📌 Core Information
🔹 Job Title: Senior Digital Marketing Specialist (Programmatic, Paid Social, Gaming & CRM)
🔹 Company: Mattel
🔹 Location: Slough, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and optimizing Programmatic, Search, CRM, and Conversion campaigns
- Driving media excellence and maximizing ROI through rigorous campaign optimization
- Collaborating with various teams, including Regional Digital and UK Local Brand
- Executing media innovation and test & learn programs
- Championing best-in-class creative for paid social and gaming channels
ASSUMPTION: This role requires a strong understanding of digital marketing channels, with a focus on programmatic, paid social, gaming, and CRM. The ideal candidate will have experience working with ad tech, agencies, or in digitally native environments.
📋 Key Responsibilities
✅ Plan, deliver, and optimize Programmatic video and display campaigns, paid social, gaming, and CRM acquisition & email campaigns via activation partners
✅ Maximize media ROI by driving rigorous weekly campaign optimization with digital partners against digital KPIs
✅ Collaborate with Regional Digital team and UK Local Brand on programmatic, social, gaming, and data-led channels
✅ Execute media innovation and test & learn within programmatic, paid social, gaming, and conversion channels
✅ Champion best-in-class paid social and gaming creative, fit for audience and platform
✅ Own UK programmatic, paid social, gaming, and CRM data within Mattel's Media Results & Performance platform
✅ Support the Media Manager on Media Mix Modelling program and drive implementation of MMM insights into the planning process
ASSUMPTION: The role requires strong analytical skills to drive optimization of live campaigns with agency partners. The ideal candidate will be highly self-motivated, proactive, and able to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 3+ years of programmatic video/display, paid social, gaming experience working with ad tech, agency side, or in digitally native environments
Required Skills:
- Analytical prowess to drive optimization of live campaigns with agency partners
- Highly self-motivated and proactive with an eye for detail
- Ability to self-manage multiple projects simultaneously and proactively drive toward results
- Collaborative style, with ability to challenge and competent communicator
- Positive attitude and ability to foster a positive team culture
- Adaptable and flexible, able to handle change
- Ability to influence and drive best practices
Preferred Skills:
- Experience with Media Mix Modelling
- Familiarity with Mattel's brand portfolio
ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with a focus on programmatic, paid social, gaming, and CRM. They should be comfortable working in a matrix-style team and collaborating with various stakeholders.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Estimated based on industry standards for a role of this level and location)
Benefits:
- Competitive base salary
- Annual bonus scheme
- Pension plan co-funding (up to 10.5% company contribution)
- Private Healthcare
- Dental
- 25 holidays
- A variety of employee perks and discounts
Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mattel is a leading global toy and family entertainment company, operating in the manufacturing industry. They own one of the most iconic brand portfolios in the world, including Barbie, Hot Wheels, Fisher-Price, and American Girl.
Company Size: Mattel has 10,001+ employees, providing a large and diverse work environment. This size allows for ample opportunities for growth and collaboration.
Founded: Mattel was founded in 1945 and has since grown into a global company with a strong presence in the toy industry.
Company Description:
- Mattel empowers generations to explore the wonder of childhood and reach their full potential through innovative products and experiences.
- The company treats play as if the future depends on it, representing the world as children see and imagine it.
- Mattel's offerings include toys, content, consumer products, digital, and live experiences, sold in collaboration with leading retail and ecommerce companies.
Company Specialties:
Company Website: https://about.mattel.com/
ASSUMPTION: Mattel is a well-established company with a strong brand presence in the toy industry. Working at Mattel offers the opportunity to be part of a global team dedicated to empowering children through play.
📊 Role Analysis
Career Level: This role is at the senior associate level, offering opportunities for growth and development within the marketing department.
Reporting Structure: The Senior Associate will report directly to the Media Manager and collaborate with various teams, including Regional Digital and UK Local Brand.
Work Arrangement: This is an on-site role, requiring the candidate to work from Mattel's Slough office.
Growth Opportunities:
- Expanding responsibilities in the short to medium term
- Potential career progression within the marketing department
- Opportunities to work on high-impact projects and campaigns
ASSUMPTION: This role offers a unique opportunity to grow within a global company and make a significant impact on Mattel's digital marketing efforts.
🌍 Location & Work Environment
Office Type: Mattel's Slough office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 3rd Floor, The Porter Building, 1 Brunel Way, Slough, United Kingdom
Geographic Context:
- Slough is a town in the county of Berkshire, England, located approximately 20 miles west of central London.
