๐ Core Information
๐น Job Title: Sr. Field Marketing & ABM Manager - East
๐น Company: WEKA
๐น Location: U.S. Remote
๐น Job Type: Full-Time
๐น Category: Marketing
๐น Date Posted: July 3, 2025
๐น Experience Level: 10+ years
๐น Remote Status: Remote OK
๐ Job Overview
Key aspects of this role include:
- Developing and executing strategic field marketing initiatives to drive pipeline growth and support the sales process.
- Acting as the primary liaison between field sales, SDR, and partner teams to ensure marketing strategies align with regional business objectives.
- Planning and executing regional field marketing campaigns, including local events and partner engagements.
- Developing and implementing ABM strategies to acquire and expand top Enterprise Named accounts in close partnership with sales.
- Managing field marketing budgets effectively to ensure maximum impact and ROI on regional initiatives.
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and data-driven decision making to drive successful marketing outcomes.
๐ Key Responsibilities
โ
Plan and execute regional Field Marketing Campaigns: develop and deliver regional demand generation programs, including local events, partner engagements, ensuring messaging and branding alignment.
โ
Account-Based Marketing (ABM) Strategy: Develop and implement ABM strategies to acquire and expand top Enterprise Named accounts in close partnership with sales.
โ
Campaign Management: Oversee the development and execution of multi-channel campaigns to enhance customer engagement and strengthen account relationships.
โ
Audience Targeting and Engagement: Leverage data to identify key decision-makers and influencers, tailoring outreach and content strategies to drive engagement.
โ
Program Execution: Lead end-to-end event execution, including venue and vendor selection, contract negotiation, speaker coordination, logistics, list pulls, email campaigns, budget reconciliation, and post-event follow-up.
โ
Cross-functional Alignment & Collaboration: Partner with sales, product marketing, corporate marketing to ensure alignment of field marketing strategies with overall business goals.
โ
Performance Tracking: Monitor campaign execution, track KPIs, and track effectiveness of marketing efforts, optimize strategies based on results to drive continuous improvement.
โ
Budget Management: Manage field marketing budgets effectively, ensuring maximum impact and ROI on regional initiatives.
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple projects and priorities.
๐ฏ Required Qualifications
Education: Bachelor's degree in marketing, business, communications, or a related field.
Experience: 8+ years of experience in regional field marketing role, account-based marketing ideally supporting a B2B, enterprise sales force in the technology industry.
Required Skills:
- Deep understanding of US-East and Federal (DoD, Intelligence, Civilian) market dynamics, trends, and customer behaviors.
- Proven ability to build and execute high-impact field marketing programs that drive pipeline growth.
- Strong collaboration skills, with the ability to work cross-functionally across marketing and engage effectively with all levels of Sales.
- Highly organized with the ability to manage multiple projects, prioritize effectively, and adapt to shifting business needs.
- Thrives in a fast-paced, high-growth environment, demonstrating agility and a proactive, solutions-oriented mindset.
- Familiarity with marketing automation tools (e.g., Demandbase, 6Sense) and CRM platforms (e.g., Salesforce, Marketo, Gong).
- Ability to travel up to 20%.
Preferred Skills:
- Excellent interpersonal and relationship-building skills.
- A proactive approach to problem-solving, outcome-driven mindset and continuous process improvement.
- Commitment to professionalism, curiosity for technology/AI trends, and enthusiasm for analyzing results and trends.
ASSUMPTION: While not explicitly stated, proficiency in data analysis tools and platforms may be beneficial for this role.
๐ฐ Compensation & Benefits
Salary Range: $140,000 - $180,000 per year (based on industry standards for a senior field marketing role with 8+ years of experience in the technology industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Parental leave
- Professional development opportunities
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
๐ Applicant Insights
๐ Company Context
Industry: Software Development, specifically focused on high-performance computing, machine learning, and AI data management.
Company Size: 201-500 employees, which means a mid-sized company structure with opportunities for growth and impact.
Founded: 2013, with a history of innovation and growth in the AI and data management space.
Company Description:
- WEKA is architecting a new approach to the enterprise data stack built for the age of reasoning.
- NeuralMeshโข by WEKAยฎ sets the standard for agentic AI data infrastructure with a cloud and AI-native software solution that can be deployed anywhere.
- WEKA helps the worldโs largest and most innovative enterprises and research organizations achieve discoveries, insights, and business outcomes faster and more sustainably.
Company Specialties:
- High-Performance Computing
- Machine Learning
- Analytics
- Genomics
- Artificial Intelligence
- Data Management
- Data Pipelines
- Data Acceleration
- Hybrid Cloud
- Data Platform
- Storage Software
- Containers
- Cloud
- Multicloud
- Generative AI
- Cloud Storage
- and GPU Acceleration
Company Website: http://www.weka.io
ASSUMPTION: WEKA is a growth-stage company with a strong focus on innovation and customer success, making it an attractive opportunity for driven professionals seeking to make a significant impact.
๐ Role Analysis
Career Level: Senior-level role with significant responsibility and autonomy.
Reporting Structure: This role reports directly to the VP of Marketing and works closely with sales, product marketing, and corporate marketing teams.
Work Arrangement: Remote OK, with the ability to travel up to 20% for events and meetings.
Growth Opportunities:
- Potential to grow into a leadership role as the company continues to expand.
- Opportunities to work on cutting-edge AI and data management technologies.
- Chance to gain experience in account-based marketing and field marketing strategies.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the organization.
