Sr. Field Marketing & ABM Manager - East

📌 Core Information

🔹 Job Title: Sr. Field Marketing & ABM Manager - East

🔹 Company: WEKA

🔹 Location: U.S. Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic field marketing initiatives to drive pipeline growth and support the sales process.
• Acting as the primary liaison between field sales, SDR, and partner teams to ensure marketing strategies align with regional business objectives.
• Planning and executing regional field marketing campaigns, including local events and partner engagements.
• Developing and implementing ABM strategies to acquire and expand top Enterprise Named accounts in close partnership with sales.
• Managing field marketing budgets effectively to ensure maximum impact and ROI on regional initiatives.

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and data-driven decision making to drive successful marketing outcomes.

📋 Key Responsibilities

✅ Plan and execute regional Field Marketing Campaigns: develop and deliver regional demand generation programs, including local events, partner engagements, ensuring messaging and branding alignment.

✅ Account-Based Marketing (ABM) Strategy: Develop and implement ABM strategies to acquire and expand top Enterprise Named accounts in close partnership with sales.

✅ Campaign Management: Oversee the development and execution of multi-channel campaigns to enhance customer engagement and strengthen account relationships.

✅ Audience Targeting and Engagement: Leverage data to identify key decision-makers and influencers, tailoring outreach and content strategies to drive engagement.

✅ Program Execution: Lead end-to-end event execution, including venue and vendor selection, contract negotiation, speaker coordination, logistics, list pulls, email campaigns, budget reconciliation, and post-event follow-up.

✅ Cross-functional Alignment & Collaboration: Partner with sales, product marketing, corporate marketing to ensure alignment of field marketing strategies with overall business goals.

✅ Performance Tracking: Monitor campaign execution, track KPIs, and track effectiveness of marketing efforts, optimize strategies based on results to drive continuous improvement.

✅ Budget Management: Manage field marketing budgets effectively, ensuring maximum impact and ROI on regional initiatives.

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple projects and priorities.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, communications, or a related field.

Experience: 8+ years of experience in regional field marketing role, account-based marketing ideally supporting a B2B, enterprise sales force in the technology industry.

Required Skills:

• Deep understanding of US-East and Federal (DoD, Intelligence, Civilian) market dynamics, trends, and customer behaviors.
• Proven ability to build and execute high-impact field marketing programs that drive pipeline growth.
• Strong collaboration skills, with the ability to work cross-functionally across marketing and engage effectively with all levels of Sales.
• Highly organized with the ability to manage multiple projects, prioritize effectively, and adapt to shifting business needs.
• Thrives in a fast-paced, high-growth environment, demonstrating agility and a proactive, solutions-oriented mindset.
• Familiarity with marketing automation tools (e.g., Demandbase, 6Sense) and CRM platforms (e.g., Salesforce, Marketo, Gong).
• Ability to travel up to 20%.

Preferred Skills:

• Excellent interpersonal and relationship-building skills.
• A proactive approach to problem-solving, outcome-driven mindset and continuous process improvement.
• Commitment to professionalism, curiosity for technology/AI trends, and enthusiasm for analyzing results and trends.

ASSUMPTION: While not explicitly stated, proficiency in data analysis tools and platforms may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $140,000 - $180,000 per year (based on industry standards for a senior field marketing role with 8+ years of experience in the technology industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO
• Parental leave
• Professional development opportunities

Working Hours: Full-time, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on high-performance computing, machine learning, and AI data management.

Company Size: 201-500 employees, which means a mid-sized company structure with opportunities for growth and impact.

Founded: 2013, with a history of innovation and growth in the AI and data management space.

Company Description:

• WEKA is architecting a new approach to the enterprise data stack built for the age of reasoning.
• NeuralMesh™ by WEKA® sets the standard for agentic AI data infrastructure with a cloud and AI-native software solution that can be deployed anywhere.
• WEKA helps the world’s largest and most innovative enterprises and research organizations achieve discoveries, insights, and business outcomes faster and more sustainably.

Company Specialties:

• High-Performance Computing
• Machine Learning
• Analytics
• Genomics
• Artificial Intelligence
• Data Management
• Data Pipelines
• Data Acceleration
• Hybrid Cloud
• Data Platform
• Storage Software
• Containers
• Cloud
• Multicloud
• Generative AI
• Cloud Storage
• and GPU Acceleration

Company Website: http://www.weka.io

ASSUMPTION: WEKA is a growth-stage company with a strong focus on innovation and customer success, making it an attractive opportunity for driven professionals seeking to make a significant impact.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and autonomy.

Reporting Structure: This role reports directly to the VP of Marketing and works closely with sales, product marketing, and corporate marketing teams.

Work Arrangement: Remote OK, with the ability to travel up to 20% for events and meetings.

Growth Opportunities:

• Potential to grow into a leadership role as the company continues to expand.
• Opportunities to work on cutting-edge AI and data management technologies.
• Chance to gain experience in account-based marketing and field marketing strategies.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the organization.

🌍 Location & Work Environment

Office Type: Remote, with the option to work from home or a co-working space.

Office Location(s): U.S. Remote, with a focus on supporting the East Coast and Federal sales regions.

