📌 Core Information
🔹 Job Title: Senior Digital Product Marketing Specialist
🔹 Company: ADI Global Distribution
🔹 Location: Irving, Texas, United States
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving customer-centric innovation through data-driven strategies
- Optimizing product discovery across various touchpoints to enhance user experience
- Collaborating with cross-functional teams to execute and enhance product assortment strategy
- Analyzing and optimizing product, promotional, and campaign performance
- Developing and refining cross-sell and up-sell strategies to increase average order value
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data analysis and customer-centric innovation.
📋 Key Responsibilities
✅ Execute and enhance product assortment strategy by managing the end-to-end e-commerce shopping experience, refining site navigation, product presentation, and messaging to ensure a frictionless user journey.
✅ Monitor and analyze product, promotional, and campaign performance to uncover new opportunities that drive engagement and conversion.
✅ Collaborate with Digital Marketing to develop and optimize landing pages that support product campaigns.
✅ Track and analyze site performance, identifying challenges and emerging opportunities to improve usability and product discoverability.
✅ Build and refine cross-sell and up-sell strategies to enhance product discovery and increase average order value.
✅ Assess the product assortment and identify gaps or opportunities to expand the offering.
✅ Work with key suppliers to ensure their products are effectively promoted across the online channel.
✅ Continuously optimize product refiners, key specifications, and search functionality to improve product visibility and drive higher conversion rates.
✅ Lead or contribute to special projects, as assigned.
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on execution to optimize the online shopping experience and drive sales conversions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in digital merchandising, e-commerce, or a related field
Required Skills:
- Advanced proficiency in Excel for data analysis and reporting
- Strong analytical skills with the ability to turn data into actionable insights
- Experience with Google Analytics or similar web analytics platforms
- Excellent communication skills with a track record of influencing and driving decision-making across teams
- Proven ability to manage multiple projects and meet tight deadlines in a fast-paced environment
Preferred Skills:
- Experience with A/B testing tools
- Knowledge of e-commerce platforms and content management systems
ASSUMPTION: The ideal candidate will have a strong background in digital merchandising or e-commerce, with a proven track record of driving sales growth through data-driven strategies.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 per year (based on industry standards for a Senior Digital Product Marketing Specialist with 5-10 years of experience in the Irving, TX area)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on ADI products
- Professional development opportunities
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for occasional remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: ADI is a leading global distributor of security, AV, and low voltage products, with a focus on providing exceptional customer service and support to its customers.
Company Size: ADI has 1,001-5,000 employees, which means there are ample opportunities for career growth and development within the organization.
Founded: ADI was founded in 1971 and has since grown to become a trusted partner for professionals in the security, AV, and low voltage industries.
Company Description:
- ADI offers a wide selection of trusted brands, immediate product availability, knowledgeable sales staff, and support services to its customers.
- The company is committed to quality and reliability, providing products and services that help keep communities safe, secure, comfortable, and connected.
- In 2024, Snap One became part of ADI, expanding its smart technology portfolio and distribution capabilities.
Company Specialties:
- Security products and services
- AV products and services
- Low voltage products and services
- Smart living products, services, and software
Company Website: ADI Global Distribution
ASSUMPTION: ADI's extensive product portfolio and commitment to customer service make it an attractive employer for professionals in the security, AV, and low voltage industries.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in digital merchandising or e-commerce.
Reporting Structure: The Senior Digital Product Marketing Specialist will report directly to the Director of Digital Marketing.
Work Arrangement: This is an on-site position, with some flexibility for occasional remote work.
Growth Opportunities:
- Potential advancement to a Director or Manager role within the Digital Marketing department
- Opportunities to expand responsibilities and influence cross-functional teams
- Professional development opportunities, such as training and certifications
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the Digital Marketing department and expand responsibilities over time.
🌍 Location & Work Environment
Office Type: ADI's Irving, TX office is a modern, professional environment with ample parking and easy access to major highways.
Office Location(s): 712 Brook St, Unit# 1, Rocky Hill, CT 06067, US
Geographic Context:
- Irving, TX is located in the Dallas-Fort Worth metro area, offering a diverse range of cultural, recreational, and entertainment options.
- The area has a humid subtropical climate, with mild winters and hot, humid summers.
