Sr Executive - Marketing & Communication (Business Campaigns & Asset Analytics)

📌 Core Information

🔹 Job Title: Senior Executive - Marketing & Communication (Business Campaigns & Asset Analytics)

🔹 Company: Hong Leong Bank (HLB)

🔹 Location: Malaysia (HLT-Hong Leong Tower, Kuala Lumpur)

🔹 Job Type: Full-time

🔹 Category: Marketing & Communication

🔹 Date Posted: July 4, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting business lines to identify acquisition and sales growth opportunities through marketing campaigns and analytics.
• Applying quantitative methods and techniques to manage and analyze large sets of data.
• Using SQL, SAS, R, Python, and other analytical development tools to design analyses and measure key metrics.
• Developing analytics models to identify business opportunities and improve predictive ability.
• Translating business requirements into data models and adapting existing modeling methods to achieve business objectives.
• Conducting analysis, formulating insights, and summarizing findings for presentation to management.
• Understanding and articulating processes, concepts, and components of leads, channel, and campaign management.

ASSUMPTION: This role requires a strong background in data analysis, marketing, and business strategy. The ideal candidate will have experience in developing and implementing marketing campaigns, as well as analyzing data to drive business growth.

📋 Key Responsibilities

✅ Supporting business lines to identify acquisition and sales growth opportunities through marketing campaigns and analytics.

✅ Applying quantitative methods and techniques to manage and analyze large sets of data.

✅ Using SQL, SAS, R, Python, and other analytical development tools to design analyses and measure key metrics.

✅ Developing analytics models to identify business opportunities and improve predictive ability.

✅ Translating business requirements into data models and adapting existing modeling methods to achieve business objectives.

✅ Conducting analysis, formulating insights, and summarizing findings for presentation to management.

✅ Understanding and articulating processes, concepts, and components of leads, channel, and campaign management.

ASSUMPTION: The role involves a mix of strategic planning, data analysis, and communication, requiring strong analytical, problem-solving, and presentation skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Statistics, or a related field. A Master's degree would be an asset.

Experience: At least 5 years of experience in marketing, business analysis, or a related field. Proven experience in developing and implementing marketing campaigns and analyzing data to drive business growth.

Required Skills:

• Proficient in SQL, SAS, R, Python, or other analytical development tools.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.
• Ability to work independently and in a team environment.
• Proven experience in developing and implementing marketing campaigns.
• Familiarity with leads, channel, and campaign management processes.

Preferred Skills:

• Experience with data mining techniques.
• Familiarity with financial services industry or banking sector.
• Bilingual or multilingual skills (English and another Asian language).

ASSUMPTION: While the role requires specific technical skills, it is also crucial for the candidate to possess strong business acumen, strategic thinking, and the ability to work effectively with various stakeholders.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-senior level marketing role in Malaysia, the estimated salary range is RM 150,000 - RM 250,000 per annum. This range may vary depending on the candidate's experience, skills, and qualifications.

Benefits:

• Medical and dental benefits.
• Life and disability insurance.
• Retirement benefits (EPF, SOCSO).
• Employee assistance program.
• Training and development opportunities.
• Performance-based bonuses and incentives.

Working Hours: Full-time position with standard working hours of 9:00 AM to 5:30 PM, Monday to Friday. Overtime may be required based on business needs.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be updated based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Hong Leong Bank operates in the competitive financial services industry, offering a wide range of products and services to both consumers and businesses. The bank is known for its innovative approach to banking, with a strong focus on digital transformation.

Company Size: Hong Leong Bank is a mid-sized organization with approximately 6,835 employees globally. This size allows for a more agile and collaborative work environment, with ample opportunities for career growth and development.

Founded: Hong Leong Bank was founded in 1905 and has since grown to become one of Malaysia's leading financial institutions. The bank has expanded its presence regionally, with branches in Singapore, Hong Kong, Vietnam, Cambodia, and China.

Company Description:

• Hong Leong Bank is a member of the Hong Leong Group, one of Southeast Asia's most diversified and respected conglomerates.
• The bank offers a comprehensive range of financial services, including consumer banking, business banking, trade finance, treasury, wealth management, private banking, and Islamic financial services.
• Hong Leong Bank is committed to striking a balance between diversity, inclusion, and merit to achieve its mission of infusing diversity in thinking and skillsets into its organization.

Company Specialties:

• Digital Banking.
• Islamic Banking.
• Personal Financial Services.
• Business & Corporate Banking.
• Global Markets.
• Branch Network.
• FinTech.
• StartUp and Hackathon.

Company Website: http://www.hlb.com.my

ASSUMPTION: Hong Leong Bank's focus on digital transformation and innovation makes it an attractive employer for tech-savvy and forward-thinking professionals. The bank's commitment to diversity and inclusion also creates a supportive work environment for individuals from various backgrounds.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of technical expertise, strategic thinking, and leadership skills. The ideal candidate will have at least 5 years of experience in marketing, business analysis, or a related field.

Reporting Structure: The Senior Executive - Marketing & Communication (Business Campaigns & Asset Analytics) will report directly to the Head of Marketing or a similar senior role within the marketing department.

