📌 Core Information
🔹 Job Title: Brand Manager - Robot
🔹 Company: SharkNinja
🔹 Location: Needham, MA, United States
🔹 Job Type: On-site (3x a week)
🔹 Category: Brand Management
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Driving growth of the Robot Vacuum portfolio through innovation and communications
- Leading cross-functional teams through the commercialization process
- Developing a category innovation pipeline from concept to execution
- Ensuring consistency in voice, tone, and message across all channels
- Contributing to brand strategy and marketing plan development
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and execute new product innovation strategies and go-to-market plans, focusing on message development and execution for packaging, digital, and in-store assets
✅ Drive a consumer-first mentality to develop relevant messaging that delivers clear consumer understanding of products and brand
✅ Manage creative development processes, ensuring thorough reviews and leadership alignment
✅ Partner with Consumer Insights to build a clear learning agenda for the Robot category and NPDs to ensure product launches are set up for success
✅ Be the category expert: understand price, positioning, competitive landscape, and market needs – digest insights, connect the dots, summarize conclusions, and recommend a product roadmap strategy that will drive a high rate of sale
✅ Develop category/brand positioning strategies, portfolio architecture, and breakthrough claims with the goal of increasing marketability and maximizing sales
✅ Communicate the value proposition of new products to the Sales teams and develop the tools that enable sell-in
✅ Work with Sales and Trade Marketing to develop breakthrough sell-in stories and in-store merchandising
✅ Conduct post-launch analysis of marketing activities, recommending improvements and evolutions of future brand activity
ASSUMPTION: This role involves a mix of strategic planning, creative development, and cross-functional collaboration, with a strong focus on driving growth and marketability.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or related field, MBA preferred
Experience: Minimum of 5-7 years of prior Marketing experience, with at least 3 years in Consumer Packaged Goods
Required Skills:
- Proven track record in brand strategy, messaging, positioning, and innovation planning and execution
- Experience leveraging consumer insights to develop effective marketing programs and campaigns
- Experience in creative strategy development, advertising, and launching new products
Preferred Skills:
- Experience working with cross-functional teams
- Familiarity with the Robot Vacuum category
ASSUMPTION: Candidates with a strong background in brand management, consumer insights, and new product development will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 (based on experience and industry standards for this role and location)
Benefits:
- Competitive health insurance
- Retirement plans
- Paid time off
- Employee stock purchase options
- Wellness programs
- SharkNinja product discounts
Working Hours: Full-time, 40 hours per week, with 3 days on-site in Needham, MA
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and location. Actual compensation may vary based on experience and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Appliances, Electrical, and Electronics Manufacturing
Company Size: 1,001-5,000 employees (Large)
Founded: 1994 (31 years ago)
Company Description:
- SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world.
- Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories.
- The company's products are sold at key retailers, online and offline, and through distributors around the world.
Company Specialties:
- Consumer Goods and Product Marketing
Company Website: SharkNinja
ASSUMPTION: SharkNinja is a well-established company with a strong presence in the consumer goods industry, offering a wide range of products and a robust benefits package.
📊 Role Analysis
Career Level: Mid-level to Senior-level Brand Manager role
Reporting Structure: This role reports directly to the Senior Brand Manager or Marketing Director
Work Arrangement: Hybrid (3 days on-site in Needham, MA, with the option to work remotely 2 days a week)
Growth Opportunities:
- Potential career progression to Senior Brand Manager or Marketing Director roles
- Opportunities to work on multiple brands and product categories
- possibility to gain experience in international markets
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to advance within the company and gain diverse experience across brands and markets.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): 89 A Street, Needham, MA 02494, US
Geographic Context:
- Needham, MA is a suburban town located approximately 15 miles west of Boston, MA
- The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions
- Needham is well-connected by public transportation, with commuter rail and bus services available
Work Schedule: Full-time, 40 hours per week, with flexible hours and the option to work remotely 2 days a week
ASSUMPTION: The Needham, MA office provides a modern, collaborative work environment with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Senior Brand Manager or Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Creative development and presentation skills
- Cross-functional team leadership and collaboration
- Consumer insights analysis and application
Application Tips:
- Tailor your resume and cover letter to highlight your brand management, consumer insights, and new product development experience
- Prepare examples of successful brand strategy, messaging, and innovation planning projects
- Be ready to discuss your understanding of the Robot Vacuum category and market trends
ATS Keywords: Brand Strategy, Messaging, Positioning, Innovation Planning, Consumer Insights, Creative Strategy, Advertising, Product Launching, Cross-functional Teams, Robot Vacuum, Category Expertise
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, creative development, and cross-functional collaboration skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, Jira)
- Consumer insights and market research tools (e.g., Nielsen, Mintel, Euromonitor)
- Creative development and design tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: Familiarity with Microsoft Office Suite, Google Workspace, project management, consumer insights, and creative development tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Outrageously Extraordinary: Pushing boundaries and delivering results that others only dream of
- Consumer-Focused: Understanding and anticipating consumer needs to create innovative solutions
- Collaborative: Working together to achieve common goals and drive success
Work Style:
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on consumer insights and market trends
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment that focuses on driving results and continuous improvement?
- Are you comfortable working collaboratively and leading cross-functional teams to achieve common goals?
- Do you have a strong analytical mindset and a proven track record of using consumer insights and market trends to inform brand strategy and messaging?
ASSUMPTION: SharkNinja values candidates who are highly motivated, collaborative, and data-driven, with a strong focus on delivering outrageously extraordinary results.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working effectively with cross-functional teams, including Product Development, Creative Services, Sales, and Trade Marketing
- Balancing strategic planning and creative development responsibilities
- Adapting to a fast-paced, dynamic work environment with a strong focus on results and continuous improvement
ASSUMPTION: This role may present challenges related to managing multiple projects, working with cross-functional teams, balancing strategic and creative responsibilities, and adapting to a fast-paced work environment.
📈 Similar Roles Comparison
- Compared to other Brand Manager roles, this position places a stronger emphasis on innovation planning and cross-functional team leadership
- In the Robot Vacuum category, this role requires a deep understanding of consumer insights, market trends, and competitive landscape
- Career progression in this role may lead to Senior Brand Manager or Marketing Director positions within the company
ASSUMPTION: This role offers unique opportunities for growth and development within the company, with a strong focus on innovation planning, cross-functional team leadership, and category expertise.
📝 Key Questions to Ask During Interview
- What are the most pressing challenges facing the Robot Vacuum category, and how can this role address them?
- How does this role collaborate with other departments, such as Product Development, Creative Services, Sales, and Trade Marketing?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does SharkNinja support the growth and development of its Brand Managers?
- What are the most successful brand campaigns or product launches in the Robot Vacuum category, and what can I learn from them?
ASSUMPTION: Asking thoughtful, strategic questions during the interview process will demonstrate your interest in the role and help you better understand the company's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management, consumer insights, and new product development experience
- Prepare examples of successful brand strategy, messaging, and innovation planning projects
- Be ready to discuss your understanding of the Robot Vacuum category and market trends
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