๐ Location & Work Environment
Office Type: Remote, with the option to work from home or a co-working space.
Office Location(s): U.S. Remote, with a focus on supporting the East Coast and Federal sales regions.
Geographic Context:
- The East Coast region includes states such as New York, Pennsylvania, Massachusetts, and others, with a diverse range of industries and markets.
- The Federal market includes government agencies and departments, with a unique set of requirements and regulations.
- The U.S. Remote work environment allows for flexibility and work-life balance.
Work Schedule: Full-time, with flexibility for remote work and the ability to travel up to 20% for events and meetings.
ASSUMPTION: The remote work environment offers a high degree of flexibility and the ability to balance work and personal responsibilities.
๐ผ Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or a member of the HR team.
- Technical assessment or case study to evaluate problem-solving skills and strategic thinking.
- On-site or virtual interview with the VP of Marketing and other key stakeholders.
- Background check and reference check.
Key Assessment Areas:
- Strategic thinking and planning skills.
- Cross-functional collaboration and communication skills.
- Data-driven decision-making and analytical skills.
- Problem-solving and adaptability.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the US-East and Federal market dynamics in your application materials.
- Prepare for behavioral interview questions that focus on your experience with field marketing, account-based marketing, and cross-functional collaboration.
- Research WEKA's products, services, and company culture to show your enthusiasm and fit for the role.
ATS Keywords: Field Marketing, Account-Based Marketing, Campaign Management, Audience Targeting, Event Execution, Cross-Functional Collaboration, Performance Tracking, Budget Management, Data Analysis, Sales Alignment, Customer Engagement, Project Management, Marketing Automation, CRM Platforms, Problem-Solving, Relationship Building
ASSUMPTION: The application process for this role is competitive, and candidates should take the time to tailor their application materials and prepare thoroughly for interviews to increase their chances of success.
๐ ๏ธ Tools & Technologies
- Marketing automation tools (e.g., Demandbase, 6Sense)
- CRM platforms (e.g., Salesforce, Marketo, Gong)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is preferred but not required, as training and support will be provided to the right candidate.
๐ Cultural Fit Considerations
Company Values:
- Accountable: WEKA values full ownership and integrity, with a commitment to leading with responsibility and holding each other to the highest standards.
- Brave: WEKA encourages pushing boundaries, taking smart risks, and embracing challenges as opportunities for growth.
- Collaborative: WEKA fosters a team-oriented culture with open communication, transparency, and positive conflict resolution.
- Customer Centric: WEKA prioritizes the success of its customers, actively listening and prioritizing their needs in every decision.
Work Style:
- Fast-paced and high-growth environment, requiring agility and a proactive, solutions-oriented mindset.
- Data-driven and strategic, with a focus on continuous improvement and optimization.
- Collaborative and cross-functional, with a strong emphasis on working closely with sales, product marketing, and corporate marketing teams.
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-growth environment, demonstrating agility and a proactive, solutions-oriented mindset?
- Are you comfortable working cross-functionally and collaborating with various teams to drive successful marketing outcomes?
- Do you have a strong commitment to professionalism, curiosity for technology/AI trends, and enthusiasm for analyzing results and trends?
ASSUMPTION: Candidates who align with WEKA's values and work style are more likely to succeed and find fulfillment in this role.
โ ๏ธ Potential Challenges
- Managing multiple projects and priorities effectively in a fast-paced, high-growth environment.
- Balancing regional business objectives with overall company goals and strategies.
- Adapting to shifting business needs and market dynamics in the US-East and Federal markets.
- Travel requirements up to 20% for events and meetings.
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a proactive, solutions-oriented mindset.
๐ Similar Roles Comparison
- This role is unique in its focus on the US-East and Federal markets and the requirement for a deep understanding of their market dynamics, trends, and customer behaviors.
- While similar roles may exist in other regions or industries, this role offers a unique opportunity to work with a cutting-edge AI and data management company in a strategic and impactful capacity.
- Career path comparison: This role offers significant growth potential, with opportunities to advance into leadership positions as the company continues to expand.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations.
๐ Sample Projects
- Developing and executing a regional field marketing campaign to drive pipeline growth and support the sales process in the US-East market.
- Implementing an ABM strategy to acquire and expand top Enterprise Named accounts in close partnership with the sales team in the Federal market.
- Managing a multi-channel campaign to enhance customer engagement and strengthen account relationships in the US-East region.
ASSUMPTION: These sample projects demonstrate the strategic and impactful nature of this role, with a focus on driving successful marketing outcomes and supporting the sales process.
โ Key Questions to Ask During Interview
- Can you describe the typical timeline and priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with the sales, product marketing, and corporate marketing teams, and what are the key priorities for each of these relationships?
- What are the most significant challenges facing the US-East and Federal markets, and how can this role address them effectively?
- What opportunities exist for growth and development within this role and the company as a whole?
- How does WEKA support work-life balance for remote employees, and what resources are available to ensure success in this role?
ASSUMPTION: These questions demonstrate a proactive and strategic approach to understanding the role, the company, and the market dynamics at play.
๐ Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience with field marketing, account-based marketing, and cross-functional collaboration.
- Prepare for behavioral interview questions that focus on your experience with field marketing, account-based marketing, and cross-functional collaboration.
- Research WEKA's products, services, and company culture to show your enthusiasm and fit for the role.
- Follow up with the hiring manager or a member of the HR team one week after submitting your application to express your interest and reiterate your qualifications.
โ ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.