📌 Core Information
🔹 Job Title: Senior Field Marketing Manager, Central
🔹 Company: Proofpoint
🔹 Location: North Carolina, United States
🔹 Job Type: Full-Time
🔹 Category: Computer and Network Security
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site with occasional remote work (up to 20% travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional marketing strategies to drive pipeline growth and strengthen customer loyalty
- Collaborating closely with sales leadership in the Central region to understand market trends and tailor marketing programs
- Managing integrated marketing programs, including events, webinars, and industry events, to generate high-quality leads and opportunities
- Providing on-site support for marketing programs execution and managing relevant industry associations
- Integrating technology partner co-marketing programs into regional marketing plans and tracking lead flow
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams. A successful candidate will have a proven track record in field marketing and sales enablement, with a deep understanding of the B2B sales cycle.
📋 Key Responsibilities
✅ Develop and execute the integrated field and channel marketing plan for the U.S. Northeast region to drive pipeline growth and customer loyalty
✅ Plan, manage, execute, and measure the quarterly regional marketing plan to support the sales team in exceeding pipeline and revenue goals
✅ Ensure strong communication with key stakeholders by creating high levels of awareness, excitement, and adoption of marketing programs and resources
✅ Exceed key quarterly metrics goals and track program results, measuring success and reporting on key performance indicators
✅ Manage and execute multi-faceted event programs, including in-person and virtual seminars, webinars, executive conferences and roundtables, industry events, and networking functions, while developing comprehensive pre- and post-event strategies
✅ Provide on-site support for marketing programs execution
✅ Identify and manage relevant industry associations and ensure an appropriate level of engagement
✅ Integrate technology partner co-marketing programs into the regional marketing plans
✅ Track lead flow to ensure appropriate sales channels follow up with event attendees and campaign responders in a timely manner
✅ Establish and proactively manage the field marketing budget, ensuring effective and efficient spending tracking
✅ Align with Sales VPs and Regional Directors to understand regional market trends and tailor marketing programs to support quota attainment goals
ASSUMPTION: This role requires a high level of organization, strong project management skills, and the ability to manage multiple priorities and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 5 years of experience in a high-tech, B2B, sales-facing marketing role
Required Skills:
- Proven success in managing integrated marketing campaigns and programs to generate new business, drive cross-sell and upsell opportunities, and accelerate sales cycles
- Demonstrated leadership, innovation, and creativity, with a natural ability to think outside the box
- Excellent strategic thinking skills with the ability to make data-driven decisions
- Experience working closely with sales leadership and influencing cross-functional teams
- Strong initiative, sense of urgency, ability to multi-task, excellent organizational and project management skills, and a "can-do" attitude
- Excellent interpersonal, presentation, and communication skills (both verbal and written)
- Positive attitude, friendly and outgoing demeanor, and a willingness to take smart risks
Preferred Skills:
- Experience with Salesforce.com and Marketo
ASSUMPTION: A successful candidate will have a strong understanding of the cybersecurity industry and be familiar with the unique challenges and opportunities it presents.
💰 Compensation & Benefits
Salary Range: 109,410.00 - 171,930.00 USD (based on location)
Benefits:
- Competitive compensation
- Comprehensive benefits
- Learning & Development opportunities
- Flexible work environment
- Annual wellness and community outreach days
- Always on recognition
Working Hours: Full-time position with occasional remote work and up to 20% travel
ASSUMPTION: The salary range provided is based on the location-specific ranges listed in the job description. The actual offer will be based on the individual candidate's knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Proofpoint is a leading provider of cybersecurity and compliance solutions, focusing on protecting people on every channel, including email, the web, the cloud, and social media.
Company Size: Proofpoint has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Proofpoint was founded in 2002 and is headquartered in Sunnyvale, California.
Company Description:
- Proofpoint provides the most effective cybersecurity and compliance solutions to protect people on every channel
- The company offers a range of products, including email protection, advanced threat protection, security awareness training, cloud app security, and digital risk protection
- Proofpoint is committed to helping customers protect their greatest assets and biggest security risk: their people
Company Specialties:
- Email Protection
- Advanced Threat Protection
- Security Awareness Training
- Cloud App Security
- CASB
- Archiving and Compliance
- Information protection
- Digital Risk Protection
Company Website: www.proofpoint.com
ASSUMPTION: Proofpoint's focus on people-centric cybersecurity sets it apart in the industry, and a successful candidate will share this commitment to protecting users and their data.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Regional Marketing Director and collaborates closely with sales leadership in the Central region.