- The cost of living in Irving, TX is generally lower than in other major metropolitan areas, with affordable housing options available.
Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for occasional remote work)
ASSUMPTION: Irving, TX offers a desirable work-life balance, with a combination of urban and suburban living options, a diverse cultural scene, and a reasonable cost of living.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Customer-centric mindset and ability to understand user needs
- Experience with e-commerce platforms and digital merchandising strategies
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to data analysis and customer-centric innovation
- Showcase your ability to manage multiple projects and meet tight deadlines in a fast-paced environment
- Demonstrate your understanding of ADI's products and services, and how your skills and experience align with the company's mission and values
ATS Keywords: Digital Merchandising, E-commerce, Data Analysis, Web Analytics, Product Strategy, Cross-sell Strategies, Up-sell Strategies, Search Optimization, Conversion Optimization, Customer-centric Innovation
ASSUMPTION: ADI's hiring process is designed to assess candidates' analytical skills, communication skills, and customer-centric mindset, with a focus on finding the best fit for the company's culture and values.
🛠️ Tools & Technologies
- Excel
- Google Analytics
- A/B testing tools (e.g., Optimizely, VWO, or Adobe Target)
- E-commerce platforms (e.g., Shopify, Magento, or BigCommerce)
- Content management systems (e.g., WordPress, Drupal, or Adobe Experience Manager)
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, with a strong proficiency in Excel and Google Analytics.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric focus
- Integrity and accountability
- Collaboration and teamwork
- Continuous learning and improvement
- Innovation and adaptability
Work Style:
- Data-driven and analytical
- Customer-focused and user-centric
- Strategic and forward-thinking
- Adaptable and responsive to change
- Collaborative and team-oriented
Self-Assessment Questions:
- How do you approach analyzing and interpreting data to drive decision-making and improve customer experience?
- Can you provide an example of a time when you identified a customer need or pain point and developed a solution to address it?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
- How do you collaborate with cross-functional teams to execute and enhance product assortment strategy?
ASSUMPTION: ADI values candidates who are data-driven, customer-centric, and adaptable, with a strong focus on collaboration and continuous learning and improvement.
⚠️ Potential Challenges
- Managing a high volume of data and analytics to identify trends and opportunities
- Balancing strategic planning with hands-on execution in a fast-paced environment
- Collaborating effectively with cross-functional teams to execute and enhance product assortment strategy
- Adapting to changes in customer behavior and market trends
ASSUMPTION: The Senior Digital Product Marketing Specialist role presents unique challenges and opportunities for growth and development, requiring a strong balance of analytical skills, strategic thinking, and adaptability.
📈 Similar Roles Comparison
- Compared to other Senior Digital Product Marketing Specialist roles, this position offers a unique opportunity to work for a leading global distributor in the security, AV, and low voltage industries.
- ADI's extensive product portfolio and commitment to customer service set it apart from other employers in the industry.
- Career path comparison: This role offers significant growth potential, with opportunities to advance within the Digital Marketing department and expand responsibilities over time.
ASSUMPTION: ADI's Senior Digital Product Marketing Specialist role provides a unique combination of industry exposure, career growth opportunities, and a customer-centric focus.
📝 Sample Projects
- Developing and implementing a data-driven strategy to optimize product discovery and enhance user experience on ADI's e-commerce platform
- Collaborating with cross-functional teams to execute and enhance product assortment strategy, resulting in a 15% increase in online sales
- Analyzing and optimizing product, promotional, and campaign performance, leading to a 20% increase in conversion rates
ASSUMPTION: The Senior Digital Product Marketing Specialist role involves a wide range of projects, from strategic planning and data analysis to hands-on execution and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Digital Marketing department?
- How does ADI support the professional development and growth of its employees?
- What are the key challenges and opportunities facing the Senior Digital Product Marketing Specialist role in the next 12-24 months?
- How does ADI approach collaboration and communication with cross-functional teams?
- What are the key performance indicators (KPIs) used to measure the success of the Senior Digital Product Marketing Specialist role?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding ADI's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching ADI's products, services, and company culture
- Be ready to discuss your approach to data analysis and customer-centric innovation
- Follow up with the hiring manager within 24 hours after your interview to express your interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
