πΉ Job Title: Senior Executive - Marketing & Communication (Business Campaigns & Asset Analytics)
πΉ Company: Hong Leong Bank (HLB)
πΉ Location: Malaysia (HLT-Hong Leong Tower, Kuala Lumpur)
πΉ Job Type: Full-time
πΉ Category: Marketing & Communication
πΉ Date Posted: July 4, 2025
πΉ Experience Level: Mid-Senior level (5-10 years)
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong background in data analysis, marketing, and business strategy. The ideal candidate will have experience in developing and implementing marketing campaigns, as well as analyzing data to drive business growth.
β Supporting business lines to identify acquisition and sales growth opportunities through marketing campaigns and analytics.
β Applying quantitative methods and techniques to manage and analyze large sets of data.
β Using SQL, SAS, R, Python, and other analytical development tools to design analyses and measure key metrics.
β Developing analytics models to identify business opportunities and improve predictive ability.
β Translating business requirements into data models and adapting existing modeling methods to achieve business objectives.
β Conducting analysis, formulating insights, and summarizing findings for presentation to management.
β Understanding and articulating processes, concepts, and components of leads, channel, and campaign management.
ASSUMPTION: The role involves a mix of strategic planning, data analysis, and communication, requiring strong analytical, problem-solving, and presentation skills.
Education: Bachelor's degree in Marketing, Business, Statistics, or a related field. A Master's degree would be an asset.
Experience: At least 5 years of experience in marketing, business analysis, or a related field. Proven experience in developing and implementing marketing campaigns and analyzing data to drive business growth.
Required Skills:
Preferred Skills:
ASSUMPTION: While the role requires specific technical skills, it is also crucial for the candidate to possess strong business acumen, strategic thinking, and the ability to work effectively with various stakeholders.
Salary Range: Based on industry standards for a mid-senior level marketing role in Malaysia, the estimated salary range is RM 150,000 - RM 250,000 per annum. This range may vary depending on the candidate's experience, skills, and qualifications.
Benefits:
Working Hours: Full-time position with standard working hours of 9:00 AM to 5:30 PM, Monday to Friday. Overtime may be required based on business needs.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be updated based on the company's policies.
Industry: Hong Leong Bank operates in the competitive financial services industry, offering a wide range of products and services to both consumers and businesses. The bank is known for its innovative approach to banking, with a strong focus on digital transformation.
Company Size: Hong Leong Bank is a mid-sized organization with approximately 6,835 employees globally. This size allows for a more agile and collaborative work environment, with ample opportunities for career growth and development.
Founded: Hong Leong Bank was founded in 1905 and has since grown to become one of Malaysia's leading financial institutions. The bank has expanded its presence regionally, with branches in Singapore, Hong Kong, Vietnam, Cambodia, and China.
Company Description:
Company Specialties:
Company Website: http://www.hlb.com.my
ASSUMPTION: Hong Leong Bank's focus on digital transformation and innovation makes it an attractive employer for tech-savvy and forward-thinking professionals. The bank's commitment to diversity and inclusion also creates a supportive work environment for individuals from various backgrounds.
Career Level: This role is at the mid-senior level, requiring a balance of technical expertise, strategic thinking, and leadership skills. The ideal candidate will have at least 5 years of experience in marketing, business analysis, or a related field.
Reporting Structure: The Senior Executive - Marketing & Communication (Business Campaigns & Asset Analytics) will report directly to the Head of Marketing or a similar senior role within the marketing department.
Work Arrangement: This is an on-site position, with standard working hours of 9:00 AM to 5:30 PM, Monday to Friday. Overtime may be required based on business needs.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both technical and leadership skills. The bank's commitment to training and development also provides ample opportunities for career advancement.
Office Type: Hong Leong Bank's headquarters is located in the HLT-Hong Leong Tower, a modern and well-equipped office building in the heart of Kuala Lumpur.
Office Location(s): HLT-Hong Leong Tower, Kuala Lumpur
Geographic Context:
Work Schedule: Standard working hours are from 9:00 AM to 5:30 PM, Monday to Friday. Overtime may be required based on business needs.
ASSUMPTION: Working in Kuala Lumpur offers a dynamic and multicultural work environment, with ample opportunities for personal and professional growth. The city's well-developed infrastructure also ensures a smooth commute to and from work.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing campaigns, data analysis, business strategy, SQL, SAS, R, Python, leads management, channel management, campaign management, financial services, banking, Kuala Lumpur
ASSUMPTION: Hong Leong Bank's recruitment process is designed to assess both technical skills and cultural fit. Applicants should be prepared to demonstrate their expertise in data analysis and marketing, as well as their ability to work effectively within the bank's organizational culture.
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in the marketing and data analysis fields. Applicants should have a strong working knowledge of these tools and be prepared to demonstrate their proficiency during the interview process.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Hong Leong Bank places a strong emphasis on cultural fit and values-driven behavior. Applicants should be prepared to demonstrate their alignment with the bank's core values and work style during the interview process.
ASSUMPTION: This role presents both technical and interpersonal challenges that require strong problem-solving, communication, and collaboration skills. Applicants should be prepared to demonstrate their ability to thrive in a fast-paced and dynamic work environment.
ASSUMPTION: This role is distinct from other marketing positions due to its focus on data analysis and business strategy. Applicants should be prepared to demonstrate their unique qualifications and how they align with the specific requirements of this role.
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic marketing planning to data analysis and business strategy. Applicants should be prepared to discuss their relevant experience and how it translates to these specific project requirements.
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the organization, and the industry. Applicants should prepare thoughtful and insightful questions that demonstrate their curiosity and engagement with the position.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.