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Sr. Field Marketing & ABM Manager - East

WEKA
Full-time
Remote
Worldwide
๐Ÿ“ Field Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Sr. Field Marketing & ABM Manager - East

๐Ÿ”น Company: WEKA

๐Ÿ”น Location: U.S. Remote

๐Ÿ”น Job Type: Full-Time

๐Ÿ”น Category: Marketing

๐Ÿ”น Date Posted: July 3, 2025

๐Ÿ”น Experience Level: 10+ years

๐Ÿ”น Remote Status: Remote OK

๐Ÿš€ Job Overview

Key aspects of this role include:

  • Developing and executing strategic field marketing initiatives to drive pipeline growth and support the sales process.
  • Acting as the primary liaison between field sales, SDR, and partner teams to ensure marketing strategies align with regional business objectives.
  • Planning and executing regional field marketing campaigns, including local events and partner engagements.
  • Developing and implementing ABM strategies to acquire and expand top Enterprise Named accounts in close partnership with sales.
  • Managing field marketing budgets effectively to ensure maximum impact and ROI on regional initiatives.

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and data-driven decision making to drive successful marketing outcomes.

๐Ÿ“‹ Key Responsibilities

โœ… Plan and execute regional Field Marketing Campaigns: develop and deliver regional demand generation programs, including local events, partner engagements, ensuring messaging and branding alignment.

โœ… Account-Based Marketing (ABM) Strategy: Develop and implement ABM strategies to acquire and expand top Enterprise Named accounts in close partnership with sales.

โœ… Campaign Management: Oversee the development and execution of multi-channel campaigns to enhance customer engagement and strengthen account relationships.

โœ… Audience Targeting and Engagement: Leverage data to identify key decision-makers and influencers, tailoring outreach and content strategies to drive engagement.

โœ… Program Execution: Lead end-to-end event execution, including venue and vendor selection, contract negotiation, speaker coordination, logistics, list pulls, email campaigns, budget reconciliation, and post-event follow-up.

โœ… Cross-functional Alignment & Collaboration: Partner with sales, product marketing, corporate marketing to ensure alignment of field marketing strategies with overall business goals.

โœ… Performance Tracking: Monitor campaign execution, track KPIs, and track effectiveness of marketing efforts, optimize strategies based on results to drive continuous improvement.

โœ… Budget Management: Manage field marketing budgets effectively, ensuring maximum impact and ROI on regional initiatives.

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple projects and priorities.

๐ŸŽฏ Required Qualifications

Education: Bachelor's degree in marketing, business, communications, or a related field.

Experience: 8+ years of experience in regional field marketing role, account-based marketing ideally supporting a B2B, enterprise sales force in the technology industry.

Required Skills:

  • Deep understanding of US-East and Federal (DoD, Intelligence, Civilian) market dynamics, trends, and customer behaviors.
  • Proven ability to build and execute high-impact field marketing programs that drive pipeline growth.
  • Strong collaboration skills, with the ability to work cross-functionally across marketing and engage effectively with all levels of Sales.
  • Highly organized with the ability to manage multiple projects, prioritize effectively, and adapt to shifting business needs.
  • Thrives in a fast-paced, high-growth environment, demonstrating agility and a proactive, solutions-oriented mindset.
  • Familiarity with marketing automation tools (e.g., Demandbase, 6Sense) and CRM platforms (e.g., Salesforce, Marketo, Gong).
  • Ability to travel up to 20%.

Preferred Skills:

  • Excellent interpersonal and relationship-building skills.
  • A proactive approach to problem-solving, outcome-driven mindset and continuous process improvement.
  • Commitment to professionalism, curiosity for technology/AI trends, and enthusiasm for analyzing results and trends.

ASSUMPTION: While not explicitly stated, proficiency in data analysis tools and platforms may be beneficial for this role.

