📌 Core Information
🔹 Job Title: Senior Director of Storage Product Marketing
🔹 Company: Hewlett Packard Enterprise
🔹 Location: Spring, Texas, United States
🔹 Job Type: Full-Time, Remote
🔹 Category: Information Technology & Services
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Leading a high-performing team across multiple technology areas
- Defining and executing go-to-market strategies
- Developing product positioning and messaging
- Collaborating with cross-functional teams to drive product demand
- Acting as a liaison between marketing and business units
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Define the role of Product & Solution Marketing for Storage within HPE and lead the transformation of the PSM team
✅ Collaborate with multiple Business Units and Sales teams to develop annual go-to-market strategies
✅ Own the messaging and positioning for our core products
✅ Lead cross-functional teams to launch new products and capabilities
✅ Develop a full set of materials to improve the ability of our sales, marketing, and revenue teams to successfully capture product demand
✅ Collect and communicate customer, competitive, and industry insights
✅ Act as an advocate across teams for marketing within the Business Unit, voice of the customer advocate within the product organization, and BU advocate within the broader marketing team
✅ Track and consume competitive intelligence from multiple sources and act as a subject matter expert on competitive activity within the company
ASSUMPTION: The role involves a mix of strategic planning, team leadership, and cross-functional collaboration to drive product success in the storage market.
🎯 Required Qualifications
Education: Bachelor's Degree (or equivalent experience)
Experience: 10+ years in product marketing, with recent senior roles in Storage product marketing
Required Skills:
- Proven leadership and team-building skills
- Excellent communication and presentation skills
- Strong writing skills and ability to develop content close to the team
- Solid understanding of marketing functions and ability to partner effectively with other teams
- Ability to sift through jargon and tell a clear, differentiated story that resonates in the market
- Ability to get work done through others and operate at scale
Preferred Skills:
- Experience in the storage industry
- Familiarity with HPE products and services
- Knowledge of competitive landscape in the storage market
ASSUMPTION: Candidates should have a strong background in product marketing, with a focus on storage, and proven leadership skills to excel in this role.
💰 Compensation & Benefits
Salary Range: USD $180,500.00 - $414,500.00 per year
Benefits:
- Health & Wellbeing: Comprehensive suite of benefits supporting physical, financial, and emotional wellbeing
- Personal & Professional Development: Programs catered to helping employees reach career goals
- Unconditional Inclusion: Flexible work arrangements, inclusive environment, and a force for good
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range is provided for U.S.-based hires and may vary based on geographic location, work experience, education/training, and skill level. Variable incentives may also be offered.
📌 Applicant Insights
🔍 Company Context
Industry: Information Technology & Services, with a focus on storage and data management solutions
Company Size: 10,001+ employees, offering a large and diverse work environment
Founded: 1939 (as Hewlett-Packard Company), with a rich history in technology innovation
Company Description:
- Hewlett Packard Enterprise (HPE) is a global edge-to-cloud company advancing the way people live and work
- HPE helps companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud
- HPE's culture thrives on finding new and better ways to accelerate what's next, with a flexible work environment and a force for good
Company Specialties:
- Big Data Analytics
- NoSQL
- Streaming data
- Enterprise Software
- Machine Learning
- Analytics
- Data Fabric
- Edge Computing
- Container Platform
Company Website: http://hpe.com
ASSUMPTION: HPE is a well-established company with a broad range of products and services, offering opportunities for growth and development in various technology areas.
📊 Role Analysis
Career Level: Senior-level role with significant leadership responsibilities
Reporting Structure: This role is expected to lead a high-performing team and collaborate with multiple business units and sales teams
Work Arrangement: Remote solely, with the expectation to work primarily from home
Growth Opportunities:
- Potential to shape the storage product marketing function within HPE
- Chance to work with and learn from experienced leaders across the organization
- Opportunity to develop and grow a high-performing team
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on HPE's storage product marketing efforts.
