📌 Core Information
🔹 Job Title: Sr. Director of Storage Product Marketing
🔹 Company: Hewlett Packard Enterprise
🔹 Location: Spring, Texas, United States
🔹 Job Type: Full-Time, Remote
🔹 Category: Information Technology & Services
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote/Teleworker
🚀 Job Overview
Key aspects of this role include:
- Leading a high-performing product marketing team across multiple technology areas
- Defining the role of product marketing for storage within HPE and leading organizational transformation
- Collaborating with business units and sales teams to develop and execute go-to-market strategies
- Creating and delivering product positioning, messaging, and content that resonates with customers
- Acting as a liaison between marketing and business units, advocating for marketing within the BU and the voice of the customer within the product organization
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and deep expertise in storage product marketing to drive success across multiple teams and initiatives.
📋 Key Responsibilities
✅ Build and lead a high-performing product marketing team, assessing skills, providing coaching and development, and recruiting new talent
✅ Collaborate with business units and sales teams to develop annual go-to-market strategies, including target audiences, hero products, key positioning, and customer needs
✅ Own messaging and positioning for core products, understanding buyer personas and developing relevant content
✅ Lead cross-functional teams to launch new products and capabilities, driving thought leadership in relevant markets
✅ Develop a full set of sales enablement materials, improving the ability of sales, marketing, and revenue teams to capture product demand
✅ Drive cross-functional development of demand programs to grow HPE's share in target areas, including thought leadership, content marketing, events, ABM, and earned media
✅ Collect and communicate customer, competitive, and industry insights to ensure marketing teams stay connected to external trends
✅ Track and consume competitive intelligence, acting as a subject matter expert on competitive activity within the company
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on content creation, requiring strong organizational skills and the ability to manage multiple priorities.
🎯 Required Qualifications
Education: Bachelor's Degree (or equivalent experience)
Experience: 10+ years in product marketing, with at least 5 years in leadership roles, specifically in storage product marketing
Required Skills:
- Proven leadership and team-building skills
- Solid understanding of marketing functions and ability to partner effectively with other teams
- Ability to sift through jargon and tell a clear, differentiated story that resonates in the market
- Strong writing and presentation skills, with a bias toward keeping content development close to you
- Ability to get work done through others and operate at scale
Preferred Skills:
- Experience with data analysis and management
- Familiarity with design thinking and commercial acumen
- Proficiency in market analysis and competitive intelligence
ASSUMPTION: Candidates with a strong background in storage product marketing, proven leadership skills, and a growth-oriented mindset will be most successful in this role.
💰 Compensation & Benefits
Salary Range: USD $180,500.00 - $414,500.00 per year (based on location and experience)
Benefits:
- Health & Wellbeing: Comprehensive suite of benefits supporting physical, financial, and emotional wellbeing
- Personal & Professional Development: Programs catered to helping employees reach career goals and apply skills to other divisions
- Unconditional Inclusion: Flexible work arrangements, inclusive environment, and a force for good
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is based on the U.S.-based hire requirement and may vary based on geographic location, work experience, education/training, and skill level. Variable incentives may also be offered.
📌 Applicant Insights
🔍 Company Context
Industry: Information Technology & Services, with a focus on big data analytics, noSQL, streaming data, enterprise software, machine learning, and analytics
Company Size: 10,001+ employees, providing ample opportunities for career growth and collaboration
Founded: 1939 (as Hewlett-Packard Company), with a rich history of innovation and technology leadership
Company Description:
- Hewlett Packard Enterprise (HPE) is a global edge-to-cloud company that helps customers connect, protect, analyze, and act on their data and applications
- HPE enables customers to turn insights into outcomes at the speed required to thrive in today’s complex world
- The company’s culture thrives on finding new and better ways to accelerate what’s next, embracing varied backgrounds, and being a force for good
Company Specialties:
- Big Data Analytics
- NoSQL
- Streaming data
- Enterprise Software
- Machine Learning
- Analytics
- Data Fabric
- Edge Computing
- Container Platform
Company Website: http://hpe.com/ezmeral
ASSUMPTION: HPE offers a dynamic work environment with a strong focus on innovation, collaboration, and employee growth.
📊 Role Analysis
Career Level: Executive, with the opportunity to make a significant impact on the company's storage product marketing strategy
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) or a similar executive position
Work Arrangement: Remote/Teleworker, with the expectation to work primarily from home
Growth Opportunities:
- Potential to advance to a VP or C-level role within the marketing organization
- Chance to expand influence across multiple business units and product lines
- Opportunity to develop and mentor a high-performing team
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to shape the future of storage product marketing at HPE.