Work Arrangement: This is an on-site position, with standard working hours of 9:00 AM to 5:30 PM, Monday to Friday. Overtime may be required based on business needs.

Growth Opportunities:

• Progression to a managerial or leadership role within the marketing department.
• Expanding expertise in data analysis and business strategy to take on more complex projects or roles.
• Opportunities to work on regional or global projects, gaining international experience.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both technical and leadership skills. The bank's commitment to training and development also provides ample opportunities for career advancement.

🌍 Location & Work Environment

Office Type: Hong Leong Bank's headquarters is located in the HLT-Hong Leong Tower, a modern and well-equipped office building in the heart of Kuala Lumpur.

Office Location(s): HLT-Hong Leong Tower, Kuala Lumpur

Geographic Context:

• Kuala Lumpur is Malaysia's capital and largest city, offering a vibrant mix of modern and traditional attractions.
• The city is known for its bustling business district, diverse culture, and rich history.
• Kuala Lumpur is well-connected by public transportation, making it easy to commute to and from work.

Work Schedule: Standard working hours are from 9:00 AM to 5:30 PM, Monday to Friday. Overtime may be required based on business needs.

ASSUMPTION: Working in Kuala Lumpur offers a dynamic and multicultural work environment, with ample opportunities for personal and professional growth. The city's well-developed infrastructure also ensures a smooth commute to and from work.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening to assess communication skills and cultural fit.
• Technical assessment to evaluate data analysis and marketing skills.
• Final round interview with the hiring manager or a panel of senior stakeholders.

Key Assessment Areas:

• Data analysis and problem-solving skills.
• Marketing strategy and campaign development.
• Communication and presentation skills.
• Cultural fit and alignment with company values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the banking industry and Hong Leong Bank's business by conducting thorough research and incorporating relevant insights into your application.
• Prepare for the technical assessment by brushing up on your data analysis skills and familiarizing yourself with the relevant tools and software.

ATS Keywords: Marketing campaigns, data analysis, business strategy, SQL, SAS, R, Python, leads management, channel management, campaign management, financial services, banking, Kuala Lumpur

ASSUMPTION: Hong Leong Bank's recruitment process is designed to assess both technical skills and cultural fit. Applicants should be prepared to demonstrate their expertise in data analysis and marketing, as well as their ability to work effectively within the bank's organizational culture.

🛠️ Tools & Technologies

• SQL, SAS, R, Python.
• Marketing automation tools (e.g., Marketo, HubSpot, or similar).
• Data visualization tools (e.g., Tableau, Power BI, or similar).
• Microsoft Office Suite (Word, Excel, PowerPoint).

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in the marketing and data analysis fields. Applicants should have a strong working knowledge of these tools and be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity.
• Integrity.
• Respect.
• Excellence.
• Innovation.

Work Style:

• Collaborative and team-oriented.
• Results-driven and focused on continuous improvement.
• Adaptable and open to change.
• Strong communication and interpersonal skills.

Self-Assessment Questions:

• How do you demonstrate customer-centricity in your work?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment?
• How do you approach working with diverse teams and stakeholders?

ASSUMPTION: Hong Leong Bank places a strong emphasis on cultural fit and values-driven behavior. Applicants should be prepared to demonstrate their alignment with the bank's core values and work style during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously.
• Working with large and complex datasets, requiring strong data analysis skills.
• Adapting to a dynamic and fast-paced work environment, with a focus on continuous improvement and innovation.
• Collaborating effectively with various stakeholders, including business lines, marketing teams, and other departments.

ASSUMPTION: This role presents both technical and interpersonal challenges that require strong problem-solving, communication, and collaboration skills. Applicants should be prepared to demonstrate their ability to thrive in a fast-paced and dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on business campaigns and asset analytics, requiring a strong background in both marketing and data analysis.
• Compared to other marketing roles, this position places a greater emphasis on data-driven decision-making and quantitative analysis.
• In terms of career progression, this role offers opportunities to develop both technical and leadership skills, with potential paths to management or specialized data analysis roles.

ASSUMPTION: This role is distinct from other marketing positions due to its focus on data analysis and business strategy. Applicants should be prepared to demonstrate their unique qualifications and how they align with the specific requirements of this role.

📝 Sample Projects

• Developing and implementing a targeted marketing campaign to increase customer acquisition and retention for a specific business line.
• Analyzing customer data to identify trends and patterns, and using this information to inform business strategy and improve predictive models.
• Collaborating with business lines to identify new opportunities for growth and expansion, using data-driven insights to support strategic decision-making.

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic marketing planning to data analysis and business strategy. Applicants should be prepared to discuss their relevant experience and how it translates to these specific project requirements.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for developing and implementing a marketing campaign in this role?
• How does this role collaborate with other departments and stakeholders within the organization?
• What are the most pressing business challenges facing the marketing department, and how does this role contribute to addressing them?
• How does Hong Leong Bank support the professional development and growth of its employees in this role?
• What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the organization, and the industry. Applicants should prepare thoughtful and insightful questions that demonstrate their curiosity and engagement with the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the HLB Careers portal.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your data analysis and marketing expertise.
• Prepare for the technical assessment by brushing up on your data analysis skills and familiarizing yourself with the relevant tools and software.
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.