Work Arrangement: On-site with occasional remote work (up to 20% travel)
Growth Opportunities:
- Potential to advance to a regional marketing leadership role
- Opportunities to work on strategic projects and initiatives
- Chance to gain experience in a fast-paced, dynamic environment
ASSUMPTION: A successful candidate will be proactive, results-driven, and eager to take on new challenges and responsibilities as the company grows.
🌍 Location & Work Environment
Office Type: On-site with occasional remote work
Office Location(s): North Carolina, United States
Geographic Context:
- North Carolina is home to a thriving tech industry and offers a competitive job market
- The state provides a mix of urban and rural environments, with a cost of living that is generally lower than the national average
- North Carolina is known for its mild climate, with four distinct seasons
Work Schedule: Full-time position with occasional remote work and up to 20% travel
ASSUMPTION: A successful candidate will be comfortable working in an on-site environment with occasional remote work and be willing to travel up to 20% of the time.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the regional marketing director and other team members
- Final interview with the VP of Marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Ability to work effectively with cross-functional teams
- Understanding of the B2B sales cycle and sales enablement
- Knowledge of the cybersecurity industry and market trends
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with integrated marketing campaigns and event management
- Showcase your ability to think strategically and make data-driven decisions
- Demonstrate your understanding of the cybersecurity industry and market trends
ATS Keywords: Field Marketing, Sales Collaboration, Integrated Marketing Campaigns, Data-Driven Decision Making, Project Management, Communication Skills, Strategic Thinking, Event Management, Budget Management, Lead Generation, Sales Enablement, Cross-Functional Teamwork, Creativity, Problem Solving, Salesforce.com, Marketo
ASSUMPTION: A successful candidate will have a strong understanding of the job requirements and be able to articulate how their skills and experience align with the role.
🛠️ Tools & Technologies
- Salesforce.com
- Marketo
- Microsoft Office Suite
- Google Workspace
- Event management platforms (e.g., Cvent, Hopin)
ASSUMPTION: A successful candidate will have experience with CRM and marketing automation tools, as well as event management platforms.
👔 Cultural Fit Considerations
Company Values:
- Bold in how we dream and innovate
- Responsive to feedback, challenges, and opportunities
- Accountable for results and best-in-class outcomes
- Visionary in future-focused problem-solving
- Exceptional in execution and impact
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with cross-functional teams and influencing stakeholders?
- Do you have a proven track record of driving results through integrated marketing campaigns and event management?
- Are you comfortable working with data and making data-driven decisions?
- Do you share Proofpoint's commitment to protecting people and their data?
ASSUMPTION: A successful candidate will be a strong cultural fit with Proofpoint's values and work style, and be eager to contribute to the company's mission and vision.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Working with a diverse range of stakeholders, including sales leadership, marketing peers, and external partners
- Keeping up with industry trends and market changes in the dynamic cybersecurity landscape
- Balancing the need for strategic thinking with the day-to-day demands of event management and program execution
ASSUMPTION: A successful candidate will be proactive, adaptable, and able to manage multiple priorities and deadlines effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on the Central region and collaboration with sales leadership
- Compared to other field marketing roles, this position offers a higher level of strategic influence and collaboration with sales
- Career path comparison: This role provides an opportunity to advance to a regional marketing leadership role or move into a more specialized field marketing function
ASSUMPTION: A successful candidate will be able to leverage their experience and skills to make a significant impact in this role and contribute to Proofpoint's continued growth and success.
📝 Sample Projects
- Developing and executing a regional marketing plan to drive pipeline growth and customer loyalty in the Central region
- Managing a multi-faceted event program, including in-person and virtual seminars, webinars, and industry events, to generate high-quality leads and opportunities
- Integrating technology partner co-marketing programs into the regional marketing plan and tracking lead flow
ASSUMPTION: A successful candidate will have experience with similar projects and be able to apply their knowledge and skills to drive results in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with sales leadership and other marketing team members?
- What are the most significant challenges facing the field marketing team, and how can this role address them?
- What opportunities are there for professional growth and development in this role?
- How does Proofpoint support work-life balance for employees in this role?
ASSUMPTION: A successful candidate will be proactive and inquisitive, asking thoughtful questions to demonstrate their interest in the role and understanding of the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Proofpoint's products, industry, and market trends
- Follow up with the hiring manager within 24 hours of your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