- The town offers a mix of urban and suburban living, with easy access to both London and the countryside.
- Slough has a diverse population and a vibrant cultural scene, with numerous restaurants, shops, and entertainment options.
Work Schedule: The work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break. The role may require occasional flexibility to meet project deadlines.
ASSUMPTION: Working at Mattel's Slough office provides a dynamic and collaborative work environment, with easy access to both London and the countryside.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the senior leadership team
- Job offer and onboarding
Key Assessment Areas:
- Digital marketing expertise, with a focus on programmatic, paid social, gaming, and CRM
- Analytical skills and ability to optimize live campaigns
- Collaboration and communication skills
- Cultural fit and alignment with Mattel's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past work, demonstrating your ability to optimize campaigns and drive results
- Research Mattel's brand portfolio and be prepared to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Programmatic, Paid Social, Gaming, CRM, Campaign Optimization, Digital Marketing, Media Planning, Collaboration, Creativity, Communication, Adaptability, Project Management, Performance Tracking, Email Marketing, A/B Testing
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on digital marketing expertise and cultural fit.
🛠️ Tools & Technologies
- Google Analytics
- Adobe Analytics
- Facebook Ads Manager
- Google Ads
- DSP (Demand-Side Platform) - e.g., Google Display & Video 360, The Trade Desk, or AppNexus
- CRM platform - e.g., Salesforce, HubSpot, or Zoho CRM
ASSUMPTION: The ideal candidate will have experience working with industry-standard digital marketing tools and platforms, with a focus on programmatic, paid social, gaming, and CRM.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Being part of one team with shared values and common goals
- Innovation: Finding new and better ways to create innovative products and experiences
- Execution: Pursuing best-in-class outcomes and driving performance
Work Style:
- Dynamic and fast-paced, with a focus on driving results and continuous improvement
- Collaborative and inclusive, with a strong emphasis on teamwork and open communication
- Data-driven and analytical, with a focus on optimizing campaigns and driving performance
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working collaboratively with various teams and stakeholders?
- Do you have a strong analytical mindset and a proven track record of driving campaign performance?
ASSUMPTION: Mattel values a diverse and inclusive work environment, with a strong emphasis on collaboration, innovation, and execution. The ideal candidate will be a strong cultural fit, with a positive attitude and a commitment to driving results.
⚠️ Potential Challenges
- The role may require occasional flexibility to meet project deadlines
- The work environment can be fast-paced and demanding, with a strong focus on driving results
- The role may require travel to Mattel's headquarters in El Segundo, California, or other regional offices
- The role may involve working with multiple stakeholders, requiring strong communication and collaboration skills
ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunity to work for a global company and make a significant impact on Mattel's digital marketing efforts.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager or Senior Paid Media Specialist, with a focus on programmatic, paid social, gaming, and CRM
- Industry-specific context: The toy industry is highly competitive, with a strong focus on innovation and creativity
- Career path comparison: This role offers opportunities for growth and development within the marketing department, with potential career progression to a Media Manager or similar role
ASSUMPTION: This role offers a unique opportunity to grow within a global company and make a significant impact on Mattel's digital marketing efforts. The ideal candidate will have a strong background in digital marketing, with a focus on programmatic, paid social, gaming, and CRM.
📝 Sample Projects
- Optimizing a programmatic video campaign to drive a 20% increase in click-through rate and a 15% reduction in cost per acquisition
- Launching a paid social campaign to promote a new gaming initiative, resulting in a 30% increase in user engagement and a 25% increase in app installs
- Implementing an A/B testing strategy to optimize an email marketing campaign, leading to a 20% increase in open rates and a 15% increase in click-through rates
ASSUMPTION: The ideal candidate will have experience working on high-impact projects and campaigns, with a proven track record of driving results and optimizing performance.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Mattel support the professional development and growth of its employees?
- What are the key challenges facing the digital marketing team, and how can this role help address them?
- How does Mattel foster a culture of innovation and creativity within the digital marketing team?
ASSUMPTION: The ideal candidate will be proactive and curious, with a strong desire to understand the role and the company's goals and objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on programmatic, paid social, gaming, and CRM
- Prepare examples of your past work, demonstrating your ability to optimize campaigns and drive results
- Research Mattel's brand portfolio and be prepared to discuss how your skills and experience align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
