📌 Core Information
🔹 Job Title: Senior Director, Product Marketing
🔹 Company: DIRECTV
🔹 Location: El Segundo, California, United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: Remote (Anywhere in the United States)
🚀 Job Overview
Key aspects of this role include:
- Leading marketing efforts to transition legacy subscribers to internet-delivered products
- Collaborating with cross-functional teams to drive migrations and maximize long-term value
- Developing and executing marketing strategies to optimize offers, marketing, and billing/CX
- Managing a team of product marketing professionals and providing strategic guidance
- Conducting competitive analysis and leveraging data-driven insights to optimize sales performance
ASSUMPTION: This role requires a strategic and experienced marketing leader with a proven track record in product marketing, cross-functional collaboration, and data-driven decision making.
📋 Key Responsibilities
✅ Identify and market to cohorts of legacy satellite and U-verse customers for migration to modern internet-delivered products
✅ Stakeholder manage teams across IT, product, retention, call centers, finance, and acquisition to drive incremental growth through customer migrations
✅ Run financial models to analyze targeted cohorts where migrations to modern products are most profitable
✅ Lead and manage a team of product marketing professionals, providing strategic guidance and mentorship
✅ Oversee the end-to-end migration journey, ensuring IT enablement, financial profitability, marketing alignment, and a seamless customer experience
✅ Create and refine messaging and value propositions that resonate with internal subscribers and differentiate the benefits of legacy products vs new growth products
✅ Conduct in-depth competitive analysis to identify best practices and product positioning vs other vMVPDs
✅ Develop and execute comprehensive marketing strategies across internal channels and business units
✅ Use data to drive results and make enterprise value decisions
✅ Collaborate with base management strategy, product management, sales, and other cross-functional teams to ensure alignment on cohort level strategies
✅ Oversee the development of marketing collateral, including product sheets, whitepapers, case studies, and presentations
✅ Lead the planning and execution of product and IT launches, ensuring coordinated efforts across all marketing channels
✅ Develop and manage marketing budgets, allocating resources effectively to maximize ROI
✅ Present marketing strategies, performance metrics, and recommendations to executive leadership
✅ Stay informed about industry trends, emerging technologies, and competitive landscape to inform marketing strategies
✅ Foster relationships with key stakeholders, including customers, partners, and industry influencers
✅ Drive thought leadership initiatives to establish and maintain the company's position as an industry leader
✅ Collaborate with digital marketing teams to optimize online presence and lead generation efforts
✅ Ensure brand consistency across all marketing materials and communications
ASSUMPTION: This role requires a dynamic individual who can balance strategic thinking with hands-on execution to deliver impactful marketing initiatives that drive business growth and customer acquisition.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field preferred; MBA a plus
Experience: 7 – 10 years of experience in product marketing or related roles, with at least 5 years in a senior leadership position, and 5 years in a supervisory role
Required Skills:
- Proven track record of developing and executing successful marketing strategies that drive business growth
- Strong understanding of B2C marketing principles and best practices
- Excellent analytical skills with the ability to translate data into actionable marketing insights
- Outstanding communication and presentation skills, with the ability to articulate complex product features and benefits to various audiences
- Experience in managing and mentoring high-performing marketing teams
- Demonstrated ability to work cross-functionally and influence stakeholders at all levels
- Strong project management skills and ability to manage multiple initiatives simultaneously
- In-depth knowledge of digital marketing channels and technologies
- Experience with marketing automation tools and CRM systems
- Familiarity with market research methodologies and competitive analysis techniques
- Strong strategic thinking and problem-solving skills
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions
Preferred Skills:
- Industry-specific knowledge relevant to the company's products or services
ASSUMPTION: Candidates with a proven background in product marketing, experience managing cross-functional teams, and a strong analytical mindset will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $154,850 - $281,060 (Based on DIRECTV's wage zones)
Benefits:
- Comprehensive benefits package, including health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and company holidays
- Employee discounts on DIRECTV services
- Opportunities for professional development and career growth
Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for remote work
ASSUMPTION: The salary range provided is based on DIRECTV's wage zones and may vary depending on the candidate's location and experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment, specifically satellite and streaming television services
Company Size: 10,001+ employees (Large enterprise)
Founded: 1994, with a rich history in satellite television and a growing presence in streaming services
Company Description:
- DIRECTV is committed to delivering an entertainment experience above and beyond expectations and industry standards
- The company offers a wide range of content, service, and reliability, allowing customers to connect, unwind, and indulge their inner superfan by watching what they love on any screen, anywhere
- DIRECTV never stops innovating and continues to embrace emerging technologies to provide industry-leading video offerings
Company Specialties:
- The DIRECTV Remote
- Satellite TV
- Streaming TV
- Live Sports
- Entertainment
- Reality TV
- Local Sports
Company Website: direc.tv/about
ASSUMPTION: DIRECTV's large size and extensive history in the entertainment industry offer applicants a stable and well-established work environment with ample opportunities for growth and development.
