📌 Core Information
🔹 Job Title: Sr. Director of Storage Product Marketing
🔹 Company: Hewlett Packard Enterprise
🔹 Location: Spring, Texas, United States
🔹 Job Type: Full-Time, Remote
🔹 Category: Information Technology & Services
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote/Teleworker
🚀 Job Overview
Key aspects of this role include:
- Building and leading a high-performing product marketing team across multiple technology areas
- Assessing market trends, competitive landscape, and customer needs to articulate unique differentiation and position products
- Partnering with marketing and sales teams to define go-to-market strategies and develop programs to meet targets
- Acting as a liaison between marketing organization and business units, advocating for marketing within the business unit and voice of the customer within the product organization
- Transforming the product and solution marketing team and broader marketing organization in new ways of working
ASSUMPTION: This role requires a senior, experienced expert in product positioning and messaging, with a strong background in storage product marketing and leadership experience.
📋 Key Responsibilities
✅ Define the role of Product & Solution Marketing for Storage within HPE and lead the transformation of the PSM team and broader marketing organization in new ways of working
✅ Build a high-functioning product marketing team, including assessing required skills, providing coaching and development, performance management, and recruiting new talent
✅ Collaborate with multiple business units and sales specialist teams to develop annual go-to-market strategy that lays out target audiences, hero products, key positioning, and customer needs for the fiscal year
✅ Own the messaging and positioning for core products, understand buyer personas, and develop clearly differentiated and relevant content that resonates for each customer segment
✅ Lead cross-functional team to launch new products and capabilities to customers and drive ongoing thought leadership in relevant markets
✅ Develop a full set of materials to improve the ability of sales, marketing, and revenue teams to successfully capture product demand, including building writing and presentation skills on the team rather than outsourcing
✅ Drive cross-functional development of demand programs to grow HPE share in target areas, capture customer demand including thought leadership, content marketing, events, ABM, and earned media
✅ Collect and communicate customer, competitive, and industry insights to ensure marketing teams stay closely connected to external trends rather than internal forces
✅ Act as an advocate across teams for marketing within the business unit, voice of the customer advocate within the product organization, and BU advocate within the broader marketing team
✅ Track and consume competitive intelligence from multiple sources and act as a subject matter expert on competitive activity within the company
ASSUMPTION: This role involves a high degree of collaboration and influence, requiring strong communication, leadership, and strategic thinking skills.
🎯 Required Qualifications
Education: Bachelor's Degree (or equivalent experience)
Experience: 10+ years in product marketing, with recent senior roles in storage product marketing and 5+ years of direct people leadership experience
Required Skills:
- Solid understanding of marketing functions and ability to partner effectively with other teams
- Ability to sift through jargon and tell a clear, differentiated story that resonates in the market
- Strong writing and presentation skills, with a bias toward keeping content development close to you
- Ability to get work done through others and operate at scale
- Growth-oriented people leader with a history of developing high-performing teams
Preferred Skills:
- Experience with storage technologies and market trends
- Familiarity with HPE products and services
- Background in data analysis and market research
ASSUMPTION: Candidates with a strong background in storage product marketing and proven leadership experience are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: USD $180,500.00 - $414,500.00 per year (based on US location)
Benefits:
- Health & Wellbeing: Comprehensive benefits supporting physical, financial, and emotional wellbeing
- Personal & Professional Development: Programs catered to helping employees reach career goals
- Unconditional Inclusion: Flexible work arrangements, inclusive culture, and a focus on individual uniqueness
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is based on the job posting and is subject to change based on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Information Technology & Services, with a focus on storage, data management, and analytics
Company Size: 10,001+ employees, providing ample opportunities for growth and collaboration
Founded: 1939 (as Hewlett-Packard Company), with a rich history in technology innovation
Company Description:
- Hewlett Packard Enterprise (HPE) offers a wide range of enterprise products and services, including servers, storage, networking, software, and services
- HPE is committed to driving innovation and delivering high-quality solutions to help customers succeed in the digital age
- The company operates globally, with a strong presence in the United States and other major markets
Company Specialties:
- Big Data Analytics
- NoSQL
- Streaming data
- Enterprise Software
- Machine Learning
- Analytics
- Data Fabric
- Edge Computing
- Container Platform
Company Website: http://hpe.com/ezmeral
ASSUMPTION: HPE's extensive product portfolio and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the head of marketing or a similar executive
Reporting Structure: This role will likely have a team of product marketing managers and specialists reporting to them, as well as cross-functional collaboration with other marketing teams, business units, and sales teams
Work Arrangement: Remote/Teleworker, with the expectation of working primarily from home
Growth Opportunities:
- Potential to advance to a vice president or chief marketing officer role within the company
- Opportunities to expand into other business units or product lines within HPE
- Chance to develop leadership and management skills by building and mentoring a high-performing team
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's marketing efforts and product success.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required for this role