๐Ÿ’ฐ Compensation & Benefits

Salary Range: $140,000 - $180,000 per year (based on industry standards for a senior field marketing role with 8+ years of experience in the technology industry)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Unlimited PTO
  • Parental leave
  • Professional development opportunities

Working Hours: Full-time, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry: Software Development, specifically focused on high-performance computing, machine learning, and AI data management.

Company Size: 201-500 employees, which means a mid-sized company structure with opportunities for growth and impact.

Founded: 2013, with a history of innovation and growth in the AI and data management space.

Company Description:

  • WEKA is architecting a new approach to the enterprise data stack built for the age of reasoning.
  • NeuralMeshโ„ข by WEKAยฎ sets the standard for agentic AI data infrastructure with a cloud and AI-native software solution that can be deployed anywhere.
  • WEKA helps the worldโ€™s largest and most innovative enterprises and research organizations achieve discoveries, insights, and business outcomes faster and more sustainably.

Company Specialties:

  • High-Performance Computing
  • Machine Learning
  • Analytics
  • Genomics
  • Artificial Intelligence
  • Data Management
  • Data Pipelines
  • Data Acceleration
  • Hybrid Cloud
  • Data Platform
  • Storage Software
  • Containers
  • Cloud
  • Multicloud
  • Generative AI
  • Cloud Storage
  • and GPU Acceleration

Company Website: http://www.weka.io

ASSUMPTION: WEKA is a growth-stage company with a strong focus on innovation and customer success, making it an attractive opportunity for driven professionals seeking to make a significant impact.

๐Ÿ“Š Role Analysis

Career Level: Senior-level role with significant responsibility and autonomy.

Reporting Structure: This role reports directly to the VP of Marketing and works closely with sales, product marketing, and corporate marketing teams.

Work Arrangement: Remote OK, with the ability to travel up to 20% for events and meetings.

Growth Opportunities:

  • Potential to grow into a leadership role as the company continues to expand.
  • Opportunities to work on cutting-edge AI and data management technologies.
  • Chance to gain experience in account-based marketing and field marketing strategies.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the organization.

๐ŸŒ Location & Work Environment

Office Type: Remote, with the option to work from home or a co-working space.

Office Location(s): U.S. Remote, with a focus on supporting the East Coast and Federal sales regions.

Geographic Context:

  • The East Coast region includes states such as New York, Pennsylvania, Massachusetts, and others, with a diverse range of industries and markets.
  • The Federal market includes government agencies and departments, with a unique set of requirements and regulations.
  • The U.S. Remote work environment allows for flexibility and work-life balance.

Work Schedule: Full-time, with flexibility for remote work and the ability to travel up to 20% for events and meetings.

ASSUMPTION: The remote work environment offers a high degree of flexibility and the ability to balance work and personal responsibilities.

๐Ÿ’ผ Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager or a member of the HR team.
  • Technical assessment or case study to evaluate problem-solving skills and strategic thinking.
  • On-site or virtual interview with the VP of Marketing and other key stakeholders.
  • Background check and reference check.

Key Assessment Areas:

  • Strategic thinking and planning skills.
  • Cross-functional collaboration and communication skills.
  • Data-driven decision-making and analytical skills.
  • Problem-solving and adaptability.

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Demonstrate your understanding of the US-East and Federal market dynamics in your application materials.
  • Prepare for behavioral interview questions that focus on your experience with field marketing, account-based marketing, and cross-functional collaboration.
  • Research WEKA's products, services, and company culture to show your enthusiasm and fit for the role.

ATS Keywords: Field Marketing, Account-Based Marketing, Campaign Management, Audience Targeting, Event Execution, Cross-Functional Collaboration, Performance Tracking, Budget Management, Data Analysis, Sales Alignment, Customer Engagement, Project Management, Marketing Automation, CRM Platforms, Problem-Solving, Relationship Building

ASSUMPTION: The application process for this role is competitive, and candidates should take the time to tailor their application materials and prepare thoroughly for interviews to increase their chances of success.

