🔹 Job Title: Sr. Director, Performance Marketing Planning
🔹 Company: NBCUniversal
🔹 Location: New York, NY & Universal City, CA (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid (3 days/week)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
✅ Lead the development of cross-channel media plans, including media mix, budget allocation/pacing, and audience architecture
✅ Serve as steward of budget for all performance media dollars, leading in-going and in-flight budget re-allocations
✅ Review in-flight performance, ensuring teams are optimizing to target KPIs and proposing strategy pivots based on performance
✅ Promote an environment of innovation through thought leadership and input into testing frameworks
✅ Identify tooling and resource needs to enable more effective/efficient media planning capabilities
✅ Oversee direct reports in strategy development, providing training opportunities and assisting with career progression
ASSUMPTION: This role involves a high degree of strategic planning, cross-functional collaboration, and performance analysis.
Education: Bachelor’s degree in Marketing, Communications, or related field
Experience: 10+ years of experience working in paid media advertising, with extensive experience developing, optimizing, analyzing, and reporting on paid media campaigns across brand and performance objectives.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in performance marketing and a proven track record of driving results through strategic planning and optimization are most likely to succeed in this role.
Salary Range: $160,000 - $195,000 (bonus & long-term incentive eligible). This range is based on industry standards for a senior director role in performance marketing, considering the experience level and location.
Benefits:
Working Hours: Full-time, with a hybrid work arrangement requiring on-site presence for a minimum of three days per week.
ASSUMPTION: The salary range provided is competitive for the role, experience level, and location. Benefits are comprehensive and reflect the company's commitment to employee well-being.
Industry: Entertainment Providers. NBCUniversal is a leading media and entertainment company, creating and distributing world-class content across film, television, streaming, and theme parks.
Company Size: 10,001+ employees. As a large organization, NBCUniversal offers extensive resources and opportunities for professional growth.
Founded: 1926 (as NBC Radio Network), with a rich history of innovation and growth.
Company Description:
Company Specialties:
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal's diverse portfolio of brands and content offers applicants a unique opportunity to work on high-profile projects and collaborate with industry-leading professionals.
Career Level: Senior Director. This role is a senior leadership position, requiring strategic decision-making and cross-functional collaboration.
Reporting Structure: This role reports directly to the VP of Performance Marketing and oversees direct reports, including strategy team members.
Work Arrangement: Hybrid. This role requires on-site presence for a minimum of three days per week, with the remaining days worked remotely.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and individual career development.
Office Type: Hybrid. This role requires on-site presence for a minimum of three days per week, with the remaining days worked remotely.
Office Location(s): 30 Rockefeller Plaza, New York, NY 10112-0002, USA & 100 Universal City Plaza, Universal City, CA 91608, USA
Geographic Context:
Work Schedule: Full-time, with a hybrid work arrangement requiring on-site presence for a minimum of three days per week.
ASSUMPTION: The hybrid work arrangement offers flexibility while ensuring regular on-site collaboration and engagement with the team.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Performance Marketing, Media Planning, Budget Management, Campaign Optimization, Analytics Collaboration, Testing Methodologies, Communication Skills, Project Management
ASSUMPTION: NBCUniversal's application process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on their ability to drive results through effective planning and collaboration.
ASSUMPTION: This role requires proficiency in media planning and buying platforms, analytics tools, and project management software to effectively manage campaigns and optimize performance.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: NBCUniversal values diversity, inclusion, and collaboration, seeking candidates who align with these principles and can thrive in a fast-paced, dynamic environment.
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring candidates to balance strategic planning with agile decision-making and effective collaboration.
ASSUMPTION: This role offers unique opportunities for growth and collaboration, setting it apart from other performance marketing positions.
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of this role, highlighting the importance of data-driven decision-making and cross-functional collaboration.
ASSUMPTION: These interview questions are designed to provide insight into the team dynamics, company culture, and growth opportunities within this role.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.