📊 Role Analysis
Career Level: Senior Director, reporting directly to the Vice President of Product Marketing
Reporting Structure: This role will manage a team of product marketing professionals and collaborate with various cross-functional teams
Work Arrangement: Remote (Anywhere in the United States), with flexibility for on-site work as needed
Growth Opportunities:
- Potential to advance to a Vice President or higher-level role within the product marketing organization
- Opportunities to expand responsibilities and influence the company's overall marketing strategy
- Chance to gain experience in a large, established organization and develop leadership skills
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the product marketing organization and gain valuable experience in a large, established company.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and remote work available)
Office Location(s): El Segundo, California, with remote work options available
Geographic Context:
- El Segundo is located in the South Bay region of Los Angeles, California
- The area offers a mix of urban and suburban living, with easy access to beaches, mountains, and cultural attractions
- Remote work allows for flexibility in location, with the option to work from anywhere in the United States
Work Schedule: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for remote work
ASSUMPTION: The hybrid work environment and remote work options provide applicants with the flexibility to balance work and personal responsibilities while maintaining a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- In-depth phone or video interview with the hiring manager
- On-site or virtual interview with additional team members or stakeholders
- Final interview with the Vice President of Product Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Ability to analyze data and make data-driven decisions
- Communication and presentation skills
- Leadership and team management skills
- Cross-functional collaboration and stakeholder management
- Industry-specific knowledge and understanding of DIRECTV's products and services
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, cross-functional collaboration, and data analysis
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and ability to work effectively with cross-functional teams
- Research DIRECTV's products, services, and competitors to demonstrate your industry knowledge and understanding of the role's requirements
ATS Keywords: Product Marketing, Strategic Thinking, Data Analysis, Team Leadership, B2C Marketing, Financial Analysis, Competitive Analysis, Digital Marketing, Marketing Automation, CRM Systems, Communication Skills, Problem-Solving, Market Research, Customer Experience, Stakeholder Management
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, problem-solving skills, leadership style, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, JIRA)
- Collaboration and communication tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and should be familiar to experienced product marketing professionals.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Focus on delivering an exceptional customer experience
- Innovation: Embrace emerging technologies and continuously improve products and services
- Collaboration: Work together to achieve common goals and drive business success
- Integrity: Act with honesty, transparency, and accountability in all aspects of the job
- Excellence: Strive for the highest standards in all endeavors and continuously improve
Work Style:
- Fast-paced and dynamic, with a focus on delivering results and driving business growth
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on using data to inform decision-making and optimize marketing performance
- Adaptable and flexible, with the ability to thrive in a changing market and adapt to new challenges
Self-Assessment Questions:
- How do you align with DIRECTV's customer-centric value, and how have you demonstrated this in previous roles?
- How do you approach working with cross-functional teams, and how have you successfully managed stakeholders in previous roles?
- How do you balance strategic thinking with hands-on execution, and how have you demonstrated this in previous roles?
ASSUMPTION: DIRECTV's company values and work style require a candidate who is customer-focused, collaborative, data-driven, and adaptable, with a proven track record in product marketing and cross-functional collaboration.
⚠️ Potential Challenges
- Managing a team of product marketing professionals and providing strategic guidance
- Collaborating with various cross-functional teams to drive incremental growth through customer migrations
- Analyzing data and making data-driven decisions to optimize marketing performance
- Keeping up with industry trends, emerging technologies, and competitive landscape
- Balancing strategic thinking with hands-on execution to deliver impactful marketing initiatives
ASSUMPTION: The potential challenges in this role require a strategic and experienced marketing leader with strong analytical skills, excellent communication and presentation skills, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is unique in its focus on driving customer migrations from legacy satellite and U-verse products to modern internet-delivered products
- Unlike other product marketing roles, this position requires a strong understanding of financial analysis and project management to drive incremental growth through customer migrations
- Career path comparison: This role offers significant growth potential for the right candidate, with opportunities to advance within the product marketing organization and gain valuable experience in a large, established company
ASSUMPTION: The unique focus of this role on customer migrations and the significant growth potential it offers set it apart from other product marketing positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to drive customer migrations from legacy satellite and U-verse products to modern internet-delivered products
- Conducting a competitive analysis of other vMVPDs and identifying best practices to differentiate DIRECTV's offerings and optimize marketing performance
- Creating and refining messaging and value propositions that resonate with internal subscribers and differentiate the benefits of legacy products vs new growth products
ASSUMPTION: The sample projects for this role require a strong understanding of product marketing, competitive analysis, and data-driven decision making to optimize marketing performance and drive business growth.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the product marketing organization, and how this role fits into the broader marketing strategy?
- How does the company support the professional development and growth of its product marketing team members, and what opportunities exist for advancement within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does the company approach cross-functional collaboration, and what tools and processes are in place to facilitate effective communication and coordination among different teams?
- What are the most significant challenges facing the product marketing team, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process will help applicants better understand the role's requirements, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, cross-functional collaboration, and data analysis
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and ability to work effectively with cross-functional teams
- Research DIRECTV's products, services, and competitors to demonstrate your industry knowledge and understanding of the role's requirements
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
