Sr. Director, Creative, Brand Awareness

📌 Core Information

🔹 Job Title: Sr. Director, Creative, Brand Awareness

🔹 Company: Salesforce

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading creative efforts for brand awareness campaigns
• Collaborating with cross-functional teams to develop messaging frameworks
• Ensuring brand consistency and advocating for Salesforce's voice and tone
• Managing marketing and editorial projects, including scriptwriting for video and voice

ASSUMPTION: This role requires a high level of creativity, collaboration, and project management skills to successfully lead brand awareness campaigns and ensure consistent messaging across various channels and mediums.

📋 Key Responsibilities

✅ Work closely with the Creative Lead and teams on conceptual development, ideation, and execution across key marketing briefs

✅ Develop messaging frameworks that meet project KPIs; test and iterate when necessary

✅ Work cross-functionally with key marketing leads to present creative concepts and solutions against briefs

✅ Apply a deep industry knowledge and a keen understanding of different audience types to write thoughtful and relevant copy across a variety of channels and mediums

✅ Help to establish and apply the Salesforce voice and tone across all work; guide other writers/project owners on the voice and tone

✅ Ensure the consistency of the brand and highest quality of copywriting across all projects

✅ Create, concept, inspire others, and roll up their sleeves while bringing creative ideas to life; deliver and receive feedback

✅ Think big while operating at the lowest level of detail

✅ Be a self-starter while being comfortable working with teams, freelancers, agencies, and production partners

ASSUMPTION: The role requires a strong ability to balance strategic thinking with tactical execution, as well as excellent communication and collaboration skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: BA or BFA in Copywriting or related field

Experience: 12+ years of copywriting experience in a creative agency or client-side group; B2B/tech experience is a plus

Required Skills:

• Extraordinary writing skills
• World-class portfolio of work
• Hands-on expertise in developing creative solutions and campaigns across all mediums
• Outstanding presentation skills and proven ability to produce and pitch world-class strategic presentations to all levels of an organization
• Passion for copywriting, language, and creative direction
• Experience managing marketing and editorial projects; experience in scriptwriting for video and voice a plus

Preferred Skills:

• Experience in B2B marketing
• Familiarity with Salesforce products and services

ASSUMPTION: While not explicitly stated, having experience in B2B marketing and familiarity with Salesforce products and services would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $196,800 to $300,200 per year (based on the provided range for Illinois-based roles)

Benefits:

• Comprehensive health, dental, and vision insurance
• 401(k) matching
• Paid time off (vacation, sick, and holidays)
• Employee stock purchase plan
• Tuition reimbursement
• Employee discounts on Salesforce products

Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with some flexibility for project needs

ASSUMPTION: The salary range provided is for Illinois-based roles. For remote or other locations, the salary range may vary. Benefits are based on typical industry offerings and may vary based on the employee's location and role.

📌 Applicant Insights

🔍 Company Context

Industry: Salesforce is a leading global provider of customer relationship management (CRM) software and related services, operating in the software development industry.

Company Size: Salesforce has over 10,000 employees worldwide, making it a large enterprise with significant resources and opportunities for growth.

Founded: Salesforce was founded in 1999 and has since grown to become a publicly traded company with a strong global presence.

Company Description:

• Salesforce is committed to delivering innovative, customer-centric solutions that help businesses grow and succeed
• The company is known for its strong focus on customer success, employee development, and giving back to communities
• Salesforce offers a wide range of products and services, including CRM, marketing automation, data analytics, and AI-powered solutions

Company Specialties:

• Customer Relationship Management (CRM)
• Marketing Automation
• Data Analytics
• Artificial Intelligence (AI) and Machine Learning (ML)

Company Website: http://www.salesforce.com

ASSUMPTION: Salesforce's large size and global presence offer applicants numerous opportunities for career growth and development, as well as exposure to diverse teams and projects.

📊 Role Analysis

Career Level: This role is at the senior director level, indicating a high level of responsibility and strategic decision-making.

Reporting Structure: The Sr. Director, Creative, Brand Awareness will report directly to the Creative Director and may oversee a team of copywriters and creative professionals.

Work Arrangement: This role is on-site, with the primary work location being Chicago, Illinois. Some flexibility may be available for remote work, depending on the company's policies and the employee's needs.

