coastal tech centers
Work Schedule: Standard full-time schedule with potential for flexibility given the hybrid model
Regional Considerations: Austin offers a vibrant tech community with networking opportunities and a strong talent pool in digital marketing
ASSUMPTION: The hybrid model (2 days in office) suggests the company values in-person collaboration while also offering flexibility, which aligns with current workplace trends in the tech industry.
Typical Process: For senior marketing roles at established SaaS companies, the interview process typically includes initial screening, marketing strategy discussion, case studies or portfolio review, panel interviews with cross-functional stakeholders, and potentially a presentation on marketing strategy
Key Assessment Areas: Candidates will likely be evaluated on their strategic thinking, marketing campaign results, technical marketing knowledge, analytical abilities, stakeholder management, and cultural fit
Application Tips: Highlight measurable results from previous demand generation campaigns, experience with the specific marketing tools mentioned, and examples of cross-functional collaboration
ATS Keywords: Demand generation, B2B marketing, SaaS marketing, ABM campaigns, marketing automation, HubSpot, GTM, pipeline growth, conversion optimization, PPC, paid social, SEO, content syndication, email marketing, analytics
ASSUMPTION: These insights are based on standard interview practices for senior marketing roles in SaaS companies.
The job listing explicitly mentions familiarity with:
ASSUMPTION: Other industry-standard tools likely used in this role include SEO platforms (Semrush, Ahrefs), email marketing systems (potentially integrated with HubSpot), content management systems, data visualization tools, and project management software.
Company Values: The listing suggests ShipperHQ values innovation, collaborative learning, diversity, honesty, responsiveness, and shared responsibility toward the e-commerce community
Work Style: Fast-paced, collaborative, hands-on, and agile with an emphasis on learning and growth
Self-Assessment: Candidates should consider:
ASSUMPTION: The emphasis on a "fast-paced environment" and ability to "navigate ambiguity" suggests the company operates with some degree of flexibility and adaptation rather than rigid structures.
Based on the job description, potential challenges in this role may include:
ASSUMPTION: These potential challenges are inferred from the job description's emphasis on fast-paced environment, navigating ambiguity, and strong focus on measurable results.
This Sr. Demand Generation Marketing Manager role differs from other marketing positions in several ways:
ASSUMPTION: This comparison is based on standard industry role definitions and may vary based on ShipperHQ's specific organizational structure.
Based on the listed responsibilities, someone in this role might work on projects such as:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common demand generation activities in SaaS companies.
ASSUMPTION: These questions are suggested based on typical considerations for senior marketing roles and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.