Geographic Context:

• The East Coast region includes states such as New York, Pennsylvania, Massachusetts, and others, with a diverse range of industries and markets.
• The Federal market includes government agencies and departments, with a unique set of requirements and regulations.
• The U.S. Remote work environment allows for flexibility and work-life balance.

Work Schedule: Full-time, with flexibility for remote work and the ability to travel up to 20% for events and meetings.

ASSUMPTION: The remote work environment offers a high degree of flexibility and the ability to balance work and personal responsibilities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager or a member of the HR team.
• Technical assessment or case study to evaluate problem-solving skills and strategic thinking.
• On-site or virtual interview with the VP of Marketing and other key stakeholders.
• Background check and reference check.

Key Assessment Areas:

• Strategic thinking and planning skills.
• Cross-functional collaboration and communication skills.
• Data-driven decision-making and analytical skills.
• Problem-solving and adaptability.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the US-East and Federal market dynamics in your application materials.
• Prepare for behavioral interview questions that focus on your experience with field marketing, account-based marketing, and cross-functional collaboration.
• Research WEKA's products, services, and company culture to show your enthusiasm and fit for the role.

ATS Keywords: Field Marketing, Account-Based Marketing, Campaign Management, Audience Targeting, Event Execution, Cross-Functional Collaboration, Performance Tracking, Budget Management, Data Analysis, Sales Alignment, Customer Engagement, Project Management, Marketing Automation, CRM Platforms, Problem-Solving, Relationship Building

ASSUMPTION: The application process for this role is competitive, and candidates should take the time to tailor their application materials and prepare thoroughly for interviews to increase their chances of success.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Demandbase, 6Sense)
• CRM platforms (e.g., Salesforce, Marketo, Gong)
• Data analysis tools (e.g., Excel, Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is preferred but not required, as training and support will be provided to the right candidate.

👔 Cultural Fit Considerations

Company Values:

• Accountable: WEKA values full ownership and integrity, with a commitment to leading with responsibility and holding each other to the highest standards.
• Brave: WEKA encourages pushing boundaries, taking smart risks, and embracing challenges as opportunities for growth.
• Collaborative: WEKA fosters a team-oriented culture with open communication, transparency, and positive conflict resolution.
• Customer Centric: WEKA prioritizes the success of its customers, actively listening and prioritizing their needs in every decision.

Work Style:

• Fast-paced and high-growth environment, requiring agility and a proactive, solutions-oriented mindset.
• Data-driven and strategic, with a focus on continuous improvement and optimization.
• Collaborative and cross-functional, with a strong emphasis on working closely with sales, product marketing, and corporate marketing teams.

Self-Assessment Questions:

• Do you thrive in a fast-paced, high-growth environment, demonstrating agility and a proactive, solutions-oriented mindset?
• Are you comfortable working cross-functionally and collaborating with various teams to drive successful marketing outcomes?
• Do you have a strong commitment to professionalism, curiosity for technology/AI trends, and enthusiasm for analyzing results and trends?

ASSUMPTION: Candidates who align with WEKA's values and work style are more likely to succeed and find fulfillment in this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities effectively in a fast-paced, high-growth environment.
• Balancing regional business objectives with overall company goals and strategies.
• Adapting to shifting business needs and market dynamics in the US-East and Federal markets.
• Travel requirements up to 20% for events and meetings.

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a proactive, solutions-oriented mindset.

📈 Similar Roles Comparison

• This role is unique in its focus on the US-East and Federal markets and the requirement for a deep understanding of their market dynamics, trends, and customer behaviors.
• While similar roles may exist in other regions or industries, this role offers a unique opportunity to work with a cutting-edge AI and data management company in a strategic and impactful capacity.
• Career path comparison: This role offers significant growth potential, with opportunities to advance into leadership positions as the company continues to expand.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations.

📝 Sample Projects

• Developing and executing a regional field marketing campaign to drive pipeline growth and support the sales process in the US-East market.
• Implementing an ABM strategy to acquire and expand top Enterprise Named accounts in close partnership with the sales team in the Federal market.
• Managing a multi-channel campaign to enhance customer engagement and strengthen account relationships in the US-East region.

ASSUMPTION: These sample projects demonstrate the strategic and impactful nature of this role, with a focus on driving successful marketing outcomes and supporting the sales process.

❓ Key Questions to Ask During Interview

• Can you describe the typical timeline and priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with the sales, product marketing, and corporate marketing teams, and what are the key priorities for each of these relationships?
• What are the most significant challenges facing the US-East and Federal markets, and how can this role address them effectively?
• What opportunities exist for growth and development within this role and the company as a whole?
• How does WEKA support work-life balance for remote employees, and what resources are available to ensure success in this role?

ASSUMPTION: These questions demonstrate a proactive and strategic approach to understanding the role, the company, and the market dynamics at play.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience with field marketing, account-based marketing, and cross-functional collaboration.
• Prepare for behavioral interview questions that focus on your experience with field marketing, account-based marketing, and cross-functional collaboration.
• Research WEKA's products, services, and company culture to show your enthusiasm and fit for the role.
• Follow up with the hiring manager or a member of the HR team one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.