🌍 Location & Work Environment
Office Type: Remote/Teleworker, with no physical office requirement
Office Location(s): Spring, Texas, United States
Geographic Context:
- Spring, Texas, is located in the northern suburbs of Houston, offering a mix of urban and suburban living
- The area has a humid subtropical climate, with mild winters and hot, humid summers
- Spring is part of the Greater Houston metropolitan area, providing ample opportunities for cultural, entertainment, and dining experiences
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The remote work arrangement offers flexibility and convenience, allowing employees to balance work and personal responsibilities more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a recruiter or HR representative
- Behavioral and technical interviews with hiring managers and team members
- Final interview with the CMO or another executive
- Background check and offer extension
Key Assessment Areas:
- Leadership and team-building skills
- Strategic thinking and planning
- Content creation and delivery
- Market analysis and competitive intelligence
- Collaboration and cross-functional teamwork
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your product positioning, messaging, and content development work to showcase during interviews
- Research HPE's products, market position, and competitive landscape to demonstrate your industry knowledge
ATS Keywords: Product Marketing, Storage, Leadership, Team Building, Go-To-Market Strategy, Content Development, Market Analysis, Competitive Intelligence, Collaboration
ASSUMPTION: HPE's interview process focuses on assessing candidates' leadership skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management software (e.g., Asana, Trello)
- Storage-specific technologies and platforms (e.g., HPE InfoSight, HPE InfoServ)
ASSUMPTION: Proficiency in relevant marketing, project management, and storage-specific tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed: Putting customers at the center of everything we do
- Innovation: Embracing a growth mindset and driving continuous improvement
- Execution: Delivering results with a sense of urgency and accountability
- One HPE: Collaborating and working together as one global team
- Trust: Building relationships based on integrity, transparency, and respect
Work Style:
- Fast-paced and dynamic, with a focus on driving results and meeting deadlines
- Collaborative and team-oriented, with a strong emphasis on cross-functional teamwork
- Adaptable and resilient, with the ability to thrive in a changing environment
- Customer-focused, with a deep understanding of customer needs and market trends
Self-Assessment Questions:
- How do you align with HPE's customer-obsessed value, and what specific examples can you provide of your customer-centric approach?
- How do you embrace innovation and drive continuous improvement in your work, and what specific initiatives have you led to demonstrate this?
- How do you collaborate effectively with cross-functional teams, and what specific examples can you provide of your teamwork and adaptability?
ASSUMPTION: HPE values candidates who demonstrate a strong fit with the company's values and work style, as well as a deep understanding of the storage market and customer needs.
⚠️ Potential Challenges
- Managing a remote team and fostering a collaborative work environment
- Balancing strategic planning and hands-on content creation
- Keeping up with the fast-paced nature of the storage market and competitive landscape
- Navigating a large, global organization and building effective relationships across multiple business units
ASSUMPTION: These challenges require strong leadership, adaptability, and a strategic mindset to overcome successfully.
📈 Similar Roles Comparison
- Unlike other product marketing roles, this position focuses specifically on storage products and requires deep expertise in the storage market
- HPE's size and global presence offer unique opportunities for career growth and collaboration compared to smaller organizations
- This role's focus on both strategic planning and hands-on content creation sets it apart from other marketing leadership positions
ASSUMPTION: Understanding the unique aspects of this role and its comparison to similar positions is crucial for candidates to assess their fit and expectations.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new storage product launch, including target audience identification, positioning, and messaging
- Creating a comprehensive sales enablement toolkit, including battle cards, sales presentations, and customer success stories, to support the sales team's efforts
- Conducting market research and competitive analysis to inform product positioning and differentiation, and driving thought leadership content based on findings
ASSUMPTION: These sample projects provide insight into the types of initiatives candidates can expect to lead in this role, focusing on strategic planning, content creation, and market analysis.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the storage product marketing team and the vision for its transformation?
- How does this role collaborate with other business units and marketing teams, and what specific initiatives are planned for cross-functional collaboration?
- What are the most pressing challenges facing the storage product marketing team, and how can this role address them effectively?
- How does HPE support the growth and development of its marketing team members, and what opportunities exist for professional advancement in this role?
- What is the expected timeline for onboarding and ramping up in this role, and how will the team support my success during this transition?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and provides valuable insights into the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your leadership, strategic thinking, and storage product marketing expertise
- Prepare examples of your product positioning, messaging, and content development work to showcase during interviews
- Research HPE's products, market position, and competitive landscape to demonstrate your industry knowledge and thought leadership
- Follow up with the recruiter or HR representative within one week of submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
