📌 Core Information
🔹 Job Title: Sr. Director, Growth Marketing, Event Strategy
🔹 Company: TIAA
🔹 Location: Frisco, TX
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic event experiences and campaigns
- Leveraging traditional and digital marketing approaches to create immersive experiences
- Strengthening relationships with institutional consultants, advisors, and prospective plan sponsors
- Generating qualified leads for distribution teams
ASSUMPTION: This role requires a strategic mindset, strong cross-functional collaboration skills, and a deep understanding of the retirement marketplace.
📋 Key Responsibilities
✅ Leads strategy development and delivery of Go-To-Market plans for proprietary and non-proprietary events
✅ Creates and manages annual event calendar in partnership with Distribution, identifying opportunities for new events and/or concepts
✅ Establishes and maintains strong working relationships and collaboration with sales organization and business partners
✅ Partners cross-functionally with subject matter experts, Marketing, and Compliance teams to develop compelling, compliant content
✅ Develops appropriate departmental measurements and key performance indicators (KPIs) based on overall business goals
✅ Provides tactical and custom marketing support aligned with Client marketing support model in partnership with functional areas of marketing
ASSUMPTION: This role involves a high degree of collaboration, project management, and stakeholder communication.
🎯 Required Qualifications
Education: University degree preferred
Experience: 5+ years required; 7+ years preferred
Required Skills:
- 5+ years of working experience within event strategy
Preferred Skills:
- 7+ years of working experience within event strategy
- University degree
- Customer focused and results-driven
- A demonstrated track record in event marketing
- Ability to gain buy-in, influence, and drive outcomes
- Experience creating and tracking program metrics and KPIs
- Excellent interpersonal, oral, and written communication skills
- Able to work effectively in a fast-paced, cross-functional, changing environment
- Seasoned relationship builder able to establish effective partnerships at all levels of the organization, including senior leadership
- Demonstrated understanding of Retirement marketplace, competitive landscape, and regulatory environment
- Successful experience in developing and implementing event plans and budget management
- Proven ability to influence the development of effective creative concepts and marketing strategies
ASSUMPTION: Given the strategic nature of the role, candidates should have a proven track record in event marketing and a strong understanding of the retirement marketplace.
💰 Compensation & Benefits
Salary Range: $160,000/yr - $210,000/yr
Benefits:
- Retirement Program
- Health Offerings
- Wellness Offerings
- Work Life Offerings
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on retirement plans, insurance, and investment services
Company Size: 10,001+ employees (as of 2025)
Founded: 1918, with a rich history of serving the retirement needs of educators, healthcare professionals, and nonprofit organizations
Company Description:
- TIAA is committed to making financial well-being possible for its clients and associates
- Offers a comprehensive Total Rewards package, including a superior retirement program and highly competitive health, wellness, and work-life offerings
- Provides retirement plans, insurance, and investment services to millions of people in education, healthcare, and nonprofit sectors
Company Specialties:
- Retirement Plans
- IRAs
- Mutual Funds
- Life Insurance
- 529 college savings plans
- Brokerage Services
Company Website: TIAA
ASSUMPTION: TIAA's extensive experience and commitment to the retirement industry make it a stable and reliable employer.
📊 Role Analysis
Career Level: Senior Director (9IC)
Reporting Structure: This role reports directly to the Head of Growth Marketing and works closely with Distribution, Marketing, and Compliance teams
Work Arrangement: On-site, with the possibility of hybrid or remote work depending on the organization's policies
Growth Opportunities:
- Potential to grow within the Marketing department or explore other areas within TIAA
- Opportunities to work on high-impact projects and events that drive business growth
- Chance to develop leadership and mentoring skills by working with and guiding team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within TIAA.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Frisco, TX (3965 Dallas Parkway, Frisco, TX 75034)
Geographic Context:
- Frisco, TX is part of the Dallas-Fort Worth metropolitan area, offering a mix of urban and suburban living
- The area is known for its strong job market, high quality of life, and diverse cultural attractions
- TIAA's Frisco office is conveniently located near major highways and offers easy access to nearby amenities
Work Schedule: Full-time, typically Monday through Friday, with some flexibility for remote work
ASSUMPTION: The Frisco office provides a collaborative and engaging work environment, with easy access to nearby amenities and a strong job market.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the Marketing team and other stakeholders
- Final interview with the Head of Growth Marketing
Key Assessment Areas:
- Event strategy and planning
- Cross-functional collaboration and communication skills
- Understanding of the retirement marketplace and competitive landscape
- Ability to develop and track program metrics and KPIs
Application Tips:
- Highlight relevant event marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of TIAA's mission and the role's responsibilities
- Prepare examples of successful event campaigns you've led or contributed to
ATS Keywords: Event Strategy, Marketing, Event Planning, Cross-Functional Collaboration, Retirement Marketplace, KPI Tracking
ASSUMPTION: TIAA's application process is designed to assess candidates' strategic thinking, event marketing expertise, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Event management software (e.g., Cvent, Eventbrite)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned or improved upon with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Inclusion
- Accountability
- Stewardship
Work Style:
- Collaborative
- Data-driven
- Innovative
- Results-oriented
- Adaptable
Self-Assessment Questions:
- How do you align with TIAA's core values, particularly 'Integrity' and 'Excellence'?
- How comfortable are you working in a fast-paced, cross-functional environment?
- How do you approach building and maintaining strong relationships with internal and external customers?
ASSUMPTION: TIAA values candidates who demonstrate strong alignment with their core values, a collaborative work style, and a commitment to excellence in their field.
⚠️ Potential Challenges
- Managing multiple events and projects simultaneously, requiring strong organizational skills and prioritization
- Working with diverse stakeholders, including internal teams, external vendors, and event attendees, necessitating excellent communication skills
- Keeping up with industry trends and regulatory changes in the retirement marketplace, requiring continuous learning and adaptation
- Balancing strategic planning with tactical execution, demanding both big-picture thinking and attention to detail
ASSUMPTION: These challenges are inherent to the role and require a well-rounded skill set and strong work ethic to overcome.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on event strategy and marketing within the retirement industry, rather than other sectors
- TIAA's extensive experience and commitment to the retirement industry provide a stable and reliable employer context
- Career path comparison: This role offers growth potential within the Marketing department or exploration of other areas within TIAA
ASSUMPTION: This role is unique in its focus on event strategy within the retirement industry and offers a distinct career path compared to similar roles in other sectors.
📝 Sample Projects
- Developing and executing a comprehensive event strategy for TIAA's annual client conference, including speaker selection, agenda development, and promotional materials
- Collaborating with cross-functional teams to create targeted event campaigns for specific client segments, driving engagement and lead generation
- Conducting post-event analysis and reporting to optimize future event strategies and improve ROI
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role, requiring strong event marketing expertise and cross-functional collaboration skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department and how this role fits into it?
- How does TIAA support the professional development and growth of its employees, particularly in this role?
- What are the most significant challenges facing the event marketing team currently, and how can this role address them?
- How does TIAA measure the success of its event marketing efforts, and what KPIs are most important for this role?
- What opportunities exist for collaboration and knowledge-sharing with other departments and teams within TIAA?
ASSUMPTION: These interview questions help candidates better understand the role's context, expectations, and potential for growth within TIAA.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant event marketing experience and skills
- Write a cover letter demonstrating your understanding of TIAA's mission and the role's responsibilities
- Prepare examples of successful event campaigns you've led or contributed to
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
