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Sr. Director of Storage Product Marketing

Hewlett Packard Enterprise
Full-time
On-site
Spring, Texas, United States
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Director of Storage Product Marketing

πŸ”Ή Company: Hewlett Packard Enterprise

πŸ”Ή Location: Spring, Texas, United States

πŸ”Ή Job Type: Full-Time, Remote

πŸ”Ή Category: Information Technology & Services

πŸ”Ή Date Posted: May 21, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: Remote Solely

πŸš€ Job Overview

Key aspects of this role include:

  • Leading a high-performing team across multiple technology areas
  • Defining and executing go-to-market strategies
  • Developing product positioning and messaging
  • Collaborating with cross-functional teams to drive product demand
  • Acting as a liaison between marketing and business units

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively with various teams.

πŸ“‹ Key Responsibilities

βœ… Define the role of Product & Solution Marketing for Storage within HPE and lead the transformation of the PSM team

βœ… Collaborate with multiple Business Units and Sales teams to develop annual go-to-market strategies

βœ… Own the messaging and positioning for our core products

βœ… Lead cross-functional teams to launch new products and capabilities

βœ… Develop a full set of materials to improve the ability of our sales, marketing, and revenue teams to successfully capture product demand

βœ… Collect and communicate customer, competitive, and industry insights

βœ… Act as an advocate across teams for marketing within the Business Unit, voice of the customer advocate within the product organization, and BU advocate within the broader marketing team

βœ… Track and consume competitive intelligence from multiple sources and act as a subject matter expert on competitive activity within the company

ASSUMPTION: The role involves a mix of strategic planning, team leadership, and cross-functional collaboration to drive product success in the storage market.

🎯 Required Qualifications

Education: Bachelor's Degree (or equivalent experience)

Experience: 10+ years in product marketing, with recent senior roles in Storage product marketing

Required Skills:

  • Proven leadership and team-building skills
  • Excellent communication and presentation skills
  • Strong writing skills and ability to develop content close to the team
  • Solid understanding of marketing functions and ability to partner effectively with other teams
  • Ability to sift through jargon and tell a clear, differentiated story that resonates in the market
  • Ability to get work done through others and operate at scale

Preferred Skills:

  • Experience in the storage industry
  • Familiarity with HPE products and services
  • Knowledge of competitive landscape in the storage market

ASSUMPTION: Candidates should have a strong background in product marketing, with a focus on storage, and proven leadership skills to excel in this role.

πŸ’° Compensation & Benefits

Salary Range: USD $180,500.00 - $414,500.00 per year

Benefits:

  • Health & Wellbeing: Comprehensive suite of benefits supporting physical, financial, and emotional wellbeing
  • Personal & Professional Development: Programs catered to helping employees reach career goals
  • Unconditional Inclusion: Flexible work arrangements, inclusive environment, and a force for good

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range is provided for U.S.-based hires and may vary based on geographic location, work experience, education/training, and skill level. Variable incentives may also be offered.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Information Technology & Services, with a focus on storage and data management solutions

Company Size: 10,001+ employees, offering a large and diverse work environment

Founded: 1939 (as Hewlett-Packard Company), with a rich history in technology innovation

Company Description:

  • Hewlett Packard Enterprise (HPE) is a global edge-to-cloud company advancing the way people live and work
  • HPE helps companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud
  • HPE's culture thrives on finding new and better ways to accelerate what's next, with a flexible work environment and a force for good

Company Specialties:

  • Big Data Analytics
  • NoSQL
  • Streaming data
  • Enterprise Software
  • Machine Learning
  • Analytics
  • Data Fabric
  • Edge Computing
  • Container Platform

Company Website: http://hpe.com

ASSUMPTION: HPE is a well-established company with a broad range of products and services, offering opportunities for growth and development in various technology areas.

πŸ“Š Role Analysis

Career Level: Senior-level role with significant leadership responsibilities

Reporting Structure: This role is expected to lead a high-performing team and collaborate with multiple business units and sales teams

Work Arrangement: Remote solely, with the expectation to work primarily from home

Growth Opportunities:

  • Potential to shape the storage product marketing function within HPE
  • Chance to work with and learn from experienced leaders across the organization
  • Opportunity to develop and grow a high-performing team

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on HPE's storage product marketing efforts.