🌍 Location & Work Environment
Office Type: Remote work environment, with no physical office location specified
Office Location(s): Not applicable (remote work)
Geographic Context:
- Spring, Texas, is located in the northern part of the Houston metropolitan area
- The area offers a mix of urban and suburban living, with a relatively low cost of living compared to other major U.S. cities
- Spring is home to various industries, including energy, healthcare, and technology
Work Schedule: Full-time, typically 40 hours per week, with flexibility to manage work and personal needs
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from anywhere, with a focus on results and outcomes rather than physical presence.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter or HR representative
- Behavioral and technical interviews with hiring managers and team members
- Final interview with the senior leadership team
Key Assessment Areas:
- Leadership and team-building skills
- Communication and presentation skills
- Writing and content development skills
- Industry and market knowledge
- Strategic thinking and problem-solving abilities
Application Tips:
- Highlight relevant experience and achievements in product marketing, with a focus on storage
- Tailor your resume and cover letter to emphasize leadership skills and strategic mindset
- Prepare examples of successful product launches, messaging campaigns, or market analysis projects
- Research HPE's products, services, and market position to demonstrate your understanding of the company and its competitive landscape
ATS Keywords: Product Marketing, Storage, Leadership, Team Building, Messaging, Positioning, Go-to-Market Strategy, Competitive Intelligence, Cross-Functional Collaboration
ASSUMPTION: The application process is likely to be competitive, with a focus on identifying candidates with strong leadership skills, strategic mindset, and relevant industry experience.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (e.g., Asana, Jira, Trello)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Competitive intelligence tools (e.g., SimilarWeb, SEMrush)
ASSUMPTION: The role may require the use of various marketing, project management, and competitive intelligence tools to effectively execute job responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- One global team
- Unconditional inclusion
- Growth mindset
Work Style:
- Collaborative and cross-functional
- Results-driven and outcome-focused
- Flexible and adaptable
- Customer-focused and customer-obsessed
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional work environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have a growth mindset and a passion for learning and development?
- Are you able to adapt to change and pivot strategies as needed?
ASSUMPTION: HPE values innovation, customer-centricity, and a growth mindset, with a focus on fostering a collaborative and inclusive work environment.
⚠️ Potential Challenges
- Managing a remote team and fostering a collaborative work environment
- Balancing strategic planning and day-to-day team leadership responsibilities
- Keeping up with the fast-paced and ever-evolving storage market
- Navigating a large and complex organization with multiple business units and stakeholders
ASSUMPTION: This role presents unique challenges, such as managing a remote team, balancing strategic and tactical responsibilities, and navigating a large organization with multiple stakeholders.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on storage product marketing and the requirement for significant leadership experience
- Industry-specific context: The storage market is highly competitive, with a constant stream of new products and technologies
- Career path comparison: This role offers growth potential and the opportunity to shape the storage product marketing function within HPE
ASSUMPTION: This role is unique in its focus on storage product marketing and the requirement for significant leadership experience, with growth potential and the opportunity to shape the function within HPE.
📝 Sample Projects
- Developing a go-to-market strategy for a new storage product launch
- Conducting market research and competitive analysis to inform product positioning and messaging
- Creating a comprehensive set of sales enablement materials to support product adoption
- Launching a marketing campaign to drive awareness and demand for an existing storage product
ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the role, with a focus on driving product success in the storage market.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does this role collaborate with other business units and sales teams within HPE?
- What are the key challenges facing the storage product marketing team, and how can this role address them?
- How does HPE support the growth and development of its employees, particularly in leadership roles?
- What is the expected work-life balance for this role, given its remote nature?
ASSUMPTION: These interview questions help candidates better understand the role's priorities, challenges, and growth opportunities, as well as HPE's commitment to employee development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your leadership skills, strategic mindset, and relevant industry experience
- Prepare examples of successful product launches, messaging campaigns, or market analysis projects to demonstrate your qualifications
- Research HPE's products, services, and market position to show your understanding of the company and its competitive landscape
- Follow up with the hiring manager or HR representative within one week of submitting your application, inquiring about the status of your application and expressing your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