Growth Opportunities:

• Potential to lead and mentor a team of creative professionals
• Opportunities to work on high-impact campaigns and projects
• Chance to grow within the organization, as Salesforce offers numerous roles and career paths

ASSUMPTION: Given Salesforce's large size and diverse range of products and services, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: The primary work location for this role is Salesforce's Chicago office.

Office Location(s): 111 W Illinois St, Chicago, IL 60654, US

Geographic Context:

• Chicago is a major city in the Midwest region of the United States
• The city offers a diverse range of cultural, entertainment, and recreational opportunities
• Chicago has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: The work schedule for this role is typically Monday through Friday, 9:00 AM to 5:00 PM, with some flexibility for project needs.

ASSUMPTION: Working in Chicago offers applicants the opportunity to live and work in a vibrant, culturally rich city with a diverse range of professional and personal growth opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a recruiter or HR representative
• In-depth interviews with hiring managers and team members
• Portfolio or case study presentation (for creative roles)
• Final round interviews with senior leadership

Key Assessment Areas:

• Creativity and problem-solving skills
• Writing and communication skills
• Collaboration and teamwork abilities
• Strategic thinking and planning
• Understanding of Salesforce's brand and products

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a portfolio or case studies showcasing your creative work and achievements
• Research Salesforce's brand, products, and company culture to demonstrate your understanding and enthusiasm
• Practice common interview questions and be prepared to discuss your creative process and thought leadership

ATS Keywords: Copywriting, Creative Direction, Brand Awareness, Marketing, Project Management, Presentation Skills, Campaign Development, Audience Understanding, Messaging Frameworks, Collaboration, Content Marketing, Scriptwriting, Visual Communication, Feedback Reception, Ideation, Problem Solving

ASSUMPTION: Salesforce's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on creativity, collaboration, and strategic thinking.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office Suite (Word, PowerPoint, Excel)
• Project management tools (Asana, JIRA, Trello)
• Content management systems (CMS)
• Marketing automation platforms (Pardot, Marketo)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and campaigns the candidate works on.

👔 Cultural Fit Considerations

Company Values:

• Customer Success
• Innovation
• Trust
• Equality
• Sustainability

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on results and continuous improvement
• Committed to diversity, equity, and inclusion

Self-Assessment Questions:

• How do you embody Salesforce's values in your daily work?
• Can you provide an example of a time when you successfully collaborated with a cross-functional team to deliver a creative project?
• How do you approach feedback and continuous learning in your creative process?

ASSUMPTION: Salesforce's company culture emphasizes customer success, innovation, and trust, with a strong focus on collaboration, diversity, and inclusion.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing strategic thinking with tactical execution
• Adapting to a fast-paced, dynamic work environment
• Ensuring brand consistency across various channels and mediums
• Working with remote or distributed teams

ASSUMPTION: The Sr. Director, Creative, Brand Awareness role may present challenges related to project management, strategic thinking, and adapting to a fast-paced work environment.

📈 Similar Roles Comparison

• Compared to other senior director roles in creative or marketing, this role has a strong focus on brand awareness and ensuring consistent messaging across various channels and mediums
• In the software development industry, this role is unique in its focus on creative direction and copywriting for brand awareness campaigns
• Career progression in this role may lead to opportunities in marketing leadership, creative direction, or brand management

ASSUMPTION: This role is distinct in its focus on creative direction and copywriting for brand awareness campaigns within the software development industry.

📝 Sample Projects

• Developing a comprehensive brand awareness campaign for Salesforce's Dreamforce event
• Creating a series of targeted ads for Salesforce's marketing automation platform, Pardot
• Writing and producing a script for a Salesforce product demo video

ASSUMPTION: The specific projects the candidate works on may vary depending on the company's priorities and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role fit into the overall marketing strategy for Salesforce?
• What are the most significant challenges facing the brand awareness campaigns in the next 12-24 months?
• How does Salesforce support the growth and development of its employees?
• What is the company's approach to work-life balance and flexibility for this role?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a portfolio or case studies showcasing your creative work and achievements
• Research Salesforce's brand, products, and company culture to demonstrate your understanding and enthusiasm
• Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.