📌 Core Information
🔹 Job Title: Senior Field Marketing Manager - US West Enterprise and SLED
🔹 Company: Netskope
🔹 Location: Colorado, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing plans to drive net new pipeline growth for SLED and regional enterprise sales territories
- Collaborating with sales, channel, and product teams to align marketing strategies with sales priorities and goals
- Managing program performance metrics and ensuring ROI-driven results
- Building and maintaining relationships with local marketing vendors and associations
- Managing lead flow and lead follow-up, partnering with marketing operations on funnel management
ASSUMPTION: This role requires a high level of strategic thinking, strong collaboration skills, and a deep understanding of the U.S. and SLED markets. The ideal candidate will have a proven track record in creating and executing pipeline-generating programs aligned with sales goals.
📋 Key Responsibilities
✅ Create, own, and execute an integrated marketing plan aimed at driving net new pipeline growth for SLED and regional enterprise sales territories
✅ Partner with the channel marketing team to create and execute co-marketing programs with strategic partners and technical alliance partners across your regions
✅ Partner with product teams on sales and channel enablement strategies for your regions
✅ Partner with corporate campaigns team to inform global marketing strategies and resulting campaign materials to drive NAM pipeline
✅ Track program results, measuring program success and ROI, and reporting metrics via SFDC
✅ Maintain relationships with local marketing vendors and associations
✅ Manage lead flow and lead follow-up for the region and partner with marketing operations on funnel management
✅ Drive executional excellence; able to forecast program performance and deliver on time, within budget, and meeting or exceeding forecasts, and course correct if program performance is not on target with goals
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure successful program execution and delivery.
🎯 Required Qualifications
Education: Bachelor’s degree preferred
Experience: 10+ years of creating and executing pipeline-generating programs in alignment with sales goals and priorities
Required Skills:
- Deep knowledge of the U.S. and SLED markets
- Experience building and executing programs which drive net new pipeline
- Significant experience driving mid-bottom of funnel leads converting into opportunities via virtual and in-person events on behalf of sales new pipeline targets
- Significant experience delivering programs driving practitioner, decision-maker, and C-level engagement
- ROI-driven with familiarity with end-to-end funnel management/ushering the lead to opportunity
- ABM/data-savvy who can prioritize top target accounts
- Experience with building and managing marketing plans with channel and tech alliance partners
- Proficiency with SFDC
Preferred Skills:
- Fluency in Spanish or other relevant languages for SLED market
ASSUMPTION: Given the regional focus and SLED market requirements, candidates with relevant language skills and market-specific experience may have an advantage.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Field Marketing Manager with 10+ years of experience in the tech industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee stock options
- Professional development opportunities
Working Hours: Full-time, with some travel (25%) required
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the tech industry. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Netskope operates in the computer and network security industry, focusing on cloud security, data protection, and threat prevention.
Company Size: Netskope has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 2012, with a history of innovation and growth in the cloud security market.
Company Description:
- Netskope is a leader in modern security and networking, addressing the needs of both security and networking teams by providing optimized access and real-time, context-based security for people, devices, and data anywhere they go.
- The company's One platform, Zero Trust Engine, and NewEdge network help reduce risk and provide security and performance without trade-offs.
- Thousands of customers, including more than 30 of the Fortune 100, trust Netskope to protect their data and ensure compliance.
Company Specialties:
- Cloud Access Security Broker (CASB)
- Data Loss Prevention (DLP)
- Secure Access Service Edge (SASE)
- Threat Protection
- Private Access
- Enterprise Browser
- SD-WAN
- and Unified Data Security
Company Website: Netskope
ASSUMPTION: Netskope's focus on cloud security and data protection makes it an attractive employer for candidates interested in the tech industry and looking for opportunities to grow and develop their skills.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and influence over regional marketing strategies and pipeline generation.
Reporting Structure: This role reports directly to the VP of Marketing and works closely with regional sales leaders, channel marketing, product teams, and corporate campaigns teams.
Work Arrangement: On-site, with some travel (25%) required to attend events, meet with partners, and visit regional offices.
Growth Opportunities:
- Potential to advance to a director or management role within the marketing organization
- Opportunities to expand responsibilities and impact across additional regions or markets
- Chance to develop skills in strategic planning, cross-functional collaboration, and program execution
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance within the marketing organization.
🌍 Location & Work Environment
Office Type: Netskope's Colorado office is a modern, collaborative workspace designed to foster partnerships and teamwork.
