📌 Core Information
🔹 Job Title: Senior Director Global Marketing
🔹 Company: SharkNinja
🔹 Location: Needham, Massachusetts, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Needham, MA) with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global go-to-market strategies for SharkNinja's product portfolio
- Collaborating cross-functionally with R&D, Engineering, Product, and other teams to drive demand creation and achieve high sales rates
- Leading the development and execution of the product roadmap, ensuring consistent messaging across all channels
- Building and managing high-performing marketing teams to support global business growth
- Analyzing market trends and consumer insights to inform strategic decision-making and product development
ASSUMPTION: This role requires a strategic, data-driven, and collaborative marketing leader with a proven track record in global brand management and product marketing within the consumer goods industry.
📋 Key Responsibilities
✅ Develop and execute global go-to-market strategies for SharkNinja's product portfolio, ensuring alignment with business objectives and market needs
✅ Collaborate cross-functionally with various teams (R&D, Engineering, Product, etc.) to drive demand creation, sell-in, and sell-through of products
✅ Lead the development and execution of the product roadmap, ensuring consistent voice and message across all channels (packaging, advertising, PR, social media, web properties, collateral, trade, etc.)
✅ Build and manage high-performing marketing teams, fostering a culture of innovation, collaboration, and continuous improvement
✅ Analyze market trends, consumer insights, and competitive landscapes to inform strategic decision-making and product development
✅ Conduct post-launch evaluations and analysis of activities, recommending improvements and best practices for future brand activity
ASSUMPTION: This role requires a strong understanding of the intersection of product, customer, and consumer demand, with experience in building global businesses in both established and emerging markets.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing or a related field, or equivalent. MBA preferred.
Experience: Minimum of 10 years of prior marketing experience required, preferably with CPG/consumer products, with direct responsibility for brand strategy, messaging, positioning, and communications strategy and execution.
Required Skills:
- Strong communication skills and ability to make effective presentations to all levels of management
- Broad spectrum of marketing skills, defining strategies, building plans, and driving product launches
- Ability to connect the dots and think at a holistic and strategic level across the business
- Project management and ability to manage several projects in parallel, navigating a complex cross-functional matrix
- Influencing, conflict resolution, and creative problem-solving skills
- Ability to synthesize complex product features into compelling and desirable consumer benefits
- Comfortable working at a fast, iterative pace, with a “progress vs. perfection” mindset
- Biased towards action, taking initiative, and rolling up sleeves to get things done
- Managerial skills and comfortable building and managing teams
- Comfortable mining and analyzing data and drawing conclusions
Preferred Skills:
- Experience with global marketing and new product development
- Fluency in multiple languages
ASSUMPTION: Candidates should have a proven track record in global brand management, with a strong understanding of the consumer goods industry and experience working with cross-functional teams.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for a Senior Director role in Marketing within the consumer goods industry, with 10+ years of experience)
Benefits:
- Competitive health insurance
- Retirement plans
- Paid time off
- Employee stock purchase options
- Wellness programs
- SharkNinja product discounts
Working Hours: Full-time, with flexible hybrid work arrangement (2-3 days in the office per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Director role in Marketing within the consumer goods industry, with 10+ years of experience. Actual compensation may vary based on factors such as the candidate's specific experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Appliances, Electrical, and Electronics Manufacturing
Company Size: 1,001-5,000 employees
Founded: 1994
Company Description:
- SharkNinja is a global product design and technology company, creating 5-star rated lifestyle solutions for consumers worldwide
- Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of disrupting household product categories
- The company focuses on innovation, quality, and consumer-centric design to deliver products that positively impact people's lives
Company Specialties:
- Consumer Goods and Product Marketing
Company Website: http://www.sharkninja.com
ASSUMPTION: SharkNinja's focus on innovation, quality, and consumer-centric design enables it to consistently deliver top-performing products in various categories, driving significant market share gains and growth.
📊 Role Analysis
Career Level: Senior Director
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees global marketing teams
Work Arrangement: Hybrid (2-3 days in the office per week, with the remainder of the workweek remote)
Growth Opportunities:
- Potential progression to Vice President or Chief Marketing Officer roles, depending on company growth and individual performance
- Expansion of responsibilities to include additional categories or brands as SharkNinja continues to grow and diversify its product portfolio
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance within the organization as SharkNinja continues to grow and succeed in the market.