🌍 Location & Work Environment

Office Type: Remote work environment, with no physical office location specified

Office Location(s): Not applicable (remote work)

Geographic Context:

  • Spring, Texas, is located in the northern part of the Houston metropolitan area
  • The area offers a mix of urban and suburban living, with a relatively low cost of living compared to other major U.S. cities
  • Spring is home to various industries, including energy, healthcare, and technology

Work Schedule: Full-time, typically 40 hours per week, with flexibility to manage work and personal needs

ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from anywhere, with a focus on results and outcomes rather than physical presence.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with a recruiter or HR representative
  • Behavioral and technical interviews with hiring managers and team members
  • Final interview with the senior leadership team

Key Assessment Areas:

  • Leadership and team-building skills
  • Communication and presentation skills
  • Writing and content development skills
  • Industry and market knowledge
  • Strategic thinking and problem-solving abilities

Application Tips:

  • Highlight relevant experience and achievements in product marketing, with a focus on storage
  • Tailor your resume and cover letter to emphasize leadership skills and strategic mindset
  • Prepare examples of successful product launches, messaging campaigns, or market analysis projects
  • Research HPE's products, services, and market position to demonstrate your understanding of the company and its competitive landscape

ATS Keywords: Product Marketing, Storage, Leadership, Team Building, Messaging, Positioning, Go-to-Market Strategy, Competitive Intelligence, Cross-Functional Collaboration

ASSUMPTION: The application process is likely to be competitive, with a focus on identifying candidates with strong leadership skills, strategic mindset, and relevant industry experience.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, PowerPoint, Excel)
  • Project management tools (e.g., Asana, Jira, Trello)
  • Marketing automation tools (e.g., Marketo, HubSpot)
  • Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
  • Competitive intelligence tools (e.g., SimilarWeb, SEMrush)

ASSUMPTION: The role may require the use of various marketing, project management, and competitive intelligence tools to effectively execute job responsibilities.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Customer-centricity
  • One global team
  • Unconditional inclusion
  • Growth mindset

Work Style:

  • Collaborative and cross-functional
  • Results-driven and outcome-focused
  • Flexible and adaptable
  • Customer-focused and customer-obsessed

Self-Assessment Questions:

  • Do you thrive in a collaborative, cross-functional work environment?
  • Are you comfortable working remotely and managing your time effectively?
  • Do you have a growth mindset and a passion for learning and development?
  • Are you able to adapt to change and pivot strategies as needed?

ASSUMPTION: HPE values innovation, customer-centricity, and a growth mindset, with a focus on fostering a collaborative and inclusive work environment.

⚠️ Potential Challenges

  • Managing a remote team and fostering a collaborative work environment
  • Balancing strategic planning and day-to-day team leadership responsibilities
  • Keeping up with the fast-paced and ever-evolving storage market
  • Navigating a large and complex organization with multiple business units and stakeholders

ASSUMPTION: This role presents unique challenges, such as managing a remote team, balancing strategic and tactical responsibilities, and navigating a large organization with multiple stakeholders.

πŸ“ˆ Similar Roles Comparison

  • This role differs from related positions in its focus on storage product marketing and the requirement for significant leadership experience
  • Industry-specific context: The storage market is highly competitive, with a constant stream of new products and technologies
  • Career path comparison: This role offers growth potential and the opportunity to shape the storage product marketing function within HPE

ASSUMPTION: This role is unique in its focus on storage product marketing and the requirement for significant leadership experience, with growth potential and the opportunity to shape the function within HPE.

πŸ“ Sample Projects

  • Developing a go-to-market strategy for a new storage product launch
  • Conducting market research and competitive analysis to inform product positioning and messaging
  • Creating a comprehensive set of sales enablement materials to support product adoption
  • Launching a marketing campaign to drive awareness and demand for an existing storage product

ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the role, with a focus on driving product success in the storage market.

❓ Key Questions to Ask During Interview

  • What are the top priorities for this role in the first 90 days?
  • How does this role collaborate with other business units and sales teams within HPE?
  • What are the key challenges facing the storage product marketing team, and how can this role address them?
  • How does HPE support the growth and development of its employees, particularly in leadership roles?
  • What is the expected work-life balance for this role, given its remote nature?

ASSUMPTION: These interview questions help candidates better understand the role's priorities, challenges, and growth opportunities, as well as HPE's commitment to employee development and work-life balance.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to emphasize your leadership skills, strategic mindset, and relevant industry experience
  • Prepare examples of successful product launches, messaging campaigns, or market analysis projects to demonstrate your qualifications
  • Research HPE's products, services, and market position to show your understanding of the company and its competitive landscape
  • Follow up with the hiring manager or HR representative within one week of submitting your application, inquiring about the status of your application and expressing your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.