๐Ÿ› ๏ธ Tools & Technologies

  • Marketing automation tools (e.g., Demandbase, 6Sense)
  • CRM platforms (e.g., Salesforce, Marketo, Gong)
  • Data analysis tools (e.g., Excel, Google Analytics)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is preferred but not required, as training and support will be provided to the right candidate.

๐Ÿ‘” Cultural Fit Considerations

Company Values:

  • Accountable: WEKA values full ownership and integrity, with a commitment to leading with responsibility and holding each other to the highest standards.
  • Brave: WEKA encourages pushing boundaries, taking smart risks, and embracing challenges as opportunities for growth.
  • Collaborative: WEKA fosters a team-oriented culture with open communication, transparency, and positive conflict resolution.
  • Customer Centric: WEKA prioritizes the success of its customers, actively listening and prioritizing their needs in every decision.

Work Style:

  • Fast-paced and high-growth environment, requiring agility and a proactive, solutions-oriented mindset.
  • Data-driven and strategic, with a focus on continuous improvement and optimization.
  • Collaborative and cross-functional, with a strong emphasis on working closely with sales, product marketing, and corporate marketing teams.

Self-Assessment Questions:

  • Do you thrive in a fast-paced, high-growth environment, demonstrating agility and a proactive, solutions-oriented mindset?
  • Are you comfortable working cross-functionally and collaborating with various teams to drive successful marketing outcomes?
  • Do you have a strong commitment to professionalism, curiosity for technology/AI trends, and enthusiasm for analyzing results and trends?

ASSUMPTION: Candidates who align with WEKA's values and work style are more likely to succeed and find fulfillment in this role.

โš ๏ธ Potential Challenges

  • Managing multiple projects and priorities effectively in a fast-paced, high-growth environment.
  • Balancing regional business objectives with overall company goals and strategies.
  • Adapting to shifting business needs and market dynamics in the US-East and Federal markets.
  • Travel requirements up to 20% for events and meetings.

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a proactive, solutions-oriented mindset.

๐Ÿ“ˆ Similar Roles Comparison

  • This role is unique in its focus on the US-East and Federal markets and the requirement for a deep understanding of their market dynamics, trends, and customer behaviors.
  • While similar roles may exist in other regions or industries, this role offers a unique opportunity to work with a cutting-edge AI and data management company in a strategic and impactful capacity.
  • Career path comparison: This role offers significant growth potential, with opportunities to advance into leadership positions as the company continues to expand.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations.

๐Ÿ“ Sample Projects

  • Developing and executing a regional field marketing campaign to drive pipeline growth and support the sales process in the US-East market.
  • Implementing an ABM strategy to acquire and expand top Enterprise Named accounts in close partnership with the sales team in the Federal market.
  • Managing a multi-channel campaign to enhance customer engagement and strengthen account relationships in the US-East region.

ASSUMPTION: These sample projects demonstrate the strategic and impactful nature of this role, with a focus on driving successful marketing outcomes and supporting the sales process.

โ“ Key Questions to Ask During Interview

  • Can you describe the typical timeline and priorities for this role in the first 30, 60, and 90 days?
  • How does this role collaborate with the sales, product marketing, and corporate marketing teams, and what are the key priorities for each of these relationships?
  • What are the most significant challenges facing the US-East and Federal markets, and how can this role address them effectively?
  • What opportunities exist for growth and development within this role and the company as a whole?
  • How does WEKA support work-life balance for remote employees, and what resources are available to ensure success in this role?

ASSUMPTION: These questions demonstrate a proactive and strategic approach to understanding the role, the company, and the market dynamics at play.

๐Ÿ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience with field marketing, account-based marketing, and cross-functional collaboration.
  • Prepare for behavioral interview questions that focus on your experience with field marketing, account-based marketing, and cross-functional collaboration.
  • Research WEKA's products, services, and company culture to show your enthusiasm and fit for the role.
  • Follow up with the hiring manager or a member of the HR team one week after submitting your application to express your interest and reiterate your qualifications.

โš ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.