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Sr. Director of Storage Product Marketing

Hewlett Packard Enterprise
Full-time
On-site
Spring, Texas, United States
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Sr. Director of Storage Product Marketing

πŸ”Ή Company: Hewlett Packard Enterprise

πŸ”Ή Location: Spring, Texas, United States

πŸ”Ή Job Type: Full-Time, Remote

πŸ”Ή Category: Information Technology & Services

πŸ”Ή Date Posted: May 21, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: Remote/Teleworker

πŸš€ Job Overview

Key aspects of this role include:

  • Leading a high-performing product marketing team across multiple technology areas
  • Defining the role of product marketing for storage within HPE and leading organizational transformation
  • Collaborating with business units and sales teams to develop and execute go-to-market strategies
  • Creating and delivering product positioning, messaging, and content that resonates with customers
  • Acting as a liaison between marketing and business units, advocating for marketing within the BU and the voice of the customer within the product organization

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and deep expertise in storage product marketing to drive success across multiple teams and initiatives.

πŸ“‹ Key Responsibilities

βœ… Build and lead a high-performing product marketing team, assessing skills, providing coaching and development, and recruiting new talent

βœ… Collaborate with business units and sales teams to develop annual go-to-market strategies, including target audiences, hero products, key positioning, and customer needs

βœ… Own messaging and positioning for core products, understanding buyer personas and developing relevant content

βœ… Lead cross-functional teams to launch new products and capabilities, driving thought leadership in relevant markets

βœ… Develop a full set of sales enablement materials, improving the ability of sales, marketing, and revenue teams to capture product demand

βœ… Drive cross-functional development of demand programs to grow HPE's share in target areas, including thought leadership, content marketing, events, ABM, and earned media

βœ… Collect and communicate customer, competitive, and industry insights to ensure marketing teams stay connected to external trends

βœ… Track and consume competitive intelligence, acting as a subject matter expert on competitive activity within the company

ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on content creation, requiring strong organizational skills and the ability to manage multiple priorities.

🎯 Required Qualifications

Education: Bachelor's Degree (or equivalent experience)

Experience: 10+ years in product marketing, with at least 5 years in leadership roles, specifically in storage product marketing

Required Skills:

  • Proven leadership and team-building skills
  • Solid understanding of marketing functions and ability to partner effectively with other teams
  • Ability to sift through jargon and tell a clear, differentiated story that resonates in the market
  • Strong writing and presentation skills, with a bias toward keeping content development close to you
  • Ability to get work done through others and operate at scale

Preferred Skills:

  • Experience with data analysis and management
  • Familiarity with design thinking and commercial acumen
  • Proficiency in market analysis and competitive intelligence

ASSUMPTION: Candidates with a strong background in storage product marketing, proven leadership skills, and a growth-oriented mindset will be most successful in this role.

πŸ’° Compensation & Benefits

Salary Range: USD $180,500.00 - $414,500.00 per year (based on location and experience)

Benefits:

  • Health & Wellbeing: Comprehensive suite of benefits supporting physical, financial, and emotional wellbeing
  • Personal & Professional Development: Programs catered to helping employees reach career goals and apply skills to other divisions
  • Unconditional Inclusion: Flexible work arrangements, inclusive environment, and a force for good

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is based on the U.S.-based hire requirement and may vary based on geographic location, work experience, education/training, and skill level. Variable incentives may also be offered.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Information Technology & Services, with a focus on big data analytics, noSQL, streaming data, enterprise software, machine learning, and analytics

Company Size: 10,001+ employees, providing ample opportunities for career growth and collaboration

Founded: 1939 (as Hewlett-Packard Company), with a rich history of innovation and technology leadership

Company Description:

  • Hewlett Packard Enterprise (HPE) is a global edge-to-cloud company that helps customers connect, protect, analyze, and act on their data and applications
  • HPE enables customers to turn insights into outcomes at the speed required to thrive in today’s complex world
  • The company’s culture thrives on finding new and better ways to accelerate what’s next, embracing varied backgrounds, and being a force for good

Company Specialties:

  • Big Data Analytics
  • NoSQL
  • Streaming data
  • Enterprise Software
  • Machine Learning
  • Analytics
  • Data Fabric
  • Edge Computing
  • Container Platform

Company Website: http://hpe.com/ezmeral

ASSUMPTION: HPE offers a dynamic work environment with a strong focus on innovation, collaboration, and employee growth.

πŸ“Š Role Analysis

Career Level: Executive, with the opportunity to make a significant impact on the company's storage product marketing strategy

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) or a similar executive position

Work Arrangement: Remote/Teleworker, with the expectation to work primarily from home

Growth Opportunities:

  • Potential to advance to a VP or C-level role within the marketing organization
  • Chance to expand influence across multiple business units and product lines
  • Opportunity to develop and mentor a high-performing team

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to shape the future of storage product marketing at HPE.