🌍 Location & Work Environment
Office Type: Hybrid (Needham, MA headquarters with flexible remote work options)
Office Location(s): 89 A Street, Needham, MA 02494, US
Geographic Context:
- Needham, MA is a suburban town located approximately 15 miles west of Boston, MA
- The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions in the nearby Boston metropolitan area
- Needham is home to several other major corporations and is well-connected by public transportation to Boston and other nearby cities
Work Schedule: Full-time, with flexible hybrid work arrangement (2-3 days in the office per week)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment based on their individual needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the HR team
- Behavioral and situational interviews with the hiring manager and/or other team members
- Final round interviews with senior leadership, including the CMO
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and leadership abilities
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with SharkNinja's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and accomplishments
- Demonstrate your understanding of SharkNinja's products, market position, and competitive landscape
- Prepare examples of your past marketing campaigns, their outcomes, and the insights you gained from them
- Showcase your ability to think strategically, collaborate effectively, and drive results in a fast-paced, cross-functional environment
ATS Keywords: Global Marketing, Brand Management, Go-to-Market Strategy, Product Marketing, Consumer Goods, Cross-Functional Collaboration, Strategic Thinking, Data-Driven Decision Making
ASSUMPTION: SharkNinja's ATS may prioritize candidates who demonstrate a strong understanding of the consumer goods industry, global marketing strategies, and cross-functional collaboration skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Data visualization and analytics tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for this role, as they are crucial for effective communication, collaboration, and data-driven decision-making.
👔 Cultural Fit Considerations
Company Values:
- Innovation: SharkNinja values creativity, continuous learning, and pushing boundaries to deliver extraordinary results
- Collaboration: The company fosters a culture of teamwork, open communication, and cross-functional collaboration to drive success
- Consumer-centricity: SharkNinja prioritizes understanding and meeting the needs of its customers, ensuring its products positively impact people's lives
- Accountability: The company holds its employees responsible for delivering high-quality work and driving results
Work Style:
- Fast-paced and iterative, with a focus on progress over perfection
- Data-driven and analytical, with a strong emphasis on informed decision-making
- Collaborative and cross-functional, with a focus on teamwork and open communication
- Results-oriented, with a focus on delivering tangible outcomes and driving business growth
Self-Assessment Questions:
- How have you demonstrated innovation and creativity in your past marketing roles?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to drive a marketing campaign or product launch?
- How do you approach data analysis and interpretation to inform marketing strategies and tactics?
ASSUMPTION: SharkNinja values candidates who demonstrate a strong alignment with its core values and work style, as well as a proven track record of driving results in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing a large, global marketing team with diverse skill sets and backgrounds
- Balancing the needs of multiple stakeholders, including regional teams, product teams, and senior leadership
- Navigating a complex, cross-functional matrix to drive alignment and consensus on marketing strategies and tactics
- Adapting to a fast-changing market landscape and consumer preferences
- Managing a significant workload and multiple priorities, often with tight deadlines
ASSUMPTION: These challenges require a strong, experienced leader with exceptional communication, collaboration, and project management skills, as well as the ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Compared to other Senior Director roles in Marketing, this position offers a unique opportunity to work for a global consumer goods company with a strong focus on innovation and growth
- Unlike other roles, this position requires a deep understanding of the consumer goods industry and experience working with cross-functional teams to drive global marketing strategies
- Career progression in this role may differ from other marketing positions, with potential opportunities to expand responsibilities and advance within the organization as SharkNinja continues to grow
ASSUMPTION: This role offers a unique blend of strategic, cross-functional, and operational responsibilities, requiring a versatile marketing leader with a strong background in global brand management and product marketing.
📝 Sample Projects
- Developing and executing a global go-to-market strategy for a new product launch, including market research, competitive analysis, and consumer insights
- Leading a cross-functional team to rebrand an existing product line, including packaging design, advertising campaigns, and in-store promotions
- Conducting a comprehensive audit of the marketing function and recommending improvements to enhance efficiency, effectiveness, and alignment with business objectives
ASSUMPTION: These sample projects demonstrate the strategic, cross-functional, and operational aspects of the role, requiring a well-rounded marketing leader with experience in global brand management, product marketing, and marketing communications.
❓ Key Questions to Ask During Interview
- How does SharkNinja support the professional development and growth of its marketing team members?
- Can you describe the company's approach to cross-functional collaboration and how it fosters a culture of open communication and teamwork?
- How does SharkNinja measure the success of its marketing campaigns and initiatives, and how are those metrics used to inform future strategies?
- What are the key priorities for this role in the first 90 days, and how can I best contribute to driving results in that timeframe?
- How does SharkNinja balance the need for innovation and experimentation with the need to deliver consistent, high-quality products that meet consumer expectations?
ASSUMPTION: Asking these questions demonstrates your interest in understanding the company's culture, priorities, and expectations for the role, as well as your commitment to driving results and contributing to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and accomplishments
- Prepare examples of your past marketing campaigns, their outcomes, and the insights you gained from them
- Showcase your ability to think strategically, collaborate effectively, and drive results in a fast-paced, cross-functional environment
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