Office Location(s): 2445 Augustine Dr, 3rd floor, Santa Clara, California 95054, US
Geographic Context:
- Colorado offers a high quality of life, with a mix of urban and outdoor activities, and a thriving tech industry.
- The state is home to numerous tech companies and startups, providing ample networking opportunities.
- Colorado's central location makes it an ideal base for traveling to other regions and markets.
Work Schedule: Full-time, with some travel (25%) required
ASSUMPTION: Netskope's Colorado office provides a collaborative and engaging work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the VP of Marketing and other stakeholders
- Case study or presentation to showcase marketing strategy and program execution skills
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Strategic thinking and planning skills
- Cross-functional collaboration and communication skills
- Program execution and project management skills
- Market knowledge and understanding of the SLED market
- ROI-driven mindset and data analysis skills
Application Tips:
- Highlight relevant experience in pipeline generation, event management, and ABM strategies
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare a case study or presentation showcasing your marketing strategy and program execution skills
- Research Netskope's company culture and values to demonstrate cultural fit
ATS Keywords: Field Marketing, Pipeline Generation, Sales Alignment, SLED Marketing, Event Management, Lead Management, ROI Measurement, Funnel Management, ABM, Channel Marketing, Technical Alliances, Program Execution, Data Analysis, Collaboration, Vendor Management, Marketing Strategy
ASSUMPTION: Netskope's application process is designed to assess candidates' strategic thinking, program execution, and market knowledge, as well as their cultural fit with the company's values and mission.
🛠️ Tools & Technologies
- Salesforce (SFDC)
- Marketo or other marketing automation platforms
- Event management software (e.g., Cvent, Bizzabo)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage programs, track performance, and analyze data.
👔 Cultural Fit Considerations
Company Values:
- Open, honest, and transparent communication
- Partnership and collaboration
- Customer-centric approach
- Innovation and continuous learning
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Data-driven decision-making
- Focus on results and execution
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable working with multiple stakeholders to drive results?
- Are you a strong communicator with excellent written and verbal skills, and can you effectively collaborate with cross-functional teams?
- Do you have a data-driven mindset and are you comfortable using data to inform decision-making and measure program success?
ASSUMPTION: Netskope's company culture values open communication, partnership, and a customer-centric approach. Candidates who align with these values and are comfortable working in a fast-paced, dynamic environment will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in market conditions and priorities
- Meeting or exceeding pipeline generation targets and ROI expectations
- Balancing regional and SLED market responsibilities
ASSUMPTION: This role presents several challenges, including managing multiple priorities, collaborating effectively with cross-functional teams, and adapting to changes in market conditions. Successful candidates will be able to thrive in a fast-paced environment and balance regional and SLED market responsibilities.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position has a strong focus on regional and SLED market strategies, requiring a deep understanding of these markets and the ability to tailor marketing programs accordingly.
- This role offers a unique opportunity to work closely with sales and channel teams to align marketing strategies with sales priorities and goals, driving pipeline generation and revenue growth.
- Compared to other field marketing roles, this position offers significant growth potential, with opportunities to advance to a director or management role within the marketing organization.
ASSUMPTION: This role offers a unique blend of regional and SLED market focus, cross-functional collaboration, and growth potential, setting it apart from other marketing roles in the industry.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive net new pipeline growth for enterprise sales territories
- Creating and managing co-marketing programs with strategic partners and technical alliance partners to drive pipeline generation and revenue growth
- Building and managing marketing plans with channel partners to support regional sales priorities and goals
ASSUMPTION: These sample projects illustrate the strategic thinking, program execution, and cross-functional collaboration skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Netskope, and how will my work contribute to the company's growth and success?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will they align with the regional and SLED market strategies?
- How does Netskope support the professional development and growth of its employees, and what opportunities are there for advancement within the marketing organization?
- What are the key challenges facing the regional and SLED markets, and how can this role help address them to drive pipeline generation and revenue growth?
- How does Netskope measure the success of its marketing programs, and what metrics will I be responsible for tracking and reporting?
ASSUMPTION: Asking these questions will help candidates better understand the role's strategic importance, priorities, and growth opportunities, as well as the company's approach to professional development and performance measurement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in pipeline generation, event management, and ABM strategies
- Prepare a case study or presentation showcasing your marketing strategy and program execution skills
- Research Netskope's company culture and values to demonstrate cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