🌍 Location & Work Environment

Office Type: Remote/Teleworker, with no physical office requirement

Office Location(s): Spring, Texas, United States

Geographic Context:

  • Spring, Texas, is located in the northern suburbs of Houston, offering a mix of urban and suburban living
  • The area has a humid subtropical climate, with mild winters and hot, humid summers
  • Spring is part of the Greater Houston metropolitan area, providing ample opportunities for cultural, entertainment, and dining experiences

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The remote work arrangement offers flexibility and convenience, allowing employees to balance work and personal responsibilities more effectively.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screen with a recruiter or HR representative
  • Behavioral and technical interviews with hiring managers and team members
  • Final interview with the CMO or another executive
  • Background check and offer extension

Key Assessment Areas:

  • Leadership and team-building skills
  • Strategic thinking and planning
  • Content creation and delivery
  • Market analysis and competitive intelligence
  • Collaboration and cross-functional teamwork

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare examples of your product positioning, messaging, and content development work to showcase during interviews
  • Research HPE's products, market position, and competitive landscape to demonstrate your industry knowledge

ATS Keywords: Product Marketing, Storage, Leadership, Team Building, Go-To-Market Strategy, Content Development, Market Analysis, Competitive Intelligence, Collaboration

ASSUMPTION: HPE's interview process focuses on assessing candidates' leadership skills, strategic thinking, and cultural fit within the organization.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
  • Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
  • Project management software (e.g., Asana, Trello)
  • Storage-specific technologies and platforms (e.g., HPE InfoSight, HPE InfoServ)

ASSUMPTION: Proficiency in relevant marketing, project management, and storage-specific tools is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer Obsessed: Putting customers at the center of everything we do
  • Innovation: Embracing a growth mindset and driving continuous improvement
  • Execution: Delivering results with a sense of urgency and accountability
  • One HPE: Collaborating and working together as one global team
  • Trust: Building relationships based on integrity, transparency, and respect

Work Style:

  • Fast-paced and dynamic, with a focus on driving results and meeting deadlines
  • Collaborative and team-oriented, with a strong emphasis on cross-functional teamwork
  • Adaptable and resilient, with the ability to thrive in a changing environment
  • Customer-focused, with a deep understanding of customer needs and market trends
  • Self-Assessment Questions:

    • How do you align with HPE's customer-obsessed value, and what specific examples can you provide of your customer-centric approach?
    • How do you embrace innovation and drive continuous improvement in your work, and what specific initiatives have you led to demonstrate this?
    • How do you collaborate effectively with cross-functional teams, and what specific examples can you provide of your teamwork and adaptability?

    ASSUMPTION: HPE values candidates who demonstrate a strong fit with the company's values and work style, as well as a deep understanding of the storage market and customer needs.

    ⚠️ Potential Challenges

    • Managing a remote team and fostering a collaborative work environment
    • Balancing strategic planning and hands-on content creation
    • Keeping up with the fast-paced nature of the storage market and competitive landscape
    • Navigating a large, global organization and building effective relationships across multiple business units

    ASSUMPTION: These challenges require strong leadership, adaptability, and a strategic mindset to overcome successfully.

    πŸ“ˆ Similar Roles Comparison

    • Unlike other product marketing roles, this position focuses specifically on storage products and requires deep expertise in the storage market
    • HPE's size and global presence offer unique opportunities for career growth and collaboration compared to smaller organizations
    • This role's focus on both strategic planning and hands-on content creation sets it apart from other marketing leadership positions

    ASSUMPTION: Understanding the unique aspects of this role and its comparison to similar positions is crucial for candidates to assess their fit and expectations.

    πŸ“ Sample Projects

    • Developing and executing a go-to-market strategy for a new storage product launch, including target audience identification, positioning, and messaging
    • Creating a comprehensive sales enablement toolkit, including battle cards, sales presentations, and customer success stories, to support the sales team's efforts
    • Conducting market research and competitive analysis to inform product positioning and differentiation, and driving thought leadership content based on findings

    ASSUMPTION: These sample projects provide insight into the types of initiatives candidates can expect to lead in this role, focusing on strategic planning, content creation, and market analysis.

    ❓ Key Questions to Ask During Interview

    • Can you describe the current state of the storage product marketing team and the vision for its transformation?
    • How does this role collaborate with other business units and marketing teams, and what specific initiatives are planned for cross-functional collaboration?
    • What are the most pressing challenges facing the storage product marketing team, and how can this role address them effectively?
    • How does HPE support the growth and development of its marketing team members, and what opportunities exist for professional advancement in this role?
    • What is the expected timeline for onboarding and ramping up in this role, and how will the team support my success during this transition?

    ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and provides valuable insights into the organization's culture and priorities.

    πŸ“Œ Next Steps for Applicants

    To apply for this position:

    • Submit your application through this link
    • Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your leadership, strategic thinking, and storage product marketing expertise
    • Prepare examples of your product positioning, messaging, and content development work to showcase during interviews
    • Research HPE's products, market position, and competitive landscape to demonstrate your industry knowledge and thought leadership
    • Follow up with the recruiter or HR representative within one week of submitting your application to confirm receipt and inquire about next steps

    ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.