Office Location(s): Not applicable for this remote role
Geographic Context:
- Spring, Texas, is located in the northern suburbs of Houston, offering a mix of urban and suburban living
- The area has a humid subtropical climate, with mild winters and hot, humid summers
- Spring is part of the Greater Houston metropolitan area, providing access to numerous cultural, entertainment, and recreational opportunities
Work Schedule: Full-time, with a flexible work arrangement that allows for remote work
ASSUMPTION: The remote work arrangement for this role provides flexibility and work-life balance, with the expectation of being available during core business hours.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the HPE careers website
- Phone or video screening with a member of the HR team or hiring manager
- In-depth phone or video interview with the hiring manager and/or other members of the marketing team
- Final in-person or video interview with senior leadership
- Background check and reference check (if applicable)
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Leadership and team-building skills
- Communication and presentation skills
- Understanding of storage technologies and market trends
- Alignment with HPE's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and leadership skills
- Be prepared to discuss your approach to product positioning, messaging, and go-to-market strategy
- Demonstrate your ability to lead a team and drive results through cross-functional collaboration
- Showcase your understanding of the storage market and competitive landscape
ATS Keywords: Product Marketing, Storage, Leadership, Go-to-Market, Messaging, Positioning, Team Building, Cross-Functional Collaboration, Market Analysis, Competitive Intelligence
ASSUMPTION: HPE's application process may vary depending on the role and location, but typically involves a combination of phone or video screens, behavioral interviews, and skill assessments.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, JIRA)
- Storage and data management technologies (e.g., HPE InfoSight, HPE InfoServ)
ASSUMPTION: Proficiency in relevant marketing, data analysis, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer First: Put customers at the center of everything we do
- Act with Integrity: Conduct business in an ethical and responsible manner
- One HPE: Work together to achieve common goals
- Invent: Foster a culture of innovation and continuous improvement
- Performance Driven: Deliver results and hold ourselves accountable for our performance
Work Style:
- Collaborative: Work closely with cross-functional teams to achieve shared objectives
- Adaptable: Embrace change and pivot as needed to meet evolving customer demands
- Data-driven: Use data and insights to inform decision-making and strategy
- Customer-focused: Prioritize customer needs and preferences in all aspects of the business
Self-Assessment Questions:
- How do you align with HPE's customer-first approach, and can you provide an example of a time when you put customers at the center of your marketing strategy?
- Describe your experience working in a remote or hybrid team environment, and how you ensure effective communication and collaboration with team members?
- How do you approach continuous learning and improvement in your role, and can you share an example of a time when you drove significant improvements in a marketing campaign or product launch?
ASSUMPTION: HPE values candidates who demonstrate a strong cultural fit, with a focus on customer-centricity, collaboration, adaptability, and a data-driven approach.
⚠️ Potential Challenges
- Managing a remote team and ensuring effective communication and collaboration
- Keeping up with the fast-paced and ever-evolving storage market and technology landscape
- Balancing the demands of multiple business units and stakeholders, while maintaining a customer-centric focus
- Driving results through cross-functional teams, with limited direct control over resources
- Navigating a large, matrixed organization with multiple layers of management and decision-making processes
ASSUMPTION: These challenges require strong leadership, communication, and project management skills, as well as the ability to thrive in a dynamic and complex environment.
📈 Similar Roles Comparison
- Compared to other senior product marketing roles, this position focuses more on storage technologies and less on software or cloud-based products
- HPE's size and global presence offer more opportunities for career growth and development than smaller organizations
- This role may have more responsibility for cross-functional collaboration and stakeholder management than more specialized or focused product marketing roles
ASSUMPTION: This role offers a unique blend of strategic, leadership, and cross-functional responsibilities, with a focus on storage product marketing.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for a new HPE storage product, including target audience segmentation, messaging, and launch plan
- Conducting market research and competitive analysis to inform product positioning and differentiation for an existing HPE storage product line
- Leading a cross-functional team to create and execute a demand generation campaign to drive adoption of a new HPE storage service or solution
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and customer-focused nature of the role's responsibilities.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the storage product marketing team and the vision for its transformation?
- How does this role collaborate with other marketing teams, business units, and senior leadership within HPE?
- What are the most pressing challenges facing the storage product marketing team, and how can this role address them?
- How does HPE support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for success in this role, and how will progress be measured?
ASSUMPTION: These questions help assess the role's priorities, expectations, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and leadership skills
- Prepare for behavioral interview questions that focus on your approach to product positioning, messaging, and go-to-market strategy
- Research HPE's storage product portfolio and market position to demonstrate your understanding of the company and its offerings
- Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
